Anticipation is building for Sunday’s Super Bowl, and we know the excitement isn’t just about the game. Brands are making huge bets that they’re ads will capture the interest, and ultimately the business, of the millions who’ll be watching.Even if your company isn’t one of those laying out millions for game-time airtime, there are still ways you can get in on the action. Networked Insights’ Media Optimization Guide, Super Bowl XLVI Edition will show you how to use social data to make every ad perform like a Super Bowl ad using our Audience Sync, Content Sync and Media Sync tools.
The guide discusses how you can use real-time social data to understand your audiences and deliver them relevant content. It reveals how you can reach NFL fans without an NFL budget, and how you can overcome a media lockout. The guide also has tips on leveraging social data to understand a TV show’s audience before it airs, and it takes a look at how you can improve your TV marketing with real-time audience intelligence. Want more? Let’s just say that the social buzz around Madonna’s halftime performance is going to be quite a story unto itself.
"Brand advertising and digital" an IAB Europe - White Papercomms planning
This document discusses the effectiveness of digital advertising for brand building campaigns. It argues that while digital is often seen as only effective for direct response goals, display advertising can positively impact brand metrics like awareness, perception, and sales. Research shows that display advertising affects consumers throughout the entire purchase funnel, and is 20 times more likely to drive online behavior than just clicks. Various studies demonstrate digital advertising's significant impact on brand metrics and how its targeting capabilities allow it to reach audiences more efficiently than traditional media. The document advocates for shifting more marketing budgets to digital and using cross-media strategies to maximize effectiveness.
Growing global competition,saturated markets and media
fragmentation are putting more pressure on marketersto
justify how they spend their marketing budgets. Digital has
proved to be a unique and flexible medium that can deliver
across all areas of marketing communication and within the
entire purchase funnel.
We’ve come a long way since the first online advertising
banner wassold and displayed. What began with the humble
fullsize banner has evolved into hundreds of online ad formats.
New media advertising offers multiple opportunities and
benefitsthat traditional media do not; it isthe ability to target
audiences precisely and accountability through measurement
that we are most concerned with in this white paper.
Boston-based PAN is a mid-sized PR and digital media agency with 60+ employees. They provide data-driven communication programs mapped to business objectives. PAN has an employee-friendly culture and offers global services through partnerships in over 70 countries. They work with clients in healthcare, consumer tech, and technology. PAN helps clients with earned, owned, shared and paid media through media relations, social media, owned content, and paid advertising. They provide case studies on campaigns for clients that targeted key audiences and amplified messaging through media and influencer engagement.
This document discusses Snapchat's growth as an advertising platform over the past year. It outlines changes Snapchat has made, including allowing more targeted ads through user data and customization. Snapchat now offers metrics to measure ad engagement. The document also discusses various Snapchat ad formats like Live Stories, Sponsored Lenses and Geofilters. It provides examples of successful brand campaigns on Snapchat and argues Snapchat's personalized experience provides opportunities for brands to connect with customers.
Brands and their stories are now in motion at a greater velocity than ever before…across devices, platforms and channels. This means brands must move away from static messages and single-platform content and create, co-create and amplify real-time, living Stories in Motion.
This document provides an overview of programmatic media, highlighting how the adoption of programmatic technologies has forced traditional media buying to restructure around audience data. It discusses the early development of programmatic, the influx of ad tech companies, and how programmatic is currently practiced through automated guaranteed buys, private marketplaces, open exchanges, and header bidding. The future of programmatic is expected to include cross-device targeting, addressing ad fraud and ad blockers, and shifting media dollars toward inventory innovation like native ads, dynamic creative, television, and out of home.
It can be said that media and entertainment companies are primarily focused on creativity, not security. But as with every other enterprise, creative companies are under attack by increasingly sophisticated criminal organizations that are constantly on the prowl to find and exploit vulnerabilities in any organization’s security posture.
Posterscope out-of-home time use planningPosterscope
Time Use Planning is increasingly important in OOH especially when you consider the rise in revenue coming from Digital OOH, which in 2013 accounted for almost 22% of all OOH revenue. So this presentation explores the theme of Time Use and considers relevant Insight, OOH campaigns and creatives that have their foundation based in time use. It also identifies four important factors to consider when planning OOH by time of day such as location, activity, company and mood.
"Brand advertising and digital" an IAB Europe - White Papercomms planning
This document discusses the effectiveness of digital advertising for brand building campaigns. It argues that while digital is often seen as only effective for direct response goals, display advertising can positively impact brand metrics like awareness, perception, and sales. Research shows that display advertising affects consumers throughout the entire purchase funnel, and is 20 times more likely to drive online behavior than just clicks. Various studies demonstrate digital advertising's significant impact on brand metrics and how its targeting capabilities allow it to reach audiences more efficiently than traditional media. The document advocates for shifting more marketing budgets to digital and using cross-media strategies to maximize effectiveness.
