The document discusses how the creator designed three media products - a magazine cover, movie poster, and trailer - to effectively market a film noir film called "Diamond Noir." The products were designed to complement each other and easily link together through consistent use of the Broadway font in bold red, black and white imagery, and depictions of a diamond necklace that is central to the film's plot. Social media links were also included on the poster to promote word-of-mouth marketing. The trailer and poster were meant to release simultaneously to grab audience attention and make the film recognizable before the magazine is released to generate interest in the target audience.