Presentation to accompany talk at SoCon, Atlanta, GA, Feb. 9, 2013. Case study of successful Tumblr, Art Deco Architecture, and tips on how to succeed on Tumblr.
Blogging, either professionally or personally, is a fun and easy way to express yourself online. Learn how to pick the right blogging platform, write for the web, and share your content. No coding experience is required!
These are slides for a workshop for The Gazette in Montreal on blogging and liveblogging. For links relating to this workshop, check my blog: http://wp.me/poqp6-1Yd
Presentation for http://www.jeremyfloyd.com/education/digital-marketing/ covering the basic technical elements of blogging, blog engines, physical layout, social sharing options.
Learn to Easily Create Images for Social SharingSocially Powered
Create compelling content your audience will love! Use a simple online tool to make images for sharing on social platforms. Know what makes content go wildly viral.
Blogging, either professionally or personally, is a fun and easy way to express yourself online. Learn how to pick the right blogging platform, write for the web, and share your content. No coding experience is required!
These are slides for a workshop for The Gazette in Montreal on blogging and liveblogging. For links relating to this workshop, check my blog: http://wp.me/poqp6-1Yd
Presentation for http://www.jeremyfloyd.com/education/digital-marketing/ covering the basic technical elements of blogging, blog engines, physical layout, social sharing options.
Learn to Easily Create Images for Social SharingSocially Powered
Create compelling content your audience will love! Use a simple online tool to make images for sharing on social platforms. Know what makes content go wildly viral.
The seminar was presented in March 2012 to the Canadian Association of Professional Speaker's Toronto Chapter.
It's a step be step guide to creating your own social media and internet strategy.
There are a number of tools and processes, that can allow you to automate some of the heavy lifting on Pinterest. This presentation details some of those tools and provides some tips on succeeding overall on Pinterest.
This presentation was done at Republic Polytechnic, Singapore, for the participants of The Media Challenge 2014. The topic of this talk/workshop was Blogging and these slides go through a macro view of blogging - from selecting a niche, keyword research, target audience identification - to a micro level of writing a blog post and how to use analytics effectively for blogging.
Start building a popular blog today with our comprehensive list of resources - http://bit.ly/tmc2014
Have further questions? Sign up and ask at our forums - http://2stallions.com/forums
This tutorial was prepared for our Social Media Creations Specialist, Isabel Betancourt, who was handling our social media account at Flickr.
Check it out at:
http://www.flickr.com/photos/admsp/
To learn about our community project, join us at www.admsp.org
Visit us at: www.altosdelmarsculpturepark.com amd www.linkingpublic.org
Summary of the process employed by the Woodruff Health Sciences Center at Emory University to overhaul its web site with a new design and integration into a content management system. Emphasis on project planning, information architecture and roll-out.
Presentation on the basics of building an effective Twitter network. Topics includes choosing a Twitter identity, finding connections, and how to engage in conversations.
Using Social Media to Enhance Your Online Research PresenceEmory University
Presentation given at Emory University School of Medicine's monthly "Research Resources 101" workshop. Emphasis on Twitter for researchers.
Learning Objectives:
1) Understand the place of Twitter in the world of social media (versus Facebook, YouTube, Linkedln) and why it’s especially well suited to the research world.
2) Learn the basics and benefits of connecting with other researchers and influencers in your field using Twitter.
3) Gain understanding of how Twitter can be used to promote content outside Twitter—including YouTube videos, graphics, blogs, institutional communications efforts, research papers.
Tumblr: a land of memes, cat GIFs, self-indulgent ramblings and…high-quality curated content? Yes, indeed! With mainstream media as well as respected institutions such as museums and national non-profits now on board, Tumblr has become home to an increasingly sophisticated mix of content. Because of the way Tumblr works and its audience, often the unique, hard-to-find, original source material – archival documents, historic photos, artwork – rises to the top and becomes the most shared, with the most loyal fan-base. With this in mind, how can universities and colleges leverage their content – especially original, unique, highly visual or historic content – to their advantage on Tumblr? Based on four years experience curating the highly successful Art Deco Architecture blog (decoarchitecture.tumblr.com), Darling will outline the basics of Tumblr, showcase various colleges and universities who are doing Tumblr right, and how to judge whether the micro-blogging site can be a good fit for an institution’s marketing efforts.
Planning for an Effective Cascade ImplementationEmory University
Presentation on the process of converting from a static web site to a web site powered by Cascade Server, a CMS by Hannon Hill. Using the Woodruff Health and Sciences Center Web site as her example, Wendy will cover the planning tools necessary for such a project, information architecture, and how the work put in prior to a Cascade implementation affects the success of that implementation.
