The presentation discusses the future of influencer marketing for B2C and B2B. It notes that influencer marketing is growing in importance as people have more control over the media they engage with. Influencer marketing should be incorporated into corporate communications plans and strategic long-term relationships with influencers should be fostered. The presentation also provides tips on how to foster customer and employee brand advocates, build online communities, and transition influencers into evangelists who actively promote brands.
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brandsfairfieldista
Influencer marketing has become an essential strategy for beauty and fashion brands. In our webinar, we look at the growth of influencer marketing, the challenges of identifying bloggers and vloggers, and best practices for working with influencers.
For all human history, mankind has looked for "innovative" new answers to new problems. We have conquered, constructed, created and made more and more to satisfy our needs. But this approach just can't last. It's just simply not the most sustainable or efficient way of problem-solving. Instead of looking outwards for the answers we believe it's time to look within. It's time to "innervate": to be more creative with the untapped psychological power of all that exists.
Social media influencer marketing a framework for success - michelle goodallMichelle Goodall
Influencer Marketing can be a minefield. Apply common sense, simple framework and an understanding of the categories of influencer to your marketing, communications and digital campaigns. This presentation covers the basics of social media influencer marketing, provides a successful planning framework and highlights examples of best practice approaches in B2C and B2B.
What’s one of the first things you do before you buy something? You go online and look for reviews, recommendations, advice – some type of social proof that validates your decision right? Despite the powerful influence of these social networks and communities of interest, brands continue to expand their social footprint rather than going to the places where decisions about their products and services are made. The biggest challenge brands face today is not what social network to join but how to decide what conversations across the vast social web to pay attention to.
In a presentation packed with actionable insights into leveraging the influence of the social web, you will learn how to:
1) Identify the most relevant conversations and decision-driving communities
2) Join the most critical conversations and add value
3) Leverage brand advocates and influencers
4) Measure the impact of social influence activities
This is a presentation my daughter did for a DECA conference in January 2019. DECA is a High School club for students interested in business, marketing and entrepreneurship.
The Convergence of Marketing & PR in a Digital Age – PR Newswire Boston Decem...Michael Pranikoff
The Convergence of Marketing & PR in a Digital Age: Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at Bentley College on December 9, 2010 in Waltham, MA.
Sean Singleton of Your Favourite Story spoke at the In-cosmetics event, about using digital marketing to launch your beauty brand and increase profit.
Want to learn more? contact sean.singleton@yourfavouritestory.com for your free ebook download.
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brandsfairfieldista
Influencer marketing has become an essential strategy for beauty and fashion brands. In our webinar, we look at the growth of influencer marketing, the challenges of identifying bloggers and vloggers, and best practices for working with influencers.
For all human history, mankind has looked for "innovative" new answers to new problems. We have conquered, constructed, created and made more and more to satisfy our needs. But this approach just can't last. It's just simply not the most sustainable or efficient way of problem-solving. Instead of looking outwards for the answers we believe it's time to look within. It's time to "innervate": to be more creative with the untapped psychological power of all that exists.
Social media influencer marketing a framework for success - michelle goodallMichelle Goodall
Influencer Marketing can be a minefield. Apply common sense, simple framework and an understanding of the categories of influencer to your marketing, communications and digital campaigns. This presentation covers the basics of social media influencer marketing, provides a successful planning framework and highlights examples of best practice approaches in B2C and B2B.
What’s one of the first things you do before you buy something? You go online and look for reviews, recommendations, advice – some type of social proof that validates your decision right? Despite the powerful influence of these social networks and communities of interest, brands continue to expand their social footprint rather than going to the places where decisions about their products and services are made. The biggest challenge brands face today is not what social network to join but how to decide what conversations across the vast social web to pay attention to.
In a presentation packed with actionable insights into leveraging the influence of the social web, you will learn how to:
1) Identify the most relevant conversations and decision-driving communities
2) Join the most critical conversations and add value
3) Leverage brand advocates and influencers
4) Measure the impact of social influence activities
This is a presentation my daughter did for a DECA conference in January 2019. DECA is a High School club for students interested in business, marketing and entrepreneurship.
