Measuring the Web - 2010
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Presentation on how Emory University health sciences' web projects tracked, in terms of numbers, in 2010. Includes main web site, blog, YouTube and more.
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Measuring the Web - 2010
- 1. Measuring the web Health Sciences Communications, WHSC
- 2. What “Web” Includes Web Sites WHSC Sound Science Emory-Grady Blogs Emory Health Now Multimedia YouTube Videos MP3 Audio Downloads
- 3. 2010 WHSC Web Site
- 4. WHSC Web Site Google Analytics: 285,227 Visits 584,540 Pageviews 205,609 Unique Visitors Compare to 2009: 256,989 Visits 595,377 Pageviews 181,414 Unique Visitors
- 5. WHSC Web Site – Top Pages
- 6. WHSC Web Site – By Sections* * Traffic on “Patient Care” section button go to Emory Healthcare (emoryhealthcare.org)
- 7. Most Viewed WHSC Releases (Web) * Rounded to nearest hundred
- 8. WHSC Publications* * Cascade (New) Publications Only ** Rounded to nearest hundred
- 9. Top 5 Emory Health Articles* * Cascade (New) Publications Only ** Rounded to nearest hundred
- 10. Other Popular Articles* * Cascade (New) Publications Only ** Rounded to nearest hundred
- 11. Downloads of MP3s & PDFs * Rounded to nearest hundredth
- 12. Top Referrers to WHSC Site * Rounded to nearest hundred
- 13. 2010 Emory Health Now
- 14. Emory Health Now Blog Google Analytics: 13,587 Visits 20,333 Pageviews 10,216 Unique Visitors Also: Average Time on Site: 2 Minutes Most Popular Tag: “Grady”
- 15. Top Blog Posts
- 16. Top Referrers
- 17. 2010 YouTube
- 18. Emory University YouTube Emory University Channel(youtube.com/EmoryUniversity) Launched Feb. 2009 1,000+ videos posted 750,000 views in 2010 + Emory Healthcare Channel WHSC Videos Most Viewed in 2010 “Adults with Autism” (14,800 views) – April 2009 “Symptoms of PTSD” (12,800 views) – August 2009
- 19. Top 2010 HSC-Produced Videos * Rounded to nearest hundred
- 21. Themes of Successful Videos News Hooke.g. Oil Spill, Stem-Cell Treatment, Sugar/Heart Human Storiese.g. ALS, Transplant, Med Students, Seniors Eventse.g. AIDS Conference, Match Day Unique Emory Researche.g. Nano/Cancer, ALS Trial, New Treatments
- 22. Sources of Video Traffic Almost half traffic originated in YouTube itself – people were not on WHSC, Emory or Healthcare site, but were on YouTube searching and found Emory content. YouTube is like Google for videos.
- 23. What Has Worked & Things to Try Generating Traffic
- 24. What Has Worked Internal E-Blasts – Research News, Mags, “One-offs”Promoting web site, releases, magazine issue, blog Blog – Emory Health NowPromoting & displaying videos, links to releases PackagesMagazine Story Video Slideshow Blog Post Featuring on Home PageFeaturing video, release, Sound Science on WHSC, University & Healthcare site Featuring on School SitesFor example, prominent links on RSPH homepage
- 25. Things to Try More Include URLs in ReleasesShort releases pointing to long content & multimedia Bit.lyShort URLsUsing Bit.ly as way to list links more often in print, releases, etc. Social MediaBetter coordinated, target social social media + greater coordination with University and EHC Marketing More E-BlastsScheduling more regular (internal) E-Blasts Subscription EmailsAllowing users to subscribe for updates on magazines More Cross-linking from EHCHealthcare homepage brings hits for releases; other pages could include more links to blog posts, videos, etc.