Summary of the work I and others did to promote Emory Match Day, a big event at Emory University School of Medicine. Includes hashtag promotion, social media, media outreach, crowdsourcing, Storify and more.
Slides for my part of a four-person seminar given at the March 2016 meeting of the Georgia chapter of PRSA. The hour and a half seminar was titled "Lessons from Ebola - The Top Ten Things to Have in your Crisis Plan."
Best Practices Every Communicator Should Learn from EbolaEmory University
Slides for luncheon presentation, "Best Practices Every Communicator Should Learn from Ebola," at the March 2016 meeting of the Georgia chapter of PRSA
Twitter: A Practical Guide for Healthcare LeadersEmory University
Presentation on Twitter to to healthcare leaders at Grady Memorial Hospital in Atlanta, with emphasis on basics of making Twitter connections, varieties of Twitter content, and real-world example using peers in healthcare and medicine.
The seminar was presented in March 2012 to the Canadian Association of Professional Speaker's Toronto Chapter.
It's a step be step guide to creating your own social media and internet strategy.
There are a number of tools and processes, that can allow you to automate some of the heavy lifting on Pinterest. This presentation details some of those tools and provides some tips on succeeding overall on Pinterest.
This presentation was done at Republic Polytechnic, Singapore, for the participants of The Media Challenge 2014. The topic of this talk/workshop was Blogging and these slides go through a macro view of blogging - from selecting a niche, keyword research, target audience identification - to a micro level of writing a blog post and how to use analytics effectively for blogging.
Start building a popular blog today with our comprehensive list of resources - http://bit.ly/tmc2014
Have further questions? Sign up and ask at our forums - http://2stallions.com/forums
This tutorial was prepared for our Social Media Creations Specialist, Isabel Betancourt, who was handling our social media account at Flickr.
Check it out at:
http://www.flickr.com/photos/admsp/
To learn about our community project, join us at www.admsp.org
Visit us at: www.altosdelmarsculpturepark.com amd www.linkingpublic.org
Summary of the process employed by the Woodruff Health Sciences Center at Emory University to overhaul its web site with a new design and integration into a content management system. Emphasis on project planning, information architecture and roll-out.
Presentation on the basics of building an effective Twitter network. Topics includes choosing a Twitter identity, finding connections, and how to engage in conversations.
Using Social Media to Enhance Your Online Research PresenceEmory University
Presentation given at Emory University School of Medicine's monthly "Research Resources 101" workshop. Emphasis on Twitter for researchers.
Learning Objectives:
1) Understand the place of Twitter in the world of social media (versus Facebook, YouTube, Linkedln) and why it’s especially well suited to the research world.
2) Learn the basics and benefits of connecting with other researchers and influencers in your field using Twitter.
3) Gain understanding of how Twitter can be used to promote content outside Twitter—including YouTube videos, graphics, blogs, institutional communications efforts, research papers.
Tumblr: a land of memes, cat GIFs, self-indulgent ramblings and…high-quality curated content? Yes, indeed! With mainstream media as well as respected institutions such as museums and national non-profits now on board, Tumblr has become home to an increasingly sophisticated mix of content. Because of the way Tumblr works and its audience, often the unique, hard-to-find, original source material – archival documents, historic photos, artwork – rises to the top and becomes the most shared, with the most loyal fan-base. With this in mind, how can universities and colleges leverage their content – especially original, unique, highly visual or historic content – to their advantage on Tumblr? Based on four years experience curating the highly successful Art Deco Architecture blog (decoarchitecture.tumblr.com), Darling will outline the basics of Tumblr, showcase various colleges and universities who are doing Tumblr right, and how to judge whether the micro-blogging site can be a good fit for an institution’s marketing efforts.
Planning for an Effective Cascade ImplementationEmory University
Presentation on the process of converting from a static web site to a web site powered by Cascade Server, a CMS by Hannon Hill. Using the Woodruff Health and Sciences Center Web site as her example, Wendy will cover the planning tools necessary for such a project, information architecture, and how the work put in prior to a Cascade implementation affects the success of that implementation.
Summary of the work I and others did to promote Emory Match Day, a big event at Emory University School of Medicine. Includes hashtag promotion, social media, media outreach, crowdsourcing, Storify and more.
Slides for my part of a four-person seminar given at the March 2016 meeting of the Georgia chapter of PRSA. The hour and a half seminar was titled "Lessons from Ebola - The Top Ten Things to Have in your Crisis Plan."
