SlideShare a Scribd company logo
School of Medicine
Social Media Plan
Stephen Beehler
& Wendy Darling
School of Medicine on Facebook

www.facebook.com/EmoryMedicine
Where Likes Come From
• Promotion on Emory’s main Facebook page
• Other Emory organizations on Facebook
• School of Medicine TV info screens
• School of Medicine web site
• People seeing their friends’ activity (“Reach”)
• People and organizations sharing Page’s stories
• Facebook search
What Gets Posted
• Medicine news stories

• Medicine calendar events
• Photos
• Event announcements
• New videos
• Lab Land blog posts
• Emory Healthcare stories
• Nursing & Public Health
stories (when relevant)

• Media coverage of
Medicine –
doctors, research, patient
stories
• Emory Report & Emory
Magazine stories
• Emory Medicine / Health
stories
• Facebook posts by others
– departments, Research
America, NIH, AAMC, etc.
Sample Stories
Most Popular Posts
• Photos of people or campus
• Accolades, recognition for
Emory
Healthcare, professors, departm
ents
• “Department in the Spotlight”
• Featured
professors, researchers, grad
students
• Technology & research
• Research funding

• Stories about being a doctor or
a med student
What’s Next?
• Facebook ad promo campaign

• Include in upcoming School of Medicine e-blast
• Involve departments
• Work with School of Medicine Alumni office
• Twitter

Questions?

More Related Content

Similar to Emory School of Medicine Social Media Plan

Using Storify for Professional Show & Tell
Using Storify for Professional Show & TellUsing Storify for Professional Show & Tell
Using Storify for Professional Show & Tell
Emory University
 
Emory Medicine: Strategic Communications
Emory Medicine: Strategic CommunicationsEmory Medicine: Strategic Communications
Emory Medicine: Strategic Communications
Emory University
 
Social media for Doctors
Social media for DoctorsSocial media for Doctors
Social media for Doctors
Sameh Shehata
 
Only Connect: Reaching New Audiences via Public Relations & External Communic...
Only Connect: Reaching New Audiences via Public Relations & External Communic...Only Connect: Reaching New Audiences via Public Relations & External Communic...
Only Connect: Reaching New Audiences via Public Relations & External Communic...
Kara Gavin
 
Students In One Health: Recent developments and moving forward
Students In One Health: Recent developments and moving forwardStudents In One Health: Recent developments and moving forward
Students In One Health: Recent developments and moving forward
Neil Vezeau
 
Social media for the Gynecologic Oncology Practitioner and Researcher
Social media for the Gynecologic Oncology Practitioner and ResearcherSocial media for the Gynecologic Oncology Practitioner and Researcher
Social media for the Gynecologic Oncology Practitioner and Researcher
Emil Lou, M.D., Ph.D, FACP
 
Healthcare Social Media
Healthcare Social MediaHealthcare Social Media
Healthcare Social MediaSimonsl
 
Social media for interactions with patients and colleagues - #AACR15 - April ...
Social media for interactions with patients and colleagues - #AACR15 - April ...Social media for interactions with patients and colleagues - #AACR15 - April ...
Social media for interactions with patients and colleagues - #AACR15 - April ...
Emil Lou, M.D., Ph.D, FACP
 
#SoMe for Surgeons: Opportunity & Peril - 2018 - St. Agnes Grand Rounds - final
#SoMe for Surgeons: Opportunity & Peril - 2018 - St. Agnes Grand Rounds - final#SoMe for Surgeons: Opportunity & Peril - 2018 - St. Agnes Grand Rounds - final
#SoMe for Surgeons: Opportunity & Peril - 2018 - St. Agnes Grand Rounds - final
Niraj Gusani
 
Nevada Chronic Disease Conference
Nevada Chronic Disease ConferenceNevada Chronic Disease Conference
Nevada Chronic Disease Conference
Makala Arce
 
Reputable Sources in a Pandemic: How to Find and Evaluate Information You Can...
Reputable Sources in a Pandemic: How to Find and Evaluate Information You Can...Reputable Sources in a Pandemic: How to Find and Evaluate Information You Can...
Reputable Sources in a Pandemic: How to Find and Evaluate Information You Can...
Kara Gavin
 
Social media in healthcare marketing
Social media in healthcare marketingSocial media in healthcare marketing
Social media in healthcare marketing
Shantanu Ghosh
 
Neuroscience 11 17
Neuroscience 11 17Neuroscience 11 17
Neuroscience 11 17
Kara Gavin
 
Creating your personal brand as an early-career healthcare researcher
Creating your personal brand as an early-career healthcare researcherCreating your personal brand as an early-career healthcare researcher
Creating your personal brand as an early-career healthcare researcher
Kara Gavin
 
