Networked Insights analyzed social media conversations during the Super Bowl and Grammys to determine what ads, performances, and celebrities were most discussed. They found that GoDaddy's ad featuring Bar Refaeli was the most talked about Super Bowl commercial. During the Grammys, Jay-Z's joke about The-Dream's hat generated the most tweets per minute, while Rihanna was the most mentioned celebrity overall with over 1.6 million tweets about her. Networked Insights tracks social media conversations to provide marketing analytics companies insights into what is trending and popular.
Every month at Stone Ward, Emily Reeves presents the top digital communications trends, efforts and fun facts to the staff. This is the presentation for January 2014.
What A 60's Rock n' Roll Band Can Teach Us About Building A CommunityFred Roed
In early 2011 I started researching the concept of building a community as a viable marketing strategy and the Grateful Dead kept appearing in my findings. I knew very little about the band, despite that they still have the most loyal following (the 'Deadheads') in music 15 years after their demise.
I quickly realised that this defunct rock n' roll band can teach us more about marketing in the digital economy than most of us 'marketing gurus' would care to admit.
My slide deck talks first about some of the problems we're facing. I then extract the key lessons that the Grateful Dead can teach us.
Fred roed (what a 60’s rock n’ roll band can teach us about online publishing)WordCamp Cape Town
Is content still king? The accessibility of CMS platforms such as WordPress has lead to an ever-increasing stream of content being pushed online, and the web is awash with clutter. If good content no longer holds the key to traffic, what is? In this presentation we take a look at exactly what ensures enduring success – regardless of the economic environment. This talk covers:
This is the 12th episode of Digital Trends.
Here is the layout,
* Brands and US Politics
* Trending Hashtags
* Topical Trends
* Tech Trends
* Social Media Marketing Trends
Every month at Stone Ward, Emily Reeves presents the top digital communications trends, efforts and fun facts to the staff. This is the presentation for January 2014.
What A 60's Rock n' Roll Band Can Teach Us About Building A CommunityFred Roed
In early 2011 I started researching the concept of building a community as a viable marketing strategy and the Grateful Dead kept appearing in my findings. I knew very little about the band, despite that they still have the most loyal following (the 'Deadheads') in music 15 years after their demise.
I quickly realised that this defunct rock n' roll band can teach us more about marketing in the digital economy than most of us 'marketing gurus' would care to admit.
My slide deck talks first about some of the problems we're facing. I then extract the key lessons that the Grateful Dead can teach us.
Fred roed (what a 60’s rock n’ roll band can teach us about online publishing)WordCamp Cape Town
Is content still king? The accessibility of CMS platforms such as WordPress has lead to an ever-increasing stream of content being pushed online, and the web is awash with clutter. If good content no longer holds the key to traffic, what is? In this presentation we take a look at exactly what ensures enduring success – regardless of the economic environment. This talk covers:
This is the 12th episode of Digital Trends.
Here is the layout,
* Brands and US Politics
* Trending Hashtags
* Topical Trends
* Tech Trends
* Social Media Marketing Trends
With the stadium seats empty and Patriot's parades in full swing, Super Bowl XLIX is officially complete.
For marketers, that means the numbers are in.
With a historic viewership of 114.5 million viewers, the 2015 Super Bowl was the most-watched in history.
115 ads and 265 million Facebook interactions, we've compiled all the most up-to-the-moment numbers from the big game in the world of marketing and social media.
Effects Of Deforestation Essay Example In English For Students. Paragraph On Deforestation 100, 150, 200, 250 To 300 Words for Kids .... Phenomenal Deforestation Essay ~ Thatsnotus. Essay on deforestation. TASK 2 Essay deforestation | Deforestation | Biodiversity. Essay On Deforestation For Students.
Effects Of Deforestation Essay Example In English For Students. Paragraph On Deforestation 100, 150, 200, 250 To 300 Words for Kids .... Phenomenal Deforestation Essay ~ Thatsnotus. Essay on deforestation. TASK 2 Essay deforestation | Deforestation | Biodiversity. Essay On Deforestation For Students.
