This document discusses the development and use of conventions in various media products, including film trailers, posters, and magazines. It examines how certain techniques were used or challenged conventions to make the media stand out while still providing necessary information. For example, in one film trailer the rewind technique at the beginning was unconventional but gained attention. Overall the document aims to both follow standard conventions to appear professional but also experiment with challenging conventions in limited ways to make the media more interesting.

3. This follows forms and
conventions of real media
products because we put
the production company
animation on at the
beginning of the trailer so
that the audience instantly
knows who created the film.

4. The rewind part at the beginning of the trailer develops the forms
and conventions because when we conducted our audience
feedback somebody said that the had never seen this technique
used before, therefore meaning that tit stands out from other
current film trailers.

5. This develops what the
makers of Paranormal
Activity 3 did because they
use this technique a lot
during their trailer to show
flash backs and because it is
filmed using a video camera
where as we use the ‘noise’
for when Becca has stopped
rewinding the tape of
George and at the very end
of the trailer with the
institutional information.

6. We used text on screen to add to the narrative of the trailer
because we didn’t have a voice over. This uses the forms and
conventions of real products because a lot of real trailers use
this technique, for example we analysed Abduction’s trailer
and this uses this

7. This follows the typical forms and conventions of trailer making
because the audience needs to establish themselves who they
think the main character is and we helped this with the use of
screen time each character had.

8. We followed the convention
of having a recognisable film
font which appeared close
to the end of the trailer. I
think this technique is done
so that it encourages the
audience to watch the
whole of the trailer so that
they can find out the name
then.

9. This is what encourages the audience to go and watch the film
because in our case they may want to know how George has
ended up in the hostage situation and what is going to happen to
him. This is generally almost right at the end of the trailer so that it
makes sure that the audience wants to watch it.

10. As our trailer only is 55 seconds long, this
means that it is classed as a teaser trailer.
Although we have challenged the forms
and conventions of real media products
here because we have still arranged the
trailer like a full length trailer, just with not
as much footage. We thought that this
may make the trailer stand out from the
crowd and more interesting because you
are still receiving the same information
about the film, just in half the time.

11. This needs to be visible on all film trailers so we added this in at
the end so that the audience would need to watch the whole
trailer to find out when the film was going to be released. This
follows the traditional forms and conventions of trailer making.

12. The institutional information at the end follows forms and
conventions of trailer making. Although the way we laid it out
may not because usually the role of the person is in a smaller
font and then their name is bigger where as we have written
it all in one size

13. Our editing and music follows the forms and codes of trailer
making because the pace of the editing and music gradually
begins to pick up the pace as the trailer goes on. It then stops to
give the name of the film and then plays the hook part at the end.

14. We didn’t realise at the time but The Lovely Bones also uses
snapshots during their trailer so this is developing the forms and
conventions of a current media product. They use the edit
when the young girl is riding her bike taking photographs where
as our character is getting photographs taken of him by the
press because he is famous.

15. This develops the forms and
conventions of the Taken
trailer because they use
statistical text during their
trailer too, although they use
it multiple times where as we
only use it once at the
beginning. I think that this
piece of text is effective as it
gives the audience a slight
indication of the storyline
and makes them question
George’s life

17. These aren’t always on film posters because some film companies
feel that they aren’t needed. Although I thought that it would
encourage people to go and watch the film and this was backed
up when I conducted the audience feedback. Below is an
example of a film poster that does advertise the awards that it
has won. This illustrates that I have developed the forms and
conventions here.

18. On all film posters the name of the film is somewhere on it.
This is an important piece of information which must be
on there so I have used this convention

19. I have used this convention
because I thought it was
important to advertise the
actors/ actresses which were
going to be in the film. This is
so that their fan bases know
that a film with an actor/
actress they like is going to
be coming out soon so that
they can prepare to go and
see it.

20. The main image challenges
the conventions of real
products because usually the
main image of a film poster is
a mid shot and you can see
the character’s face where
as mine is a long shot with
the character riding away.
This was done on purpose
because I wanted it to look
like the character didn’t
know the picture was being
took because their stalker
has taken it. This therefore
gives the audience an
indication of the storyline.

21. This is an important to have
on a film poster so that
everyone who produced/
distributed/ funded the film
gets recognition for their
efforts; this is why I have used
this convention and put the
institutional information at the
bottom of the page.

22. This is a convention which I
have challenged because
this is not usually on a film
poster. I thought that I might
as well advertise the fact it’s
a twelve on the film poster so
that the target audience are
aware of this and
encourages them to go and
see the film

23. This is a convention which I
have used because there is
no point in creating a film
poster if it does not inform the
audience when the film is to
come out, or even give a
hint about it.

24. If taglines are good enough
they can sometimes become
a form of advertisement in
themselves. This is why I have
used this convention, so that
this phrase can be
associated with our film

26. I have used the conventions
of typical magazine making
with the mast head as I have
used a bold, readable font
which can be recognised as
‘Film Blaze’s’ font. Sometimes
film magazines cover some
of the magazine name over
with the main image but I
have not done this because
my magazine is not well
known enough to do so.

27. I have used this convention
because it sometimes helps
the audience establish what
the magazine is about (if
they don’t already know). For
film magazines it is usually
about getting information
about movies

28. I have followed the
conventions here because all
professional magazines need
a barcode, the date the
issue was released/ issue no.,
and the price of it. This is so
that the magazine company
gains a profit.

29. The main image that I chose
uses but also challenges the
conventions of magazine
making. It agrees with the
conventions because it uses
a mid shot of the main
character out of the film.
Although is uses an effect on
the image which I have
never seen on a magazine
before. This makes it stand
out from other magazines on
the shelf and encourages the
audience to read it.

30. My headline uses the
conventions of magazine
making because it gives a
quote from the interview
which will be inside the
magazine to entice the
audience to buy the issue
and read more. Also it is
written using the largest font
on the page (par the
masthead) so that the
audience know that this is
the main article.

31. These do follow the forms and
conventions of magazine
making with the language
which they are written in
because they use words which
are made to entice the
audience in like for example
NEW releases. Although it does
challenge the conventions too
because my target audience
picked up on the fact that
they are readable but don’t
completely stand out on the
page. This is something which I
have learnt for the future
because articles need to jump
out of the page to catch the
audience’s attention

32. This develops on the forms
and conventions of
magazine making because
although some magazines
do have some small images
on their front cover, they
normally put these in boxes
to border them where I have
put them in a film real to
emphasise even further that
this is a film magazine.

33. Overall I think that I have mainly used forms
and conventions rather than develop or
challenge them. This is because I wanted
my products to look professional like
products currently on the market and for
them to understand different aspects in
them. Although I have challenged some
aspects like the effects I put on my images
and I think that sometimes when you push
the boundaries like this, it definitely pays off.