This two part webinar series is hosted by Progress Partner Marketing. Key topics:
1. Social media and the marketing world: What’s new, and why you should care?
2. The evolution of content marketing: The intersection of stories, search and social
3. Eyes vs wallets: The two major social marketing strategies
4. How to measure your awareness-building campaign
5. How to measure your lead generation campaign
6. What’s next: Where is this technology and marketing heading?
Mobile Marketing presentation from Magnus Jern, CEO Golden Gekko, at CREA Dig...DMI
The presentation covers the following topics
* Why Mobile - latest stats and trends that you need to know
* Why Mobile First - why mobile is more important than desktop PCs
* Apps vs Web - what technology should you go for?
* How do I create a great mobile service - tips and tricks
Integrated Media Approach Version 1.0 for dummies (Traditional + Online)Amjad Pendhari
How great marketing results can be achieved by making the right mix of traditional and digital media together. This is version 1.0 designed for dummies.
Building a Social Media Plan that Gets ResultsKrista Neher
Steps to building a strategic social media plan that gets results based on my best-selling book The Social Media Field Guide. This presentation demonstrates a proven planning method that helps businesses achieve REAL results with their social media plans.
Mobile Marketing presentation from Magnus Jern, CEO Golden Gekko, at CREA Dig...DMI
The presentation covers the following topics
* Why Mobile - latest stats and trends that you need to know
* Why Mobile First - why mobile is more important than desktop PCs
* Apps vs Web - what technology should you go for?
* How do I create a great mobile service - tips and tricks
Integrated Media Approach Version 1.0 for dummies (Traditional + Online)Amjad Pendhari
How great marketing results can be achieved by making the right mix of traditional and digital media together. This is version 1.0 designed for dummies.
Building a Social Media Plan that Gets ResultsKrista Neher
Steps to building a strategic social media plan that gets results based on my best-selling book The Social Media Field Guide. This presentation demonstrates a proven planning method that helps businesses achieve REAL results with their social media plans.
Evangelism 2.0: The Future of Influencer Marketing for B2C and B2BMichelle Killebrew
How can influencer marketing dovetail with your corporate communications plan? If your goal is to affordably increase brand advocacy, raise brand awareness and reach new target audiences, look no further. Join this session to hear how forward-thinking organizations are using social and mobile apps to find, build or activate consumers who believe so strongly in their brand or product that they convince others to buy it. You'll leave with practical methods for spreading the word today—and tomorrow.
You'll learn:
- Practical ways to update your influencer strategy with evangelism
- How to build and activate an online community
- How to nurture customer and employee brand advocates
Michelle Killebrew is CMO at Nomiku and has previously held marketing leadership roles with IBM and Fisher Investments.
@shellkillebrew
Approaching Customer on Digital Media ChannelXuân Lan Nguyễn
Approaching Customer on Digital Media Channel là chủ đề cũng như là nội dung chính của buổi workshop do Moore tổ chức, giới thiệu cách thức tiếp cận người dùng trên các kênh như Display, Social, Search, Email,...
Social media has been around for a long time by internet standards, but marketers are still coming to grips with how to effectively tell their story on social.
This deck captures the latest social media changes and best practices across the networks most important to NewsCred: Facebook, Twitter, and LinkedIn.
Questions or comments? Find us on Twitter @newscred.
Reintroducing Saudi Social Media Behavior by TOP - ArabNet Riyadh 2015ArabNet ME
Speaker: Diya Murra, Account Director, The Online Project
Over the past two years, Saudis have changed their behavior in the way they interact, connect and engage on social media platforms. The Online Project's latest 2015 industry report emphasizes the up-to-date changes in Social Saudis in comparison to the 2013 report.
An overview of social media marketing for small businesses. This was presented during the First MSU Main E-Commerce Expo in Marawi City last October 7, 2013.
This social media strategy presentation will:
- Review the fundamental areas of social media
- Help you find out about the core areas of social media strategy - considering audiences, channels and tactics
- Help you learn how to prepare a social media strategy
- Discuss the most common issues and barriers to successful social media adoption
a compilation of Internet marketing cases including that of Volkswagen USA, Sephora, Macy's as a part of Internet Marketing course taught at Korea University Business School.