The BEST of Social Media’s Best-of List in 2014dlvr.it
A Look Back at the Best Social Media Memes for 2014. This is, quite possibly, the BEST of the best social media lists in 2014 by month. From Pharrell's hat to the ALS Challenge. Social media does not get better than this.
View original post at: https://blog.dlvrit.com/2014/12/best-social-media-memes-2014/
What Can Big Grocery Learn from Farmers' Markets Using Social Data?Networked Insights
Networked Insights analyzed one million social conversations to understand the consumer appeal of farmers' markets and provide recommendations for traditional grocery stores striving to compete.
Networked Insights Super Bowl XLVIII Brand and Advertising AnalysisNetworked Insights
Networked Insights analyzed consumer conversation from all across the social web during Super Bowl XLVIII.
It was a massive amount of data to analyze too; there were more than 25 million conversations about Super Bowl XLVIII across Twitter, blogs, and forums during the Big Game. Viewers talked about everything from the players to the national anthem to the halftime show performances.
Of course, Networked Insights paid close attention to the brands and advertisers involved in the Big Game. To find out which ads got viewers talking, and the reasons why, we used our technology platform —the same platform that brand marketers and entertainment companies use to gain strategic insights across audience, content and media—to deliver comprehensive analysis.
With the stadium seats empty and Patriot's parades in full swing, Super Bowl XLIX is officially complete.
For marketers, that means the numbers are in.
With a historic viewership of 114.5 million viewers, the 2015 Super Bowl was the most-watched in history.
115 ads and 265 million Facebook interactions, we've compiled all the most up-to-the-moment numbers from the big game in the world of marketing and social media.
Effects Of Deforestation Essay Example In English For Students. Paragraph On Deforestation 100, 150, 200, 250 To 300 Words for Kids .... Phenomenal Deforestation Essay ~ Thatsnotus. Essay on deforestation. TASK 2 Essay deforestation | Deforestation | Biodiversity. Essay On Deforestation For Students.
Effects Of Deforestation Essay Example In English For Students. Paragraph On Deforestation 100, 150, 200, 250 To 300 Words for Kids .... Phenomenal Deforestation Essay ~ Thatsnotus. Essay on deforestation. TASK 2 Essay deforestation | Deforestation | Biodiversity. Essay On Deforestation For Students.
The BEST of Social Media’s Best-of List in 2014dlvr.it
A Look Back at the Best Social Media Memes for 2014. This is, quite possibly, the BEST of the best social media lists in 2014 by month. From Pharrell's hat to the ALS Challenge. Social media does not get better than this.
View original post at: https://blog.dlvrit.com/2014/12/best-social-media-memes-2014/
What Can Big Grocery Learn from Farmers' Markets Using Social Data?Networked Insights
Networked Insights analyzed one million social conversations to understand the consumer appeal of farmers' markets and provide recommendations for traditional grocery stores striving to compete.
Networked Insights Super Bowl XLVIII Brand and Advertising AnalysisNetworked Insights
Networked Insights analyzed consumer conversation from all across the social web during Super Bowl XLVIII.
It was a massive amount of data to analyze too; there were more than 25 million conversations about Super Bowl XLVIII across Twitter, blogs, and forums during the Big Game. Viewers talked about everything from the players to the national anthem to the halftime show performances.
Of course, Networked Insights paid close attention to the brands and advertisers involved in the Big Game. To find out which ads got viewers talking, and the reasons why, we used our technology platform —the same platform that brand marketers and entertainment companies use to gain strategic insights across audience, content and media—to deliver comprehensive analysis.
Within this presentation you will see not only how Networked Insights uses the consumer’s affinity graph to identify influencers, but examples of how Networked Insights' clients have used that data to activate with content marketing, PR, external relations, and in-store sales strategies.
