The document is a report from Simply Measured analyzing Twitter usage among the top 100 global brands in Q4 2014. Some key findings include:
- Brands increased posting by 11% year-over-year while growing audiences by 38% on average, and engagement per post rose 85%.
- Photos were the most common content and generated the most engagement, while links were also popular but engaged users less.
- Brands significantly increased interactions with users, with @replies making up 68% of tweets on average.
- Media brands like MTV and Disney drove the most overall engagement, while restaurant brands excelled at one-on-one interactions.
According to new research from Domo and CEO.com, more business leaders than ever before are jumping into social media but they aren’t necessarily taking full advantage of these tools.
Accompanying webinar deck from Ethology's Mike Corak and Benjamin “Benjie” Pressman detailing how to tie social media across your earned, owned and paid digital media efforts in 2015 to accelerate your impact and deliver results. Both speakers tradeoff sharing their top social media marketing trends for 2015, so that you can hit the New Year running.
Key takeaways:
1. The most important platforms for brands.
2. How to ensure your company is set up to execute social effectively.
3. Ways to amplify social activity beyond organic engagement.
Experienced social media Marketers revealed a positive shift in Sponsored Social compared to the same period last year, and find it as widely effective as many traditional marketing approaches, including online display advertising, television commercials, and celebrity endorsements. In developing the report, IZEA sought out the quantitative and qualitative opinions of both brand and agency professionals from a broad range of company sizes to reflect the diverse needs of the marketing industry. Findings include:
Twenty-five percent of companies have an organizational annual budget in excess of $500,000; five percent estimated their Sponsored Social annual budget is in excess of $5 million.
There is strong positive momentum behind Sponsored Social’s marketing effectiveness. In fact, over half (54 percent) of Marketers feel better about Sponsored Social than they did a year ago.
Marketers recognize the time and effort required for Creators to produce long form content, which is why they are willing to pay 2.1x premium to sponsored video and blog posts versus other forms of sponsored social.
Most Sponsored Social Marketers compensate Creators with monetary payment versus free product or merchandise.
It goes without saying that every brand should have a presence on social media. Learn how brands can build awareness, engagement, and sales by using the right platform, posting relevant content, and authentically communicating with their followers.
130 stats about the 7 social media trends dominating 2015Emarsys
The digital landscape has been dispersing rapidly over the last 12-24 months and with ever more scattered audiences and fragmented social platforms, brands face a bucketful of challenges. To thrive in this highly competitive environment, digital marketers need to constantly be on their toes and stay up-to-date with the latest trends. In this deck we share 130 stats around the 7 social media trends that we see dominating 2015. To read the full blog and to understand the full scope of these developments visit http://www.emarsys.com/en/resources/blog/the-7-social-media-trends-dominating-2015/
According to new research from Domo and CEO.com, more business leaders than ever before are jumping into social media but they aren’t necessarily taking full advantage of these tools.
Accompanying webinar deck from Ethology's Mike Corak and Benjamin “Benjie” Pressman detailing how to tie social media across your earned, owned and paid digital media efforts in 2015 to accelerate your impact and deliver results. Both speakers tradeoff sharing their top social media marketing trends for 2015, so that you can hit the New Year running.
Key takeaways:
1. The most important platforms for brands.
2. How to ensure your company is set up to execute social effectively.
3. Ways to amplify social activity beyond organic engagement.
Experienced social media Marketers revealed a positive shift in Sponsored Social compared to the same period last year, and find it as widely effective as many traditional marketing approaches, including online display advertising, television commercials, and celebrity endorsements. In developing the report, IZEA sought out the quantitative and qualitative opinions of both brand and agency professionals from a broad range of company sizes to reflect the diverse needs of the marketing industry. Findings include:
Twenty-five percent of companies have an organizational annual budget in excess of $500,000; five percent estimated their Sponsored Social annual budget is in excess of $5 million.
There is strong positive momentum behind Sponsored Social’s marketing effectiveness. In fact, over half (54 percent) of Marketers feel better about Sponsored Social than they did a year ago.
Marketers recognize the time and effort required for Creators to produce long form content, which is why they are willing to pay 2.1x premium to sponsored video and blog posts versus other forms of sponsored social.
Most Sponsored Social Marketers compensate Creators with monetary payment versus free product or merchandise.
