It’s important to make sure that your website is accessible by everyone, regardless of disability. Learn how to improve the accessibility of your website.
Web Accessibility: A Shared ResponsibilityJoseph Dolson
This a presentation prepared for a Montana Web Developer's Meetup in December, 2011. The focus is on collaborating with content providers and employers to share the responsibility for web accessibility.
A beginners guide to accessibility testing. An overview of common mistakes websites make and highlighting some easy to use tools that anyone can incorporate into their work.
Presented at www.AccessibilityCalgary.com on May 12, 2013.
Learn about the basics of web accessibility: what it is, who it affects, why it matters, and some of the fundamental things you ought to be doing in your pages to make them more accessible.
This PPT throws light on some of the essential elements of Accessibility testing which have become crucial to ensure quality in this day and age. To know more on accessibility testing, accessibility mandates, WCAG 2.0, paired testing approach, accessibility guidelines and standards go through this presentation as well as the ones coming soon.
Accessibility is not a rare edge case, it is something that concerns all of us. This is an introduction to Web Accessibility for Web Developers, in context of the German BITV and the international WAI Guidelines (mostly WCAG 2.0). It should raise general awareness of accessibility for Web Development, and shows that accessibility is not an extreme hard to implement requirement, but a matter of care and common sense.
We all get the WHO or we wouldn’t be here, same with the WHY. This presentation looks at WHAT, WHERE and HOW.
Accessibility is often a lot closer than you realise. Organisations rely on and invest heavily in technology, one of the options being considered in the mix may open up a whole new pool of resourcing options.
This presentation explores how an organisation can quickly and easily include accessibility in their organisational planning. Government departments started with accessible websites, now this is flowing onto NGOs while government departments focus on the next levels of digital accessibility.
When you know the right questions to ask, it isn’t that hard and there are some quick wins organisations can and should be implementing right now. Areas covered in this presentation include:
Technology – it is probably already on the hardware you are using!
Accessible documents – what are they and how can you produce them?
Outsourcing digital – what do you put in your brief?
Websites – internet and intranet – we all know content is king – who owns accessibility
Alternative media – video, social, webinars
Organisational accessibility – it’s not a box to tick, it’s a way of doing business - how do you embed this into an organisation?
Web Accessibility: A Shared ResponsibilityJoseph Dolson
This a presentation prepared for a Montana Web Developer's Meetup in December, 2011. The focus is on collaborating with content providers and employers to share the responsibility for web accessibility.
A beginners guide to accessibility testing. An overview of common mistakes websites make and highlighting some easy to use tools that anyone can incorporate into their work.
Presented at www.AccessibilityCalgary.com on May 12, 2013.
Learn about the basics of web accessibility: what it is, who it affects, why it matters, and some of the fundamental things you ought to be doing in your pages to make them more accessible.
This PPT throws light on some of the essential elements of Accessibility testing which have become crucial to ensure quality in this day and age. To know more on accessibility testing, accessibility mandates, WCAG 2.0, paired testing approach, accessibility guidelines and standards go through this presentation as well as the ones coming soon.
Accessibility is not a rare edge case, it is something that concerns all of us. This is an introduction to Web Accessibility for Web Developers, in context of the German BITV and the international WAI Guidelines (mostly WCAG 2.0). It should raise general awareness of accessibility for Web Development, and shows that accessibility is not an extreme hard to implement requirement, but a matter of care and common sense.
We all get the WHO or we wouldn’t be here, same with the WHY. This presentation looks at WHAT, WHERE and HOW.
Accessibility is often a lot closer than you realise. Organisations rely on and invest heavily in technology, one of the options being considered in the mix may open up a whole new pool of resourcing options.
This presentation explores how an organisation can quickly and easily include accessibility in their organisational planning. Government departments started with accessible websites, now this is flowing onto NGOs while government departments focus on the next levels of digital accessibility.
When you know the right questions to ask, it isn’t that hard and there are some quick wins organisations can and should be implementing right now. Areas covered in this presentation include:
Technology – it is probably already on the hardware you are using!
Accessible documents – what are they and how can you produce them?
Outsourcing digital – what do you put in your brief?
Websites – internet and intranet – we all know content is king – who owns accessibility
Alternative media – video, social, webinars
Organisational accessibility – it’s not a box to tick, it’s a way of doing business - how do you embed this into an organisation?
An introduction to the concept of Web Accessibility describing the What, Why and How of making your website accessible i.e. available to users with disabilities such as color blindness, low vision, deafness and/or motor control disability.
