1. Executive School of Business
The 100
Day Growth
Challenge®
six-week program for executives
in between jobs
dTu executive school of Business invites you and
other executives in between jobs to participate in a
six-week program, where you will explore the challenge
of short- and medium-term growth together with leading
international management experts. at dTu Business,
we believe in learning by solving actual problems,
therefore you will be divided into teams and asked to
create a growth plan for an organization with real
potential for short-term results.
DTU Business

2. Meeting the demand for
fast results
A competitive environment with an
ever-faster pace together with the
fi nancial crisis has increased the
demand on organizations and man-agers
to create short-term results.
Most organizations, however, have
already implemented the majori-ty
of possible improvements from
cost cutting which leaves manag-ers
with a daunting task: How to
create short-term growth without
substantial investment? We call
this The 100 Day Growth Chal-lenge
®.
an intensive program for executives in
between jobs
To help executives in between jobs face
the short-term growth challenge in their
next position, DTU Business has created
a six-week program. The program com-bines
lectures at an executive level with
action learning by solving an actual busi-ness
challenge in a real organization. You
will get the full benefi t of DTU Business’
international network of leading academ-ics
and practitioners, providing a holistic
approach to a wide range of subjects relat-ed
to The 100 Day Growth Challenge® and
supplementing the business experience of
you and the other participants. Admission
will be granted to former executives and
other top-level public or private managers,
ensuring a true executive education expe-rience.
applicable knowledge turned to imme-diate
use
At DTU Business, we believe that real learn-ing
only occurs once knowledge has been
put to actual use. As an integral part of The
100 Day Growth Challenge® Program you
will be divided into teams of 4-7 persons
and assigned to a real-world case from a
company in Denmark. You will work with
the company to solve an actual growth
challenge, and will be required to create a
growth plan with elements from the sub-jects
taught throughout the program. Each
team of executives will be assigned an
unemployed, recently graduated, academ-ic
junior consultant to leverage the effort
spent on the growth plan.
To facilitate productive project work each
team will be supervised extensively by a
supervisor from DTU Business.
a shortcut to your next management
position
We aim to do our very best to provide our
participants with a program that can act as
a gateway to employment.
• Participants gain contemporary
management competencies from our
international faculty and the ability to
demonstrate that the knowledge has
been put to use to solve management
challenges.
• The host companies become familiar
with the participants’ abilities and prob-lem-
solving skills.
• Finally, The 100 Day Growth Chal-lenge
is a program that requires the
participants to take a new perspective
of the problems they are able to solve
for companies. The program inspires the
participants to look for challenges in un-familiar
types or sizes of companies or
in entirely new industries.
admission criteria and cost
All executive participants are screened for
top-level management experience and the
recently graduated, academic junior con-sultants
for relevant analytical capabilities.
The cost of the program is DKK 21,600. It
is possible to fi nance the program through
unemployment insurance benefi t, e.g. the
self selected six-week unemployment
courses.
You can also pay for the course yourself
or negotiate it as part of your severance
package.
sign-up and further details
To indicate your interest in the program
use the QR-code on the right or go to:
business.dtu.dk/100days
You are also welcome to contact
DTU Business on
100days@business.dtu.dk or
+45 4525 6137
Quick facts:
The 100 Day Growth Challenge® is
a university program provided by the
Technical University of Denmark. The
program has more than 260 alumni and
this will be Class 10 of the program.
eCTs points:
10
examination:
Written report in groups and i
ndividual oral exam
next program:
20 October 2014 –
28 November 2014
deadline for sign-up:
Check our website
Class size:
Approx. 36 participants
location:
DTU, Kgs. Lyngby
Target group:
CxOs and other top-level public or
private managers in between jobs