Vidcampaign the Video Email Marketing platform for social marketingAshish Tandon
VidCampaign ( www.vidcampaign.com) is the cutting edge video email marketing tool for the digital marketer and CMO who wants to have analytics on his fingertips..
Bill Balderaz spoke to a group at WOSU about measuring your social media presence. Perhaps the most important, and difficult, aspect of marketing is proving value. Once executed, campaigns are tracked and measured to the point of exhaustion. This is especially true with online marketing campaigns. However, many online marketing campaigns and promotions are difficult to measure; creating "more buzz" is not a measurable metric. This discussion will identify which metrics are credible and how to quantify them. In addition, the session will address how to explain the results of complex online marketing campaigns, such as word of mouth episodes.
Webinar: Measuring Social Campaigns (@DachisGroup)Dachis Group
For quite a while now, social media campaigns have been part of daily life for large brands and organizations. But, a deep, dark secret remains, as brand managers struggle to understand what worked or why, what value it contributed to the business, or how to create a better campaign next time.
Leading brands are realizing that to authentically engage at scale in social, you need to develop core competencies in advocacy programs and in social measurement, including understanding the business impact of social campaigns.
In this webinar, you'll learn:
+ How to structure your measurement approach.
+ How to identify and gather the right metrics.
+ How to communicate results with your team.
MAU Vegas 2016 — Measuring Offline Campaigns + The Impact of Dynamic CreativeGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 11:30am - 12:00pm
Perennial MAU Las Vegas favorites, team SeatGeek takes the stage for their annual insights. With humor and candor hear quick takes from the growth team on offline campaign measurement, and the efficacy of dynamic creative in paid channels.
Sam Arnold, Mobile Growth Lead @ SeatGeek
Will Flaherty, VP, Growth Marketing @ SeatGeek
Marketing Metrics — An “ahhhhh…now I get it” book for measuring digital and t...Spider Trainers
According to Inc.com, “I don’t know,” are powerful, credibility-building words and that by admitting ignorance you make everything else you say more credible. When you learn to act on these three words, you will become a better marketer. Like many self-help approaches, you must first admit you have a problem before you can take steps to solve it.
I am a data addict. I search for answers in numbers, even if I suspect that the answer may not make me smarter on the topic. Just having collected and analyzed the data so that I can evaluate its worth, perhaps discard it, brings me comfort.
In this eBook, I’ll introduce you to the topic of analytics: the measuring of campaign engagement. We’ll also look at how data is tracked, what individual data points matter, what that data means to you, and lastly, how you can improve the data.
This is not a how-to book. It’s an “ahhhhh…now I get it” book.
For the full eBook, go to SpiderTrainers.com/resources
Can a traditional funnel approach be used to measure social media campaigns? This paper shows one approach to measuring Twitter campaigns with a funnel. The Twitter funnel differs from the traditional framework in the underlying metrics, measurement techniques, and more importantly, the levers marketers can pull to optimize campaigns and ongoing engagement. This paper walks through a basic framework and a sample analysis based on one of Dell's recent tweets.
This whitepaper was created by 20 Decibels with the Social Media Society for distribution at OMMA Social 2010 and Social Media Week in NYC 2010.
20 Decibels is a Twitter campaign management and analytics solutions for social media professionals. Join our private beta at http://www.20dbs.com or connect with us on twitter @20dbs
Elan Drug Technologies has a number of products available for licensing to pharmaceutical companies in the U.S. and worldwide. These products have incorporated one or more of our drug delivery technologies and are at late stage development or approved for marketing. Other products at earlier stage development are also available for licensing.
Social Media Analytics - GSOB Digital SummitJeff Gibb
An overview of Social Analytics, how to set social media goals and what data from Facebook, Twitter and Instagram can teach us about social marketing. The original event took place at the Gulf Shores Orange Beach Digital Summit in Gulf Shores, AL.
