Presentation about the use of YouTube for the education of healthcare professionals. Presented in the 1st International Conference on Medical Education Informatics – MEI 2012
Recommended reading:
Konstantinidis S, Fernandez-Luque L, Bamidis P, Karlsen R. The role of taxonomies in social media and the semantic web for health education. A study of SNOMED CT terms in YouTube health video tags. Methods Inf Med. 2013;52(2):168-79. https://www.ncbi.nlm.nih.gov/pubmed/23450378
Presentation about the use of YouTube for the education of healthcare professionals. Presented in the 1st International Conference on Medical Education Informatics – MEI 2012
Recommended reading:
Konstantinidis S, Fernandez-Luque L, Bamidis P, Karlsen R. The role of taxonomies in social media and the semantic web for health education. A study of SNOMED CT terms in YouTube health video tags. Methods Inf Med. 2013;52(2):168-79. https://www.ncbi.nlm.nih.gov/pubmed/23450378
If you’re an online new junkie (or a social media junkie), you’ve probably seen Storify used to present media story or events as they’ve unfolded online. But have you thought about using Storify yourself to document your department’s work? At Emory University, Wendy Darling has for the past couple of years been using Storify to document how her department and the university as a whole handles pitching big stories online, and what the results have been. When a major medical research finding is released, how does Emory present it online? Where are the news releases? Video? Tweets? Facebook posts? Media coverage? Bloggers analyzing? What’s Twitter saying? Using Storify, Wendy has created packages that, once completed, can present a clear picture of how stories played out. These packages can be shared with leadership, with professors, and with others in communications and marketing. Rather than a dry report or a list of media hits, Storify can offer an interactive, “Wow”-generating report that gives people an idea of the value of communications and marketing.
Overview of the Emory Medicine strategic communications initiative at the Emory University School of Medicine. How a magazine, e-newsletter and social media work together to communicate news, video, patient stories, initiatives, etc.
Only Connect: Reaching New Audiences via Public Relations & External Communic...Kara Gavin
Presented to faculty, staff and students on Sept. 15, 2016, as part of the University of Michigan Medical School's Communicating Science series. Addresses how academics can and should engage in the public sphere directly and with the help of institutional communicators. (https://medicine.umich.edu/medschool/research/events/public-relations-external-audience-communication )
A recording of my talk is available at https://medicine.umich.edu/medschool/research/office-research/research-news-events/communicating-science-seminar-series
Students In One Health: Recent developments and moving forwardNeil Vezeau
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Presentation on Social Media presented Wednesday, November 19, 2014 at University of Minnesota, Division of Gynecologic Oncology Annual Translational Working Group Research Day
Social media for interactions with patients and colleagues - #AACR15 - April ...Emil Lou, M.D., Ph.D, FACP
These are the slides from my presentation on using Social Media to Interact with Patient and Colleagues. This was presented at the AACR Annual Meeting on Saturday, April 18, 2015 as part of the AACR's Professional Advancement Session on Social Media for Scientists:
http://www.abstractsonline.com/plan/ViewSession.aspx?sKey=0d74c9e9-6886-4794-ab95-224bacc1d4d7&mKey={19573A54-AE8F-4E00-9C23-BD6D62268424}
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Presented 2/12/21 to the Metropolitan Detroit Medical Library Group
A presentation to early-career health services researchers about working with institutional communicators, interacting with the media, and using social media to advance their professional careers.
In April 2020, amidst the COVID-19 pandemic, I presented a 90 min. online lecture / webinar on the history and of the Healey Building. I've lived there 19 years and have been conducting tours since 2013. Tonight presentation was arranged by the Atlanta Preservation Center. The public lecture set for Mar. 18th was cancelled so I offered to do it via Zoom. To watch the full presentation. Link: http://bit.ly/healeytalkrecording
For Black History Month 2020, I produced a social media campaign for the Emory School of Medicine that, throughout the month, would highlight the achievements of not only Emory's black pioneers and barrier-breakers, but black history makers through the history of medicine. Although I've done some BHM posts in the past, this is the first time I've planned such a consistent campaign for an "awareness" event. And it was an ENORMOUS success. To me, this shows that this is the type of content audiences -- existing and potential -- want to see, crave to see. And this is fantastic because the med school, is putting a strong focus on diversity in recruitment, student body, patient care, faculty, etc. -- so the goals are expressed externally and audiences are broadened.
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If you’re an online new junkie (or a social media junkie), you’ve probably seen Storify used to present media story or events as they’ve unfolded online. But have you thought about using Storify yourself to document your department’s work? At Emory University, Wendy Darling has for the past couple of years been using Storify to document how her department and the university as a whole handles pitching big stories online, and what the results have been. When a major medical research finding is released, how does Emory present it online? Where are the news releases? Video? Tweets? Facebook posts? Media coverage? Bloggers analyzing? What’s Twitter saying? Using Storify, Wendy has created packages that, once completed, can present a clear picture of how stories played out. These packages can be shared with leadership, with professors, and with others in communications and marketing. Rather than a dry report or a list of media hits, Storify can offer an interactive, “Wow”-generating report that gives people an idea of the value of communications and marketing.