Key Takeaways:
· Acknowledging the various methodologies behind identifying “influencers” and their challenges
· Discussing the values that are core to what is considered an influencer
· The 4 considerations crucial to building a sequenced influencer model for clients
· Dissecting the complex anatomy of a Twitter influencer, and why you need more data than just Klout scores
Making marketing decisions at the speed of your consumerNetworked Insights
Learn how real-time data-driven marketing is changing the way innovative companies do business, and how Networked Insights is the secret sauce you're missing in your marketing mix.
CMOs: How to Spend the Minimal Effective Amount on MediaNetworked Insights
Learn how this new form of “marketing intelligence” can dramatically reduce wasted spending and contribute even more effectively to earnings per share.
Anticipation is building for Sunday’s Super Bowl, and we know the excitement isn’t just about the game. Brands are making huge bets that they’re ads will capture the interest, and ultimately the business, of the millions who’ll be watching.Even if your company isn’t one of those laying out millions for game-time airtime, there are still ways you can get in on the action. Networked Insights’ Media Optimization Guide, Super Bowl XLVI Edition will show you how to use social data to make every ad perform like a Super Bowl ad using our Audience Sync, Content Sync and Media Sync tools.
The guide discusses how you can use real-time social data to understand your audiences and deliver them relevant content. It reveals how you can reach NFL fans without an NFL budget, and how you can overcome a media lockout. The guide also has tips on leveraging social data to understand a TV show’s audience before it airs, and it takes a look at how you can improve your TV marketing with real-time audience intelligence. Want more? Let’s just say that the social buzz around Madonna’s halftime performance is going to be quite a story unto itself.
Stage-Gate success: How the social web drives product developmentNetworked Insights
Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies.
For most people, Black Friday kicks off the holiday shopping season. It’s a time of year to relish terrific savings and wonderful retail experiences. Others find all the activity too frenzied to participate, saving their dollars and time for Cyber Monday. No matter where you stand on the spectrum of holiday consumerism, it’s undeniably the most important time of year for most brands and retailers.
Download the 2011 Retail Brands Report and see how consumers speak about the five largest retail brands in social media and discover how and why brands relate to their customers. Networked Insights’s analysts examined real-time consumer data to reveal trending topics and brand conversations, as well as insights on consumer behavior/preference, all segmented by five different consumer types.
Is search always the right solution? There are many things you can do with a hammer, but it’s not so great if you need to turn a screw.
Text Classification is an alternative to search that may be more appropriate for social media data analysis. Text classification is the task of assigning predefined categories to free-text documents. It can provide conceptual views of document collections and has important applications in the real world. Using text classification as the foundation for analysis – i.e., teaching a machine to categorize posts the way humans do – can dramatically improve your ability to gather the right data and, ultimately, increase the chances that you’ll uncover what you need to know.
1) Corporate Social Network Analytics
NOTE: both internal and external social networks (assuming there is an internal network - an example could be SharePoint)
(per week, per month, per quarter, per year)
- Total # of Posts
- Sentiment of Posts
- Pie Chart of Contributing Sites - SharePoint, Facebook, Twitter, LinkedIn
- Content trends (tag cloud)
- Total time spent
- Total number of pages viewed
- Top contributors (leader board)
2) Profile of someone on the leader board
(per week, per month, per quarter, per year)
- Total # of Posts
- Pie Chart of Contributing Sites - SharePoint, Facebook, Twitter, LinkedIn
- Content trends (tag cloud)
- Total time spent
- Total number of pages viewed
- Dollar amount of his connections (I have the algorithm for this)
The Season 4 premiere of True Blood in June was the hit that series producers had hoped for, matching the show’s highest ratings ever. Such strong numbers for the season opener of the HBO series weren’t a surprise though to anyone tracking the social media conversation leading up to, during and right after the episode. Fang fans flocked to blogs, Twitter, Facebook, HBO.com and other sites to profess their love for the show, speculate where Sookie and Eric’s relationship is heading, and revisit key events in past episodes. Networked Insights’ Social Intelligence Report: True Blood describes our analysis of the social conversation surrounding the hit season-opening episode “She’s Not There.”