Emirates is an airline founded in 1985 that is headquartered in Dubai and has the largest fleet size in the Middle East. It has over 130 destinations and is the only airline that offers non-stop flights to all six continents from a single hub. Emirates provides premium services and an advanced in-flight entertainment system, while also offering competitive low cost flights. The airline focuses on corporate social responsibility initiatives related to education, healthcare, and environmental conservation.

1. “Hello Tomorrow”
Harshit Jhawar
130301410 77
MBA-IT DIV B

2. With over 130 destinations,
Emirates is the only Airline to offer non-stop service to all six
continents from a single hub

3.  Founded 1985
 Headquarters Dubai
 Fleet Size 205
 Destinations 159+ / 74 Countries
 Owned By : The Emirates Group
 Largest airline in the Middle East

4. Boeing, Airbus
Govt. of Dubai
Dubai
International
Airport
AirLanka
Quantas
Codeshare
Agreements
Ground
handling
Baggage
handling
Aircraft
Maintainence
Passenger
Services
Fuel
Labour / Staff
Online
Airports
Travel Agents
Fuel
Airport User Charges
Staff / Labor
Taxes
First Class
Business Class
Economy Class
Skywards
Business Rewards
Branding
Offers
Low Cost
Destinations
Passenger
Cargo
Excess Baggage
Destination and Leisure
Individuals
Businesses
Depreciation
Operations

5. Boeing, Airbus
Govt. of Dubai
Dubai
International
Airport
AirLanka
Quantas
Codeshare
Agreements
Ground
handling
Baggage
handling
Aircraft
Maintainence
Passenger
Services
Fuel
Labour / Staff
Online
Airports
Travel Agents
Fuel
Airport User Charges
Staff / Labour
Taxes
First Class
Business Class
Economy Class
Skywards
Business Rewards
Branding
Offers
Low Cost
Destinations
Premium
Service
Airline Tickets
Travel

6. Value Creation …..
In-Flight Entertainment System (ICE)
 1200 channels
 In-flight email server
 In-flight mobile phones
 130 on-demand movie titles
 15 video on-demand channels
 150+ audio channels
 50 video-game titles
 iPod Dock
 External cameras giving a bird’s eye
view from the plane
Ground Services
Low Cost
Lounges
Premium Services
Complementary
Chauffeur-Driven Cars

8. SWOT Analysis
Strengths
Wide Reach
Terminal 3
Fleet Efficiency
No additional
charges at hub
Safety Record
Weaknesses
Not a member of any
Airline Alliance
Opportunities
No night flying
restrictions at Dubai
Airport
Low fuel costs
Threats
Accusations of unfair
competition
Opposition

10. Corporate Social Responsibility
 Emirates Airline Foundation
 The Emirates Friendship Hospital Ship
 CHES Home
 Seva Student Home for Girls
 Emirates School and Dhaka Project
 The Big Pen School
 Most eco-efficient fleet in the world
 Dubai Desert Conservation Scheme
 Emirates Wolgan Valley Resort & Spa, Australia
 Recycling and Waste Management
 Youngest fleet