Overview of the Emory Medicine strategic communications initiative at the Emory University School of Medicine. How a magazine, e-newsletter and social media work together to communicate news, video, patient stories, initiatives, etc.
Only Connect: Reaching New Audiences via Public Relations & External Communic...Kara Gavin
Presented to faculty, staff and students on Sept. 15, 2016, as part of the University of Michigan Medical School's Communicating Science series. Addresses how academics can and should engage in the public sphere directly and with the help of institutional communicators. (https://medicine.umich.edu/medschool/research/events/public-relations-external-audience-communication )
A recording of my talk is available at https://medicine.umich.edu/medschool/research/office-research/research-news-events/communicating-science-seminar-series
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A non-exhaustive overview of student One Health activities as of Fall 2016. Given by Neil Vezeau at the One Health European Inter-regional Conference, September 2016 in Bucharest, Romania. More info here: https://www.onehealthcommission.org/index.cfm/37526/72394/one_health_european_interregional_conference_romaniabucharest
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These are the slides from my presentation on using Social Media to Interact with Patient and Colleagues. This was presented at the AACR Annual Meeting on Saturday, April 18, 2015 as part of the AACR's Professional Advancement Session on Social Media for Scientists:
http://www.abstractsonline.com/plan/ViewSession.aspx?sKey=0d74c9e9-6886-4794-ab95-224bacc1d4d7&mKey={19573A54-AE8F-4E00-9C23-BD6D62268424}
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A presentation to early-career health services researchers about working with institutional communicators, interacting with the media, and using social media to advance their professional careers.
In April 2020, amidst the COVID-19 pandemic, I presented a 90 min. online lecture / webinar on the history and of the Healey Building. I've lived there 19 years and have been conducting tours since 2013. Tonight presentation was arranged by the Atlanta Preservation Center. The public lecture set for Mar. 18th was cancelled so I offered to do it via Zoom. To watch the full presentation. Link: http://bit.ly/healeytalkrecording
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2) Learn the basics and benefits of connecting with other researchers and influencers in your field using Twitter.
3) Gain understanding of how Twitter can be used to promote content outside Twitter—including YouTube videos, graphics, blogs, institutional communications efforts, research papers.
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2) Learn the basics and benefits of connecting with other researchers and influencers in your field using Twitter.
3) Gain understanding of how Twitter can be used to promote content outside Twitter—including YouTube videos, graphics, blogs, institutional communications efforts, research papers.
Tumblr: a land of memes, cat GIFs, self-indulgent ramblings and…high-quality curated content? Yes, indeed! With mainstream media as well as respected institutions such as museums and national non-profits now on board, Tumblr has become home to an increasingly sophisticated mix of content. Because of the way Tumblr works and its audience, often the unique, hard-to-find, original source material – archival documents, historic photos, artwork – rises to the top and becomes the most shared, with the most loyal fan-base. With this in mind, how can universities and colleges leverage their content – especially original, unique, highly visual or historic content – to their advantage on Tumblr? Based on four years experience curating the highly successful Art Deco Architecture blog (decoarchitecture.tumblr.com), Darling will outline the basics of Tumblr, showcase various colleges and universities who are doing Tumblr right, and how to judge whether the micro-blogging site can be a good fit for an institution’s marketing efforts.
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Use your skills to help make the world a better place with technology. Check out Random Hacks of Kindness Atlanta, Dec. 1-2 at Georgia Tech Research Institute (GTRI) on 14th Street.
RHoK Atlanta (Main Event)
Time/Date: Saturday, Dec. 1, 8:00 a.m. - Sunday, Dec. 2, 3 p.m.
Location: GTRI - 250 14th Street NW
Cost: FREE
Event registration: http://www.rhok.org/event/atlanta-ga-usa-0
Twitter: @rhokATL
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1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
3. Where Likes Come From
• Promotion on Emory’s main Facebook page
• Other Emory organizations on Facebook
• School of Medicine TV info screens
• School of Medicine web site
• People seeing their friends’ activity (“Reach”)
• People and organizations sharing Page’s stories
• Facebook search
4. What Gets Posted
• Medicine news stories
• Medicine calendar events
• Photos
• Event announcements
• New videos
• Lab Land blog posts
• Emory Healthcare stories
• Nursing & Public Health
stories (when relevant)
• Media coverage of
Medicine –
doctors, research, patient
stories
• Emory Report & Emory
Magazine stories
• Emory Medicine / Health
stories
• Facebook posts by others
– departments, Research
America, NIH, AAMC, etc.
6. Most Popular Posts
• Photos of people or campus
• Accolades, recognition for
Emory
Healthcare, professors, departm
ents
• “Department in the Spotlight”
• Featured
professors, researchers, grad
students
• Technology & research
• Research funding
• Stories about being a doctor or
a med student
7. What’s Next?
• Facebook ad promo campaign
• Include in upcoming School of Medicine e-blast
• Involve departments
• Work with School of Medicine Alumni office
• Twitter
Questions?