By making your site accessible, you'll get a better understanding of HTML semantics, an increased audience reach, Google will reward you... and you will become good looking, admired by your peers, and be the most interesting person in the room.
This presentation will help you understand:
- The legal requirements behind Web Accessibility
- How do people with disabilities use the web and what assistive technologies they use
- How good usability makes up for better accessibility and improves site’ SEO
- Financial benefits of having an accessible website
Dr Scott Hollier presents a demonstration on how the vast world of online content is experienced for people with disabilities, as well as tools and techniques to help understand the need and importance of web accessibility. This presentation covers a brief history of access, information on user experience, accessibility features available in Windows, Mac, iOS and Android devices and resources for ICT professionals including social media tools, document accessibility advice and WCAG 2.0 at a glance.
Incorporating accessibility into your software.
What does accessibility mean?
Why should we do this?
How we should do this?
What impacts does this have?
Accessibility: Proven, easy integration into design and development workflowsRobert Jolly
Integrating Accessibility (a11y) into the project process can be downright scary. In this session, I’ll cover basic web accessibility principles for web designers, developers, and site owners, then show how to turn seemingly daunting and confusing accessibility requirements into understandable, actionable tasks and techniques. The talk will cover some of the accessibility-specific WordPress plugins and themes available, as well as some quick, easy tests to integrate into design and development workflows.
How to create accessible websites - WordCamp BostonRachel Cherry
Web accessibility refers to the inclusive practice of removing barriers that prevent interaction with, or access to, websites by people with disabilities. When your website is inaccessible, research shows you could be excluding up to 20 percent of your visitors and customers. When your website is accessible, everyone can consume your information and interact with you and your services. Visually-impaired users can visit your website using a screen reader. Those who can’t use a mouse can navigate your site using a keyboard or other input device. Designing with accessibility in mind will also improve your SEO. Join my workshop to learn more about accessibility, the importance of universal design, and how to create a high-quality user experience that is inclusive and beneficial to all.
Byg Tilgængeligt - Build Accessibly. My presentation for Community Day 2012 on 10 May 2012. Communityday.dk - for developers. Download file to get all the great tips and links in the notes.
In this talk we will go over the basics of accessibility and building it into your website. We will cover accessibility principles (POUR: Perceivable, Operable, Understandable, Robust), using screen readers, and approaches to achieving accessibility guidelines.
Web accessibility 101: The why, who, what, and how of "a11y"ecentricarts
Our in-house ecentricarts Accessibility Team (known as EAT) has compiled a ton of resources to help you understand the ins and outs of web accessibility. This includes: why it matters, who it impacts, common misconceptions, a beginner's guide to WCAG 2.0 and accessibility legislation, and how you can test, design, develop, and create more accessible websites.
This presentation also includes examples of before/after screenreader demos, and our 2017 company video made with described audio.
Marketing Without Barriers: Considering Digital Accessibility for Customers a...Whole Brain Group, LLC
There are 57 million Americans living with a disability, and many of these people need to use assistive technology to interact with websites and digital marketing materials. If your website and marketing materials aren't created properly, they won't be compatible with these devices, and you could be unintentionally excluding customers who would otherwise like to buy from you. You can also be at risk for legal liability if you're in an industry that is subject to accessibility compliance regulations.
This talk illustrates why businesses and marketers should be thinking about accessibility when they develop marketing plans and launch digital campaigns.
Designing Inclusive Experiences to Maximize Reach and SatisfactionWindows Developer
Demystify accessibility by explaining what users need, what developers can do to meet those needs and how accessibility works (from an application through the platform to assistive technology)
Web Accessibility Top 10 - LCC (1/2 day workshop, August 2013)Carrie Anton
A half day workshop walks people through common accessibility issues on the web, including good reasons why to accessible. Great for web designers, developers, teachers and IT trainers.
Understanding and Supporting Web AccessibilityRachel Cherry
Web accessibility refers to the inclusive practice of removing barriers that prevent interaction with, or access to, websites by people with disabilities. When your website is accessible, all users can access your content and functionality no matter their abilities. Visually-impaired users can visit your website using a screen reader. Those who can’t use a mouse can navigate your site using a keyboard or other input device. Most accessibility features will also improve your SEO.
When your site is inaccessible, research shows you could be excluding up to 20 percent of your users.
This talk will cover the basics of accessibility, why it’s important, and how you can support accessibility in your projects.
