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Making marketing decisions at the speed of your consumer

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Networked Insights
Networked Insights

Learn how real-time data-driven marketing is changing the way innovative companies do business, and how Networked Insights is the secret sauce you're missing in your marketing mix.

Business
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Making Marketing Decisions at the Speed of Your Consumer ©2012 Networked Insights
NEW TYPES OF DATA, NEW OPPORTUNITIES… ©2012 Networked Insights 2
TO SOLVE YOUR BIGGEST MARKETING PROBLEMS… POSITION SOCIAL DATA as a means of solving your problems Product Price Place Promotion ©2012 Networked Insights 3
IN NEW AND DIFFERENT WAYS… Networked Insights is a Configurable Marketing Decisions Platform Means you choose the level of integration Our customizable solutions for Your organization’s unique needs ©2012 Networked Insights 4
IN NEW AND DIFFERENT WAYS… Networked Insights is a Configurable Marketing Decisions Platform With a data-driven marketing model Know what your audience is responding to now not just measuring what you have done ©2012 Networked Insights 5
IN NEW AND DIFFERENT WAYS… Networked Insights is a Configurable Marketing Decisions Platform With Real-time consumer data You will assertively make decisions and be more confident in your results ©2012 Networked Insights 6
IN NEW AND DIFFERENT WAYS… Networked Insights is a Configurable Marketing Decisions Platform SocialSense stimulates quicker decisions Which improves efficiency of marketing spend ©2012 Networked Insights 7
WE ARE… 1ST INVESTMENT IN SOCIAL MEDIA COMPANY AFTER FACEBOOK FUNDED BY: ONE OF 2012 MOST INNOVATIVE COMPANIES ACCORDING TO: “UNRIVALED ADVANTAGE IN SOCIALLY INFORMED MEDIA PLANNING” ©2012 Networked Insights 8
LEVERAGING SOCIAL DATA How is this different from social media monitoring? ©2012 Networked Insights 9
SOCIALSENSE IS PURPOSE BUILT TECHNOLOGY  Supports forward looking decision-making  Primary function is discovery  Capable of informing all marketing decisions ©2012 Networked Insights 10
THE NETWORKED INSIGHTS DIFFERENCE Ingredients to Networked Insights’ Secret Sauce ©2012 Networked Insights 11
INGREDIENT #1: ORGANIC DISCOVERY A web-scalable non-linear dimensionality reduction with millions of data points performed by machine learning. ©2012 Networked Insights 12
INGREDIENT #1: ORGANIC DISCOVERY We call it Doppler A web-scalable non-linear dimensionality reduction Trend Finder with millions of data points performed by machine learning. ©2012 Networked Insights 13
INGREDIENT #1: ORGANIC DISCOVERY Visualize Patterns in Consumer Conversations Before Ad Campaign After Ad Campaign From consumer conversations across the social web ©2012 Networked Insights 14
INGREDIENT #2: TRADITIONAL AUDIENCES “What I Like” “Who I Am” “Way I Think” ©2012 Networked Insights 15
INGREDIENT #3: CUSTOM AUDIENCES Celebrities Musicians Consumer data reveals that fans of Breaking Bad also like: Brands TV Shows ©2012 Networked Insights 16
SOCIAL DATA ALSO REVOLUTIONIZES TRADITIONAL DATA ©2012 Networked Insights 17
LOOK AT YOUR TV INVESTMENT DIFFERENTLY… ©2012 Networked Insights 18
WHAT A DATA-DRIVEN MARKETING MODEL LOOKS LIKE ©2012 Networked Insights 19
Case Studies Leveraging the power of social data Privileged & Confidential | ©2012 Networked Insights
ALMAY: REVITALIZING A BRAND PROMISE Marketing Problem Current brand positioning and messaging was missing and creating stagnating sales Identifying what women really value in their makeup Solution Networked Insights was able to provide real- time consumer insights in less than a week that informed a new way to segment cosmetic consumers and identified the best messaging to reach them. The Result: Almay was able to adjust advertising concepts from their creative agency to better align content with the newly identified audience segments. Privileged & Confidential | ©2012 Networked Insights 21
DURACELL POWERMAT: MAKING EVERY $ COUNT Marketing Problem Needed to efficiently reach a premium audience for a new product launch. Pragmatic product launch guided by real-time insights Solution Duracell Powermat opted to make marketing decisions guided by strong market intelligence. Networked Insights provided real-time insights about consumers that guided their launch planning process. The Result: Duracell Powermat has now optimized their nation-wide launch plan to include proven marketing decisions in the areas of advertising, media planning, content creation, celebrity analysis, and influencer outreach. Privileged & Confidential | ©2012 Networked Insights 22
SAMSUNG: WINNING THE CONSUMER’S EAR Marketing Problem Biggest competitor is about to release a new device, Samsung needed to stay in the Pre-informing creative, consumer conversation. marketing strategy and execution Solution with real-time data Networked Insights was able to identify immediately after the new device announcement what features consumers liked and what were weaknesses. Samsung used this data, along with execution and strategy insights to create and optimize a targeted advertising campaign. The Result: Samsung’s new campaign received the strong consumer response they were looking for, and their 90sec ad received over 16+MM views on YouTube, which was over 2x their competitor’s. Privileged & Confidential | ©2012 Networked Insights 23
Are you ready For the Future of Marketing? ©2012 Networked Insights 24

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Making marketing decisions at the speed of your consumer

