1) The document discusses the creation of an ident, or logo, for a film studio called Fenris Studios. 2) Key aspects of other film company idents like Universal and Dreamworks were analyzed for conventions. 3) The ident created features a silhouette of a wolf howling on a rock with the words "fenris STUDIOS" below in different case letters, inspired by Momentum Pictures. 4) The ident was designed in Photoshop and uses a free clipart wolf image to reflect the dark nature of films the studio will produce.

1. Making My Ident

2. Other Idents
• I looked at the idents of other companies
within the film industry to observe codes and
conventions.

3. Analysis
• All feature text – none rely on picture alone.
• Two feature an image, one does not.
• Universal’s ident is very colourful –
however, on promotional material, it is usually
black and white as not to draw attention from
the actual product.
• Dreamworks animation is one block colour.
Momentum Pictures’ two fonts are different
colours.

4. Making My Ident
• Taking these other idents into consideration, I
made my own.
• I wanted it to feature a picture that would stand
out and be memorable as well as reflect the dark
nature of the film I am producing (much like the
picture on the Dreamworks Animation ident is
rather whimsical – like animation).
• The text would be chosen to stand out and draw
attention. Taking inspiration from Momentum
Pictures, one line would be lower case, the other
upper case.

5. Finished Ident

6. Analysis
• My ident denotes a silhouette of a wolf
standing on a rock, howling. The words ‘fenris
STUDIOS’ are beneath this pictures.
• I made the ident on Photoshop as this
program offers the best editing software, in
my opinion.
• The silhouette was taken from a free clipart
website, meaning there is no copyright
attatched to it.

7. Analysis
• I chose to use a wolf howling as it is a dark,
serious image. It also links to my studio name,
as Fenris was a monstrous wolf in Norse
mythology.
• I chose the name Fenris Studios as it is short
and easy to remember – it also sounds mature
and serious, like the films it would produce.