The document discusses inbound marketing and how it focuses on using multimedia content to create awareness, drive traffic, and close sales. However, inbound marketing only works if a company can be found, as it is both a search game and a social game that are blurring together. The key is to inspire and engage audiences across various online platforms and channels in order to increase conversion rates and drive business objectives.

3. Change
Flickr image uploaded byadam*b
Shared under Creative Commons
Attribution 2.0 Generic
License
3

6. If you build it…
http://www.flickr.com/photos/22711505@N05/5766880112/

7. Will they come?
http://www.flickr.com/photos/jewe/2905913332/

8. “Inbound Marketing” focuses on using multimedia
content to create awareness, drive
traffic and close sales.
It works.
But…
http://www.flickr.com/photos/jameskm03/5990507429/

9. … Only If You Can Be Found
It’s a search game.
And a social game. The two are blurring and merging.

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Inspired by Jeremiah Owyang, via
“Secrets of Social Media Marketing” Chapter 15

17. Slide courtesy of KamiHuyse of Zoetica (@kamichat)

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“Secrets of Social Media Marketing” Chapter 15

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http://en.wikipedia.org/wiki/Conversion_rate

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30. “Ultimately social media is not about the
tools, technology and whiz-bang things. It’s about
culture and culture change.”
- @ScottMonty