The Convergence of Marketing & PR in a Digital Age – PR Newswire Boston Decem...Michael Pranikoff
The Convergence of Marketing & PR in a Digital Age: Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at Bentley College on December 9, 2010 in Waltham, MA.
Sean Singleton of Your Favourite Story spoke at the In-cosmetics event, about using digital marketing to launch your beauty brand and increase profit.
Want to learn more? contact sean.singleton@yourfavouritestory.com for your free ebook download.
We ran 2 surveys about the Creator Economy interviewing both content creators and users about things like tipping, social media, revenues and much more.
1. Stats and industry
2. Role of influencers
3. Lessons learned - Strengths of Influencer marketing
4. Lessons learned - Improvement areas of Influencer marketing
5. Opportunities and risks
It goes without saying that every brand should have a presence on social media. Learn how brands can build awareness, engagement, and sales by using the right platform, posting relevant content, and authentically communicating with their followers.
Influencer Marketing has matured into a powerhouse marketing channel.
In this webinar, Rachael Cihlar and Laura Smous will provide actionable insights into what it takes to create a high performing influencer marketing practice, with less effort than you’d think. Through the use of case studies, proprietary data and actual customer examples, you’ll learn how to:
Drive programs and performance with goal setting
Optimize influencer selection for maximum ROI
Reach the right consumers, with audience targeting
Identify which influencer marketing metrics matter to you (and which don’t)
Continuously improve your influencer marketing, with analytics
Create an “always-on” influencer marketing strategy that’s vital to your success
Influencer marketing is not what it was even a year ago. It’s no longer a cumbersome process nor is it a one-off tactic. Rachael and Laura will outline the ease and efficiency of building an always-on automated influencer practice.
Navigating Influence 2.0: The Future of Influencer MarketingTraackr
Discover new and compelling data revealing the current state and future evolution of the practice of influencer marketing. With data from 102 enterprise brand leaders, this presentation gives you the know-how to push influencer marketing from campaign add-on to strategic game changer.
According to new research from Domo and CEO.com, more business leaders than ever before are jumping into social media but they aren’t necessarily taking full advantage of these tools.
For many brands, collecting likes and fostering engagement by any means necessary is a sign of a successful social media program. But if you dig deeper into these metrics, what do they actually mean? What is driving the actions? Are they taken by true brand advocates? Are the engagements contributing to the business’s bottom line?
A recent study conducted in partnership with SurveyMonkey has uncovered valuable insights into how to cultivate advocacy. With over 5,000 respondents from 11 countries, the results map how to build relevance and trust and drive forward a brand, business, and reputation around the globe.
Helpful information from Salesforce Marketing Cloud Sr Brand Journalist Leslie Poston on how to protect your brand in social media and still reap the benefits of engagement and metrics.
The State of Influencer Marketing CMO Summit April 2016Lyle Stevens
Americans spend 1.7 hours per day on social networks, which is more time than email and search engines combined. As a result, we’ve become a society whose purchase behavior is heavily influenced by those we choose to connect with online. We’re also a society suffering from ad fatigue, fraud and blockers. When people get overwhelmed, they tend to revert back to the things they trust, like human relationships. In the context of marketing, this gives influencer marketing a major advantage over other digital advertising methods.
Until recently, influencer marketing was challenged with achieving the scale and automation necessary to meet marketers' objectives. In this workshop, Stevens will explore new tactics and technologies that have emerged to enable businesses to move the needle in meaningful ways with all flavors of influencer marketing.
3 key take aways:
1. How influencer marketing has evolved to deliver results at scale
2. When and how to leverage different types of influencers
3. The tactics and technologies available to help
Influencer Marketing Benchmarks and Other Key TakeawaysRustin Banks
In a recent survey of marketers, 59% said they plan to increase their budgets for influencer marketing over the next 12 months. That means brands are looking to spend more money working with influencers to drive brand awareness, reach, and engagement.
360i’s Marketing Leadership Playbook provides guidance to marketers on how they can reimagine their approaches to marketing to advance legacy infrastructure, pave the way for more progressive advertising and move the industry forward in this new digital era.