Including Everyone: Web Accessibility 101Helena Zubkow
Shouldn’t the web be awesome for everyone? That's not always the case, but it could be.
Designed for developers, project managers, and directors alike, the goal of this session is to introduce everyone to the wonderful world of web accessibility. We'll cover the basic standards and regional expectations for accessibility, as well as the principles and concepts that make up the accessibility field. This session will touch on Section 508, WCAG 2.0 standards, and the financial viability of a web accessibility initiative in an industry where time is money.
This session is proposed as a conceptual prelude to our more developer-oriented accessibility session that is taking place at the Higher Ed Summit. Based on my experience as a web accessibility specialist from both the perspective of a project manager and a front-end developer, I'll share the knowledge I've gained with you to address the following important questions:
- What is web accessibility?
- Why does web accessibility matter to my users?
- Why does web accessibility matter for my company and clients?
- How will a web accessibility initiative affect my bottom line?
- How can I include web accessibility in my company's culture and work plans?
- What tools can I use to assess and improve accessibility in my projects?
- How can I help the web accessibility community?
Web accessibility refers to the inclusive practice of removing barriers that prevent interaction with, or access to, websites by people with disabilities. When your website is inaccessible, research shows you could be excluding up to 20 percent of your visitors from interacting with your content and functionality. If your university website is inaccessible, you could be preventing access to education, student services, and more.
When your website is accessible, everyone can consume your information freely. Visually-impaired users can visit your website using a screen reader. Those who can’t use a mouse can navigate your site using a keyboard or other input device.
While creating accessible websites involves every step, including design and content, the foundation for good accessibility starts with good markup. Join my workshop to learn more about accessibility and how to program a high-quality user experience that is inclusive and beneficial to all.
What is A/B testing? A SCIENTIFIC METHOD OF PROOF
WHAT IS A/B TESTING FOR MARKETING
Where do you start testing? THE DON’TS
WHERE DO YOU START TESTING?
DON’T JUST GUESS
SUB OPTIMIZE • Button colors • Small copy changes • Small layout changes • Fonts, font size
WATCH OUT FOR BUZZ • Don’t just test what the gurus say • What works for others may not work for you
PREMATURE TESTING • Testing without traffic • Before you know what and why you are testing
Where do you start testing? THE DOS
DO YOUR HOMEWORK You have to put in the work to get great results • Learn as much as you can about A/B testing • Study the great people out there • What’s their process and insights?
A framework for success The basis of a successful testing program
Research Know what to test and see the greatest improvements
DIVE INTO YOUR DATA
FIND YOUR BIGGEST OPPORTUNITIES
INVESTIGATE THE OPPORTUNITY TO UNDERSTAND IT
FORM A HYPOTHESIS By doing A, B will happen, Because of C
BUILD THE TEST
LAUNCH THE TEST VS. Control Variant
THE TEST VS. +24.01% increase in registrations!! 100% Significance
DOCUMENT AND SHARE YOUR FINDINGS Documenting all your tests and results • Increases company transparency • Helps others know where tests are going on • Makes it easier to call tests • Makes learnings available for everyone in company
REPEAT THE PROCESS AS OFTEN AS POSSIBLE
Control vs. Variant
“Only 1 out of 8 A/B tests have driven significant change.” Noah Kagan AppSumo*
“The goal of a test is to get a learning, not a lift. With enough learnings, you can get the real lift,” Dr. Flint McGlaughlin MECLABS
RULES OF THUMB FOR TESTING Things to remember when we are testing • Min. 2000 visitors • Min. a few hundred conversions • At least one full cycle > 2 week • >99% statistical significance • Keep a backlog of test hypothesis • Build next tests as the current one is running *More info at http://kiss.ly/1vF4wUc and http://kiss.ly/1Q4vTm0
Tooltips AND BURGERS
How I like my testing burger Tooltips for your testing framework
Tool Company Why do I like it? Analytics Kissmetrics Shows me my actual customers and their behavior Surveys Qualaroo and/or SurveyMonkey Easy to use/Deep qualitative insights Project Management Trello Manage my time + communicate with collaborators
Tool Company Why do I like it? Company Wiki Confluence Document initial thoughts for everyone Testing platform* Optimizely, Pardot, Adwords Easily build tests and get data Analytics Kissmetrics Let’s me confirm and verify down my funnel Company Wiki Confluence Documentation and learnings for everyone *Includes actual testing platform and tools that have testing capabilities
Not everyone likes their burger the same way How do you take yours?