It goes without saying that every brand should have a presence on social media. Learn how brands can build awareness, engagement, and sales by using the right platform, posting relevant content, and authentically communicating with their followers.
130 stats about the 7 social media trends dominating 2015Emarsys
The digital landscape has been dispersing rapidly over the last 12-24 months and with ever more scattered audiences and fragmented social platforms, brands face a bucketful of challenges. To thrive in this highly competitive environment, digital marketers need to constantly be on their toes and stay up-to-date with the latest trends. In this deck we share 130 stats around the 7 social media trends that we see dominating 2015. To read the full blog and to understand the full scope of these developments visit http://www.emarsys.com/en/resources/blog/the-7-social-media-trends-dominating-2015/
Video Marketing Statistics: Business TrendsVeed.me
The reach and influence of video content is on a steep incline, and choosing the right strategy for your video marketing campaigns is more important than ever. Here are some business trends shaping the world of video.
Adobe Digital Index’s report looks at the effect social media has on brands from a paid, owned, and earned perspective.
The analysis is based on 260 billion Facebook ad impressions, 226 billion Facebook post impressions, 17 billion referred visits from social networking sites, and 7 billion brand post interactions, including comments, likes, and shares.
Consumer Technology - Social Listening in a Rapidly Changing IndustryBrandwatch
In our Consumer Technology Report, online conversations are synthesized into relevant insights to understand the current state of the consumer tech industry. Specifically, this report includes:
- The Consumer Technology Social Index
- The Brand-Audience Relationship
- Demographic Analyses of Technology Consumers
- Brand Monitoring Within Product Sectors
- Insights into Consumer and Brand Language
For many brands, collecting likes and fostering engagement by any means necessary is a sign of a successful social media program. But if you dig deeper into these metrics, what do they actually mean? What is driving the actions? Are they taken by true brand advocates? Are the engagements contributing to the business’s bottom line?
A recent study conducted in partnership with SurveyMonkey has uncovered valuable insights into how to cultivate advocacy. With over 5,000 respondents from 11 countries, the results map how to build relevance and trust and drive forward a brand, business, and reputation around the globe.
Extensive Social Insights on the Retail IndustryBrandwatch
This Retail Report investigates over 10 million online conversations surrounding 43 major retailers, uncovering:
- The Retail Social Index
- Brand-audience relationships
- Retailers' response rates
- Demographic analysis
- Analysis on retail pharmacies
Stats never lie. Inbound marketing could be a huge part of what your company may be missing for the growth you're looking for. Publishing and tracking messages across multiple platforms and accounts with suggested times for increasing reach and monitoring the social activity of your leads and customers. Social media is a part of the grand scheme of Inbound Marketing, another moving part to towards growth for your company.
Our presentation to be delivered at the Scottish Business Exhibition/Export Week Scotland on the 14th and 15th of November. Please see our blog for booking details - www.energise2-0.com The presentation asks whether we need a new approach to Export Support Policy in an increasingly 'connected world' and presents 10 key action points for effective use of digital and social media to support SME internationalisation.
Why do people share on social media? Global survey resultsOgilvy Consulting
We all know people share content on social media, but why? What do people share most in Johannesburg versus Jakarta? Do people prefer to share content that is educational or entertaining?
Social@Ogilvy and SurveyMonkey teamed up to study what, why and how makes social media users share.
In a 16-country online survey of over 6,500 respondents with social media profiles, results favoured content that is humorous and informative – with people expressing a desire to share in support of a specific cause or issue the most.
Emotion is a key driver in why we share content.
A blend of 'edutainment' hits the sweet spot in what we share.
It's not the source of content that counts, but how interesting the content is.
Higher quality branded content is needed in order spark user engagement.
Social Media Impact for Restaurant BusinessDenny Nugroho
Another presentation I working on Fiverr. Please send me your RAW material if you want to create a great presentation by me. Visit my fiverr account on www.fiverr.com/dennynugroho.
Here, I am sharing with you short and simple and understandable social media marketing powerpoint presentation.
Hasmukh Makawana- Digital Marketing executive
Emxcel Travel Solution Pvt Ltd.
Your business is important and connecting with your customers is vital.
While marketing makes your audience aware, being social makes them buy.
They buy into your brand, buy into your idea, buy your products.
Because social media is the single largest digital platform for business development, it's important that you make your mark. #sayitwithink
With the proper strategy, Social Media marketing online and offline creates limitless opportunities to engage customers in the moment.