Business Director Michaela MacIntyre talks us through the Gravity Thinking approach to influencer marketing for brands including why you should be investing in this channel, a clear taxonomy of the types of influencers and what to expect when working with them as well as some top tips for how to manage risk and measure influencer activity. https://vimeo.com/246069774
We ran 2 surveys about the Creator Economy interviewing both content creators and users about things like tipping, social media, revenues and much more.
1. Stats and industry
2. Role of influencers
3. Lessons learned - Strengths of Influencer marketing
4. Lessons learned - Improvement areas of Influencer marketing
5. Opportunities and risks
It goes without saying that every brand should have a presence on social media. Learn how brands can build awareness, engagement, and sales by using the right platform, posting relevant content, and authentically communicating with their followers.
Influencer Marketing has matured into a powerhouse marketing channel.
In this webinar, Rachael Cihlar and Laura Smous will provide actionable insights into what it takes to create a high performing influencer marketing practice, with less effort than you’d think. Through the use of case studies, proprietary data and actual customer examples, you’ll learn how to:
Drive programs and performance with goal setting
Optimize influencer selection for maximum ROI
Reach the right consumers, with audience targeting
Identify which influencer marketing metrics matter to you (and which don’t)
Continuously improve your influencer marketing, with analytics
Create an “always-on” influencer marketing strategy that’s vital to your success
Influencer marketing is not what it was even a year ago. It’s no longer a cumbersome process nor is it a one-off tactic. Rachael and Laura will outline the ease and efficiency of building an always-on automated influencer practice.
Navigating Influence 2.0: The Future of Influencer MarketingTraackr
Discover new and compelling data revealing the current state and future evolution of the practice of influencer marketing. With data from 102 enterprise brand leaders, this presentation gives you the know-how to push influencer marketing from campaign add-on to strategic game changer.
According to new research from Domo and CEO.com, more business leaders than ever before are jumping into social media but they aren’t necessarily taking full advantage of these tools.
For many brands, collecting likes and fostering engagement by any means necessary is a sign of a successful social media program. But if you dig deeper into these metrics, what do they actually mean? What is driving the actions? Are they taken by true brand advocates? Are the engagements contributing to the business’s bottom line?
A recent study conducted in partnership with SurveyMonkey has uncovered valuable insights into how to cultivate advocacy. With over 5,000 respondents from 11 countries, the results map how to build relevance and trust and drive forward a brand, business, and reputation around the globe.
Helpful information from Salesforce Marketing Cloud Sr Brand Journalist Leslie Poston on how to protect your brand in social media and still reap the benefits of engagement and metrics.
The State of Influencer Marketing CMO Summit April 2016Lyle Stevens
Americans spend 1.7 hours per day on social networks, which is more time than email and search engines combined. As a result, we’ve become a society whose purchase behavior is heavily influenced by those we choose to connect with online. We’re also a society suffering from ad fatigue, fraud and blockers. When people get overwhelmed, they tend to revert back to the things they trust, like human relationships. In the context of marketing, this gives influencer marketing a major advantage over other digital advertising methods.
Until recently, influencer marketing was challenged with achieving the scale and automation necessary to meet marketers' objectives. In this workshop, Stevens will explore new tactics and technologies that have emerged to enable businesses to move the needle in meaningful ways with all flavors of influencer marketing.
3 key take aways:
1. How influencer marketing has evolved to deliver results at scale
2. When and how to leverage different types of influencers
3. The tactics and technologies available to help
Influencer Marketing Benchmarks and Other Key TakeawaysRustin Banks
In a recent survey of marketers, 59% said they plan to increase their budgets for influencer marketing over the next 12 months. That means brands are looking to spend more money working with influencers to drive brand awareness, reach, and engagement.
360i’s Marketing Leadership Playbook provides guidance to marketers on how they can reimagine their approaches to marketing to advance legacy infrastructure, pave the way for more progressive advertising and move the industry forward in this new digital era.