Trust the process Share your leanings Stack your results A/B TESTING FOR SUCCESS
An introduction to the concept of Web Accessibility describing the What, Why and How of making your website accessible i.e. available to users with disabilities such as color blindness, low vision, deafness and/or motor control disability.
By making your site accessible, you'll get a better understanding of HTML semantics, an increased audience reach, Google will reward you... and you will become good looking, admired by your peers, and be the most interesting person in the room.
This presentation will help you understand:
- The legal requirements behind Web Accessibility
- How do people with disabilities use the web and what assistive technologies they use
- How good usability makes up for better accessibility and improves site’ SEO
- Financial benefits of having an accessible website
Dr Scott Hollier presents a demonstration on how the vast world of online content is experienced for people with disabilities, as well as tools and techniques to help understand the need and importance of web accessibility. This presentation covers a brief history of access, information on user experience, accessibility features available in Windows, Mac, iOS and Android devices and resources for ICT professionals including social media tools, document accessibility advice and WCAG 2.0 at a glance.
Incorporating accessibility into your software.
What does accessibility mean?
Why should we do this?
How we should do this?
What impacts does this have?
Accessibility: Proven, easy integration into design and development workflowsRobert Jolly
Integrating Accessibility (a11y) into the project process can be downright scary. In this session, I’ll cover basic web accessibility principles for web designers, developers, and site owners, then show how to turn seemingly daunting and confusing accessibility requirements into understandable, actionable tasks and techniques. The talk will cover some of the accessibility-specific WordPress plugins and themes available, as well as some quick, easy tests to integrate into design and development workflows.
How to create accessible websites - WordCamp BostonRachel Cherry
Web accessibility refers to the inclusive practice of removing barriers that prevent interaction with, or access to, websites by people with disabilities. When your website is inaccessible, research shows you could be excluding up to 20 percent of your visitors and customers. When your website is accessible, everyone can consume your information and interact with you and your services. Visually-impaired users can visit your website using a screen reader. Those who can’t use a mouse can navigate your site using a keyboard or other input device. Designing with accessibility in mind will also improve your SEO. Join my workshop to learn more about accessibility, the importance of universal design, and how to create a high-quality user experience that is inclusive and beneficial to all.
Byg Tilgængeligt - Build Accessibly. My presentation for Community Day 2012 on 10 May 2012. Communityday.dk - for developers. Download file to get all the great tips and links in the notes.
In this talk we will go over the basics of accessibility and building it into your website. We will cover accessibility principles (POUR: Perceivable, Operable, Understandable, Robust), using screen readers, and approaches to achieving accessibility guidelines.
Web accessibility 101: The why, who, what, and how of "a11y"ecentricarts
Our in-house ecentricarts Accessibility Team (known as EAT) has compiled a ton of resources to help you understand the ins and outs of web accessibility. This includes: why it matters, who it impacts, common misconceptions, a beginner's guide to WCAG 2.0 and accessibility legislation, and how you can test, design, develop, and create more accessible websites.
This presentation also includes examples of before/after screenreader demos, and our 2017 company video made with described audio.
Marketing Without Barriers: Considering Digital Accessibility for Customers a...Whole Brain Group, LLC
There are 57 million Americans living with a disability, and many of these people need to use assistive technology to interact with websites and digital marketing materials. If your website and marketing materials aren't created properly, they won't be compatible with these devices, and you could be unintentionally excluding customers who would otherwise like to buy from you. You can also be at risk for legal liability if you're in an industry that is subject to accessibility compliance regulations.
This talk illustrates why businesses and marketers should be thinking about accessibility when they develop marketing plans and launch digital campaigns.
Designing Inclusive Experiences to Maximize Reach and SatisfactionWindows Developer
Demystify accessibility by explaining what users need, what developers can do to meet those needs and how accessibility works (from an application through the platform to assistive technology)
Web Accessibility Top 10 - LCC (1/2 day workshop, August 2013)Carrie Anton
A half day workshop walks people through common accessibility issues on the web, including good reasons why to accessible. Great for web designers, developers, teachers and IT trainers.
Understanding and Supporting Web AccessibilityRachel Cherry
Web accessibility refers to the inclusive practice of removing barriers that prevent interaction with, or access to, websites by people with disabilities. When your website is accessible, all users can access your content and functionality no matter their abilities. Visually-impaired users can visit your website using a screen reader. Those who can’t use a mouse can navigate your site using a keyboard or other input device. Most accessibility features will also improve your SEO.