Best Practices Every Communicator Should Learn from EbolaEmory University
Slides for luncheon presentation, "Best Practices Every Communicator Should Learn from Ebola," at the March 2016 meeting of the Georgia chapter of PRSA
Twitter: A Practical Guide for Healthcare LeadersEmory University
Presentation on Twitter to to healthcare leaders at Grady Memorial Hospital in Atlanta, with emphasis on basics of making Twitter connections, varieties of Twitter content, and real-world example using peers in healthcare and medicine.
This was created for an internal company introduction to using social media, specifically Facebook and Twitter. At the time, most of our employees were not using SM personally or professionally. It is a 101-type session on navigating and understanding basic SM environments.
Part of a workshop I lead at Simmons College, this presentation served as a basic introduction to the social media service Twitter for librarians. Includes: a short history of Twitter, Best Practices for private and professional accounts, as well as an introduction to some of the third party services that support it. Session concluded with hands on time with the service, and account creation.
Top 5 Secrets to Make YOUR Apartment Community Stand Out From The CompetitionErica Campbell Byrum
If you're like most of us, you realize that having a strong social media presence is a must in today's business world. Chances are, you have a good grasp of the basics, and hopefully you are having fun while managing your brand online! Let's take your social media efforts to the next level!
Erica Campbell Byrum, Director of Social Media for ForRent.com and Homes.com will share the Top 5 Secrets to Make YOUR Apartment Community Stand Out from the Competition.
North Florida AMS/NWA Student Chapter Social Media Boot CampTim Brice
This was a presentation given at the North Florida AMS/NWA Student chapter social media boot camp in November 2012. We covered the topics of Google Plus, Facebook, Twitter/Hootsuite and finally how to detect false and fake photos.
In April 2020, amidst the COVID-19 pandemic, I presented a 90 min. online lecture / webinar on the history and of the Healey Building. I've lived there 19 years and have been conducting tours since 2013. Tonight presentation was arranged by the Atlanta Preservation Center. The public lecture set for Mar. 18th was cancelled so I offered to do it via Zoom. To watch the full presentation. Link: http://bit.ly/healeytalkrecording
For Black History Month 2020, I produced a social media campaign for the Emory School of Medicine that, throughout the month, would highlight the achievements of not only Emory's black pioneers and barrier-breakers, but black history makers through the history of medicine. Although I've done some BHM posts in the past, this is the first time I've planned such a consistent campaign for an "awareness" event. And it was an ENORMOUS success. To me, this shows that this is the type of content audiences -- existing and potential -- want to see, crave to see. And this is fantastic because the med school, is putting a strong focus on diversity in recruitment, student body, patient care, faculty, etc. -- so the goals are expressed externally and audiences are broadened.
Slides for 6-hour class/workshop I conducted at Oberlin College in May 2019 for a team developing the web site and social media strategy for a new e-health app.
Facebook Boost - “Pay to Play” Social Media in Higher EducationEmory University
Notes on HighEdWeb 2017 Presentation “We Live in Pay to Play World” by Abby Meyer. Focus on effectiveness of "Boost" function to broaden reach of Facebook posts using only a very limited budget.
Results of experiment: Identify high-potential School of Medicine Facebook posts and try Boost using method outlined by presenter at HighEdWeb 2017 as great means for higher ed to reach larger audiences.
Takeaways from great presentation by Andrew Cassel, “Shattering Silos: Sharing Science on Social,” HigheEdWeb, Oct. 2017. (Article about presentation, by Donna Talarico, here: https://link.highedweb.org/2017/10/shattering-silos-sharing-science-on-social-tie7/ )
Presentation given at Emory Dept. of Medicine & Dept. of Pediatrics FEED Conference. Part of a three-part presentation to Emory physicians and researchers. The second part was delivered by Emory's Dr. Gina Lundberg and the third part by Emory researcher Tim Read.
Using Social Media to Enhance Your Online Research PresenceEmory University
Presentation given at the Nell Hodgson Woodruff School of Nursing, Emory University. Emphasis on Twitter for researchers.
Learning Objectives:
1) Understand the place of Twitter in the world of social media (versus Facebook, YouTube, Linkedln) and why it’s especially well suited to the research world.
2) Learn the basics and benefits of connecting with other researchers and influencers in your field using Twitter.
3) Gain understanding of how Twitter can be used to promote content outside Twitter—including YouTube videos, graphics, blogs, institutional communications efforts, research papers.
If you’re an online new junkie (or a social media junkie), you’ve probably seen Storify used to present media story or events as they’ve unfolded online. But have you thought about using Storify yourself to document your department’s work? At Emory University, Wendy Darling has for the past couple of years been using Storify to document how her department and the university as a whole handles pitching big stories online, and what the results have been. When a major medical research finding is released, how does Emory present it online? Where are the news releases? Video? Tweets? Facebook posts? Media coverage? Bloggers analyzing? What’s Twitter saying? Using Storify, Wendy has created packages that, once completed, can present a clear picture of how stories played out. These packages can be shared with leadership, with professors, and with others in communications and marketing. Rather than a dry report or a list of media hits, Storify can offer an interactive, “Wow”-generating report that gives people an idea of the value of communications and marketing.