Create the conversation, live the experience...#sayitwithink
The Social Intelligence Report by Adobe Digital Index for Q4 2013 makes it clear that marketers who didn’t advertise on social networks during the holiday season missed out on high-quality traffic and click-through rates (CTRs) from social ads.
That said, it’s imperative to analyze and optimize each campaign to determine which ad-purchasing method is the most efficient.
Video Marketing Statistics: Business TrendsVeed.me
The reach and influence of video content is on a steep incline, and choosing the right strategy for your video marketing campaigns is more important than ever. Here are some business trends shaping the world of video.
Adobe Digital Index’s report looks at the effect social media has on brands from a paid, owned, and earned perspective.
The analysis is based on 260 billion Facebook ad impressions, 226 billion Facebook post impressions, 17 billion referred visits from social networking sites, and 7 billion brand post interactions, including comments, likes, and shares.
Consumer Technology - Social Listening in a Rapidly Changing IndustryBrandwatch
In our Consumer Technology Report, online conversations are synthesized into relevant insights to understand the current state of the consumer tech industry. Specifically, this report includes:
- The Consumer Technology Social Index
- The Brand-Audience Relationship
- Demographic Analyses of Technology Consumers
- Brand Monitoring Within Product Sectors
- Insights into Consumer and Brand Language
For many brands, collecting likes and fostering engagement by any means necessary is a sign of a successful social media program. But if you dig deeper into these metrics, what do they actually mean? What is driving the actions? Are they taken by true brand advocates? Are the engagements contributing to the business’s bottom line?
A recent study conducted in partnership with SurveyMonkey has uncovered valuable insights into how to cultivate advocacy. With over 5,000 respondents from 11 countries, the results map how to build relevance and trust and drive forward a brand, business, and reputation around the globe.
Extensive Social Insights on the Retail IndustryBrandwatch
This Retail Report investigates over 10 million online conversations surrounding 43 major retailers, uncovering:
- The Retail Social Index
- Brand-audience relationships
- Retailers' response rates
- Demographic analysis
- Analysis on retail pharmacies
Stats never lie. Inbound marketing could be a huge part of what your company may be missing for the growth you're looking for. Publishing and tracking messages across multiple platforms and accounts with suggested times for increasing reach and monitoring the social activity of your leads and customers. Social media is a part of the grand scheme of Inbound Marketing, another moving part to towards growth for your company.
Our presentation to be delivered at the Scottish Business Exhibition/Export Week Scotland on the 14th and 15th of November. Please see our blog for booking details - www.energise2-0.com The presentation asks whether we need a new approach to Export Support Policy in an increasingly 'connected world' and presents 10 key action points for effective use of digital and social media to support SME internationalisation.
Why do people share on social media? Global survey resultsOgilvy Consulting
We all know people share content on social media, but why? What do people share most in Johannesburg versus Jakarta? Do people prefer to share content that is educational or entertaining?
Social@Ogilvy and SurveyMonkey teamed up to study what, why and how makes social media users share.
In a 16-country online survey of over 6,500 respondents with social media profiles, results favoured content that is humorous and informative – with people expressing a desire to share in support of a specific cause or issue the most.
Emotion is a key driver in why we share content.
A blend of 'edutainment' hits the sweet spot in what we share.
It's not the source of content that counts, but how interesting the content is.
Higher quality branded content is needed in order spark user engagement.
Social Media Impact for Restaurant BusinessDenny Nugroho
Another presentation I working on Fiverr. Please send me your RAW material if you want to create a great presentation by me. Visit my fiverr account on www.fiverr.com/dennynugroho.
Here, I am sharing with you short and simple and understandable social media marketing powerpoint presentation.
Hasmukh Makawana- Digital Marketing executive
Emxcel Travel Solution Pvt Ltd.
Your business is important and connecting with your customers is vital.
While marketing makes your audience aware, being social makes them buy.
They buy into your brand, buy into your idea, buy your products.
Because social media is the single largest digital platform for business development, it's important that you make your mark. #sayitwithink
With the proper strategy, Social Media marketing online and offline creates limitless opportunities to engage customers in the moment.
Create the conversation, live the experience...#sayitwithink
The Social Intelligence Report by Adobe Digital Index for Q4 2013 makes it clear that marketers who didn’t advertise on social networks during the holiday season missed out on high-quality traffic and click-through rates (CTRs) from social ads.