When your site is inaccessible, research shows you could be excluding up to 20 percent of your users.
This talk will cover the basics of accessibility, why it’s important, and how you can support accessibility in your projects.
Including Everyone: Web Accessibility 101Helena Zubkow
Shouldn’t the web be awesome for everyone? That's not always the case, but it could be.
Designed for developers, project managers, and directors alike, the goal of this session is to introduce everyone to the wonderful world of web accessibility. We'll cover the basic standards and regional expectations for accessibility, as well as the principles and concepts that make up the accessibility field. This session will touch on Section 508, WCAG 2.0 standards, and the financial viability of a web accessibility initiative in an industry where time is money.
This session is proposed as a conceptual prelude to our more developer-oriented accessibility session that is taking place at the Higher Ed Summit. Based on my experience as a web accessibility specialist from both the perspective of a project manager and a front-end developer, I'll share the knowledge I've gained with you to address the following important questions:
- What is web accessibility?
- Why does web accessibility matter to my users?
- Why does web accessibility matter for my company and clients?
- How will a web accessibility initiative affect my bottom line?
- How can I include web accessibility in my company's culture and work plans?
- What tools can I use to assess and improve accessibility in my projects?
- How can I help the web accessibility community?
Web accessibility refers to the inclusive practice of removing barriers that prevent interaction with, or access to, websites by people with disabilities. When your website is inaccessible, research shows you could be excluding up to 20 percent of your visitors from interacting with your content and functionality. If your university website is inaccessible, you could be preventing access to education, student services, and more.
When your website is accessible, everyone can consume your information freely. Visually-impaired users can visit your website using a screen reader. Those who can’t use a mouse can navigate your site using a keyboard or other input device.
While creating accessible websites involves every step, including design and content, the foundation for good accessibility starts with good markup. Join my workshop to learn more about accessibility and how to program a high-quality user experience that is inclusive and beneficial to all.
What is A/B testing? A SCIENTIFIC METHOD OF PROOF
WHAT IS A/B TESTING FOR MARKETING
Where do you start testing? THE DON’TS
WHERE DO YOU START TESTING?
DON’T JUST GUESS
SUB OPTIMIZE • Button colors • Small copy changes • Small layout changes • Fonts, font size
WATCH OUT FOR BUZZ • Don’t just test what the gurus say • What works for others may not work for you
PREMATURE TESTING • Testing without traffic • Before you know what and why you are testing
Where do you start testing? THE DOS
DO YOUR HOMEWORK You have to put in the work to get great results • Learn as much as you can about A/B testing • Study the great people out there • What’s their process and insights?
A framework for success The basis of a successful testing program
Research Know what to test and see the greatest improvements
DIVE INTO YOUR DATA
FIND YOUR BIGGEST OPPORTUNITIES
INVESTIGATE THE OPPORTUNITY TO UNDERSTAND IT
FORM A HYPOTHESIS By doing A, B will happen, Because of C
BUILD THE TEST
LAUNCH THE TEST VS. Control Variant
THE TEST VS. +24.01% increase in registrations!! 100% Significance
DOCUMENT AND SHARE YOUR FINDINGS Documenting all your tests and results • Increases company transparency • Helps others know where tests are going on • Makes it easier to call tests • Makes learnings available for everyone in company
REPEAT THE PROCESS AS OFTEN AS POSSIBLE
Control vs. Variant
“Only 1 out of 8 A/B tests have driven significant change.” Noah Kagan AppSumo*
“The goal of a test is to get a learning, not a lift. With enough learnings, you can get the real lift,” Dr. Flint McGlaughlin MECLABS
RULES OF THUMB FOR TESTING Things to remember when we are testing • Min. 2000 visitors • Min. a few hundred conversions • At least one full cycle > 2 week • >99% statistical significance • Keep a backlog of test hypothesis • Build next tests as the current one is running *More info at http://kiss.ly/1vF4wUc and http://kiss.ly/1Q4vTm0
Tooltips AND BURGERS
How I like my testing burger Tooltips for your testing framework
Tool Company Why do I like it? Analytics Kissmetrics Shows me my actual customers and their behavior Surveys Qualaroo and/or SurveyMonkey Easy to use/Deep qualitative insights Project Management Trello Manage my time + communicate with collaborators
Tool Company Why do I like it? Company Wiki Confluence Document initial thoughts for everyone Testing platform* Optimizely, Pardot, Adwords Easily build tests and get data Analytics Kissmetrics Let’s me confirm and verify down my funnel Company Wiki Confluence Documentation and learnings for everyone *Includes actual testing platform and tools that have testing capabilities
Not everyone likes their burger the same way How do you take yours?
