This document introduces App Cloud and provides an overview of its capabilities. It discusses how App Cloud allows users to build three types of apps - productivity apps, engagement apps, and connected apps. It highlights features like Lightning, Process Builder, and Heroku that give users agility and speed in app development. App Cloud provides the infrastructure, tools, and ecosystem to build any type of app across web, mobile, and desktop. Over 5.5 million apps have been built on App Cloud to date.

1. Introducing App Cloud
Trailhead Live! 13th January 2016

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if
any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-
looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of
product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments
and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated
with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,
and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the
financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This
documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

3. Attendee
Introductions
Who are you?

4. Follow Developer Force for the Latest News
@forcedotcom / #forcewebinar
Developer Force – Force.com Community
+Developer Force – Force.com Community
Developer Force
Developer Force Group

5. This is a practical workshop

6. Don’t be shy, ask lots of questions

7. Overview of Salesforce App Cloud
Innovation through Clicks and Code

8. Introducing: Salesforce App Cloud
Trusted and Connected Platform
Run all your apps on a trusted platform
Speed and Agility
Every employee can build fast with
clicks or code
Complete Enterprise Ecosystem
Best place to learn, build, buy, and sell
apps
FORCE HEROKU ENTERPRISE THUNDER
AppExchange Trailhead
Shared Identity & Data Model Integration Shield

9. Productivity Apps Engagement Apps Connected Apps
Deliver Any Type of App with App Cloud

10. Powerful Productivity Apps with Force.com
Drive productivity across your entire organization with Apps
Automate Complex Processes
Easily automate any workflow with Process
Builder
Connect to Any Data Source
Integrate any data source with Lightning
Connect in just a few clicks
Create Engaging Experiences
Design any experience for any device with
Salesforce Lightning

11. The Power of App Cloud
Automatic
Upgrades
47 Major
Releases
(3x /year)
Multi-tenant
Infrastructure
Metadata-based
Single Code Base
and Shared
Infrastructure
Open &
Extensible
API-First Architecture
2800+ AppExchange
Apps
Unbreakable
Customizations
Integrations and
customizations
auto-upgraded
Visualforce
transactions
per year
87B
15M
Custom
Database
Tables
Apex
transactions
per year
137B
3.5B
API calls
per day

12. Heroku Enterprise Delivers Engagement Apps
Empower your developers to build apps faster with enterprise trust and control
Increase control
Rely on a managed, trusted architecture,
with enterprise grade controls
Accelerate Development
Build collaboratively, with support for the
latest frameworks and languages (java,
ruby, node.js)
Build Engagement Apps
Deliver customized, elastic apps
automatically connected to Salesforce
CRM

13. Agile and elastic platform that developers love
Smarter infrastructure lets you build apps that scale
Open and extensible
Modern language support and ecosystem of 150+ add-ons
Connected to Salesforce
Sync customer apps with business processes
Build Engagement Apps with Heroku

14. Bulk
REST
Metadata
SOAP
Tooling
Streaming
INTEGRATIONLAYER
Point & Click
Integration Tools
Page
Builder
DECLARATIVE DEVELOPMENT
GLOBAL ENTERPRISE CLOUD INFRASTRUCTURE
PLATFORM SERVICES
APP MANAGEMENT & DEPLOYMENT
Workflow
Engine
UI FrameworkSharing &
Permissions
Global
Search
Reports &
Dashboards
Files
& Content
Authentication CollaborationEvent Log
Framework
Translation
Workbench
App
Builder
Process
Builder
Schema
Builder
Multi-Tenant Network
& Firewall
Auto
Updates
Backup &
Geodiversity
Security Trust
IDECLI Agile
Accelerator
Store
Builder
Dev
Console
Sandbox
Metadata
Heroku DX node.js
PROGRAMMATIC DEVELOPMENT
Database Smart
Containers
Heroku
Add-ons
Heroku
Button
Ruby
Identity
Global
Data Centers
Data
Storage
Single code
base
Python Java APEXPHP
Offline
Salesforce1 Mobile
Container
Geolocation
Push
Notifications
SDK Mobile Identity
MOBILE SERVICES
Community
Builder
Page
Builder
Everything You Need to Build Apps Fast
Full spectrum of capabilities from enterprise control to elastic flexibility