GfK - Go beyond the traditional metrics to measure the effectiveness of your ...GfK
Learn how to measure the effectiveness of your digital ad campaign on browser and in-app. Key is to go beyond the traditional metrics such as CPR and CPC to prove to your business that your campaign was successful thanks to strong KPI’s.
Evangelism 2.0: The Future of Influencer Marketing for B2C and B2BMichelle Killebrew
How can influencer marketing dovetail with your corporate communications plan? If your goal is to affordably increase brand advocacy, raise brand awareness and reach new target audiences, look no further. Join this session to hear how forward-thinking organizations are using social and mobile apps to find, build or activate consumers who believe so strongly in their brand or product that they convince others to buy it. You'll leave with practical methods for spreading the word today—and tomorrow.
You'll learn:
- Practical ways to update your influencer strategy with evangelism
- How to build and activate an online community
- How to nurture customer and employee brand advocates
Michelle Killebrew is CMO at Nomiku and has previously held marketing leadership roles with IBM and Fisher Investments.
@shellkillebrew
Approaching Customer on Digital Media ChannelXuân Lan Nguyễn
Approaching Customer on Digital Media Channel là chủ đề cũng như là nội dung chính của buổi workshop do Moore tổ chức, giới thiệu cách thức tiếp cận người dùng trên các kênh như Display, Social, Search, Email,...
Social media has been around for a long time by internet standards, but marketers are still coming to grips with how to effectively tell their story on social.
This deck captures the latest social media changes and best practices across the networks most important to NewsCred: Facebook, Twitter, and LinkedIn.
Questions or comments? Find us on Twitter @newscred.
Reintroducing Saudi Social Media Behavior by TOP - ArabNet Riyadh 2015ArabNet ME
Speaker: Diya Murra, Account Director, The Online Project
Over the past two years, Saudis have changed their behavior in the way they interact, connect and engage on social media platforms. The Online Project's latest 2015 industry report emphasizes the up-to-date changes in Social Saudis in comparison to the 2013 report.
An overview of social media marketing for small businesses. This was presented during the First MSU Main E-Commerce Expo in Marawi City last October 7, 2013.
This social media strategy presentation will:
- Review the fundamental areas of social media
- Help you find out about the core areas of social media strategy - considering audiences, channels and tactics
- Help you learn how to prepare a social media strategy
- Discuss the most common issues and barriers to successful social media adoption
a compilation of Internet marketing cases including that of Volkswagen USA, Sephora, Macy's as a part of Internet Marketing course taught at Korea University Business School.
Vidcampaign the Video Email Marketing platform for social marketingAshish Tandon
VidCampaign ( www.vidcampaign.com) is the cutting edge video email marketing tool for the digital marketer and CMO who wants to have analytics on his fingertips..
Bill Balderaz spoke to a group at WOSU about measuring your social media presence. Perhaps the most important, and difficult, aspect of marketing is proving value. Once executed, campaigns are tracked and measured to the point of exhaustion. This is especially true with online marketing campaigns. However, many online marketing campaigns and promotions are difficult to measure; creating "more buzz" is not a measurable metric. This discussion will identify which metrics are credible and how to quantify them. In addition, the session will address how to explain the results of complex online marketing campaigns, such as word of mouth episodes.
Webinar: Measuring Social Campaigns (@DachisGroup)Dachis Group
For quite a while now, social media campaigns have been part of daily life for large brands and organizations. But, a deep, dark secret remains, as brand managers struggle to understand what worked or why, what value it contributed to the business, or how to create a better campaign next time.
Leading brands are realizing that to authentically engage at scale in social, you need to develop core competencies in advocacy programs and in social measurement, including understanding the business impact of social campaigns.
In this webinar, you'll learn:
+ How to structure your measurement approach.
+ How to identify and gather the right metrics.
+ How to communicate results with your team.
MAU Vegas 2016 — Measuring Offline Campaigns + The Impact of Dynamic CreativeGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 11:30am - 12:00pm
Perennial MAU Las Vegas favorites, team SeatGeek takes the stage for their annual insights. With humor and candor hear quick takes from the growth team on offline campaign measurement, and the efficacy of dynamic creative in paid channels.