Trust the process Share your leanings Stack your results A/B TESTING FOR SUCCESS
You own an online marketplace or eCommerce and you’re making money for your site. But do you know how to squeeze out more conversions without more budget? The team at ClickMechanic, an online marketplace for booking auto repairs, is a master in maximizing conversions with analytics.
Join Andrew Jervis, Co-Founder at ClickMechanic, and Keara Cho, Sr. Product Marketing Manager as they walk us through ClickMechanic’s analytics success in increasing their conversions 20% month over month. They’ll show you how to pull reports on:
Understanding customer behavior
Keeping acquisition costs low and margins high
Measuring the lifetime value of your users
10 Tips for Creating Accessible Web Content with WCAG 2.03Play Media
Web accessibility is a hot topic right now, with lawsuits, a Section 508 refresh, and the impending requirements of WCAG 2.0 fresh on people's minds. However, web accessibility is nothing new, and there are a lot of actionable ways to make your content compliant. A quote from World Wide Access says, "If you can design a website, you can design an accessible one."
In this webinar, Janet Sylvia, Web Accessibility Group Leader (founded at the University of Georgia) and Web Accessibility Trainer, will walk you through 10 tips for creating accessible websites following the international standard WCAG 2.0. Her in-depth presentation, designed for content managers, designers, and developers, focuses on steps that you can take now to make your websites and online learning content accessible.
In this webinar, you'll learn about:
- Legal requirements for web accessibility
- Repercussions of not complying with web accessibility laws
- An overview of Web Content Accessibility Guidelines (WCAG) 2.0
- 10 tips for creating accessible websites and online learning content
- Tools for evaluating the accessibility of your website
We’ll unveil three H2H (human to human) marketing best practices you can use in 2017, with examples of H2H marketing successes, and most importantly how to measure that success.
You'll learn:
-The Power of H2H and its role in today’s marketing
-H2H and Influence
-H2H and Loyalty
-Intersection of loyalty, influence, and growth marketing
-Best practices
In order to have a successful CRO program, you need to focus in on the data behind your landing pages. However, you might find yourself logging into Google Analytics with your heart rate at 250 because you know there are a million metrics you could be analyzing. Which ones do you need to spend your time on?
In this new live webinar, Hanapin Marketing’s CRO Manager Samantha Kerr will help you narrow down your focus. She’ll walk you through the key metrics she analyzes when creating landing page optimizations.
You’ll learn tips like:
Why bounce rate is important to analyze and what it means for your site
Why it’s important to look at the engagement metrics for specific users
On which areas of your site you should focus your optimizations
Many companies struggle to clearly identify the impact of social proof on their business. How much of your revenue is a result of past buyers’ content influencing current shopper decisions?
In this webinar, we will discuss how you can uncover the untapped marketing potential of social proof with big data.
Learn how to:
Measure the ROI of your customers’ content with machine learning, sentiment analysis and behavioral targeting
Implement data-backed tips on what works and what doesn’t when it comes to collecting and promoting customer content
Effectively market social proof to increase customer trust, engagement, and conversions
Ever wonder why your new PPC campaigns aren't working as you had hoped? Could it be your targeting, your messaging, or your offer?
The truth is, it comes to a combination of the temperature of your PPC traffic and whether or not your landing page offer matches that temperature.
At KlientBoost, Johnathan Dane measures that as conversion intent, and with over 100 clients in different verticals, Johnathan had been able to test his way to a formula of PPC success that works for search, social, display, and video.
Join this webinar and you'll learn the equations that will help you:
Launch any PPC campaign and immediately get conversion success
Understand the offer sequence that you can create for any industry
Tie it all back to revenue generated so it becomes predictable
Customer Success-driven Growth – seeing Customer Success not as a way to simply make customers “happy” or reduce churn, but as a true Growth Engine – is all about driving expansion (upsells, add-ons, land and expand, viral expansion, etc.), but in a way that absolutely requires a baseline focus on the customer’s success.
Growth that occurs as part of the customer’s evolution and success is growth that is Rapid, Exponential, and Efficient, and Sustainable. As customers succeed and evolve, their relationship with you should evolve and grow as well; but you have to ensure that happens.
