a compilation of Internet marketing cases including that of Volkswagen USA, Sephora, Macy's as a part of Internet Marketing course taught at Korea University Business School.
Internet marketing case 2014 Spring KUBSJanghyuk Lee
Chipotle, U.S.: Scarecrow campaign + App game
Yuhan-Kimberly, Korea: Huggies babbling translator
Addidas, Korea: Innovation Lab
Volvo Trucks, Global: Live Test
New York Rescue Mission, U.S.: Make them visible campaign
Mini, U.S.: Not normal campaign
Coca-Cola, U.S.: Share a coke campaign
Internet marketing company report kubs 2014 fallJanghyuk Lee
Internet marketing cases of Korea University Business School students who took my Internet marketing course, Fall 2014. (company, market scope, campaign name)
LG U+ (mobile telco), Korea: Follow me campaign
Delivery people (mobile app), Korea
Hyundai card, Korea
Save the children, Global: Most shocking second a day
Frit-o-lay, U.S.: Do us a flavor
Starbucks, U.S.: Tweet a coffee
Lego, Global: Build with a chrome
Pampers, Japan
Heineken, Global: Recruitment
Wet Seal, U.S.: Model search
This is a modified version of slides that I presented at 'Luxury circle' meeting organized by BlueBell Korea at Park Hyatt in Seoul. (Nov 22, 2012). Thanks for Daniel Mayran (CEO of BlueBell Korea) who organizes this meeting regularly as well as other participants.
Internet marketing activities of major companies in Japan 2014. Line, Japan: O2O campaign with ZEON, American Express, U.S.: Small business Saturday, Disney, U.S.: My Disney Experience (off to on-line), Coca-cola, Japan: Coca Cola Park (social game site), Toyota, Japan, Harrier campaign, Virgin America, U.S.: On board safety campaign, Glico (confectionaeries), Japan: Job seeker cheer up campaign, Aeon (retailer), Japan: Totte campaign (shot image & get information) O2O, Wacom, Japan: 10,000 follower campaign
Internet Marketing Company Report KUBS 2016 Fall part 2Janghyuk Lee
Part 1
Canon: Powershot G7X Mark II campaign (Korea)
Seoul Milk: I 100% campaign (Korea)
Kia Motors: Jo Saeho’s journey (Korea)
H&M: Balmain collabo (Global)
Always: Like a girl campaign (US)
Part 2
North Face: Extreme shopping campaign (Korea)
Cheetos: Museum campaign (US)
Budweiser: FriendsAreWaiting campaign (US)
Carlsberg: Man of the match campaign (EU)
Burger King: Whopper blackout campaign (France)
Internet marketing campaign design & performance of small service companies: ...Janghyuk Lee
This is compilation of 10 internet marketing campaign designed and executed by student who took my internet marketing course at Korea University, 2015 Fall semester. All teams chose a small service provider in vicinity of Korea university campus in Seoul and set up a mobile web site to accommodate visitors as well they have user a social network service package 'Kloser' to foster the spread of buzz in combination with QR code and mobile coupons. This document includes the case small service business of cafe, fitness, hair salon, pub, etc.
Internet Marketing Company Report 2017 Fall Part 2Janghyuk Lee
This document compiles ‘Internet marketing cases’ conducted by Korea University Business School undergraduate students in Fall semester of 2017.
Each of company report includes following contents;
- A brief history of target company
- A summary of target company’s Internet Marketing activities
- Target campaign: description & performance
- References
Internet marketing case 2014 Spring KUBSJanghyuk Lee
Chipotle, U.S.: Scarecrow campaign + App game
Yuhan-Kimberly, Korea: Huggies babbling translator
Addidas, Korea: Innovation Lab
Volvo Trucks, Global: Live Test
New York Rescue Mission, U.S.: Make them visible campaign
Mini, U.S.: Not normal campaign
Coca-Cola, U.S.: Share a coke campaign
Internet marketing company report kubs 2014 fallJanghyuk Lee
Internet marketing cases of Korea University Business School students who took my Internet marketing course, Fall 2014. (company, market scope, campaign name)
LG U+ (mobile telco), Korea: Follow me campaign
Delivery people (mobile app), Korea
Hyundai card, Korea
Save the children, Global: Most shocking second a day
Frit-o-lay, U.S.: Do us a flavor
Starbucks, U.S.: Tweet a coffee
Lego, Global: Build with a chrome
Pampers, Japan
Heineken, Global: Recruitment
Wet Seal, U.S.: Model search
This is a modified version of slides that I presented at 'Luxury circle' meeting organized by BlueBell Korea at Park Hyatt in Seoul. (Nov 22, 2012). Thanks for Daniel Mayran (CEO of BlueBell Korea) who organizes this meeting regularly as well as other participants.
