The document discusses the different phases of a client's experience, emphasizing the importance of empathy in understanding what is meaningful to them. It outlines key stages including excitement, engagement, exit, and extension, which denote how clients become aware of, participate in, and retain their experience. Each stage is crucial for shaping a meaningful interaction for the participant.

1. Research
Learn about what is
Meaningful to your
Client – building
empathy.

2. Excitement
The way the person first becomes
aware of and is attracted to the
experience. What captures their
attention

3. Entry
Entering into the experience,
crossing from one context
to another

4. Engagement
The Activities that
Hold the participant
in the experience

5. The clear end of the experience
Exit

6. Extension
A physical object that the
participant can take with
them to ‘extend’ the
experience