3. Program design
The program will span a total of six weeks covering:
• Six subject-based action-learning modules that address key issues relating
to The 100 Day Growth Challenge®
• A growth case from an external company, including a meeting with the
management to align expectations
• Introduction to handling large and complex projects
• Coaching on group dynamics by a business psychologist
• Team work resulting in the following deliveries:
Subjects
1
2
3
4
5
6
o A written report with recommendations and action plan to the
company and DTU Business
o A team presentation of key recommendations to the company
o An individual oral exam at DTU Business
The course is a full-time six-week course and covers 10 ECTS points.
Targeting high growth Industry and Competition Analysis
This subject is about understanding the forces that make up an industry and understanding the positioning of a
company versus its competitors. The discussion will be about how to identify the opportunities with potential for
short- and medium-term growth, and participants are challenged to identify exactly these opportunities in their host
companies.
Understanding healthy growth Financial Analysis
A in-depth understanding of company balance, income and cash-flow is needed for making financially sound man-agement
decisions. This subject explores the difference between healthy and unhealthy growth and looks at the
options for creating financial room for growth initiatives.
Deployment of operational capabilities and competencies
Operations Management
In this module, we discuss how to turn operations into a competitive advantage. We will discuss the most recent
paradigms for linking the overall company strategy to operations strategy in a more structured and operational way.
From customer value to company profits Marketing
Firms succeed or fail to the extent that they are able to offer goods and services which create value for their cus-tomers
in a competitive and changing market place. The aim of this module is to develop frameworks and skills to
diagnose customer and corporate buying needs, and translate these into a coherent marketing strategy.
Driving growth through innovation Innovation Management
In this module, you will learn how to turn innovation into more than a buzzword by transforming innovation from art
into science. You will learn how to incorporate the voice of the customer as well as the voice of the company, and how
to give the customer what he does not know to ask for.
Changing the way we change Execution & Change management
This module will explore the potential of an approach of co-creating change. The aim is to understand the reasons
why (behavioural) change is so difficult and to be able to identify critical dimensions when considering a change
strategy. With an appreciation of the complexity and ambiguity involved in change, participants will gain insight into
the potential of the positive perspective and strategies of co-creating change.

4. Faculty
The 100 Day Growth Challenge® Program exclusively
features international faculty who work with
executives on a day-to-day basis for a true executive
experience.
The faculty will among others include:
professor stephan schubert
Adjunct Professor of Strategy at INSEAD,
faculty member at Ashridge Business
School and Visiting Professor at DTU
Business. Stephan Schubert has a deep
interest in strategic issues, ranging from
decision-making processes to business
modeling, strategic leadership and
organisational transformation. He pays
particular attention to the role of men-tal
frameworks, biases and hidden
agendas in strategy development.
Stephan has worked on client assign-ments
in over 25 countries, from Chile to
China, and has gained extensive experi-ence
in a wide range of industries.
professor hamish scott
Hamish Scott is Visiting Professor at
DTU Business. He is a specialist in busi-ness
professor paul matthyssens
Paul Matthyssens is professor of
strategic management and global
strategic management at the De-partment
of Management, Antwerp
University, Belgium, and at Antwerp
Management School, Belgium. He is a reg-ular
professor for global marketing and
industrial market strategy in execu-tive
program at Stockholm School of
Economics (IFL). Matthyssens consults
and trains multinational companies such
as Roche Diagnostics, DSM, Finmeccanica,
ERIKS and Oiltanking, federations such
as VIB, UNETO, Staalfederatie Nederland,
NEVAT and Agoria. He also consults and
trains government bodies such as VRWI
(Flemish Scientifi c & Innovation council)
and the POM Antwerp.
darrell mann, Inventor, engineer, au-thor
of the hands on systematic In-novation
books
Darrell Mann is Managing Director of Sys-tematic
Innovation Ltd, a 40-person com-pany
offering a range of systematic in-novation
products and services to clients
around the world. He has also been run-ning
the Systematic Innovation network
since 2002. The network has offi ces and
affi liates in 20 countries.
DTU Business
Executive School of Business
growth, organizational strategy
and change. He advises on processes for
strategy formulation and implementa-tion,
and has worked with management
teams to support the development and
execution of new direction. Hamish has
worked in China, India, North America and
most of Central, Western and Eastern-
Europe and Scandinavia. Recent
clients include fi nancial services pro-viders,
leaders in the manufacturing,
utility and construction sectors, media
and marketing services groups and a
major airline. Hamish holds fractional
Strategy Director positions in the manu-facturing
and infrastructure sectors.
professor dennis vink
Dennis Vink is Professor of Finance and
Investment at Nyenrode and Visiting
Professor of Moscow State University.
He was voted Professor of the Year in
the Executive MBA in 2009, a program
jointly organized with Kellogg School
of Management. His teaching and
executive development interests revolve
around corporate fi nance, structured
fi nance, and investment management.
assistant professor Zoran
perunovic
Zoran Perunovic is an assistant profes-sor
at DTU Business. He has worked as
a consultant in various managerial disci-plines
to numerous companies in Europe,
North America and Asia. He has helped
several European governments in devel-oping
their national innovation systems.
He has also served as assistant director
at the Megatrend Business School which
is now part of the largest private univer-sity
in South Eastern Europe. Zoran has
taught entrepreneurship, outsourcing
and operations management at sev-eral
European and US universities. His
latest work in Operations Strategy has
appeared in prestigious journals like In-ternational
Journal of Operations and
Production Management and Interna-tional
Journal of Production Economics.