Growing global competition,saturated markets and media
fragmentation are putting more pressure on marketersto
justify how they spend their marketing budgets. Digital has
proved to be a unique and flexible medium that can deliver
across all areas of marketing communication and within the
entire purchase funnel.
We’ve come a long way since the first online advertising
banner wassold and displayed. What began with the humble
fullsize banner has evolved into hundreds of online ad formats.
New media advertising offers multiple opportunities and
benefitsthat traditional media do not; it isthe ability to target
audiences precisely and accountability through measurement
that we are most concerned with in this white paper.
Boston-based PAN is a mid-sized PR and digital media agency with 60+ employees. They provide data-driven communication programs mapped to business objectives. PAN has an employee-friendly culture and offers global services through partnerships in over 70 countries. They work with clients in healthcare, consumer tech, and technology. PAN helps clients with earned, owned, shared and paid media through media relations, social media, owned content, and paid advertising. They provide case studies on campaigns for clients that targeted key audiences and amplified messaging through media and influencer engagement.
This document discusses Snapchat's growth as an advertising platform over the past year. It outlines changes Snapchat has made, including allowing more targeted ads through user data and customization. Snapchat now offers metrics to measure ad engagement. The document also discusses various Snapchat ad formats like Live Stories, Sponsored Lenses and Geofilters. It provides examples of successful brand campaigns on Snapchat and argues Snapchat's personalized experience provides opportunities for brands to connect with customers.
Brands and their stories are now in motion at a greater velocity than ever before…across devices, platforms and channels. This means brands must move away from static messages and single-platform content and create, co-create and amplify real-time, living Stories in Motion.
This document provides an overview of programmatic media, highlighting how the adoption of programmatic technologies has forced traditional media buying to restructure around audience data. It discusses the early development of programmatic, the influx of ad tech companies, and how programmatic is currently practiced through automated guaranteed buys, private marketplaces, open exchanges, and header bidding. The future of programmatic is expected to include cross-device targeting, addressing ad fraud and ad blockers, and shifting media dollars toward inventory innovation like native ads, dynamic creative, television, and out of home.
It can be said that media and entertainment companies are primarily focused on creativity, not security. But as with every other enterprise, creative companies are under attack by increasingly sophisticated criminal organizations that are constantly on the prowl to find and exploit vulnerabilities in any organization’s security posture.
Posterscope out-of-home time use planningPosterscope
Time Use Planning is increasingly important in OOH especially when you consider the rise in revenue coming from Digital OOH, which in 2013 accounted for almost 22% of all OOH revenue. So this presentation explores the theme of Time Use and considers relevant Insight, OOH campaigns and creatives that have their foundation based in time use. It also identifies four important factors to consider when planning OOH by time of day such as location, activity, company and mood.
eMarketer Webinar: Top Trends in Mobile Location-Based AdvertisingeMarketer
As mobile budgets swell and brands look for ways to make their ads contextually relevant to consumers, geotargeted mobile display advertising is on the rise, as are campaign results. Topics in this webinar include: How precise can geotargeted display ads be? Do tighter perimeters produce stronger results? Can marketers achieve scale with geotargeted mobile campaigns? Will beacons be a boon for indoor location targeting?
Great mobile campaigns strive to increase brand relevance, drive emotional connections and solve problems, choose immersive, visually-compelling ad formats, create their own engagement ecosystem through apps and sites, set mobile as a cornerstone and build with other channels, and drive change and social impact. Emerging areas for growth include leveraging chatbots and virtual screen demos to drive trial, accelerating adoption of augmented and virtual reality, gaining a better understanding of engagement, and implementing targeting that's more balanced with creative quality.
Four forces reshaping the digital advertising landscapePwC España
Móviles y vídeo están llamados a cambiar los hábitos de los usuarios relacionados con el aumento del uso de nuevas tecnologías y el consumo de contenidos multimedia, expandiendo así el grado de interacción y el volumen del mercado de la publicidad, accesible ya en todo momento a través de los 4 canales protagonistas del estudio.
Native advertising is sponsored content that matches the style and tone of the publication it appears in. It aims to engage readers organically so they will share the content. Native ads see higher engagement and click through rates than traditional ads. Regulations require native ads be clearly labeled as sponsored content. To be successful, native ads must encourage natural interaction from users and generate interest in the brand.
