The document describes the marketing campaign for the Man of Steel film, including trailers posted to YouTube, movie posters displayed in theaters, magazine covers featuring the lead actor, an official website and social media pages to provide information and generate buzz, a promotional video game, mobile apps, partnerships with well-known brands for co-promotion, and an online merchandise shop allowing fans to purchase branded items. The wide-ranging campaign was intended to build audience awareness and interest in the film through multiple advertising channels before its release in theaters.