The key to making expansion within - and from - your customer base work in a way that is customer-positive at scale is knowing exactly what expansion offer to present to the customer and when to do it.
In this webinar, you’ll learn how to use customer data to:
Make effortless, no-selling-required upsells (no, seriously)
Quickly double (or more!) recurring revenue
Get customers to spread the word about you on a consistent basis
Encourage viral expansion in even the most boring products
And much more
Join Lincoln Murphy, Customer Success-driven Growth Architect at Sixteen Ventures...
Think Like Your Visitors to Increase Website ConversionsErik Johnson
To have an effective website, you need to understand the psychology of your visitors and what engages them. In this talk, I walk through some key behavioral psychology concepts and how they apply to your site.
Accessibility Isn’t Enough - Designing Digital Properties to be Usable and Ac...UserZoom
Whether it’s cognitive, audial, visual or tactile, designing a digital experience that’s as pleasing for people with disabilities as for those without can seem like a daunting issue. Learn more about the how’s and why’s of designing and testing for accessibility.
Accessibility testing with an overview of the various disabilities and how to approach each along with a round up on most popular tools used for Accessibility evaluation
Tear Down This Wall! Removing Boundaries to Create an Accessible WebsiteSarah Joy Arnold
Presentation at edUi 2017 in Charlottesville, VA.
Web accessibility is at the forefront of many minds, but it is difficult to know exactly what to do to make a website compliant with WCAG 2.0 and Section 508 guidelines. There are no hard and fast rules to follow, nor a simple checklist that says, “If you do these 10 things, your website will be accessible.”
At the University of North Carolina at Chapel Hill, we have begun work to improve the overall accessibility of our website in a holistic way. Using our WordPress site as the basis, we are investigating ways to improve accessibility, including subscription services like LibGuides, Libraryh3lp chat service, and WordPress plugin Formidable.
Using UNC-Chapel Hill Library’s initiatives as an example, we will illustrate what others can do on their own websites to meet WCAG 2.0 requirements and make them more usable for all users. This session will include sharing tips and tricks that we’ve learned along the way, as well as free tools that we have found useful in our work.
Full day workshop covering the design, technology, and policy involved in creating Web sites that can meet the diverse needs of your users. Includes lessons on designing with the Web Content Accessibility Guidelines 2.0 (WCAG2), creating alternatives to images and video, and accessibility evaluation.
So much of the library information and service we provide is online, and making our digital content accessible helps everyone in our community succeed. Following accessibility best practices not only improves the library experience, it also promotes diversity and inclusion by directly improving the equity of access for all library users. Learn some simple, inclusive-design guidelines for creating accessible digital content such as your website, LibGuides, Word docs, PDFs, and more. Finally, leave with tools and actionable tips for how to help make your library services and digital content more accessible and inclusive.
Webinar - Web Accessibility 101 - 2016-08-09TechSoup
Ensure that your nonprofit, church, or library website is accessible to anyone who visits it, regardless of ability.
Experts from Knowbility share the website standards, best practices, and practical tips on how you can immediately improve your website's accessibility standards to allow all members of your community to successfully navigate your site.
We cover:
-- The definition and importance of web accessibility
-- Web accessibility standards
-- Resources to help you make your site accessible
-- Examples and tests to determine accessibility compliance
The what, why, and how of accessibility3Play Media
In this webinar, Larry Lewis, Director of Channel Sales and Strategic Partnerships at TPG, will explain “what” digital accessibility encompasses, the benefits and importance of embracing accessibility best practices, and how best to achieve a conformant result using finite resources. Participants will learn how digital accessibility is defined and how it impacts digital content developed for desktop, mobile, and kiosk platforms. In addition, they will learn three key reasons “why” digital accessibility should matter to a business, and “how” a variety of tools and services can help you achieve and maintain an acceptable, accessible framework for your digital content within a reasonable time frame, helping your company to avoid potential business risks.
Learn some fundamentals of accessibility and how it can benefit you (whether future you from aging or you after something else limits your abilities). We’ll review differing abilities, generate (minimal) user stories and personas, discuss best practices for design and development, prototype some ideas (on paper), and discuss where to get help. This isn’t intended to be a deep dive into technologies, but more of an overall primer for those who aren’t sure where to start with accessibility nor how it helps them.