The document challenges the traditional Paid, Owned, Earned (POE) model of digital marketing. It argues that the POE model has become Paid, Paid, Paid (PPP) as content distribution is now dominated by a few large platforms like Google and Facebook, requiring marketers to pay to reach audiences. It also notes that people's attention spans are shrinking and they are less likely to organically share content. The document proposes a new POE framework that focuses on paying for emotional content, earning word-of-mouth from talkable content, and owning rational explanations. It provides brand examples to illustrate this approach.
OOH is on the cusp of a new evolution: how it’s
planned, bought and it’s interaction with people.
Mixing all of these ingredients together moves OOH
into an unseen and largely untested realm – meaning
many of our pre-existing rules, recommendations and
benchmarks will be re-examined. Read about our predictions for 2017.
Location - The growing importance for marketers - presented by PosterscopePosterscope
Location, and especially consumer location data, is becoming increasingly important for the marketing industry to connect with audiences and build brand recognition. Location’s role in marketing planning has been augmented by advances in
technology, infrastructure increases and new data sources.
Following qualitative and quantitative research into location’s evolving role, Posterscope published this report to share the audience targeting opportunities behavioural insight creates for business.
Commissioned by Facebook, this study looks at how Facebook’s reach compare to that of TV networks, how does this reach differ for different demographics and across different dayparts, and how to allocate ad expenditures accordingly.
Apps and Ads – The mobile app economy is a maturing ecosystem, and top brands, agencies, publishers and developers are combining the power of apps with new forms of advertising to create great campaigns that engage consumers in the mobile moment.
The Mobile Media Summit kicked off in 2015 with its third annual event in San Francisco. This year’s theme is “Apps and Ads” where top brands and agencies discuss how they are using apps in the marketing mix and focusing on making money in the hot mobile media landscape.
Integrating social media with mobile, online and other marketing channelsIntelligencia Limited
While the traditional model of blasting messages to customers and potential customers is fading, a new model has emerged. The same customers who are tuning out the formulaic advertising messages of yesterday are now tuning in to their own personal world of social media for product and marketing advice. Being ‘social’ means being available for real-time marketing, real-time customer service and real-time user analytics. The combination of mobile and social media marketing is powerful because it represents an interactive cross-media channel that allows consumers to move instantly from ad placement to point of sale, anytime, anywhere. Together, mobile and social technology are not only transforming how people communicate with each other but also how advertisers and marketers are communicating with them. By mining conversations across multiple social channels, sentiment analysis can help create strategies and engage new customers, while also revealing important insights into a company and its products. This new reality offers a great opportunity to any company willing to step into the world of mobile and social media marketing.
As digital marketing budgets continue to grow, so do concerns over ad fraud, viewability and brand safety.
This whitepaper examines the top threats to ad quality and offers an in-depth view of Conversant’s holistic approach to ensuring the highest level of ad quality for its clients.
Topics include:
- Marketplace challenges and the damage poor ad quality can cause
- The necessity of advanced proprietary ad quality technology
- Conversant’s holistic 8-part solution
- Data's crucial role in preventing fraudulent activity
This document discusses shifting to mobile strategies for media companies. It outlines that mobile device usage is rapidly growing and becoming the primary way people access media. The document then provides an overview of the mobile advertising landscape and opportunities for local publishers to reach audiences on mobile. It discusses how mobile offers new audiences and engagement through apps and mobile-optimized sites. The document concludes by discussing the mobile value proposition for advertisers and provides best practices for mobile advertising.
Objective Social Media/ SEO Needs and Opportunities Assessment delivered at MassTLC on September 27, 2011.
- Where are digital conversations happening that are influencing our target buyers for CRM data integration services and products?
- Who are the people who drive the digital conversations?
El buque Höegh Transporter cargó dos piezas grandes en el Puerto de Valencia que pesaban más de 65,000 kg y medían más de 2.5 metros de alto para su envío a Qatar; las piezas formaban parte de una desalinizadora y requerían un buque especial para su transporte debido a su tamaño, siendo cargadas con éxito en el puerto.
This document lists advertising entries for the Grand Prix awards organized by country and award level (Gold, Silver, Bronze). It provides information on the advertiser/client, product/service, agency responsible, and country for each entry. There are multiple entries from countries like Australia, Portugal, New Zealand, Belgium, and others.
MAHLE Powertrain has expertise in modifying street car engines for race use. They utilize their resources from developing production engines and MAHLE Group components to provide race-winning engines. Their engine design, build, and test facilities allow them to undertake engine development work. Their engineering staff also provides calibration and trackside support to ensure optimal engine performance.
eMarketer Webinar: Top Trends in Mobile Location-Based AdvertisingeMarketer
As mobile budgets swell and brands look for ways to make their ads contextually relevant to consumers, geotargeted mobile display advertising is on the rise, as are campaign results. Topics in this webinar include: How precise can geotargeted display ads be? Do tighter perimeters produce stronger results? Can marketers achieve scale with geotargeted mobile campaigns? Will beacons be a boon for indoor location targeting?
