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Making
Transformation
Irresistible
Reframing strategies for a Transformation Economy
Become by Kaospilot
25th of June 2020
KAOSPILOT BECOME
FRAMES
KAOSPILOT BECOME
To support an international community
dedicated to making the transition into the
Transformation Economy irresistible!
PURPOSE
KAOSPILOT BECOME
• 20 min Introduction and collective exploration
• 40 min presentation
• 10 min break
• 50 min presentation
• 15 min closing reflections
KAOSPILOT BECOME
AGENDA
• ANDY and ALBERTO will present, and facilitate (AGA
is our other lovely co-designer of Become)
• TOGETHER we will make make the transition into the
Transformation Economy irresistible!
ROLES
KAOSPILOT BECOME
• Please keep yourself muted
• The more you engage the more you get, use the chat!
• This is just the beginning of the conversation (follow
the Linkedin url that we will share on the Chat).
HOUSE RULES
KAOSPILOT BECOME
Breakout Rooms
5 min
Why is this topic
important to you?
KAOSPILOT BECOME
Making
Transformation
Irresistible
Reframing strategies for a Transformation Economy
Become by Kaospilot
25th of June 2020
KAOSPILOT BECOME
1. The Age of Vulnerability
KAOSPILOT BECOME
We have reached a crossroads, we have emerged
from what we assumed was normality, things have
suddenly overturned. One of our main tasks now is
to understand this moment, what it might require of
us, and what it might make possible.
What coronavirus can teach us about hope.
Rebecca Solnit, The Guardian
KAOSPILOT BECOME
THE AGE OF VULNERABILITY
“The texture of everyday life is already altered. A sense of fragility is
everywhere. It is not only society that feels shaky. So does the human
position in the world. ”
John Gray, New Statesman, April 2020
Inhuman beauty
KAOSPILOT BECOME
THE AGE OF VULNERABILITY
Welcome to
The Age of
Vulnerability
Where we know nothing
except that we are,
for once, aware of our
own fragility
KAOSPILOT BECOME
FINANCIAL TIMES
18 September 2019
THE AGE OF VULNERABILITY
The Good Old Times
KAOSPILOT BECOME
THE AGE OF VULNERABILITY
but…
FINANCIAL TIMES
09 April 2020
KAOSPILOT BECOME
2. A matter of choice
KAOSPILOT BECOME
There are moments in which randomness
interact with your life, creating a truly free space
where you can make a choice.
A bubble of agency
Engerraund Serac, Westworld Season 3
A MATTER OF CHOICE
KAOSPILOT BECOME
A MATTER OF CHOICE
We are the cat
in the box
KAOSPILOT BECOME
A MATTER OF CHOICE HOPE
FEAR
R-EVOLUTIONNOSTALGIA
KAOSPILOT BECOME
A MATTER OF CHOICE HOPE
FEAR
R-EVOLUTIONNOSTALGIA
Detour Back Transformation
Discipline
& Control
Collapse
Inspired by
Jim Dator, Generic Images of the Future
KAOSPILOT BECOME
“In 2020, business is shifting away from shareholder primacy toward a more
inclusive role in society—or stakeholder capitalism, the theme of the 50th
Annual Meeting in Davos. The spread of COVID-19 has led to debates about
what the new normal should look like, with some commentators arguing for an
entirely new economic system. Sara Pantuliano, who heads the Overseas
Development Institute, believes “we won’t get back to normal because normal
was the problem,” while UN Secretary-General António Guterres argues “the
recovery from the COVID-19 crisis must lead to a different economy.” In
perhaps the boldest call to action, the editorial team of the Financial
Times pressed for “radical reforms—such as basic income and wealth taxes.”
HBR, June 2020
hope + nostalgia = detour back
A MATTER OF CHOICE
KAOSPILOT BECOME
“…we won’t get back to
normal because normal
was the problem”
Sara Pantuliano, Overseas Development Institute
hope + nostalgia = detour back
A MATTER OF CHOICE
KAOSPILOT BECOME
“the COVID-19 crisis must
lead to a different
economy”
Antonio Gutierres, UN Secretary General
hope + r-evolution = transformation
A MATTER OF CHOICE
KAOSPILOT BECOME
A MATTER OF CHOICE HOPE
FEAR
R-EVOLUTIONNOSTALGIA
Detour Back Transformation
Discipline
& Control
Collapse
Inspired by
Jim Dator, Generic Images of the Future
KAOSPILOT BECOME
irresponsibility
Pollution, Global hunger, Access to Education.