Business Director Michaela MacIntyre talks us through the Gravity Thinking approach to influencer marketing for brands including why you should be investing in this channel, a clear taxonomy of the types of influencers and what to expect when working with them as well as some top tips for how to manage risk and measure influencer activity. https://vimeo.com/246069774
Maximize Your ReachWith Instagram Influencer Marketing.ecommerce Trends
Influencer marketing is a powerful social media marketing strategy to interact and reach a wider audience. It has become a necessity to survive and stay ahead of your competitors. According to a recent survey, "Influencer Marketing on Instagram has created a top channel for 96% of media marketers." Influencer marketing incorporates endorsing and product placement and endorsements. Not only does it allow the luxury brands to attract new customers but also helps start ups or small businesses to promote their brand.
Det er mange ting, der skal gå op i en højere enhed, når man skal vælge de rigtige influenter. Hvordan sikrer man det bedste match mellem brand og influencer? Hvor langt kan man gå for at sikre den bedste eksponering? Og hvor får man mest for pengene? Få gode råd og mød en ægte influencer, når vi sætter fokus på det rette mix af krav, forventninger og relationsopbygning mellem influencer og kunde.
It's back! Content Marketing World's annual conference ebook featuring a large number of our incredible speakers offering their insights on content marketing, how to level up and advance, how best to amplify your message and so much more. Check out what your favorite content marketers have to say on these topics and also meet some new faces to CMWorld. CMWorld 2018 is going to be epic - be sure to join us there! Game On!
The Stepstones to Real Content MarketingSimon Schwarz
This Slideshare presentation The Stepstones to Real Content Marketing provides a how to guide of what you have to consider in doing real Content Marketing.
How Moz gather data from 10s of thousands of Google search results to investigate what may be causing positive or negative rankings in their search engine. Key example of how to use correlation data and to show other companies/marketers what may help them achieve better visibility in search.
The second element of the assignment is to consider the importance of influencers to penetrate a new market and how they can assist a company get traction by utilising their power.
This was originally presented to VSHMPR (VA Society of Healthcare Marketing & Public Relations). It presents strategies for an infrastructure for content marketing as well as case studies and examples, tips and social media cheat sheets
Elevate your business above the competition by creating an unforgettable personal brand. Learn how to stand out in a crowded marketplace as the go-to expert and build a bigger audience, generate more leads, and close more sales. You will walk away from this presentation with innovative marketing strategies that you can implement immediately for increased influence and income generating opportunities.
Learn How To:
• Stand out and make an impact by positioning yourself as the go-to expert in your niche market.
• Accelerate your income-generating opportunities by up-leveling your marketing with expert positioning.
• Race past your competition with a proven and strategic action plan to grow and expand income streams.
• Develop innovative marketing funnels that generate more followers, more income streams, more sales and more profits!
Looking forward to next steps!
Even though influencer marketing is widely acknowledged to be the most effective yet highly affordable form of advertising, the actual return on investment is still a looming question for marketers who haven't yet worked with influencers. In this white paper, you will learn about research data and case study examples that prove the ROI of influencer marketing.
Welcome to our mini-site, "Unlocking Success: Content Marketing Examples Revealed." In the world of digital marketing, content is king, and successful content marketing campaigns are the industry's crown jewels. This mini-site is your key to understanding the ins and outs of content marketing through real-life examples and expert insights.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Create a Responsive Social Strategy on a Shoestring BudgetMichelle Killebrew
Session 1: Social media strategy
Create a responsive social strategy on a shoestring budget
Even in today's hypersocial world, some organizations still don't take the time to create a winning social media strategy that keeps them one step ahead of brand threats and opportunities. It can be a struggle to be successful when you've got no plan, no budget, no dedicated resources and no technology to support you. This session will show you how to create a plan that prepares you to react to negative comments or posts on the fly. You'll discover what a strong, reactive social media strategy looks like—and how it can help you take timely stands on breaking national issues and news.
You'll learn:
- How to craft a responsive social media strategy with a limited budget
- How to ensure your strategy aligns with your organization's mission
- How to spot, prepare and react to angry customers—before they erupt
- How to take stands on controversial topics already driving social buzz
- How to know what qualifies as an online crisis—and what doesn't
- Which responders to activate when bad news breaks—and how they should engage on social media
* Michelle Killebrew is CMO at Nomiku.
