This document discusses strategies for building an effective LinkedIn profile in 15 minutes per day. It notes that LinkedIn has over 347 million members from over 200 countries and territories. It recommends using advanced search to identify targeted profiles to visit, and notes that viewing others' profiles and accepting connection requests can increase one's own visibility and connections. The document also discusses how a strong LinkedIn presence can help with recruitment, thought leadership, public relations goals, and lead generation. It promotes the benefits of paid LinkedIn premium accounts for networking and searching capabilities.

1. Z
LinkedIn Secrets! Building a Dominant Profile,
15 Minutes a Day
Marty Weintraub

2. THOUSANDS OF FOCUSED LINKEDIN
USERS FRIEND YOU, NSA
"NOW YA’ GOT ME RIGHT WHERE I WANT YOU."

3. WHY? FREE DISTRIBUTION

5. KNOW WHAT INSIDERS KNOW:
LINKEDIN & HUMAN NATURE

8. LINKEDIN: WELL WORTH
YOUR ENERGY

9. SOCIAL BUSINESS-NETWORKING MONSTER

10. 347 MILLION MEMBERS, 200+
COUNTRIES & TERRITORIES

11. EVERY FORTUNE 500
REPRESENTED

12. 92% OF FORTUNE 100 BUY
RECRUITMENT PRODUCTS

13. TWO NEW MEMBERS PER SECOND

14. BOLD FUTURE

15. DOUBLED MY LINKEDIN
PROFILE CONNECTIONS

16. HIRED INCREDIBLE AIMCLEAR EMPLOYEES

17. 17

18. 18
EARNED WELL
PAYING JOBS

19. RECEIVED MEDIA INQUIRIES &
COVERAGE

20. WON CONTENT SHARES, LIKES AND
COMPANY-FOLLOWS

21. GENERATED CROSS-CHANNEL SOCIAL CHATTER

22. EARNED CAREER-LONG BUSINESS
RELATIONSHIPS

23. PROMOTED SPEAKING
ENGAGEMENTS

24. SOLD WORKSHOP TICKETS

25. PROMOTED WEBINARS

26. MANY WAYS TO
NETWORK IN
LINKEDIN

28. HUMAN NATURE: YOU CHECK ME
OUT; I CHECK YOU OUT

31. 1. IDENTIFY HIGHLY TARGETED USERS USING LINKEDIN
ADVANCED SEARCH
2. VISIT THOSE USERS' PROFILES WHILE LOGGED INTO
LINKEDIN
3. DON'T HIDE
4. “VIEWBACK” PERCENTAGE
5. “FOLLOWBACK” PERCENTAGE

33. OVER 27 DAYS I VISITED 15,775 PROFILES

35. • 928 USERS VISITED MY PROFILE FOR A 5.88% VBR
• I ACCEPTED 122 NEW CONNECTIONS (ACCEPTED
FOLLOWBACK RATE “AFBR”)
• 13.15% AFBR RATE FROM THE 636 VIEW BACKS
• .77% FOLLOW FBR (15,775)

36. OVER 38 DAYS
• 6.13% & 33.33% Followback Of 1721 Viewbacks
• 14.99% Average Followback

38. POWER DIFFERENTIAL,
PSYCHOLOGICAL DRIVER’S SEAT

39. WHY?
PERMANENT (FREE) DISTRIBUTION TO
CONNECTIONS & 2ND DEGREE

40. LINKEDIN BUSINESS
(KPIS) GOALS

41. INFLUENCER DISTRIBUTION
OF KEY CONTENT
• Media
• Powerful Rebroadcasters
• Bloggers

42. ATTRIBUTABLE SALES BY
CONTENT MARKETING
• White Papers
• Valuable Industry Studies
• Promotions & Discounts

43. ATTRIBUTABLE SALES BY
CONTENT MARKETING – CONT.
• Lead Generation
• Direct Response Conversions (Sales And Leads)
• Attributable (Pathway To Purchase) Conversions

44. RECRUITMENT TARGETING
• Those Who Work For Competitors
• Recent Graduates, Educational Programs, Etc.
• Group Members

45. RECRUITMENT TARGETING –
CONT.
• Conference Attendees
• Focused Trade Group Members

46. THOUGHT LEADERSHIP
BRANDING
• Conference Appearances
• Thanks For Recent Awards
• Announce New Hires
• Take Political Positions

47. CLASSIC PR KPIs
• Customer Relations
• Media Relations
• Investor Relations
• Crises Management

48. CLASSIC PR KPIs
• Community Relations
• Internal Relations
• Many, Many Other Purposes

49. LET’S BUILD A TOP 1% PROFILE
PERSONAL, (NOT BUSINESS) PAGE

50. ADVANCED SEARCH &
PEOPLE IDENTIFICATION

52. THE TACTIC: NOW YOU HAVE
ME RIGHT WHERE I WANT YOU!

53. SETTING MAKES YOU VISIBLE

55. BENEFITS OF PAID (PREMIUM) ACCOUNTS

56. BENEFITS OF PAID (PREMIUM) ACCOUNTS

57. ALL PREMIUM ACCOUNTS
• See Who Sees You More
• Saved Search Alerts
• Open Profile
• Premium Search Filters

58. LOWER PRICED PREMIUM ACCOUNTS
• Seniority
• Company Size
• Interested In
• Fortune 1000

59. HIGHER PRICE PREMIUM ACCOUNTS:
MORE (TALENT FINDING) FILTERS
• Function
• Years Experience
• Groups
• When Joined

66. NOW YOU
KNOW WHAT
INSIDERS NOW

67. marty@aimClear.com