Fascisms, meritocracy (as a way of justifying
inequality) and ecological crisis.
TransformationDetour Back CHOICE
KAOSPILOT BECOME
3. The Transformation Economy
KAOSPILOT BECOME
What do we need?
What do we value?
THE TRANSFORMATION ECONOMY
KAOSPILOT BECOME
REFRAMING STRATEGIES
I want a nice car
A girlfriend Who's as pretty as a star
I want respect
As much, as much as I can get
But how much do you need?
How much, how much do you need?
Restless
I feel so restless
And in this changing world
I am lost for words






New Order, Restless
WHAT DO WE NEED?
KAOSPILOT BECOME
REFRAMING STRATEGIESWHAT DO WE NEED?
“The worst thing that could happen to
brands is to have people locked-down
for two months thinking about what
they need”
Douglas Rushkoff
KAOSPILOT BECOME
WHAT DO WE NEED?
KAOSPILOT BECOME
“Health, global ecology, food production and distribution,
water and electricity supply, well-functioning Internet and
telephone communications: this should be maintained,
everything else is secondary”.
Slavoj ŽIŽEK
WHAT DO WE NEED?
KAOSPILOT BECOME
Covid-19 has blown apart the myth
of Silicon Valley innovation
The pandemic shows that the US is no longer much good
at coming up with technologies relevant to our most
basic needs.
David Rotman, MIT Technology Review
WHAT DO WE NEED?
KAOSPILOT BECOME
KAOSPILOT BECOME
KAOSPILOT BECOME
What the f***
were we doing before?
KAOSPILOT BECOME
WHAT DO WE NEED?
STATUS
EMOCIONAL
FUNCTIONAL
ECONOMIC
Value:
MEANINGFUL
WHAT DO WE NEED?
KAOSPILOT BECOME
STATUS
EMOCIONAL
FUNCTIONAL
ECONOMIC
Value:
MEANINGFUL
• Health
• Shelter
• Money/Food
WHAT DO WE NEED?
KAOSPILOT BECOME
STATUS
EMOCIONAL
FUNCTIONAL
ECONOMIC
MEANINGFUL
friends
myths being shattered
hope freedomcommunityfraternity being
creating
peacefulness
joy
people
autonomy
choice
global one voice
contemplate
clarity
nature my rituals work on myself
reconnection
belonging
think deeply and reflect
life music silencesinging breathe
hugs
books physical contact
touch
company
Going out for breakfast
lights and noise
spontaneity
certain kind of vanity
laughing tranquilityslow pace
securitysleep
rest travel time
less planning
gym
yoga
digital communicationvideocalls innovate
work
my office
money
Reducing expenses
An opportunity to start all over again
Value:
WHAT DO WE NEED?
KAOSPILOT BECOME
Breakout Rooms
5 min
Based on what you have just seen,
what do you think is the
deepest value that comes
from what you do?
KAOSPILOT BECOME
KAOSPILOT BECOME
From Experience
to Transformation
FROM EXPERIENCE TO TRANSFORMATION
KAOSPILOT BECOME
"The Transformation Economy is a
stage of economic development in
which the core asset of an
organisation relies on its capacity of
establishing meaningful relationships
with people built on a shared purpose,
with the aim of improving society and
the planet."
KAOSPILOT BECOME
FROM EXPERIENCE TO TRANSFORMATION
In the Transformation Economy people
have the opportunity to invest their
time in activities that pay off over a
long time:
• Learning a new language
• Gaining new cooking skills to eat in a
more joyful and holistically healthy
way
• Building meaningful realtionships
with locals, while traveling
KAOSPILOT BECOME
FROM EXPERIENCE TO TRANSFORMATION
Economists,
Psychologists &
Neurobiologists
asking: how do we make
people happy?
Harvard Business Review
2012
KAOSPILOT BECOME
FROM EXPERIENCE TO TRANSFORMATION
OPPORTUNITY
New Science of
Wellbeing
The Market
KAOSPILOT BECOME
FROM EXPERIENCE TO TRANSFORMATION
OUTCOME
Wellbeing Economy
The World
TRANSFORMS
ENHANCES
TRANSFORMS
ENHANCES
TRANSFORMS
ENHANCES
KAOSPILOT BECOME
FROM EXPERIENCE TO TRANSFORMATION
STATUS
EMOCIONAL
FUNCTIONAL
ECONOMIC
MEANINGFUL
friends
myths being shattered
hope freedomcommunityfraternity being
creating
peacefulness
joy
people
autonomy
choice
global one voice
contemplate
clarity
nature my rituals work on myself
reconnection
belonging
think deeply and reflect
life music silencesinging breathe
hugs
books physical contact
touch
company
Going out for breakfast
lights and noise
spontaneity
certain kind of vanity
laughing tranquilityslow pace
securitysleep
rest travel time
less planning
gym
yoga
digital communicationvideocalls innovate
work
my office
money
Reducing expenses
An opportunity to start all over again
Value:
KAOSPILOT BECOME
FROM EXPERIENCE TO TRANSFORMATION
The Transformation Economy
is built on the assumption
that people want to
be better people.
