The document discusses making a CMDB (Configuration Management Database) more social using ServiceNow tools. It introduces the concepts of a "social CMDB" and "CMLF" (Configuration Management Live Feed) which would make CMDB data more dynamic and visible through tools like ServiceNow Live Feed. Examples are given of how dedicated live feeds could be used for critical services to post incidents and outages. Guidelines are provided for organizations to define their own approach to a CMLF based on determining what CMDB data is relevant to share in a live format versus keeping in a traditional static CMDB.