Internet marketing activities of major companies in Japan 2014. Line, Japan: O2O campaign with ZEON, American Express, U.S.: Small business Saturday, Disney, U.S.: My Disney Experience (off to on-line), Coca-cola, Japan: Coca Cola Park (social game site), Toyota, Japan, Harrier campaign, Virgin America, U.S.: On board safety campaign, Glico (confectionaeries), Japan: Job seeker cheer up campaign, Aeon (retailer), Japan: Totte campaign (shot image & get information) O2O, Wacom, Japan: 10,000 follower campaign
Internet Marketing Company Report KUBS 2016 Fall part 2Janghyuk Lee
Part 1
Canon: Powershot G7X Mark II campaign (Korea)
Seoul Milk: I 100% campaign (Korea)
Kia Motors: Jo Saeho’s journey (Korea)
H&M: Balmain collabo (Global)
Always: Like a girl campaign (US)
Part 2
North Face: Extreme shopping campaign (Korea)
Cheetos: Museum campaign (US)
Budweiser: FriendsAreWaiting campaign (US)
Carlsberg: Man of the match campaign (EU)
Burger King: Whopper blackout campaign (France)
Internet marketing campaign design & performance of small service companies: ...Janghyuk Lee
This is compilation of 10 internet marketing campaign designed and executed by student who took my internet marketing course at Korea University, 2015 Fall semester. All teams chose a small service provider in vicinity of Korea university campus in Seoul and set up a mobile web site to accommodate visitors as well they have user a social network service package 'Kloser' to foster the spread of buzz in combination with QR code and mobile coupons. This document includes the case small service business of cafe, fitness, hair salon, pub, etc.
Internet Marketing Company Report 2017 Fall Part 2Janghyuk Lee
This document compiles ‘Internet marketing cases’ conducted by Korea University Business School undergraduate students in Fall semester of 2017.
Each of company report includes following contents;
- A brief history of target company
- A summary of target company’s Internet Marketing activities
- Target campaign: description & performance
- References
Internet marketing company report KUBS 2016 Fall part 1Janghyuk Lee
Part 1
Canon: Powershot G7X Mark II campaign (Korea)
Seoul Milk: I 100% campaign (Korea)
Kia Motors: Jo Saeho’s journey (Korea)
H&M: Balmain collabo (Global)
Always: Like a girl campaign (US)
Part 2
North Face: Extreme shopping campaign (Korea)
Cheetos: Museum campaign (US)
Budweiser: FriendsAreWaiting campaign (US)
Carlsberg: Man of the match campaign (EU)
Burger King: Whopper blackout campaign (France)
This is the course syllabus of Internet marketing taught by professor Janghyuk Lee at Korea University business school . This course is designed for under graduate students (juniors and seniors). Further course contents will be uploaded later on.
Brand Revitalization: An article in our Sampada, December 2019 edition MCCIA Pune
What is brand revitalization? Why does companies undertake this strategic change? What are the reasons that direct the process of brand-revitalization?
Here's an article by Ms. Nandita Khaire, where she cites some interesting case-studies and examples from the leading corporates.
Webinar: Top iPad Magazine Applications: Customer Experience WinnersOne to One
OTOinsights, a division of One to One Interactive, Inc., a Boston-based digital marketing firm, hosted a webinar on July 29th to present their latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time.
OTOinsights' task-based analysis focuses on the homescreen, navigation, layout, advertisement placement and overall user satisfaction.
This webinar will help brands and publishers participating, or planning on participating, in iPad magazine applications as developers, advertisers or content authors.
Making Dollars and Cents of Social Media: Part 2Todd Van Hoosear
This two part webinar series is hosted by Progress Partner Marketing. Key topics:
1. Social media and the marketing world: What’s new, and why you should care?
2. The evolution of content marketing: The intersection of stories, search and social
3. Eyes vs wallets: The two major social marketing strategies
4. How to measure your awareness-building campaign
5. How to measure your lead generation campaign
6. What’s next: Where is this technology and marketing heading?
Internet marketing company report KUBS 2016 Fall part 1Janghyuk Lee
Part 1
Canon: Powershot G7X Mark II campaign (Korea)
Seoul Milk: I 100% campaign (Korea)
Kia Motors: Jo Saeho’s journey (Korea)
H&M: Balmain collabo (Global)
Always: Like a girl campaign (US)
Part 2
North Face: Extreme shopping campaign (Korea)
Cheetos: Museum campaign (US)
Budweiser: FriendsAreWaiting campaign (US)
Carlsberg: Man of the match campaign (EU)
Burger King: Whopper blackout campaign (France)
This is the course syllabus of Internet marketing taught by professor Janghyuk Lee at Korea University business school . This course is designed for under graduate students (juniors and seniors). Further course contents will be uploaded later on.
