The document discusses the target audience and goals for a film trailer. The target audience is identified as males aged 15-30, as they can relate to the themes of an athlete striving to succeed in their sport and overcoming adversity. There is also less competition in the sporting film genre. The trailer will aim to follow conventions like including key moments out of sequence, displaying actor names and music to convey the genre. It will tell the story of a young athlete with potential who faces challenges from their environment and must decide their future path. The goal is to create a gripping trailer that audiences can relate to through its portrayal of an individual battling adversity in pursuit of their dreams.