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MUC295 LEC4 Promotional Planning


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Introduction to Promotional Planning and Tactics for Musicians

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MUC295 LEC4 Promotional Planning

  1. 1. Promotional Planning and Tactics ©2007
  2. 2. Mission of Promotion Communicate with your customers about… --Benefits of your product or service --How your product or service solves a key problem or provides for unmet needs ©2007
  3. 3. The Promotional Mix Promotional Mix = The total marketing communications program of a business Key Elements: Publicity Advertising Promotions The message--what you want to say The medium--how you get your message ©2007 across