Brand Revitalization: An article in our Sampada, December 2019 edition MCCIA Pune
What is brand revitalization? Why does companies undertake this strategic change? What are the reasons that direct the process of brand-revitalization?
Here's an article by Ms. Nandita Khaire, where she cites some interesting case-studies and examples from the leading corporates.
Webinar: Top iPad Magazine Applications: Customer Experience WinnersOne to One
OTOinsights, a division of One to One Interactive, Inc., a Boston-based digital marketing firm, hosted a webinar on July 29th to present their latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time.
OTOinsights' task-based analysis focuses on the homescreen, navigation, layout, advertisement placement and overall user satisfaction.
This webinar will help brands and publishers participating, or planning on participating, in iPad magazine applications as developers, advertisers or content authors.
Making Dollars and Cents of Social Media: Part 2Todd Van Hoosear
This two part webinar series is hosted by Progress Partner Marketing. Key topics:
1. Social media and the marketing world: What’s new, and why you should care?
2. The evolution of content marketing: The intersection of stories, search and social
3. Eyes vs wallets: The two major social marketing strategies
4. How to measure your awareness-building campaign
5. How to measure your lead generation campaign
6. What’s next: Where is this technology and marketing heading?
Bryan Zhang / Insights from the latest Peer-to-Peer Lending ResearchJames by CrowdProcess
Bryan Zhang: Insights from the Latest P2P Lending Research
Keynote address by Bryan Zhang, of University of Cambridge, at LendIt Europe 2014. The title of this presentation is Insights from the Latest P2P Lending Research.
John Lewis Case Study
John Lewis has been with us for over 150 years, yet the last ten has seen its biggest transformation from Department store to omni channel retailer. Come and enjoy this case study and learn from their experience.
The presentation discusses the current Eight European Unicorns (i.e. private start-ups with a valuation of more than $1 billion). It provides information on what they do and their business model. These include Spotify, Delivery Hero, Powa, Adyen, Home24, Shazam, Farfetch and Funding Circle.
A case study of Sephora for a graduate class at University of Baltimore that had an emphasis on the many ways that designers and business people can work together to provide the synergies that successful design can bring to any organization.
Agency's Guide to China Digital Marketing OfferingRocky Fu
An introductory guide for agencies who want to extend their digital marketing services into Chinese markets. Visit http://ciw.me/14ox8SD for agency partner program for China.
Professional case study designed by Anne V. Edouard . Originated from Harvard Business Case Study Problems. Digital Marketing Initiative recommendations.
Defining B2B Social Engagement via Corporate-Wide Social MediaBaochi Nguyen
- Elements of corporate-wide social media
- Examples of social media collaboration across departments, as well as tips for the internal corporate process
- Tips for B2B social engagement
YouTube for Nonprofits is a great offering, helping nonprofits make the most of their YouTube presence.
YouTube has also developed some great resources including this "Playbook for Good"
The Lego case study, the great turnaround 2003 - 2013John Ashcroft
In presenting his report to management in June 2003, Jørgen Vig Knudstorp, then head of strategic development had pulled no punches, “We are on a burning platform, losing money with negative cash flow and a real risk of debt default which could lead to a break up of the company. In 2013, LEGO reported profits of $1.5 bn on sales of $4.5 bn. Quite a turnaround! Here's how.
In presenting his report to management in June 2003, Jørgen Vig Knudstorp, then head of strategic development had pulled no punches, “We are on a burning platform, losing money with negative cash flow and a real risk of debt default which could lead to a break up of the company. In 2013, LEGO reported profits of $1.5 bn on sales of $4.5 bn. Quite a turnaround! Here's how.
Sales research paper considering whether Fogg should expand to Philippiness Priyanshi Patel
Vini, the parent company of Fogg is a multinational organization and is selling the product in multiple Southeast Asian countries and is the market leader in the deodorant segment in India.
With the deodorant market not seeing dynamic potential in these countries, Fogg visions the sales of the product to become stagnant therefore Fogg is considering to expanding in new
overseas market such as the Philippines.
Thus this report focuses to answer:
Should Fogg enter Philippines market to increase its sales in a a stagnant Indian market?
The methodology used while making this report includes interviewing several people from the firm like the Managing Director along with the Vice president of the sales department to take under consideration their main concerns and visions for the company’s growth. The secondary research that was conducted was analysis of the Indian deodorant market and its future
projections. Keeping in mind the primary and secondary research the conclusion turns out to be that Fogg should infect expand their market in the near future to accomplish their desires. This conclusion was made through analyzing the situation through business tools like SWOT analysis and force
field analysis.
A project Report is a document which provide detail on the picture of proposed business. The project Report gives detail on E-marketing strategies of Oppo
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.