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AIR Mobile: Cross Promotion 
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 
1
Game – Develop, Promote & Monetize 
Promote 
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 
Development 
Cost 
Promotion 
Cost 
Game 
Develop Monetize
AIR Mobile: Cross Promotion 
Large Promotion Network Quick Integration Target: Device Model, OS Version, Geography, 
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 
Complete Transparency 
Locale 
Gorgeous Full Screen Interstitial 
Ads
Steps for Cross Promotion – Game Registration 
Provide Adobe with following details: 
 Game name 
 Publisher name 
 Game URL: Google Play Store or Apple App Store URL 
 Free or paid 
 Creative 
“game-promotions@adobe.com” 
Portrait mode Landscape mode 
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 
Width Height Aspect Ratio 
1920 1080 16:9 
960 640 3:2 
2048 1536 4:3 
Width Height Aspect Ratio 
1080 1920 9:16 
640 960 2:3 
1536 2048 3:4 
Adobe issues an app id when game is registered & campaign is created
Steps for Cross Promotion - Integration 
Integrate your game with cross promotion SWC present in latest AIR SDK 
 Create AdViewer object using app id 
 var adViewer= AdViewer.getAdViewer(stage, appId ); 
 Add event listeners on AdViewer object 
 adViewer.addEventListener(Event.COMPLETE, onComplete); 
 adViewer.addEventListener(Event.CLOSE, onClose); 
 adViewer.addEventListener(AdViewerEvent.AD_CLICK, onAdClick); 
 adViewer.addEventListener(ErrorEvent.ERROR, onError); 
 Load the advertisement and show it 
 adViewer.load(); 
 adViewer.show(); 
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Demo 
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Q&A 
“http://www.adobe.com/devnet/air/articles/cross-promotion-of-air-games-mobile. 
html” 
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

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Neha Gupta - AIR Mobile: Cross promotion

  • 1. AIR Mobile: Cross Promotion © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 1
  • 2. Game – Develop, Promote & Monetize Promote © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Development Cost Promotion Cost Game Develop Monetize
  • 3. AIR Mobile: Cross Promotion Large Promotion Network Quick Integration Target: Device Model, OS Version, Geography, © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Complete Transparency Locale Gorgeous Full Screen Interstitial Ads
  • 4. Steps for Cross Promotion – Game Registration Provide Adobe with following details:  Game name  Publisher name  Game URL: Google Play Store or Apple App Store URL  Free or paid  Creative “game-promotions@adobe.com” Portrait mode Landscape mode © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Width Height Aspect Ratio 1920 1080 16:9 960 640 3:2 2048 1536 4:3 Width Height Aspect Ratio 1080 1920 9:16 640 960 2:3 1536 2048 3:4 Adobe issues an app id when game is registered & campaign is created
  • 5. Steps for Cross Promotion - Integration Integrate your game with cross promotion SWC present in latest AIR SDK  Create AdViewer object using app id  var adViewer= AdViewer.getAdViewer(stage, appId );  Add event listeners on AdViewer object  adViewer.addEventListener(Event.COMPLETE, onComplete);  adViewer.addEventListener(Event.CLOSE, onClose);  adViewer.addEventListener(AdViewerEvent.AD_CLICK, onAdClick);  adViewer.addEventListener(ErrorEvent.ERROR, onError);  Load the advertisement and show it  adViewer.load();  adViewer.show(); © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 6. Demo © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 7. Q&A “http://www.adobe.com/devnet/air/articles/cross-promotion-of-air-games-mobile. html” © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.