KAOSPILOT BECOME
FROM EXPERIENCE TO TRANSFORMATION
In this new paradigm, purpose, aspiration and a ‘north
star’ enable an organization to ‘draw out’ a
transformational experience from a willing participant.
Benjamin Kline Hunnicutt
The Age of Experiences, 2019
KAOSPILOT BECOME
FROM EXPERIENCE TO TRANSFORMATION
USERS CREATE VALUE USERS CHANGE
Benjamin Kline Hunnicutt
The Age of Experiences, 2019
EXPERIENCE ECONOMY TRANSFORMATION ECONOMY
KAOSPILOT BECOME
FROM MEMORABLE
EXPERIENCES
FROM USERS CREATING
VALUE
TO MEANINGFUL LIVES
TO USERS CHANGING AS A
RESULT OF THE EXPERIENCE
FROM THE EXPERIENCE
BENEFITING THE USER
TO THE EXPERIENCE HELPING
THE USERS BECOME BETTER FOR
SOCIETY AND THE PLANET
EXPERIENCE ECONOMY TRANSFORMATION ECONOMY
KAOSPILOT BECOME
Airbnb
from stranger in a new place to belonging in a new place
KAOSPILOT BECOME
FROM EXPERIENCE TO TRANSFORMATION
Clan x Flag
bringing my ‘professional’ self
to work
bringing my ‘whole’ self to
work
KAOSPILOT BECOME
FROM EXPERIENCE TO TRANSFORMATION
Simple Feast
from acceptance of the
dominant food culture
to having the way I eat
represent the future I believe in.
KAOSPILOT BECOME
FROM EXPERIENCE TO TRANSFORMATION
Talkspace
from psychologically sick or
troubled
to psychologically well or
healthy
KAOSPILOT BECOME
FROM EXPERIENCE TO TRANSFORMATION
Breakout Rooms
two rounds of 5 min
Who you are and what you
want to transform? 
KAOSPILOT BECOME
4. Making the Transformation
Irresistible
KAOSPILOT BECOME
Reframing Strategies:
How can a business
develop meaningful and
transformational value?
/// long-lasting, profitable and sustainable
KAOSPILOT BECOME
REFRAMING STRATEGIES
“You never change things by fighting the
existing reality. To change something, build
a new model that makes the
existing model obsolete”.
Buckminster Fuller
KAOSPILOT BECOME
REFRAMING STRATEGIES
Strategy
transaction relation
KAOSPILOT BECOME
REFRAMING STRATEGIES
It is not from the benevolence of the butcher, the brewer, or the baker that we expect our
dinner, but from their regard to their own self-interest. We address ourselves not to their
humanity but to their self-love, and never talk to them of our own necessities, but of
their advantages
Adam Smith
KAOSPILOT BECOME
REFRAMING STRATEGIES
From transaction…
self-Interest
KAOSPILOT BECOME
REFRAMING STRATEGIES
EngagementPurpose
shared-Interest
…to relation
KAOSPILOT BECOME
REFRAMING STRATEGIES
Engagement
Trustful
Lasting
Meaningful
Transformational
Purpose
Justice
Fairness
Gratitude
Dignity
(Philip McKenzie)
shared-Interest
…to relation
KAOSPILOT BECOME
REFRAMING STRATEGIES
From Transaction To Relation
I WANT TO EXTRACT VALUE FROM YOU I WANT TO BUILD VALUE WITH YOU
SELF-INTEREST
GROWTH
RESULTS
MAXIMISE ROI
VALUE EXTRACTION
SHORT TERM
TACTICAL
PLANNED
LINEAR
CLIENT/PROVIDER HIERARCHY
MANAGED ORGANISATION
HIERARCHICAL
PRODUCTS OF CONSUMPTION
SHARED-INTEREST
SUSTAINABLE GROWTH
OUTCOMES
MATERIALISE PURPOSE
VALUE CO-CREATION
LONG- TERM
TRANSFORMATIONAL
ITERATIVE
HOLISTIC / SYSTEMIC
CLIENT/PROVIDER PARTNERSHIP
MOBILISED VALUE ECOSYSTEM
EMPOWERED
MEANINGFUL EXPERIENCES
DRIVER
GOAL
KPI
STRATEGY
SERVICE