Deakin social media presentation may 2013
Deakin social media presentation may 2013Deakin social media presentation may 2013
Deakin social media presentation may 2013
Terilichtenstein
 
IHPI Clinician Scholars presentation Jan. 2018
IHPI Clinician Scholars presentation Jan. 2018IHPI Clinician Scholars presentation Jan. 2018
IHPI Clinician Scholars presentation Jan. 2018
Kara Gavin
 
Ou nnp.10.2011
Ou nnp.10.2011Ou nnp.10.2011
Ou nnp.10.2011
Clara Song
 
A PhD: A Career in Nursing Research
A PhD: A Career in Nursing ResearchA PhD: A Career in Nursing Research
A PhD: A Career in Nursing Research
Kelly Brittain
 

Similar to Emory School of Medicine Social Media Plan (20)

Using Storify for Professional Show & Tell
Using Storify for Professional Show & TellUsing Storify for Professional Show & Tell
Using Storify for Professional Show & Tell
 
Emory Medicine: Strategic Communications
Emory Medicine: Strategic CommunicationsEmory Medicine: Strategic Communications
Emory Medicine: Strategic Communications
 
Emory News Center
Emory News CenterEmory News Center
Emory News Center
 
Social media for Doctors
Social media for DoctorsSocial media for Doctors
Social media for Doctors
 
Only Connect: Reaching New Audiences via Public Relations & External Communic...
Only Connect: Reaching New Audiences via Public Relations & External Communic...Only Connect: Reaching New Audiences via Public Relations & External Communic...
Only Connect: Reaching New Audiences via Public Relations & External Communic...
 
Students In One Health: Recent developments and moving forward
Students In One Health: Recent developments and moving forwardStudents In One Health: Recent developments and moving forward
Students In One Health: Recent developments and moving forward
 
Social media for the Gynecologic Oncology Practitioner and Researcher
Social media for the Gynecologic Oncology Practitioner and ResearcherSocial media for the Gynecologic Oncology Practitioner and Researcher
Social media for the Gynecologic Oncology Practitioner and Researcher
 
Healthcare Social Media
Healthcare Social MediaHealthcare Social Media
Healthcare Social Media
 
Social media for interactions with patients and colleagues - #AACR15 - April ...
Social media for interactions with patients and colleagues - #AACR15 - April ...Social media for interactions with patients and colleagues - #AACR15 - April ...
Social media for interactions with patients and colleagues - #AACR15 - April ...
 
Asmbs New orleans 10142016
Asmbs New orleans 10142016Asmbs New orleans 10142016
Asmbs New orleans 10142016
 
#SoMe for Surgeons: Opportunity & Peril - 2018 - St. Agnes Grand Rounds - final
#SoMe for Surgeons: Opportunity & Peril - 2018 - St. Agnes Grand Rounds - final#SoMe for Surgeons: Opportunity & Peril - 2018 - St. Agnes Grand Rounds - final
#SoMe for Surgeons: Opportunity & Peril - 2018 - St. Agnes Grand Rounds - final
 
Nevada Chronic Disease Conference
Nevada Chronic Disease ConferenceNevada Chronic Disease Conference
Nevada Chronic Disease Conference
 
Reputable Sources in a Pandemic: How to Find and Evaluate Information You Can...
Reputable Sources in a Pandemic: How to Find and Evaluate Information You Can...Reputable Sources in a Pandemic: How to Find and Evaluate Information You Can...
Reputable Sources in a Pandemic: How to Find and Evaluate Information You Can...
 
Social media in healthcare marketing
Social media in healthcare marketingSocial media in healthcare marketing
Social media in healthcare marketing
 
Neuroscience 11 17
Neuroscience 11 17Neuroscience 11 17
Neuroscience 11 17
 
Creating your personal brand as an early-career healthcare researcher
Creating your personal brand as an early-career healthcare researcherCreating your personal brand as an early-career healthcare researcher
Creating your personal brand as an early-career healthcare researcher
 
Deakin social media presentation may 2013
Deakin social media presentation may 2013Deakin social media presentation may 2013
Deakin social media presentation may 2013
 
IHPI Clinician Scholars presentation Jan. 2018
IHPI Clinician Scholars presentation Jan. 2018IHPI Clinician Scholars presentation Jan. 2018
IHPI Clinician Scholars presentation Jan. 2018
 
Ou nnp.10.2011
Ou nnp.10.2011Ou nnp.10.2011
Ou nnp.10.2011
 
A PhD: A Career in Nursing Research
A PhD: A Career in Nursing ResearchA PhD: A Career in Nursing Research
A PhD: A Career in Nursing Research
 