Great mobile campaigns strive to increase brand relevance, drive emotional connections and solve problems, choose immersive, visually-compelling ad formats, create their own engagement ecosystem through apps and sites, set mobile as a cornerstone and build with other channels, and drive change and social impact. Emerging areas for growth include leveraging chatbots and virtual screen demos to drive trial, accelerating adoption of augmented and virtual reality, gaining a better understanding of engagement, and implementing targeting that's more balanced with creative quality.
Four forces reshaping the digital advertising landscapePwC España
Móviles y vídeo están llamados a cambiar los hábitos de los usuarios relacionados con el aumento del uso de nuevas tecnologías y el consumo de contenidos multimedia, expandiendo así el grado de interacción y el volumen del mercado de la publicidad, accesible ya en todo momento a través de los 4 canales protagonistas del estudio.
Native advertising is sponsored content that matches the style and tone of the publication it appears in. It aims to engage readers organically so they will share the content. Native ads see higher engagement and click through rates than traditional ads. Regulations require native ads be clearly labeled as sponsored content. To be successful, native ads must encourage natural interaction from users and generate interest in the brand.
The document challenges the traditional Paid, Owned, Earned (POE) model of digital marketing. It argues that the POE model has become Paid, Paid, Paid (PPP) as content distribution is now dominated by a few large platforms like Google and Facebook, requiring marketers to pay to reach audiences. It also notes that people's attention spans are shrinking and they are less likely to organically share content. The document proposes a new POE framework that focuses on paying for emotional content, earning word-of-mouth from talkable content, and owning rational explanations. It provides brand examples to illustrate this approach.
OOH is on the cusp of a new evolution: how it’s
planned, bought and it’s interaction with people.
Mixing all of these ingredients together moves OOH
into an unseen and largely untested realm – meaning
many of our pre-existing rules, recommendations and
benchmarks will be re-examined. Read about our predictions for 2017.
Location - The growing importance for marketers - presented by PosterscopePosterscope
Location, and especially consumer location data, is becoming increasingly important for the marketing industry to connect with audiences and build brand recognition. Location’s role in marketing planning has been augmented by advances in
technology, infrastructure increases and new data sources.
Following qualitative and quantitative research into location’s evolving role, Posterscope published this report to share the audience targeting opportunities behavioural insight creates for business.
Commissioned by Facebook, this study looks at how Facebook’s reach compare to that of TV networks, how does this reach differ for different demographics and across different dayparts, and how to allocate ad expenditures accordingly.
Apps and Ads – The mobile app economy is a maturing ecosystem, and top brands, agencies, publishers and developers are combining the power of apps with new forms of advertising to create great campaigns that engage consumers in the mobile moment.
The Mobile Media Summit kicked off in 2015 with its third annual event in San Francisco. This year’s theme is “Apps and Ads” where top brands and agencies discuss how they are using apps in the marketing mix and focusing on making money in the hot mobile media landscape.
Integrating social media with mobile, online and other marketing channelsIntelligencia Limited
While the traditional model of blasting messages to customers and potential customers is fading, a new model has emerged. The same customers who are tuning out the formulaic advertising messages of yesterday are now tuning in to their own personal world of social media for product and marketing advice. Being ‘social’ means being available for real-time marketing, real-time customer service and real-time user analytics. The combination of mobile and social media marketing is powerful because it represents an interactive cross-media channel that allows consumers to move instantly from ad placement to point of sale, anytime, anywhere. Together, mobile and social technology are not only transforming how people communicate with each other but also how advertisers and marketers are communicating with them. By mining conversations across multiple social channels, sentiment analysis can help create strategies and engage new customers, while also revealing important insights into a company and its products. This new reality offers a great opportunity to any company willing to step into the world of mobile and social media marketing.
As digital marketing budgets continue to grow, so do concerns over ad fraud, viewability and brand safety.
This whitepaper examines the top threats to ad quality and offers an in-depth view of Conversant’s holistic approach to ensuring the highest level of ad quality for its clients.
Topics include:
- Marketplace challenges and the damage poor ad quality can cause
- The necessity of advanced proprietary ad quality technology
- Conversant’s holistic 8-part solution
- Data's crucial role in preventing fraudulent activity
This document discusses shifting to mobile strategies for media companies. It outlines that mobile device usage is rapidly growing and becoming the primary way people access media. The document then provides an overview of the mobile advertising landscape and opportunities for local publishers to reach audiences on mobile. It discusses how mobile offers new audiences and engagement through apps and mobile-optimized sites. The document concludes by discussing the mobile value proposition for advertisers and provides best practices for mobile advertising.