That said, it’s imperative to analyze and optimize each campaign to determine which ad-purchasing method is the most efficient.
As Twitter continues to grow, and see record activity, brand marketers are focusing more and more attention on their audience engagement across the network. As Twitter continues to grow, and see record activity, brand marketers are focusing more and more attention on their audience engagement across the network.
Twitter Today 2015 - How brand should use Twitter todayRahmatullah Akbar
People come to Twitter to discover what’s happening in the world right now, to share information instantly, and to connect with people and businesses around the globe. With hundreds of millions of users and over 500 million Tweets being sent each day, there is a great opportunity for businesses to reach a global audience of new and existing customers.
No matter what type of business you are — from a large retailer to a freelance designer; from a B2B software provider to a mobile app company — you can use Twitter to build meaningful connections with a relevant and engaged audience. These connections can lead to actions across a network of loyal customers for your business.
Instagram the - visual storytelling platform that offers both flexibility and function like we’ve never seen before, here is the detail analytic research report of the end year 2015.
Most important twitter metrics to track in 2022 AmaraLaurent
Twitter performance metrics can assist you in gaining access to these insights and developing data-driven plans to maximize your social media success.
Begin using FollowersAnalysis today to grow your brand and achieve new heights.
Accelerating Revenue Growth Through Influencer MarketingAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Gain the expertise you need to implement successful, ROI-focused influencer marketing campaigns, while analyzing them in real-time using the latest technology.
Whether it is engaging with investors on financial performance, sharing employee stories or your broader contribution to society, social media can amplify your corporate story. Social media is the opportunity to reach audiences with more efficiency, and guarantee that messages shared on social are based on your own content. In other words, don’t let the social conversation happen without you. Be part of it, and shape it!
Social Media is becoming an increasingly popular medium among companies to communicate their corporate story to a diverse range of stakeholders.
At this event we will explore how to identify the right channels, create relevant content and how to effectively use Social Media to reach the next generation of investors. Through analysis of case studies and practical examples we will help you navigate how to best integrate Social Media campaigns into your reporting process.
Social media has been around for a long time by internet standards, but marketers are still coming to grips with how to effectively tell their story on social.
This deck captures the latest social media changes and best practices across the networks most important to NewsCred: Facebook, Twitter, and LinkedIn.
Questions or comments? Find us on Twitter @newscred.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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2. Simply Measured Q4 2014 - Twitter Benchmark Report #SimplySocial2
Introduction
Twitter exited 2014 with 284 million monthly active
users and 500 million Tweets sent per day–not bad for
a company that’s been public for just over a year.
Twitter is a premiere social hub for news, entertainment,
and conversation, 140-characters at a time. Recent video
additions and brand acquisitions have made the company
even more relevant and profitable.
Twitter’s success is largely due to mobile usage, and the
global nature of its brand. Eighty percent (80%) of active
Twitter users are on mobile, and 77% of accounts are
outside the U.S.
In this study, we’ll analyze the top brands in the world and
see how they use Twitter to build awareness and interact
with consumers. We’ll identify the tactics that these brands
use, the results they’re seeing, and lessons to be learned.
284 million
monthly active users
500 million
Tweets sent per day
are on mobile
80% of users
3. Simply Measured Q4 2014 - Twitter Benchmark Report #SimplySocial3
Methodology
This study looks at the Twitter activity of the Interbrand 2014
Best 100 Global Brands.
At the end of each year, Interbrand ranks the top 100 global
brands based on several factors, including market, brand,
competitor, and financial data. In 2014, Interbrand included
Twitter data as part of their ranking process for the first time.
The Interbrand 100 is an industry standard, and a standard
for our Simply Measured network studies. We analyze this list
because these companies are the best in the world at building
and maintaining a brand, which is a prerequisite to a successful
social media strategy.
Statistics cited in this study are based on data from Q4 2014
(10/1/14 - 12/31/14).
All data was analyzed using Simply Measured’s industry-leading
social media analytics and reporting solution.