More from Emory University

Preservation and History at the Healey Building
Preservation and History at the Healey BuildingPreservation and History at the Healey Building
Preservation and History at the Healey Building
Emory University
 
Social Media Campaign: Black History Month 2020
Social Media Campaign: Black History Month 2020Social Media Campaign: Black History Month 2020
Social Media Campaign: Black History Month 2020
Emory University
 
Scientific Writing for a Public Audience
Scientific Writing for a Public AudienceScientific Writing for a Public Audience
Scientific Writing for a Public Audience
Emory University
 
Facebook Boost - “Pay to Play” Social Media in Higher Education
Facebook Boost - “Pay to Play” Social Media in Higher EducationFacebook Boost - “Pay to Play” Social Media in Higher Education
Facebook Boost - “Pay to Play” Social Media in Higher Education
Emory University
 
Facebook Boost: Pay-for-Play Test
Facebook Boost: Pay-for-Play TestFacebook Boost: Pay-for-Play Test
Facebook Boost: Pay-for-Play Test
Emory University
 
Social Media: Research Beat
Social Media: Research BeatSocial Media: Research Beat
Social Media: Research Beat
Emory University
 
Twitter: A Practical Guide for Healthcare Leaders
Twitter: A Practical Guide for Healthcare LeadersTwitter: A Practical Guide for Healthcare Leaders
Twitter: A Practical Guide for Healthcare Leaders
Emory University
 
Best Practices Every Communicator Should Learn from Ebola
Best Practices Every Communicator Should  Learn from EbolaBest Practices Every Communicator Should  Learn from Ebola
Best Practices Every Communicator Should Learn from Ebola
Emory University
 
Top 10 Things to Have in Your Crisis Plan
Top 10 Things to Have  in Your Crisis PlanTop 10 Things to Have  in Your Crisis Plan
Top 10 Things to Have in Your Crisis Plan
Emory University
 
Why Should I Use Social Media?
Why Should I Use Social Media?Why Should I Use Social Media?
Why Should I Use Social Media?
Emory University
 
Using Social Media to Enhance Your Online Research Presence
Using Social Media to Enhance Your Online Research PresenceUsing Social Media to Enhance Your Online Research Presence
Using Social Media to Enhance Your Online Research Presence
Emory University
 
Emory Match Day 2015
Emory Match Day 2015Emory Match Day 2015
Emory Match Day 2015
Emory University
 
Using Social Media to Enhance Your Online Research Presence
Using Social Media to Enhance Your Online Research PresenceUsing Social Media to Enhance Your Online Research Presence
Using Social Media to Enhance Your Online Research Presence
Emory University
 
Is Tumblr Right for Your School?
Is Tumblr Right for Your School? Is Tumblr Right for Your School?
Is Tumblr Right for Your School?
Emory University
 
HighEdWeb 2013 - 9 Takeaways
HighEdWeb 2013 - 9 TakeawaysHighEdWeb 2013 - 9 Takeaways
HighEdWeb 2013 - 9 Takeaways
Emory University
 
Making That Tumblr Tumble
Making That Tumblr TumbleMaking That Tumblr Tumble
Making That Tumblr Tumble
Emory University
 
MARTA Feedback
MARTA FeedbackMARTA Feedback
MARTA Feedback
Emory University
 
Magazines in the Digital Age
Magazines in the Digital AgeMagazines in the Digital Age
Magazines in the Digital Age
Emory University
 
Building & Using Your Twitter Network
Building & Using Your Twitter NetworkBuilding & Using Your Twitter Network
Building & Using Your Twitter Network
Emory University
 

More from Emory University (20)

Preservation and History at the Healey Building
Preservation and History at the Healey BuildingPreservation and History at the Healey Building
Preservation and History at the Healey Building
 
Social Media Campaign: Black History Month 2020
Social Media Campaign: Black History Month 2020Social Media Campaign: Black History Month 2020
Social Media Campaign: Black History Month 2020
 
Scientific Writing for a Public Audience
Scientific Writing for a Public AudienceScientific Writing for a Public Audience
Scientific Writing for a Public Audience
 
Facebook Boost - “Pay to Play” Social Media in Higher Education
Facebook Boost - “Pay to Play” Social Media in Higher EducationFacebook Boost - “Pay to Play” Social Media in Higher Education
Facebook Boost - “Pay to Play” Social Media in Higher Education
 
Facebook Boost: Pay-for-Play Test
Facebook Boost: Pay-for-Play TestFacebook Boost: Pay-for-Play Test
Facebook Boost: Pay-for-Play Test
 