15. Over 5.5 Million Apps run on the App Cloud
Salesforce Apps
Suite of web and mobile apps for sales,
service, and marketing
Partner Apps
AppExchange with over 2,800 apps
delivering functional or industry solutions
Custom Apps
Custom apps designed and built by you or
an SI partner

16. Employee Apps with Force.com
Helping your business run effectively, understanding
your customers

17. Visualforce Pages
Visualforce Components
Apex Controllers
Apex Triggers
Metadata API
REST API
Bulk API
Formula Fields
Validation Rules
Workflows and Approvals
Custom Objects
Custom Fields
Relationships
Page Layouts
Record Types
User
Interface
Business
Logic
Data
Model
Clicks Code
80% 20%
&

18. Setup gives you the power to create Apps
Create &
Configure
with Clicks

19. Setup > Build > Create
Create Custom Apps,
Custom Objects, Tabs,
Reports, Actions, etc

20. Model the information in your business
Schema Builder
- view and create
Objects &
Relationships
Standard Objects
- Account
- Contact
- Etc.

21. Clicks: Workflow, Approvals & Flows
Define workflows
that work with
business data

22. Clicks: Flows & Process Builder
Processes:
If this, then do that
Approvals:
for actions &
information
Workflows:
update business
data on events

23. Apex for custom business logic - Developer Console
Extend “clicks” features with code

24. Code: Code online with the Developer Console
1. Menu
2. Workspace
with tabs
3. Output panel
4. – logs, test
results, etc

25. MavensMate Sublime Text plugin for Force.com
- Apex
- Visualforce
- Unit Tests
- Git
- Lightweight
- Templates

26. Visualforce Pages for UI customisation

27. Code: Visualforce Pages & Web Technologies

28. Code: Visualforce Pages & Web Technologies

30. Every Object, Every Field: Apex, Visualforce Enabled
Visualforce Pages
Visualforce
Components
Apex Controllers
Apex Triggers
Custom UI
Custom Logic

31. External
App
Every Object, Every Field: API Enabled
REST
SOAP
Bulk
Streaming
OAuth 2.0
HTTPS
Everything you create is immediately available via
Salesforce API’s

32. Salesforce1 Mobile App

33. Apps in Salesforce1 Mobile

34. What’s in an App?
Lightning
PageLightning
Components
Global Actions

35. Salesforce Lightning
New features & tools for App creation on Force.com

36. Lightning Process Builder
Automate business faster
▪ Point-and-click business logic
▪ Visual builder
▪ Supports multiple process branches
▪ Collaborate with business owners
▪ Alternative to many basic Apex trigger
use cases
▪ DE, EE and up

37. Lightning App Builder
Drag & Drop
Build with standard, custom &
partner Lightning Components
Any Device
Design apps for every screen
from one canvas
Now anyone can build apps faster

38. What can I build?
▪ One-Page Applications
– Drill down to existing standard pages
– Expose Global Actions for more interactivity
▪ Dashboard-style Applications
– Sales Leaderboard
▪ “Point” Applications to solve a particular task
– Upload expense receipt
▪ Home Pages for Lightning Experience
– Customize the user home (record home: beta)

39. Standard Components
Built by Salesforce
Custom charts Data entry tools Custom data
layout
Dynamic maps
Left
nav
Publisher
bar
Feed
items
Tas
ks
Slide
rs
Multi-view
charts
Pass/F
ail
Custom Components
Built by customer developers
AppExchange Components
Built by Partners (50+ today)
Lightning Component Framework