* Heather Garcia-Meza is a marketing strategist and former VP of marketing at Vendini.
{This presentation is Part 1}
Clean, original version of The Long and Short of Content Strategy presented at the Intelligent Content Conference in San Francisco in March, 2015.
Annotated version available by Buddy Scalera at: http://www.slideshare.net/BuddyScalera
Enterprises are rapidly adopting social capabilities to accomplish their business goals. In the past two years, social deployment has more than doubled, and organizations are achieving a wide range of objectives from social.
Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impact
For more info, visit: ibm.com/ibmcai/socialstudy
As social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. The wonders of technology are impressive, it’s true, but in order to effectively engage with people is also requiring us to look back to some of our intrinsic and ancient human qualities. Let’s explore the strategy required to create engagement in a digital world.
Digiday Platform Summit | Half Moon Bay | August 14 2014
Connect, Engage, Collaborate: Building & Sustaining an Audience in a Social W...Michelle Killebrew
Knowledge is being created and shared at unprecedented rates. People are now sharing original content, forming and joining virtual communities, organizing activities, tapping into the advice of others and sharing experiences at scale and without boundaries. This collective knowledge is enabling people to rapidly learn, act with greater confidence and influence others in entirely new ways. In fact, social is now the #1 use of the internet, with 94% using it to learn, 78% to share knowledge and 49% to engage experts. With 2 billion social connections and more than 3 billion expressions per day, it’s fueling the emergence of a knowledge economy and empowered individuals.
As social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. With individuals expecting to engage when and how they want, organizations are tasked with encouraging and supporting collaboration for employees, customers, partners and citizens while keeping an unrelenting focus on user experience. How can they do this, while safeguarding the integrity of both the business and the brand?
In this session, we’ll discuss:
• Building a community across various channels
• How to sustain and grow your audience and advocates
• Case studies of brands doing it right
Connect, Engage, Collaborate: Building & Sustaining an Audience in a Social W...Michelle Killebrew
Knowledge is being created and shared at unprecedented rates. People are now sharing original content, forming and joining virtual communities, organizing activities, tapping into the advice of others and sharing experiences at scale and without boundaries. This collective knowledge is enabling people to rapidly learn, act with greater confidence and influence others in entirely new ways. In fact, social is now the #1 use of the internet, with 94% using it to learn, 78% to share knowledge and 49% to engage experts. With 2 billion social connections and more than 3 billion expressions per day, it’s fueling the emergence of a knowledge economy and empowered individuals.
As social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. With individuals expecting to engage when and how they want, organizations are tasked with encouraging and supporting collaboration for employees, customers, partners and citizens while keeping an unrelenting focus on user experience. How can they do this, while safeguarding the integrity of both the business and the brand?
In this session, we’ll discuss:
• Building a community across various channels
• How to sustain and grow your audience and advocates
• Case studies of brands doing it right
Rethink B2B Marketing: A Case Study in Digital OptimizationMichelle Killebrew
Take a look under the hood of the creation and execution strategy for the IBM Smarter Commerce digital demand generation initiative featuring thought-leader webinars and custom content. Understand the considerations made to bring the messaging and strategy of over 7 different acquired companies reaching 11 different audience roles together into a single consistent experience, all while preserving the unique messaging to each specific audience. Learn how IBM has integrated and applied Smarter Marketing best practices into the design of the Rethink Business campaign and how IBM Digital Analytics and Digital Data Exchange (DDX) are architected into the lead flow strategy, and see how social media is integrally woven into every visitor touch point within the campaign.
Topics covered:
• Content strategy – 11 difference audience roles
• Globalization – international campaign, translated into German, French, Italian, leveraged globally in English
• Design principles – parallax design
• Mobile – designed w mobile in mind
• Standards – html 5
• Digital publishing – coded to send custom docs to kindle
• Social – interaction designed to maximize social interaction
• Metrics and Analytics – IBM Digital Analytics, digital data exchange (DDX)
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
4. Agenda
• Why influencer marketing?