Sam Arnold, Mobile Growth Lead @ SeatGeek
Will Flaherty, VP, Growth Marketing @ SeatGeek
Marketing Metrics — An “ahhhhh…now I get it” book for measuring digital and t...Spider Trainers
According to Inc.com, “I don’t know,” are powerful, credibility-building words and that by admitting ignorance you make everything else you say more credible. When you learn to act on these three words, you will become a better marketer. Like many self-help approaches, you must first admit you have a problem before you can take steps to solve it.
I am a data addict. I search for answers in numbers, even if I suspect that the answer may not make me smarter on the topic. Just having collected and analyzed the data so that I can evaluate its worth, perhaps discard it, brings me comfort.
In this eBook, I’ll introduce you to the topic of analytics: the measuring of campaign engagement. We’ll also look at how data is tracked, what individual data points matter, what that data means to you, and lastly, how you can improve the data.
This is not a how-to book. It’s an “ahhhhh…now I get it” book.
For the full eBook, go to SpiderTrainers.com/resources
Can a traditional funnel approach be used to measure social media campaigns? This paper shows one approach to measuring Twitter campaigns with a funnel. The Twitter funnel differs from the traditional framework in the underlying metrics, measurement techniques, and more importantly, the levers marketers can pull to optimize campaigns and ongoing engagement. This paper walks through a basic framework and a sample analysis based on one of Dell's recent tweets.
This whitepaper was created by 20 Decibels with the Social Media Society for distribution at OMMA Social 2010 and Social Media Week in NYC 2010.
20 Decibels is a Twitter campaign management and analytics solutions for social media professionals. Join our private beta at http://www.20dbs.com or connect with us on twitter @20dbs
Elan Drug Technologies has a number of products available for licensing to pharmaceutical companies in the U.S. and worldwide. These products have incorporated one or more of our drug delivery technologies and are at late stage development or approved for marketing. Other products at earlier stage development are also available for licensing.
Social Media Analytics - GSOB Digital SummitJeff Gibb
An overview of Social Analytics, how to set social media goals and what data from Facebook, Twitter and Instagram can teach us about social marketing. The original event took place at the Gulf Shores Orange Beach Digital Summit in Gulf Shores, AL.
GfK - Go beyond the traditional metrics to measure the effectiveness of your ...GfK
Learn how to measure the effectiveness of your digital ad campaign on browser and in-app. Key is to go beyond the traditional metrics such as CPR and CPC to prove to your business that your campaign was successful thanks to strong KPI’s.
The Ultimate Marketing Guide to SnapchatRoss Simmonds
In this Snapchat Marketing Guide, we're going to look at everything you need to get started with Snapchat along with some strategies and insights that will help you take your Snapchat marketing to the next level.
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
Third session of my NYU class on Social Media Analytics discussing the framework for measuring any social channel as well as the specifics for approaching Facebook, Twitter and LinkedIn.
Making Dollars and Cents of Social Media: Part 1Todd Van Hoosear
This two part webinar series is hosted by Progress Partner Marketing. Key topics:
1. Social media and the marketing world: What’s new, and why you should care?
2. The evolution of content marketing: The intersection of stories, search and social
3. Eyes vs wallets: The two major social marketing strategies
4. How to measure your awareness-building campaign
5. How to measure your lead generation campaign
6. What’s next: Where is this technology and marketing heading?
Ready, Set, Launch: Using Social Media to Improve Product & Service Launches Visible Technologies
Product and service launches are often the biggest marketing event of the year. Are yours as good as they can be? In this webinar, we take a look at social media trends and how marketers can move beyond listening, exploring how social media can be used as a powerful strategic asset in product launches. Watch this webcast to learn:
- Why social media is the perfect source of insights around pricing, messaging, targeting, etc.