Objective Social Media/ SEO Needs and Opportunities Assessment delivered at MassTLC on September 27, 2011.
- Where are digital conversations happening that are influencing our target buyers for CRM data integration services and products?
- Who are the people who drive the digital conversations?
El buque Höegh Transporter cargó dos piezas grandes en el Puerto de Valencia que pesaban más de 65,000 kg y medían más de 2.5 metros de alto para su envío a Qatar; las piezas formaban parte de una desalinizadora y requerían un buque especial para su transporte debido a su tamaño, siendo cargadas con éxito en el puerto.
This document lists advertising entries for the Grand Prix awards organized by country and award level (Gold, Silver, Bronze). It provides information on the advertiser/client, product/service, agency responsible, and country for each entry. There are multiple entries from countries like Australia, Portugal, New Zealand, Belgium, and others.
MAHLE Powertrain has expertise in modifying street car engines for race use. They utilize their resources from developing production engines and MAHLE Group components to provide race-winning engines. Their engine design, build, and test facilities allow them to undertake engine development work. Their engineering staff also provides calibration and trackside support to ensure optimal engine performance.
CMOs: How to Spend the Minimal Effective Amount on MediaNetworked Insights
Learn how this new form of “marketing intelligence” can dramatically reduce wasted spending and contribute even more effectively to earnings per share.
Using Social Intelligence for Business Decision Making - A Masterclass Presen...Sysomos
Social media has become table stakes for any brand these days, but how can you move beyond just monitoring and responding to using social intelligence to make smart business decisions?
This presentation will explore this topic and show you examples of how some companies are already doing this.
Programmatic : a brand marketer's guide - Google - 2015Romain Fonnier
Google publie un livre blanc intitulé «Programmatic: a Brand Marketer's Guide». A travers 94 pages, l’étude détaille le programmatique au sein de plusieurs marchés européens et se compose de 5 parties principales, qui représentent les étapes à suivre pour un marketer :
1 - Organiser les insights d’audience
2 - Concevoir des créations pour tous les canaux, notamment avec du HTML5
3 - Exécuter en intégrant la technologie
4 - Atteindre les audiences à travers tous les écrans
5 - Mesurer l’impact
Le livre blanc compile également plusieurs études et reprend des cases studies tirés des solutions technologiques de Google pour toutes les étapes à suivre. «Il s’agit d’avoir une vision globale sur les enseignements que l’on observe un peu partout et d’accompagner les annonceurs dans leur réfléxion, avec une dimension à échelle locale», indique Grégoire Peiron, Head of Media Buying Solutions de DoubleClick.
Руководство для маркетологов по созданию эффективных рекламных кампаний. Помимо ценных советов, в нем содержатся успешные кейсы ведущих мировых брендов.
The document discusses how brands can execute programmatic buying campaigns successfully through an integrated technology approach. It argues that integrating programmatic buying onto a single technology platform allows brands to deliver messaging more efficiently across channels and devices. This is because integrated platforms provide a unified view of audience data, enable optimization of media buying in real-time globally, and streamline workflows. The document recommends that brands identify a preferred programmatic partner that can provide an integrated platform to scale efforts globally while allowing local optimization. This unified approach maximizes digital investments by getting different marketing solutions and data sources to work together.
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Googleyann le gigan
>>[white paper] «Programmatic: a Brand Marketer's Guide»
[Doubleclik by Google 23.04.15]
https://storage.googleapis.com/think-emea/docs/article/Programmatic_Guide_Brands.pdf
The document discusses social lift, which is the amount of time and speed with which content spreads from its original source through social media and other avenues. Measuring social lift can help marketers predict how many people will see an ad or program and maximize their budgets. Analyzing past examples of social lift, like Super Bowl ads, can help marketers lock in lower rates for future ads that are predicted to go viral. The key is using social lift tools to sequence paid, earned, and owned media initiatives to create ripple effects that multiply the value of advertising spending.
The document discusses strategies for improving the efficiency and ROI of influencer marketing campaigns. It recommends:
1) Defining clear goals and metrics to measure success and ROI.
2) Taking an omni-channel approach to extend the target audience across multiple digital and offline channels.
3) Leveraging data and technology to enable precise targeting and custom messaging at scale.
4) Testing different creative formats and messages to find the most effective approach.