THIS STUDY ENCOMPASSES:
145,828 Tweets by 98 brands
117,324,590 followers
23,729,301 Retweets, @replies,
mentions, and favorites
65,049 links
58,997 hashtags
4. Simply Measured Q4 2014 - Twitter Benchmark Report #SimplySocial4
CONTENT CREATION
Brands Are Creating More Effective Content
While top brands on Twitter didn’t increase posting frequency
or audience size dramatically year-over-year in Q4, per-post
engagement rose greatly. This suggests that brands are creating
better, more engaging content to connect with current audiences.
Key Findings
• Top companies have increased brand posting
by 11% year-over-year
• On average, Interbrand 100 brands grew their
audience size by 38% year-over-year
• Per-post engagement has risen by 85% year-over-year
Takeaway
Brands have been active on Twitter for longer than many other
social networks, and are really starting to hit the mark with the
content they offer up to their followers.
5. Simply Measured Q4 2014 - Twitter Benchmark Report #SimplySocial5
ACTIVITY: POSTING FREQUENCY
Brand Activity Is Strong and Increasing
Brands active on the network are posting typically multiple times
a day. The number of active brands is increasing modestly.
Key Findings
• The percentage of brands that Tweet at least once
a day has increased from 92% to 95% since Q4 2013
• 82% of brands tweet 1-6 times per day, excluding
@replies and Retweets
• Only 6% of brands tweeted 10+ times per day, excluding
@replies and Retweets. This is even with Q4 2013
Takeaway
An increasing daily posting cadence among brands highlights
a more serious approach to Twitter. Only 7% of brands tweet
less than once a day. Brands are, however, simultaneously wary
of oversaturation, and the number of companies tweeting more
than six times per day is also low, with a 9% total. Eighty-two
percent (82%) of brands live in the “sweet spot” when it comes
to posting frequency, between 1-6 Tweets per day.
6. Simply Measured Q4 2014 - Twitter Benchmark Report #SimplySocial6
ACTIVITY: TWEET HABITS
Brands Interact with Users More
The breakdown of Tweet types has changed in the last year
as brands invest more in direct interaction with users.
Key Findings
• The Interbrand 100 posted 145,828 Tweets in Q4 2014,
up 25% over Q4 2013
• @Replies accounted for 68% of brand Tweets
• 48% of brands replied to at least one Tweet per day
• 91% of brands replied to users at least once during Q4 2014
Takeaway
Brands are tweeting more, and a greater percentage of these
Tweets are coming in the form of @replies to individual users.
This shows a growing focus by brands to engage and interact
with their Twitter audiences.
7. Simply Measured Q4 2014 - Twitter Benchmark Report #SimplySocial7
CONTENT TYPES AND ENGAGEMENT
Photos Drive the Most Engagement
Photos were the most common type of Tweet, up 10% from
Q3 2014, and caused the highest share of engagement.
Key Findings
• Photos made up 55% of sent Tweets, but accounted
for 57% of all engagement
• Links accounted for 31% of sent Tweets, but were
only responsible for 26% of @replies, Retweets, and
Favorites from brands
Takeaway
People are more likely to interact with visual content than
standalone links on Twitter. Top brands are capitalizing on
this. While links underperform in sparking @replies and
Retweets, it’s important to note that this statistic doesn’t
factor in clicks.
8. Simply Measured Q4 2014 - Twitter Benchmark Report #SimplySocial8
TOP LINK TYPES AND ENGAGEMENT
Brands See Success with Visual Content
Native photos and videos (links that Twitter auto-embeds in
Tweets) accounted for the majority of links posted by brands,
and saw some of the highest engagement, with Vine.co links
and Instagram links coming in second and third, respectively.
Key Findings
• 82,127 links were tweeted in Q4 2014,
up 72% from Q4 2013
• Pic.twitter.com links were the most popular,
accounting for 21,182 Tweets and 17% of all links.
This percentage was up from 10% in Q4 2013
• Vine.co links saw the highest engagement per Tweet,
with 416 @replies, Retweets, and favorites per Tweet,
but accounted for less than 1% of the sent links
• Instagram links accounted for 465 brand posts, and
saw the second highest engagement at 374 @replies,
Retweets, and favorites per Tweet
Takeaway
Visual content is a successful way to occupy more real estate
without increasing post volume. Brands have recognized
this, which is why the three most engaging link types are
visual mediums. Bit.ly links are the second most used link
type on the network, and while engagement is lower than
other link types, it should be noted that this calculation
doesn’t include click volume.