Social Media: Research Beat
Social Media: Research BeatSocial Media: Research Beat
Social Media: Research Beat
 
Twitter: A Practical Guide for Healthcare Leaders
Twitter: A Practical Guide for Healthcare LeadersTwitter: A Practical Guide for Healthcare Leaders
Twitter: A Practical Guide for Healthcare Leaders
 
Best Practices Every Communicator Should Learn from Ebola
Best Practices Every Communicator Should  Learn from EbolaBest Practices Every Communicator Should  Learn from Ebola
Best Practices Every Communicator Should Learn from Ebola
 
Top 10 Things to Have in Your Crisis Plan
Top 10 Things to Have  in Your Crisis PlanTop 10 Things to Have  in Your Crisis Plan
Top 10 Things to Have in Your Crisis Plan
 
Why Should I Use Social Media?
Why Should I Use Social Media?Why Should I Use Social Media?
Why Should I Use Social Media?
 
Using Social Media to Enhance Your Online Research Presence
Using Social Media to Enhance Your Online Research PresenceUsing Social Media to Enhance Your Online Research Presence
Using Social Media to Enhance Your Online Research Presence
 
Emory Match Day 2015
Emory Match Day 2015Emory Match Day 2015
Emory Match Day 2015
 
Using Social Media to Enhance Your Online Research Presence
Using Social Media to Enhance Your Online Research PresenceUsing Social Media to Enhance Your Online Research Presence
Using Social Media to Enhance Your Online Research Presence
 
Is Tumblr Right for Your School?
Is Tumblr Right for Your School? Is Tumblr Right for Your School?
Is Tumblr Right for Your School?
 
HighEdWeb 2013 - 9 Takeaways
HighEdWeb 2013 - 9 TakeawaysHighEdWeb 2013 - 9 Takeaways
HighEdWeb 2013 - 9 Takeaways
 
Making That Tumblr Tumble
Making That Tumblr TumbleMaking That Tumblr Tumble
Making That Tumblr Tumble
 
MARTA Feedback
MARTA FeedbackMARTA Feedback
MARTA Feedback
 
Magazines in the Digital Age
Magazines in the Digital AgeMagazines in the Digital Age
Magazines in the Digital Age
 
Building & Using Your Twitter Network
Building & Using Your Twitter NetworkBuilding & Using Your Twitter Network
Building & Using Your Twitter Network
 
Integration
IntegrationIntegration
Integration
 

Recently uploaded

Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
SemajahParker
 
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
 
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital CommerceThe What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
PushON Ltd
 
SEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital MarketingSEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital Marketing
Felipe Bazon
 
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing planCoca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
Maswer Ali
 
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
Aatir Abdul Rauf
 
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024
Andy Lambert
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDe-risk Your Digital Evolution - Hannah Grap
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Search Engine Journal
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Recently uploaded (20)

Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
 
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
 
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital CommerceThe What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
 
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Metaverse Marketing in the Generation of the Internet - Eugene CaponMetaverse Marketing in the Generation of the Internet - Eugene Capon
Metaverse Marketing in the Generation of the Internet - Eugene Capon
 
SEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital MarketingSEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital Marketing
 
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris Ferris
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing planCoca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
 
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
 
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
 
Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
 
De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDe-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah Grap
 
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 

Emory School of Medicine Social Media Plan

  • 1. School of Medicine Social Media Plan Stephen Beehler & Wendy Darling
  • 2. School of Medicine on Facebook www.facebook.com/EmoryMedicine
  • 3. Where Likes Come From • Promotion on Emory’s main Facebook page • Other Emory organizations on Facebook • School of Medicine TV info screens • School of Medicine web site • People seeing their friends’ activity (“Reach”) • People and organizations sharing Page’s stories • Facebook search
  • 4. What Gets Posted • Medicine news stories • Medicine calendar events • Photos • Event announcements • New videos • Lab Land blog posts • Emory Healthcare stories • Nursing & Public Health stories (when relevant) • Media coverage of Medicine – doctors, research, patient stories • Emory Report & Emory Magazine stories • Emory Medicine / Health stories • Facebook posts by others – departments, Research America, NIH, AAMC, etc.
  • 6. Most Popular Posts • Photos of people or campus • Accolades, recognition for Emory Healthcare, professors, departm ents • “Department in the Spotlight” • Featured professors, researchers, grad students • Technology & research • Research funding • Stories about being a doctor or a med student
  • 7. What’s Next? • Facebook ad promo campaign • Include in upcoming School of Medicine e-blast • Involve departments • Work with School of Medicine Alumni office • Twitter Questions?