Today's Media Planning and Buying LandscapeRenoTahoeAMA
At the Reno-Tahoe AMA's Third Annual Marketing Workshop, held on March 26th, 2015, EXL Media's owner Wendy Hummer discussed today's media planning and buying landscape.
Wendy started out as a broadcast buyer at McCann Erikson in San Francisco in 1988. For four years she purchased broadcast media for accounts such as Wells Fargo, Safeway, PG&E, Coca Cola and Columbia Pictures. Wendy founded EXL Media is in 1994. Wendy is not only an expert in planning and buying all media types; she is also the company media strategist, digital analytics expert and out of home buyer. She has spoken at several conferences including CalTIA Conference (2009) and IAAPA (2011). She is passionate about creating a well-rounded, results oriented, integrated media mix for every single client.
At Advertising Week 2009, the 360 Media and Marketing Council of the Advertising Research Foundation presents "New Directions in Marketing Simulation Scenario Planning, Communications, Planning and Targeting."
Targeting has always been a primary ingredient in creating better, more focused communications plans. Some of the approaches used in the past to target, both online and offline, have been labeled as socio-economic, geo-demographic, product purchase, psychographic, contextual, behavioral, associative, etc. With advances in marketing mix modeling and the advent of Touchpoints planning initiatives, the need to be able to create a variety of “what-if” scenarios to identify the impact of different media/marketing plans on different groups of consumers is pivotal.
This document discusses strategies for reaching engaged buyers through media campaigns. It outlines 4 guiding principles: 1) target buyers using data and behavior signals, 2) build a dialogue with buyers through personalized messaging, 3) communicate with buyers through always-on campaigns, and 4) serve dynamic content tailored to each buyer's unique journey. The document also provides an example of how one company implemented these strategies through a multi-channel programmatic campaign that drove engagement and conversion rates.
Social media is changing how people interact with each other and do business. It allows for broadcast messages to become interactive dialogues. While using social media is inevitable, businesses must decide how effectively to engage with customers on these new channels. An integrated social media strategy can generate revenue, promote products, improve customer service, and foster innovation if businesses listen to customers, consistently engage across multiple platforms, and address any crises rapidly. The most engaged brands on social media saw 18% revenue growth compared to a 6% loss for the least engaged brands.
This document provides an overview of digital marketing training topics including social media, search engine marketing (SEM), and developing a communications plan. It begins with defining social media and providing examples from platforms like Facebook, Twitter, and Digg. Trends in social media usage are presented showing its growth and popularity. The document then shifts to discussing how social media can support broader marketing strategies and engagement with consumers. Specific company uses of social media like Johnson & Johnson, Jeep, and Starbucks are highlighted. The training then covers how to build a social media strategy including setting up brand profiles, creating an editorial calendar, and leveraging tools. It concludes with sections on display advertising and pay-per-click search engine marketing.
The document discusses how media companies can leverage inbound marketing to engage audiences and increase advertiser revenue. It outlines some of the challenges media companies currently face like lack of qualified sales leads, lack of differentiation from competitors, fragmented content consumption, and loss of print advertising dollars. The document then proposes that inbound marketing can help by generating qualified leads for sales, helping advertisers achieve their goals like more car or insurance sales, learning more about audiences to engage them, and introducing new revenue streams through marketing services packages. It includes perspectives from a panel of media company executives on these topics.
Magazines, newspapers, TV stations, radio stations and online publishers – let’s call
them media companies – have been producing news content to attract an audience for
years.
Some might say that media companies were the original content marketers.
And no matter if that content was published on paper or broadcast over a signal;
people are attracted to that content to learn about the day’s breaking news and to stay
in the know.
The document discusses various aspects of media and advertising, including:
1) It provides definitions of advertising from several experts and outlines the history of changing advertising media technologies.
2) It shows how marketing activities have evolved from one-way communication to multi-way interactions and how advertising spending has shifted from traditional to digital channels.
3) It outlines models of the advertising communication process and the cognitive and behavioral effects of advertising on consumers.
1) The document discusses using media and events to generate publicity and discusses traditional and modern technologies used for event promotion and media coverage.
2) Social media is an important tool for event promotion that allows organizers to build relationships with audiences and share event information widely.
3) Creating social media pages and posting engaging content about industry news, events, clients are effective ways to promote events and businesses online.
The Future of Social Data: Social Intelligence - A presentation from #SMWChicagoSysomos
With the proliferation of data expected to grow 50x in the next ten years, companies need to not just listen to what’s happening now, but use data to predict what’s going to happen next, and be able to take actions on what they learn. Moreover, the rise in multimedia content like photos and videos means that listening and analytics need to include those data sources as well in order to stay at the bleeding edge of the social web. Plus, the companies leveraging these technologies need people, process and purpose as well to ensure that social intelligence isn’t lost in a corner of the marketing department but is positioned to be a key source of business intelligence for the entire organization.