40. Component Frameworks Are The Future
All leading platform companies are investing in component frameworks
Google
Polymer
Facebook
React
Salesforce
Lightning
Twitter
Flight
Mozilla
Brick

41. Lightning Connect
Integrate external data faster
▪ A new tool in the Salesforce integration
toolbox
▪ Point-and-Click
▪ Real-Time
▪ Represent external data as a Salesforce
data object
▪ Available in DE orgs; add-on license
required in Production orgs

42. Heroku Connect
Synchronise data between Customer & Employee facing apps
▪ Point-and-Click Integration
• Select the Objects & Fields to
synchronize & in which directions
▪ Manages API data limits
Include the most valuable data from
your customer apps, to help your
employees understand your customers
better

43. Salesforce platform scalability

44. trust.salesforce.com
▪ Salesforce platform (Force.com)
– over 3 Billion transactions per day
– average response 250ms

45. Heroku high scale performance
8 Billion
Requests per day
5 Million
Apps Created
125+
Add-on Services
Supporting millions of apps & services
- status.heroku.com

46. Customer facing apps using Heroku
Scaling interactions with your customers

47. Heroku Demo
Instantly deploy & scale an apps with common developer tooli

48. Use existing developer skills
Ruby, Java, NodeJS, Python, PHP
Virtually every language you can think of can run on Heroku

49. What is Heroku?
Everything you need to build, run and scale customer apps
Dynos
The compute resources
to run your app
Database
Enterprise grade Heroku
Postgres as a service
Add-ons
Marketplace for data
stores and app services

50. Deal with Success - instantly
Instantly scale the compute resources your apps
run on to handle more customer requests
Business is lost forever if your app cant meet the demand

51. dashboard.heroku.com

52. status.heroku.com

53. Unifying Interaction with Canvas
Seamless integration of User Interface in your Salesforce Org

54. Salesforce Canvas
Embed & Interact
with external websites
as if they were part of
your Salesforce Org

55. Salesforce Canvas

56. Connecting Force.com & Heroku
with Connect
Seamless integration of data between customer and enterprise

57. Connected
linking Heroku Postgres database with
your Salesforce Org
Transforming
customer data translated into business
applicable information
Managed
2-way synchronization of high volumes
of data at a sustainable rate
Heroku Connect
Heroku & Force.com

58. Heroku Connect
Heroku
Salesforce Org
Auto synchronization of data
Customer
facing
App /
website
Customer
data
Understanding
about your
customers
heroku.com/connect

59. Marketing Cloud
Intelligent Marketing connected to all your Salesforce1 Apps

60. Intelligent marketing apps with Exact Target Fuel

61. Intelligent marketing apps with Exact Target Fuel

62. Exact Target in Summary
All your Salesforce1 Apps
are connected to Exact
Target Intelligent
Marketing engine
- Feeding in valuable
data
- Helping you see
information where
ever its needed

63. Developer Tools
Helping you build your projects effectively

64. developer.salesforce.com/page/Force.com_IDE
Force.com IDE
- Apex
- Visualforce
pages
- Unit Tests
- Git

65. MavensMate Sublime Text plugin for Force.com
- Apex
- Visualforce
- Unit Tests
- Git
- Lightweight
- Templates

66. Force.com
Command
Line
Interface
(CLI)
force-cli.heroku.com

67. Fun Stuff

68. Contacts
are villagers
Accounts
are
buildings
github.com/metadaddy-sfdc/Forcecraft

69. Where to go next…

70. developer.salesforce.com

71. 2 MILLION
“developers”
Over
A “developer” being anyone that uses
Setup

72. Trailhead
online learning for everyone
developer.salesforce.com/trailhead

73. Your feedback is crucial to the success
of our webinar programs. Thank you!
http://bit.ly/summer13preview
Survey

74. Q & A
A. Name
Title
@howitweet
B. Name
Title
@howitweet

75. Thank you