- How social media can be used to inform and optimize the launch lifecycle
- About real-world case studies where social media greatly improved launches
To learn more, contact us: bit.ly/VisibleContact
WHY ISN’T MIDDLE EAST B2B COMPANIES SOCIAL MEDIA STRATEGY FIRING????Browne & Mohan
This presentation will give you a deeper insight about the Current B2B Social media trends/Challenges in the Middle East. And also provide a sturdy process framework to overcome these challenges.
Irfan Kamal - Making Social Media Effectivedatasong
Presentation from DataSong's Marketing Effectiveness Summit, July 24, 2014
Social media is a consumer attention juggernaut, with strong growth in engagement and usage across established channels such as Facebook and blogs, and newer ones such as Instagram, Pinterest, and Snapchat. Social now rivals the exposure and engagement provided by traditional channels such as TV and online channels such as email. Yet measurement of marketing effectiveness on this medium has significantly lagged this shift.
As the channel has grown in importance, tracking the impact of social on business results, and not just on activity, is key to making social media effective. Learn and discuss the appropriate uses of methods -- from basic to comples -- that are in the toolbox to track the business impact of social, including determining impact on brand metrics, reach, attributable conversion and marketing efficiency.
Credit: Irfan Kamal , SVP + Global Head, Data/Analytics, Products + Partners, Ogilvy & Mather
Ready, Set, Launch! Using Social Media to Improve Product and Service LaunchesGleanster Research
According to respondents to the Q4 2013 Social Listening survey, 8 out of 10 marketers had used social media to promote and launch new products and services. But these efforts are largely limited to two main activities: brand promotion and social listening. With so much money, time, and effort leading up to a launch social media can and should be used for more strategic activities.
Is the future of modern marketing social sept 9 2014Bill Hobbib
Most marketers agree the future of social is now. Are you looking to connect all of your customer interactions in an end-to-end journey to drive greater marketing ROI? If so, it’s becoming crucial to integrate traditional marketing, digital marketing and social touch points.
This presentation will help you learn 4 keys for leveraging social with your modern marketing, including best practices for how to:
• Gain a comprehensive understanding of your customers, so you can tailor marketing based on your customers’ real behaviors in social
• Drive better business results by listening, creating and publishing compelling content, and better engaging customers with that content
• Uncover new customers in social that have the same interests as your current customers through look-alike audiences
• Drive higher ROI from your overall marketing mix by combining social with modern marketing
Andrea Harrison discusses six ways to align yourself with the wants and needs of the social consumer at the Razorfish Client Summit. This workshop will help you make Social Influence Marketing an everyday reality at your company.
Webinar: Microsoft Case Study, with Olivier Choron from purechannelapps, Stev...rgrogersPCA
Slides from the recent webinar held by Olivier Choron of purechannelapps. These slides include a case study of purechannelapps' socialondemand platform, using information and data from their customer, Microsoft. Also included within this case study is the perspective of Microsoft's partner, Cloudamour.
This ppt. is about advising clients on social media marketing, the advantages, what to do (and not to do!), as well as some simple strategies for efficient presence.
In this presentation, given at the end of this semester's CM443/743 class (New Media and Public Relations), I predict the end of the world, and whether social media will be the cause of it. I also create the "Societal Collapse Index," a score inspired by the HANDY model that is based on a country's EPI (Environmental Performance Index) and its World Bank Gini score. Based on their most recent EPI and Gini scores, the top five societies I predict the collapse of are: The Central African Republic, South Africa, Angola, the Democratic Republic of Congo and Burundi.
The marketing world is changing rapidly, and many businesses are rethinking how they organize and execute the marketing function. This course explores the evolution of interactive marketing communications – specifically about the increasingly integrated marketing and corporate communications roles. We’ll touch on advertising, PR, corporate communications, SEO, social media, interactive and digital content and many other topics. The course also includes a final project.
Todd's Interactive Marketing Course: Summer 2016Todd Van Hoosear
The marketing world is changing rapidly, and many businesses are rethinking how they organize and execute the marketing function. This course explores the evolution of interactive marketing communications – specifically about the increasingly integrated marketing and corporate communications roles. We’ll touch on advertising, PR, corporate communications, SEO, social media, interactive and digital content and many other topics.