Le déficit de l’attention : plus d’écrans, plus de contenus, comment les marq...Ipsos France
The document discusses how the human brain's filtering system is facing new challenges due to an abundance of information from multiple digital screens. It notes that the average number of connected devices per UK household has increased from 2.9 in 2013 to 4.0 in 2015. This constant access to information from various sources can lead to "attention deficit" as people pay less attention to what they see. The document argues that brands need to adapt to this environment by using a "screen sensitive" strategy that tailors messaging and creative content to different devices and contexts while maintaining a consistent brand proposition. It provides examples of companies optimizing their efforts across screens.
Similar to Networked Insights Media Optimization Guide (20)
What Can Big Grocery Learn from Farmers' Markets Using Social Data?Networked Insights
Farmers' markets have grown in popularity significantly in recent decades. Social media analysis reveals that consumers discuss farmers' markets more positively than grocery stores, with a focus on seasonality, freshness, and support for local farms. Grocery stores can learn from this by emphasizing seasonal and locally-sourced products, creating a festive shopping experience, and building strong community connections. Price and availability are less important factors for consumers than experiences focused on fresh, local food and supporting small farms.
Networked Insights Super Bowl XLVIII Brand and Advertising AnalysisNetworked Insights
Networked Insights analyzed over 25 million conversations from social media during Super Bowl XLVIII to provide post-game insights. Their analysis identified the top 10 most popular Super Bowl advertisers based on conversation volume and sentiment, including thematic analysis of top ads. It also ranked the most discussed players, celebrities, and best performing advertisers by key audiences and categories. The methodology used real-time data analysis technologies to segment conversations and understand what messages resonated most with consumers.
1. The Upfronts are annual presentations by TV networks in May to reveal new and returning shows for the fall season and get brands to commit ad spending 4-5 months in advance, though 65% of new shows are cancelled by Christmas.
2. While the Upfronts provide discounts, it is a gamble for brands as shows may not resonate or succeed.
3. Networked Insights used real-time social data and its SocialSense platform to determine which new shows brands should "buy" or "don't buy" and publicized this outside the Upfronts venues to prove marketing decisions can be improved with data and take the gamble out of the Upfronts.
The document discusses how big data and social data are revolutionizing marketing and media. It describes how various technologies and data sources are creating huge amounts of data and new opportunities for companies. Networked Insights leverages social data to help clients make better business decisions by allowing them to pre-inform, stimulate, test, and optimize marketing strategies in real time. The rise of big data is accelerating the marketing lifecycle and allowing all decisions to be data-driven.
Networked Insights analyzed social media conversations during the Super Bowl and Grammys to determine what ads, performances, and celebrities were most discussed. They found that GoDaddy's ad featuring Bar Refaeli was the most talked about Super Bowl commercial. During the Grammys, Jay-Z's joke about The-Dream's hat generated the most tweets per minute, while Rihanna was the most mentioned celebrity overall with over 1.6 million tweets about her. Networked Insights tracks social media conversations to provide marketing analytics companies insights into what is trending and popular.
Only 16% of discussions around the film Argo from January 10th to February 14th, 2013 centered on the Academy snubbing Ben Affleck for Best Director. Similarly, only 5% of conversations about the film Zero Dark Thirty during that same time period focused on its polarizing torture scenes.
This document analyzes social media conversations around seven holiday films from 2012. It finds that Les Miserables had significantly more online discussion than other films, as measured by its social index score of 236. The social index combines conversation volume, sentiment, and acceleration to compare how topics perform relative to their peers. While box office is unpredictable, Les Miserables was winning the conversation race on social media. The document also examines key moments that drove discussion for each film and identifies audience demographics involved in online conversations.
Insights from super bowl xlvii 2013 post game analysis (brands + celebs) 20...Networked Insights
This document provides a summary of social media analysis conducted on conversations during Super Bowl XLVII. Over 24 million conversations across Twitter, Facebook, blogs and forums were analyzed. The top discussed topics were Beyonce's halftime show at 32%, the Ravens at 21%, and the 49ers at 17%. Analysis also looked at the top 10 advertised brands based on conversation volume and sentiment, and provided a deeper analysis of the ads from Taco Bell, Tide, and GoDaddy that resonated most with viewers.
