This document analyzes social media conversations around seven holiday films from 2012. It finds that Les Miserables had significantly more online discussion than other films, as measured by its social index score of 236. The social index combines conversation volume, sentiment, and acceleration to compare how topics perform relative to their peers. While box office is unpredictable, Les Miserables was winning the conversation race on social media. The document also examines key moments that drove discussion for each film and identifies audience demographics involved in online conversations.