A presentation by Dan Brennan (@TechAddict17) of SHIFT Communications and Todd Van Hoosear (@vanhoosear) of HB Agency for the Society of Professional Journalists' April 2014 Region 1 Conference.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
Making Dollars and Cents of Social Media: Part 2
1. Making Dollars and Cents of Social Media
Driving Revenue Growth Through Content Marketing
Session 2: Measuring Your Success
Hosted by: Progress Partner Marketing
Presenter: Todd Van Hoosear, VP, Public Relations &
Stakeholder Engagement at HB Agency
5. Making Dollars and Cents of Social Media
Driving Revenue Growth Through Content Marketing
Session 2: Measuring Your Success
Hosted by: Progress Partner Marketing
Presenter: Todd Van Hoosear, VP, Public Relations &
Stakeholder Engagement at HB Agency
6. Making Dollars and Cents of Social Media
Todd Van Hoosear, VP, Public Relations & Stakeholder Engagement at HB Agency
Thank you for joining today’s webinar: Making dollars and cents of social media, driving revenue growth through content marketing. This two part webinar series is hosted by Progress Partner Marketing.
…..before we get started let me take you through a few “housekeeping items”
When you joined this Webinar, you saw the pop up window with details on the US toll and toll-free dial in numbers. You can view international dial in numbers by clicking on the link “View Global Numbers”.
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Final Note: we are recording today’s webinar and will post this along with session 1 on to PartnerLink
Thank you for joining today’s webinar: Making dollars and cents of social media, driving revenue growth through content marketing. This two part webinar series is hosted by Progress Partner Marketing.
My name is Chuck Sicard, Global Partner Marketing Manager here at Progress and I am thrilled to be hosting today.
As mentioned, this is the 2nd part of the 2-part webinar series. Part 1 focused on: Aligning Your Program, today for Part 2 we will focus on Measuring Your Success.
The presenter is Todd Van WHO-zeer
Todd Van WHO-zeer is vice president of public relations and stakeholder engagement at HB Agency, an integrated marketing and communications agency based in the Boston area. Todd’s clients have included some of the biggest brands in telecommunications, engineering, publishing and technology. Todd helps his clients find, craft messages for, engage and help create lasting relationships with influencers and community members. In addition to his work with HB, Todd teaches marketing communications at Boston University and is a fellow of the Society for New Communications Research. Todd, take it away!
Am I right?
Nobody can say it better than Gary Vaynerchuk when it comes to social media and ROI. I’d play you his video on ROI, but this is a family-friendly webinar and if you’ve ever seen him speak, you’ll know what I’m talking about. Just google that quote there (after the webinar please), put some headphones on so as to not alarm your colleagues with his NSFW language, and you’ll see what I’m talking about.
M
ROI is a calculation of value. But value doesn’t just come in a pure monetary form. We’ll come back to a discussion about value in a few minutes, but first, let’s explore ROI a little deeper.
This is especially true in the world of social media. You think Facebook is free? Think again!
As we say in the social media world, “if you’re not paying for the product, you ARE the product.”
There are a lot of tangibles in calculating social media ROI, and even more intangibles. Let’s talk about both.
Attribution is the hard part…
By looking at this graph, can we clearly attribute the rise in leads to the increase in blog traffic? Is there causality, or mere correlation?The trick is to leave as little to the imagination as possible. One very important way to do that is to track clicks carefully using the powerful combination of Google Campaign Codes, link shorteners and Google Analytics. If you want a refresher on how that works, take another listen to the first webinar in this series.
There are even more basic awareness metrics, like measuring views and potential views.
Nobody can say it better than Gary Vaynerchuk when it comes to social media and ROI. I’d play you his video on ROI, but this is a family-friendly webinar and if you’ve ever seen him speak, you’ll know what I’m talking about. Just google that quote there (after the webinar please), put some headphones on so as to not alarm your colleagues with his NSFW language, and you’ll see what I’m talking about.
M
Some CIOs are now reporting to the CMO
Responsive = nimble. Real time marketing
h/t to David Armano of Edelman