The document outlines 8 trends in marketing: 1) Brands will produce more of their own content instead of relying on agencies. 2) Publishers will gain more control over content from media agencies. 3) Brands will form syndicates to expand their networks. 4) Digital technology will continue to influence television. 5) Sequencing different marketing tactics will become more important than integrating them. 6) Marketers will focus on the minimal effective amount of spending. 7) Media planning will shift to a performance-based model like media buying. 8) Consumer interactions and user-generated content will indicate future trends.
This document discusses how to identify influential social media users, or "influencers", to help market products and brands. It defines what makes someone an influencer based on their reach, resonance, and relevance on social platforms. It also provides examples of how analyzing influencers helped a consumer tech company influence other influencers, a CPG company amplify a celebrity's message, and a mobile tech company find the right celebrity ambassador. The key is balancing an influencer's social impact with the cost of their endorsement.
Making marketing decisions at the speed of your consumerNetworked Insights
Learn how real-time data-driven marketing is changing the way innovative companies do business, and how Networked Insights is the secret sauce you're missing in your marketing mix.
The document provides a summary of the most anticipated new fall TV shows for 2012 according to social media analysis between May 1 and September 13, 2012. It lists the shows by network and provides key details about each show such as the premise, notable cast members, and emerging themes in online conversations. The shows receiving the most anticipation were The New Normal on NBC, Revolution on NBC, and The Following on Fox.
Stage-Gate success: How the social web drives product developmentNetworked Insights
Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies.
For most people, Black Friday kicks off the holiday shopping season. It’s a time of year to relish terrific savings and wonderful retail experiences. Others find all the activity too frenzied to participate, saving their dollars and time for Cyber Monday. No matter where you stand on the spectrum of holiday consumerism, it’s undeniably the most important time of year for most brands and retailers.
Download the 2011 Retail Brands Report and see how consumers speak about the five largest retail brands in social media and discover how and why brands relate to their customers. Networked Insights’s analysts examined real-time consumer data to reveal trending topics and brand conversations, as well as insights on consumer behavior/preference, all segmented by five different consumer types.
Is search always the right solution? There are many things you can do with a hammer, but it’s not so great if you need to turn a screw.
Text Classification is an alternative to search that may be more appropriate for social media data analysis. Text classification is the task of assigning predefined categories to free-text documents. It can provide conceptual views of document collections and has important applications in the real world. Using text classification as the foundation for analysis – i.e., teaching a machine to categorize posts the way humans do – can dramatically improve your ability to gather the right data and, ultimately, increase the chances that you’ll uncover what you need to know.
Brands that sponsored Kim Kardashian's wedding hoped to earn publicity from social media conversations. Vera Wang received the highest return on its investment of $60,000 in wedding dresses, doubling to $120,000 in brand value. Perrier-Jouet came in second with a 48% return on its $500,000 investment. People Magazine spent $2.5 million on exclusive photos but only earned $1,115,000 in brand value due to relatively low increased conversations, resulting in a 45% loss.
1) Corporate Social Network Analytics
NOTE: both internal and external social networks (assuming there is an internal network - an example could be SharePoint)
(per week, per month, per quarter, per year)
- Total # of Posts
- Sentiment of Posts
- Pie Chart of Contributing Sites - SharePoint, Facebook, Twitter, LinkedIn
- Content trends (tag cloud)
- Total time spent
- Total number of pages viewed
- Top contributors (leader board)
2) Profile of someone on the leader board
(per week, per month, per quarter, per year)
- Total # of Posts
- Pie Chart of Contributing Sites - SharePoint, Facebook, Twitter, LinkedIn
- Content trends (tag cloud)
- Total time spent
- Total number of pages viewed
- Dollar amount of his connections (I have the algorithm for this)
The Season 4 premiere of True Blood in June was the hit that series producers had hoped for, matching the show’s highest ratings ever. Such strong numbers for the season opener of the HBO series weren’t a surprise though to anyone tracking the social media conversation leading up to, during and right after the episode. Fang fans flocked to blogs, Twitter, Facebook, HBO.com and other sites to profess their love for the show, speculate where Sookie and Eric’s relationship is heading, and revisit key events in past episodes. Networked Insights’ Social Intelligence Report: True Blood describes our analysis of the social conversation surrounding the hit season-opening episode “She’s Not There.”
The document summarizes why sentiment analysis often fails and presents semantic analysis as a better alternative. It argues that sentiment analysis has a narrow view of meaning, ignores most data, and leaves results up to chance due to low statistical confidence. In contrast, semantic analysis analyzes all data, understands the entire conversation, and determines results based on data rather than chance. The document recommends asking providers of sentiment analysis about inter-reader agreement, number of readers per post, and type of posts analyzed, to assess the reliability of sentiment results.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Webinar: Designing a schema for a Data WarehouseFederico Razzoli
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.