• The state of influencer marketing
• How can influencer marketing dovetail with your corporate
communications plan?
• Practical ways to update your influencer strategy with evangelism
• How to build and activate an online community
• How to nurture customer and employee brand advocates
6. People expect brands to talk with them rather
than at them. They no longer expect brands to
sell to them, but to entertain and inform them.
In this new paradigm, influencers are a force to be
reckoned with.
Adweek: 10 Reasons Why Influencer Marketing is the Next Big Thing
@shellkillebrew #RaganCCC
7. A study by Carusele found that influencer
marketing delivers 16 times the ROI of digital
marketing.
@shellkillebrew #RaganCCC
Carusele: New Study Proves ROI of Influencer Marketing
8. The state of influencer marketing
B2B & B2C influencer marketing maturity statistics from a recent study about
influencer marketing from Altimeter, TopRank Marketing & Traackr.
9. Source: INFLUENCE 2.0: THE FUTURE OF INFLUENCER MARKETING by Altimeter, TopRank Marketing & Traackr
Get the report: http://www.toprankmarketing.com/offers/ceros
@shellkillebrew #RaganCCC
10. Source: INFLUENCE 2.0: THE FUTURE OF INFLUENCER MARKETING by Altimeter, TopRank Marketing & Traackr
Get the report: http://www.toprankmarketing.com/offers/ceros
@shellkillebrew #RaganCCC
11. Source: INFLUENCE 2.0: THE FUTURE OF INFLUENCER MARKETING by Altimeter, TopRank Marketing & Traackr
Get the report: http://www.toprankmarketing.com/offers/ceros
@shellkillebrew #RaganCCC
12. Source: INFLUENCE 2.0: THE FUTURE OF INFLUENCER MARKETING by Altimeter, TopRank Marketing & Traackr
Get the report: http://www.toprankmarketing.com/offers/ceros
@shellkillebrew #RaganCCC
13. Source: INFLUENCE 2.0: THE FUTURE OF INFLUENCER MARKETING by Altimeter, TopRank Marketing & Traackr
Get the report: http://www.toprankmarketing.com/offers/ceros
@shellkillebrew #RaganCCC
14. Source: INFLUENCE 2.0: THE FUTURE OF INFLUENCER MARKETING by Altimeter, TopRank Marketing & Traackr
Get the report: http://www.toprankmarketing.com/offers/ceros
@shellkillebrew #RaganCCC
15. Source: INFLUENCE 2.0: THE FUTURE OF INFLUENCER MARKETING by Altimeter, TopRank Marketing & Traackr
Get the report: http://www.toprankmarketing.com/offers/ceros
@shellkillebrew #RaganCCC
16. Source: INFLUENCE 2.0: THE FUTURE OF INFLUENCER MARKETING by Altimeter, TopRank Marketing & Traackr
Get the report: http://www.toprankmarketing.com/offers/ceros
@shellkillebrew #RaganCCC
17. Source: INFLUENCE 2.0: THE FUTURE OF INFLUENCER MARKETING by Altimeter, TopRank Marketing & Traackr
Get the report: http://www.toprankmarketing.com/offers/ceros
@shellkillebrew #RaganCCC
18. Source: INFLUENCE 2.0: THE FUTURE OF INFLUENCER MARKETING by Altimeter, TopRank Marketing & Traackr
Get the report: http://www.toprankmarketing.com/offers/ceros
@shellkillebrew #RaganCCC
19. How can influencer marketing
dovetail with your corporate
communications plan?
Influencer marketing is a natural extension of your communications plan.
20. "Public Relations is about reputation;
the result of what you do, what you say
and what others say about you".
Chartered Institute of Public Relations.
@shellkillebrew #RaganCCC
21. …so it bears true that influencer
marketing naturally dovetails into your
communications strategy.
@shellkillebrew #RaganCCC
22. Identify your goals
• Brand awareness: How many people
viewed, downloaded, or listened to this piece of
content because of the influencer?
• Engagement: How often is your content
shared with others because of the influencer?
• Audience building: How is the influencer
helping to convert people into subscribers and
valuable leads?