VISION
MINDSET
PROCESS
CHALLENGE
RELATION
CULTURE
ORGANISATION
DELIVERY
REFRAME
KAOSPILOT BECOME
15 (+1) core principles for
transformational strategies
Inspired by
Making Meaning
Nathan Sherdoff
KAOSPILOT BECOME
STRATEGIC PRINCIPLES
Achievement
quantitative individual success qualitative collective value
KAOSPILOT BECOME
STRATEGIC PRINCIPLES
Beauty
aesthetics of status aesthetics of kindness
KAOSPILOT BECOME
STRATEGIC PRINCIPLES
REFRAMING STRATEGIES
Creation
Innovation Adaptation
KAOSPILOT BECOME
STRATEGIC PRINCIPLES
Community
The I The We
KAOSPILOT BECOME
STRATEGIC PRINCIPLES
Duty
Optionality Responsibility
KAOSPILOT BECOME
STRATEGIC PRINCIPLES
Enlightenment
Learning Becoming
KAOSPILOT BECOME
STRATEGIC PRINCIPLES
Freedom
Independence Interdependence
KAOSPILOT BECOME
STRATEGIC PRINCIPLES
Harmony
disruption reflection
KAOSPILOT BECOME
STRATEGIC PRINCIPLES
Oneness
consumer post-consumer
KAOSPILOT BECOME
STRATEGIC PRINCIPLES
Justice
Self-Interest Fairness
KAOSPILOT BECOME
STRATEGIC PRINCIPLES
Redemption
Inevitability Reversibility
KAOSPILOT BECOME
STRATEGIC PRINCIPLES
Security
Robust Anti-fragile
KAOSPILOT BECOME
STRATEGIC PRINCIPLES
FOUNDATIONS
Truth
Post-truth Post-cynical
KAOSPILOT BECOME
STRATEGIC PRINCIPLES
Validation
Leadership Stewardship
KAOSPILOT BECOME
STRATEGIC PRINCIPLES
Wonder
Stimulation Transformation
KAOSPILOT BECOME
STRATEGIC PRINCIPLES
Community
4.6
Creation
4.7
Truth
4.6
Enlightenment
4.5
Redemption
4.5
Justice
4.5
Duty
4.5
KAOSPILOT BECOME
STRATEGIC PRINCIPLES
Strategy
The Art of War
The collective effort of
nurturing a shared, kind
and sustainable future
KAOSPILOT BECOME
STRATEGIC PRINCIPLES
Transformational Design
KAOSPILOT BECOME
MAKING THE TRANSFORMATION IRRESISTIBLE
as designers,
our main responsibility
is to make those choices
“the future is a reflection;
the result of what we choose and do
in our everyday lives.”
Jorge Camacho
KAOSPILOT BECOME
TRANSFORMATIONAL DESIGN
TACTICAL
empathy
TRANSFORMATIONAL
DESIGN EMANCIPATION
Design SERVES Design CONTRIBUTES Design TRANSFORMS
creativity
STRATEGIC
co-m-passion
co-creation
intelligence co-n-science
Transformation Design
KAOSPILOT BECOME
TRANSFORMATIONAL DESIGN
“The role of the artist is
to make the Revolution Irresistible”
Toni Cade Bambara
KAOSPILOT BECOME
TRANSFORMATIONAL DESIGN
Design
KAOSPILOT BECOME
TRANSFORMATIONAL DESIGN
Design
To Make This
Irresistible
KAOSPILOT BECOME
TRANSFORMATIONAL DESIGN
Transformational
Design
REFRAME
RE-
PURPOSE REBUILD
Design as a R-evolutionary process
KAOSPILOT BECOME
TRANSFORMATIONAL DESIGN
Transformational
Experience Design Model
KAOSPILOT BECOME
TRANSFORMATIONAL DESIGN
KAOSPILOT BECOME
MAKING THE TRANSFORMATION IRRESISTIBLE
A 3-week intense virtual learning
experience for creative change
agents who want to step up and
lead in the emerging transformation
economy.
A program by Kaospilot in collaboration with Aga
Szostek, Catching The Next Wave
Become
Breakout Rooms:
How can you make the
transformation irresistible?
KAOSPILOT BECOME
Andy Sontag
Alberto Barreiro
for Become by Kaospilot
25-06-2020

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