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Social media strategy @ SAME summer camp 2014

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Philippe Bossin
Philippe Bossin

Social media strategy @ SAME summer camp 2014 SAME stands for "Solidarity Action Day Movement in Europe". This movement includes several organizations in Europe that carry out an annual action day. During this day, pupils get the chance to exercise a job of their choice instead of going to school. Their salaries are used to support youth projects in the whole world.

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twitter.com/philippebossin The power of social
Hi! • @philippebossin • Online communications @groen
Today • Concepts • Strategy • Hands-on • Best practices
Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.
Storytelling
What’s your story?
Share your story, activate your ambassadors
How has your work impacted their lives?
(visual) identity, messages, values
What defines your organization? What value can you bring to my network? !
Creators - engagors - lurkers
90% 9%1% 2006
70% 20% 10% 2011
Degrees of involvement
What’s the easiest way to get involved?
Strategy
Strategy • Goals • Means or tactics • Metrics or KPI’s
Setting goals • Create awareness • Reach a certain number of people per week • Facebook Reach
Hands-on Define two goals with corresponding metrics
Tactics • Content • awareness • appreciation • action • advocacy
Tactics • Content types • Text • Photo • Video • Memes • Infographic
Algorithms?
Memes An Internet meme is an activity, concept, catchphrase or piece of media which spreads, often as mimicry, from person to person via the Internet. http://goo.gl/NepRpP
http://goo.gl/ZaJr2J
Focus Stopping power
Do more of what works
Experiment • What do you want to achieve? • Conduct small experiments • types of content • length of your post • time of posting • frequency
Measure and evaluate
Do more of what works 70 - 20 - 10
Best practices • Be consistent in your overall (visual) identity. • Use hashtags, join the discussion. • Don’t broadcast, connect & engage. • Content planning? • Do more of what works. Enjoy (:

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