1. Conventions of A Film Trailer
There are many different codes and conventions of a film trailer.
Most trailers stick to theses set of rules because they provide the
effect needed when it comes to disrupting and selling the film. Of
course theses are not rules set in stone but they tend to be often
used. Some film trailers have sometimes changed and altered
theses familiar elements in unique ways which challenges the
typical, well known codes and conventions.
These are the main elements I researched and will need to
include when creating my trailer:
-Film production logo -Sound
-Name captions -BBFC age certification
-Time length -Character introduction
-Release date -Social media
-Film title

2. Film Production Logo
-Typically in a trailer, somewhere around the beginning, a film
production logo will be introduced. This is an important feature to
have in a trailer because it helps sell the film through their fans.
For example if a fan of another film created by this company sees
they’ve created another film, they are more likely to pay and see it
rather than ignore this aspect.
-The production company logo is also an important feature to add
into the trailer because it can have good expectations from the
audience. For example if I were to see a new trailer with the
DreamWorks production logo, I would assume the film was for
families and have a high budget, giving me an overall idea of the
content that is typically created by their company.

3. Film Title
-The film title always comes last in a trailer to match up with the
entire context the audience just watched. They’ll have a better
chance in remembering the name if it’s at the end and also a better
way in remembering it to connect with the film poster through the
colour scheme and typography used.
-The synergy between all the ancillary products allows the film to
stand out from others and even become recognisable alone.
- E.g. The Great Gatsby synergy

4. BBFC Age Certification
-All films in the UK are given an age certification by the British
Board of Film Classification which is seen at the end of the film
trailer. This gives the audience an idea who the target audience
is, for example if a film is under the U certificate, the audience
will know it’s acceptable for children. If a film has an 18
certificate, it tells the audience there maybe violence, sexual
scenes and bad language therefore meaning they will be capable
to chose an appropriate film of their choice.

5. Social Media
-Website URLs and links to social media are shared in the trailer
to encourage the audience to engage and interact on these
popular social networking sites.
-Twitter is a fast way to spread the word around about a new
release of a film because of the large amount of people using the
site. ‘Hashtags’ (#) are used to help share things across to
millions of people who come across it.
-Facebook can be used for the audience to ‘like’ the fan page of
the upcoming film. News, updates and behind the scenes footage
can be posted from this straight onto their page. This can be
shared with their friends, helping to promote and share the film
through social media.

6. Character Introduction
-The trailer of a film is where the character and audience can relate
and connect with each other through similarities.
Famous actors and or actress’ in the film are an advantage when
promoting the film because there is already a strong community of
fans based around actors and actresses. Their popularity benefits the
film.
Here is some information I collected about the connection between
audiences and the characters:
“Hunger games, I have connected with the character Katnis Everden
from the hunger games because I see my strength and bravery in her.”
“The Wolverine, I would say the character Wolverine reminds me of
my older cousin and makes me automatically really like the character.”

7. Sound, Music and Voice Over
-Music can make a big difference in the trailer. With no sound or
music, a clip could not bring any attention but with it, it can make a
big difference. Depending on the kind of effect that wants to be sent
to the audience, different sounds can make create different
atmospheres.
n atmosphere