Overview of the Emory Medicine strategic communications initiative at the Emory University School of Medicine. How a magazine, e-newsletter and social media work together to communicate news, video, patient stories, initiatives, etc.
9 takeaways I got from attending HighEdWeb 2013. Focus on communications and marketing strategy in higher education, including use of social media, multi-format approaches, multi-device web sites, competetive analysis, infographics, and engaging students as content creators.
Brief outline for a proposal to build an online (web and mobile app) feedback system for capturing feedback (good and bad) re MARTA. The feedback would be publicly searchable, mappable, and passed on to MARTA. This project is proposed for the Random Hacks of Kindness event coming up in December.
Use your skills to help make the world a better place with technology. Check out Random Hacks of Kindness Atlanta, Dec. 1-2 at Georgia Tech Research Institute (GTRI) on 14th Street.
RHoK Atlanta (Main Event)
Time/Date: Saturday, Dec. 1, 8:00 a.m. - Sunday, Dec. 2, 3 p.m.
Location: GTRI - 250 14th Street NW
Cost: FREE
Event registration: http://www.rhok.org/event/atlanta-ga-usa-0
Twitter: @rhokATL
Presentation on how Emory University health sciences' web projects tracked, in terms of numbers, in 2010. Includes main web site, blog, YouTube and more.
Introduction to the department of Health Sciences Communications at Emory University's Woodruff Health Sciences Center. Includes many examples of team's work, multiple media we work in, and overall goals. Presentation prepared by Wendy Darling and Jeffrey Molter.
How Emory Health Sciences Communicates in the New Media LandscapeEmory University
An overview of how the Woodruff Health Sciences Center (Emory University) has overhauled and expanded its communications efforts by employing a wide range of technology-based outlets, from YouTube to blogs to Twitter to online press kits.
1. Making That
Tumblr Tumble
Achieving Tumblr Success
Wendy Darling, Atlanta, GA
@wcdarling | facebook.com/wdarling | tumblr.com/wdarling | about.me/wdarling
2. Begun October 2010
As of Feb. 8, 2013
6,963 Posts
5,732 Followers
746 Likes on Facebook
299 Followers on Twitter
Art Deco Architecture
Blog for Art Deco architecture, civil engineering, interior
design, plus related history and culture – around the world
decoarchitecture.tumblr.com
3. Types of Posts
• Photos
• Historical Photos (1900s-1940s)
• Later Photos
• Recent Photos
• Historic Illustrations
• Architectural Drawings
• Postcards and Posters
• Advertising
• Movie Sets
• New Digital Design &
Traditional Art
• Videos
• Articles and Books
• Reblogs
• Questions & Submissions
4. Traffic Numbers
on Web Site
Since Inception*
200,000 Visits
570,000 Page Views
Most Viewed Posts:
• Empire State Building Lobby - 12,000
• Chrysler Building Elevator - 5,200
• Helsinki Train Station - 3,900
• Whitehouse Diner (NJ) - 3,400
* 6 mo. missing data in 2012
NOTE: This does not include views
via Tumblr itself. Tucson, Arizona
5. Audience
Growth
• Google
• Tags and descriptions in posts
• Other Tumblrs & sites linking
• Success leads to success
• Tagging
• Users browsing by tag (click under
posts)
• Users searching Tumblr by tag
• Influential Tumblrs reblogging
• Tumblr Features
• Featured Tumblr tags
• “Spotlight” image
• Facebook
• Twitter
• Pinterest
6. Why Tumblr?
• Easy to use from both browser and posting POV
• Plays well with others – Twitter, RSS, etc.
• Wide variety of templates and options
• Fun to explore
• Easy to reblog*
• Community and reciprocation –
“I’ll share you, you share me, we both benefit”
* (Maybe too easy.)
7. Good Tumblr Citizenship
• Credit, credit, credit! • Tag!
• Name source. • Enables others to find your
content
• Link to source. • Provides more context
• Link photo to source. • Links your content to similar
content
• Promote source.
• Identify! • Be egalitarian!
• Buildings, people, etc. should • Promote other Tumblrs and
blogs.
not be posted unlabeled.
• Reblog others and while you’re
• This way, context is retained. at it, thank them.
• Goes along with crediting
source. • Don’t spam!
• 100 reblogs in a day isn’t going
to gain you followers.
• Stay on your topic.