9. Simply Measured Q4 2014 - Twitter Benchmark Report #SimplySocial9
HASHTAGS
Using Hashtags Drives Engagement
Top brands saw success by including hashtags in Tweets.
Key Findings
• 82,127 Tweets included hashtags in Q4 2014.
This was up 58% from Q4 2013, when only 52,741
Tweets included hashtags
• 30% of Tweets have one or more hashtags, down
from 34% in Q4 2013
• Tweets with hashtags averaged 184 @replies and
Retweets each, while Tweets with no hashtag only
averaged 146 total per Tweet
Takeaway
The number of top brands using hashtags more than
doubled in the past year, showing that these brands are
becoming more educated and sophisticated in how they
put together Twitter content. 0
50
100
150
200
No Hashtag Has hashtag
tsoPretnemegagnEegarevA
Impact of Hashtag Use on Engagement
Favorites Retweets Replies
10. Simply Measured Q4 2014 - Twitter Benchmark Report #SimplySocial10
INDUSTRY
Media Brands Drive Engagement on Twitter
While automotive is the most represented sector on Twitter,
with 14 brands actively using Twitter, the four media brands
represented drove the most engagement of any industry.
Key Findings
• Media brands accounted for 7,690,937 engagements
during Q4 2014. This was 56% more than the engagement
driven by the next most active sector, retail
• Restaurant brands engaged on a 1-to-1 basis more than
any other industry. The four brands in that category sent
49,421 @replies during Q4 2014. This was more than five
times as many @replies as any other industry sent during
the quarter. Pizza Hut led the pack with 28,687 @replies
Takeaway
Media companies like MTV and Disney drove massive
engagement on Twitter with large followings and well-
targeted content in Q4 2014, while the four Interbrand 100
restaurant companies Pizza Hut, Starbucks, McDonalds, and
KFC put forth a successful, focused effort on one-to-one
communication with followers.
11. Simply Measured Q4 2014 - Twitter Benchmark Report #SimplySocial11
Conclusion
Brand marketers on Twitter are creating more effective content
and engaging with their audience on the network at ever-higher
levels. Several tactics have contributed to brand success:
• Regular tweeting is key to brand success. 74% of brands
tweeted at least three times per day
• Tweeting out links is becoming the social standard.
The number of links tweeted by brands increased 72%
from Q4 2013 to Q4 2014
• Brands are interacting more with individual users,
especially in the restaurant industry. @Replies made
up 68% of all brand Tweets
• The opportunity to connect with consumers is ripe
on Twitter. Engagement with brand Tweets was up
105% since Q4 2013
• Visual content works. Photos inspired 57% of all
engagement with brand Tweets—a 6% increase
from just the previous quarter
• Tweets with hashtags drive more engagement than
Tweets without them, but overuse causes followers
to disengage
Growing an engaged audience on Twitter requires serious
work, patience, and vigilance to trends, but the more time
and resources companies devote to the network, the more
benefit they see. The stellar engagement growth that
successful Interbrand companies have experienced as they
progress speaks to the importance of a dedicated presence
on the network.
12. Simply Measured Q4 2014 - Twitter Benchmark Report #SimplySocial12
Twitter Benchmarks - Interbrand 100 Top Global Companies
OVERVIEW TOTAL FOR STUDY AVERAGE PER BRAND AVERAGE PER BRAND PER DAY
TOTAL ENGAGEMENT 6,449,613 65,812 715
FOLLOWERS 117,324,590 1,197,190 -
POTENTIAL IMPRESSIONS 73,817,666,672 753,241,497 8,187,408
BRAND TWEETS 38,441 392 4.3
ENGAGEMENT WITH BRAND TWEETS TOTAL FOR STUDY AVERAGE PER BRAND AVERAGE PER BRAND TWEET
TOTAL ENGAGEMENT 6,449,613 65,812 167.8
RETWEETS 2,296,208 23,431 59.7
REPLIES 327,477 3,342 8.5
FAVORITES 3,825,928 39,040 99.5
AVG. ENGAGEMENT / BRAND TWEET 167.8 167.8 167.8
MENTIONS 16,145,258 164,748 -
AUDIENCE TOTAL FOR STUDY AVERAGE PER BRAND
TOTAL FOLLOWERS 117,324,590 1,197,190
NEW FOLLOWERS 8,565,294 87,401
AUDIENCE GROWTH PER DAY 93,101 950