3. 3
We are part of big group with presence in 12 countries
4. 4
i-deals: intermediation in technology markets
i-deals is established as a technology broker model with the objective of
valorizing research to promote its commercialization and funding.
5. 5
Our services
The activity carried out by i-deals consists of selecting technological
innovations, valorizing them, attracting funds and/or partners and, finally,
defining its commercialization process in those cases where this is possible.
7. 7
The need for valorization: three complementary views
1. Technology
2. Business
model
3. Market size
& dynamics
8. 8
Valorization as a global process: what we look at
TEAM. Existence of a team skilled in each of the
disciplines involved in the project.
KNOW-HOW. Existence of a compelling technology
or knowledge, capable of being adequately protected.
Value-added APPLICATIONS: existence of
significant commercial applications.
Exploitation VEHICLE: existence of a suitable
mechanism to take the technology to the market.
Marketplace: existence of a clearly defined market
with an adequate size and segmentation.
9. 9
Right solutions for clearly defined problems
Problem/solution
Fit
Product/market
Fit Fund
raising
Development
Am I solving a real
problem?
Does anyone want my
product?
How can I make my
business grow?
Before P/M Fit After P/M Fit
Objective: LEARN
Develop “experiments” to validate our
solution/product and related
hypothesis
Objective: GROW
Optimize model’s
hypothesis to speed up
growth
11. 11
What is an start-up?
An organization designed to create a new product or
service under conditions of extreme uncertainty
12. 12
The need of new managerial approaches
Uncertainty
“lack of certainty, there is more than
one possibility or suitable action to a
specific problems”
Risk
“uncertainty where some
possibilities lead to a highly
undesirable scenario”
14. 14
The equation for a successful venture
MV = C x Mng x O x Ecm x Ecb,
“C”: economic context.
“Mng”: managerial skills.
“O”: opportunity size (upside).
“Ecm”: team’s commitment.
“Ecp”: team’s capabilities, knowledge.
16. 16
Where we have worked so far
Motivation Corporations and
Start-ups
An especial client:
everis Foundation
ICAI
Academic
organizations
… And international brokerage: i-deals is now working with a set of
Korean and Japanese companies…