  • 1. Making Marketing Decisions at the Speed of Your Consumer ©2012 Networked Insights
  • 2. NEW TYPES OF DATA, NEW OPPORTUNITIES… ©2012 Networked Insights 2
  • 3. TO SOLVE YOUR BIGGEST MARKETING PROBLEMS… POSITION SOCIAL DATA as a means of solving your problems Product Price Place Promotion ©2012 Networked Insights 3
  • 4. IN NEW AND DIFFERENT WAYS… Networked Insights is a Configurable Marketing Decisions Platform Means you choose the level of integration Our customizable solutions for Your organization’s unique needs ©2012 Networked Insights 4
  • 5. IN NEW AND DIFFERENT WAYS… Networked Insights is a Configurable Marketing Decisions Platform With a data-driven marketing model Know what your audience is responding to now not just measuring what you have done ©2012 Networked Insights 5
  • 6. IN NEW AND DIFFERENT WAYS… Networked Insights is a Configurable Marketing Decisions Platform With Real-time consumer data You will assertively make decisions and be more confident in your results ©2012 Networked Insights 6
  • 7. IN NEW AND DIFFERENT WAYS… Networked Insights is a Configurable Marketing Decisions Platform SocialSense stimulates quicker decisions Which improves efficiency of marketing spend ©2012 Networked Insights 7
  • 8. WE ARE… 1ST INVESTMENT IN SOCIAL MEDIA COMPANY AFTER FACEBOOK FUNDED BY: ONE OF 2012 MOST INNOVATIVE COMPANIES ACCORDING TO: “UNRIVALED ADVANTAGE IN SOCIALLY INFORMED MEDIA PLANNING” ©2012 Networked Insights 8
  • 9. LEVERAGING SOCIAL DATA How is this different from social media monitoring? ©2012 Networked Insights 9
  • 10. SOCIALSENSE IS PURPOSE BUILT TECHNOLOGY  Supports forward looking decision-making  Primary function is discovery  Capable of informing all marketing decisions ©2012 Networked Insights 10
  • 11. THE NETWORKED INSIGHTS DIFFERENCE Ingredients to Networked Insights’ Secret Sauce ©2012 Networked Insights 11
  • 12. INGREDIENT #1: ORGANIC DISCOVERY A web-scalable non-linear dimensionality reduction with millions of data points performed by machine learning. ©2012 Networked Insights 12
  • 13. INGREDIENT #1: ORGANIC DISCOVERY We call it Doppler A web-scalable non-linear dimensionality reduction Trend Finder with millions of data points performed by machine learning. ©2012 Networked Insights 13
  • 14. INGREDIENT #1: ORGANIC DISCOVERY Visualize Patterns in Consumer Conversations Before Ad Campaign After Ad Campaign From consumer conversations across the social web ©2012 Networked Insights 14
  • 15. INGREDIENT #2: TRADITIONAL AUDIENCES “What I Like” “Who I Am” “Way I Think” ©2012 Networked Insights 15
  • 16. INGREDIENT #3: CUSTOM AUDIENCES Celebrities Musicians Consumer data reveals that fans of Breaking Bad also like: Brands TV Shows ©2012 Networked Insights 16
  • 17. SOCIAL DATA ALSO REVOLUTIONIZES TRADITIONAL DATA ©2012 Networked Insights 17
  • 18. LOOK AT YOUR TV INVESTMENT DIFFERENTLY… ©2012 Networked Insights 18
  • 19. WHAT A DATA-DRIVEN MARKETING MODEL LOOKS LIKE ©2012 Networked Insights 19
  • 20. Case Studies Leveraging the power of social data Privileged & Confidential | ©2012 Networked Insights
  • 21. ALMAY: REVITALIZING A BRAND PROMISE Marketing Problem Current brand positioning and messaging was missing and creating stagnating sales Identifying what women really value in their makeup Solution Networked Insights was able to provide real- time consumer insights in less than a week that informed a new way to segment cosmetic consumers and identified the best messaging to reach them. The Result: Almay was able to adjust advertising concepts from their creative agency to better align content with the newly identified audience segments. Privileged & Confidential | ©2012 Networked Insights 21
  • 22. DURACELL POWERMAT: MAKING EVERY $ COUNT Marketing Problem Needed to efficiently reach a premium audience for a new product launch. Pragmatic product launch guided by real-time insights Solution Duracell Powermat opted to make marketing decisions guided by strong market intelligence. Networked Insights provided real-time insights about consumers that guided their launch planning process. The Result: Duracell Powermat has now optimized their nation-wide launch plan to include proven marketing decisions in the areas of advertising, media planning, content creation, celebrity analysis, and influencer outreach. Privileged & Confidential | ©2012 Networked Insights 22
  • 23. SAMSUNG: WINNING THE CONSUMER’S EAR Marketing Problem Biggest competitor is about to release a new device, Samsung needed to stay in the Pre-informing creative, consumer conversation. marketing strategy and execution Solution with real-time data Networked Insights was able to identify immediately after the new device announcement what features consumers liked and what were weaknesses. Samsung used this data, along with execution and strategy insights to create and optimize a targeted advertising campaign. The Result: Samsung’s new campaign received the strong consumer response they were looking for, and their 90sec ad received over 16+MM views on YouTube, which was over 2x their competitor’s. Privileged & Confidential | ©2012 Networked Insights 23
  • 24. Are you ready For the Future of Marketing? ©2012 Networked Insights 24