Accessibility Tips: How to create accessible learning contentJacqueline L. Frank
Accessibility can be intimidating, but no fear! You don’t have to be an expert to get started. Come learn and share your knowledge on accessibility best practices for libraries, see how easy it can be, and learn how digital accessibility affects the ways users interact with libraries. This workshop will be in a sandbox format to provide people with a chance to converse, share tips, advice, and information on how to get started creating accessible materials quickly.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
Making Websites Accessible to People with Disabilities
1. Quick Tips to Get Started
Making Websites Accessible to
People with Disabilities
2. Our goals today
• Take a snapshot of web accessibility – what is it,
why does it matter?
• Identify essential techniques
• Answer questions
• Point to what’s next
3. Facilitated by…
• Sharron Rush, co-founder, Executive Director
Knowbility Inc
• Invited Expert since 2006 for W3C Web Accessibility
Initiative (WAI)
• Currently co-chair for Education and Outreach
Working Group (EOWG)
• Author Maximum Accessibility (2002)
Hi there!
4. The Web is meant to transcend
barriers
Regardless of differences …
• platform
• operating system
• formats
• browser
• device
• distance
• language
• ability
5. Web Accessibility Initiative at
W3C
• W3C is global standards maker for the web
• Develop technical standards
• Including accessibility guidelines:
• Content (WCAG)
• Authoring tools (ATAG)
• Browsers and AT (UAAG)
• Dynamic applications (ARIA)
W3C Web Accessibility Initiative logo
6. Fireman grips firehose
with huge output of
letters of regulations and
guidelines NIMC, DAISY,
WCAG, ATAG. 508, etc –
don’t be overwhelmed!
12. Four Principles of accessible content
Perceivable, operable, understandable and robust. Cartoon shows four colorful characters. First is a man with dark glasses saying “I can
perceive it.” Next a fellow with one arm in a sling who says “I can use it,” then a woman with a lightbulb over her head saying “I can
grasp it,” and finally a woman holding a smart phone saying “I can access it.”
…across the broadest possible
spectrum
13. Common Barriers
• Structure
• Reading order
• Keyboard
• Text alternatives
• Color and contrast
• Link text
• Multi-media
14. Structure
• Use semantic structures as intended
• Use for semantic meaning, not visual presentation
• Explicit form id and label
• Outline structure with HTML 5 regions or ARIA landmarks
15. Reading and focus order
• Reading order reflects code order
• Logical tab order – top to bottom, left to right
• Page titles uniquely describe page content
• Alerts and error messages receive focus.
16. Visible Keyboard Operation
• Allow all functional elements to be reached
and activated from the keyboard
(often tab and arrow keys)
• Make keyboard focus as clearly visible as
mouse hover states
17. Text alternative basics
All image elements must have alt text
(alt attribute of img element)
• Brief informative descriptions for meaningful images
• Empty alt attribute <alt=“”> for decorative images
– or use CSS background
• Identify target of linked images
• Fully describe complex images like charts, graphs
• Decision tree from WAI Tutorial
18. Color and contrast
Avoid using color as
ONLY method to denote
a state or requirement
Provide contrast of text
against background of
4.5 to 1 or higher
19. Link text
• Specify link target (where the link goes, what it does)
• Text should make sense out of context (not “More” or
“Click here”)
- OR -
• Use aria-describedby to make an association available
to assistive technology
20. Media
• Keyboard operable media player
• Caption audio content of video and synchronize to
onscreen actions
• Describe meaningful video content in audio
description track or text transcript.
22. Include People with
disability in usability
tests
• Reach out locally to disability
organizations
• Remote testing using
AccessWorks
23. Learn so much more from WAI!
• Tips for getting Started
Get started with accessibility. These tips introduce
some basic considerations for making your website
more accessible to people with disabilities, and provide
links to additional guidance.
Tips for Writing, Developing and Design for web
accessibility
https://www.w3.org/WAI/gettingstarted/tips/index.html
24. Participate …
Community events and programs centered around
equal access
• Accessibility Internet Rally – accessible web
development contest benefits global nonprofits
• AccessWorks – remote user test employs people with
disabilities
• ATSTAR helps teachers apply assistive tech to improve
learning outcomes for kids with disability.
We often talk of accessibility in terms of adherence to standards. It is good to remember that accessibility is about inclusive design for real people with human needs
Delia, Paul, Ryan, Desiree and Wayne: People with disabilities appear in collage each has access needs and may use assistive technology
Useful for blind visitors and many assistive technology devices that navigate using only the keyboard.