• Lead nurturing: Does interaction with the
influencer help move a lead closer to a sale?
• Sales: Did you make money because of this
content shared by the influencer? What revenue or
ROI can you apply to this program?
• Customer retention/loyalty: How can an
influencer help retain a customer?
• Upsell / cross-sell: Is there a way to use an
influencer to help someone become more invested
in your business
Determining the best ways to work with influencers starts by identifying – and
documenting – the specific business goals you want your efforts to accomplish.
Content Marketing Institute, Influencer Marketing: The Latest Strategies, Templates, and Tools
@shellkillebrew #RaganCCC
23. Determine who holds influence
Content Marketing Institute, Influencer Marketing: The Latest Strategies, Templates, and Tools
It helps to start by determining the types of influencers that you should
be looking to work with. For example, here are a few common
categories:
• Bloggers
• Customers
• Members of a purchasing group
• Industry experts, analysts, and thought leaders
• Business partners
• Internal subject-matter experts
• Celebrity tastemakers and trendsetters
@shellkillebrew #RaganCCC
24. Social and PR
• #SmarterCommerce &
#Rethink___ to join the live
Twitter conversation
• Blog posts, Social links/hooks,
outbound emails, live
webinars, social influencer
engagement
• One-click sharing
B2B Demand Campaign: customers as influencers
26. Outreach suggestions
Content Marketing Institute, Influencer Marketing: The Latest Strategies, Templates, and Tools
Not sure what, specifically, to ask influencers to do on your content’s
behalf? Here are some suggestions, which range from one-time
contributions to ongoing partnerships:
• Ask for a quote for an upcoming article, blog post, e-book, or other effort.
• Ask them to participate in an interview.
• Request that they speak at a conference you are involved in organizing.
• Seek their permission to share, link to, or republish their content on your blog.
• Ask them to write a guest blog post, or feature in one.
• Include them in an expert panel at an industry event.
• Invite them to be a guest on a podcast, Twitter chat, or webinar you are hosting
@shellkillebrew #RaganCCC
27. Create an engagement plan
Content Marketing Institute, Influencer Marketing: The Latest Strategies, Templates, and Tools
Just as you plan your communications, you should plan, track and
monitor your influencer engagement plan so that your communications
are organized:
• Outreach – who have you reached out to
• Who has accepted
• Terms of engagement, etc.
@shellkillebrew #RaganCCC
28. How to nurture customer and
employee brand advocates.
Make your content easy to share, inspire them to create their own content, and
celebrate their enthusiasm!
30. Include your employees in
expressing and advocating
for your brand.
Tammy Nelson, CMO
Employee advocacy
@shellkillebrew #RaganCCC
31. How to Nurture Advocates
• Add value to their lives
• Make it easy to share
• Ensure that it is rewarding to share
• Help them be seen as thought leaders and trend setters, give them access
to new info first
• Make them feel connected to your community and brand
• Gamify it – for employee evangelism, one fun way is to make sharing a
game; earn points for sharing and create friendly competition
@shellkillebrew #RaganCCC
32. Practical ways to update your
influencer strategy with
evangelism.
Once you have began to engage influencers with basic content goals, it is time to
inspire them to become content creators on your behalf.
33. Customers buy things. Brand evangelists
preach the things that they have bought.
@shellkillebrew #RaganCCC
34. It’s really quite simple
5 Ways to Convert Customers to Brand Evangelists - SurveyGizmo
By being good to your customers, acting on feedback, and ensuring
employee happiness, you’ll be able to pump up your return on
investment because brand evangelism is proven to be at least 10x
more cost-effective than traditional marketing tactics according
to a study done by Zuberance.
@shellkillebrew #RaganCCC
35. Exceptional experiences create brand evangelists
5 Ways to Convert Customers to Brand Evangelists - SurveyGizmo
Not only do brand evangelists help lower your costs by
acquiring new customers for you, they lower the cost of
that acquisition by up to 50%.
@shellkillebrew #RaganCCC
37. And the impact is significant
@shellkillebrew #RaganCCC
• A company with 100,000 brand advocates can reach 60 million people.1
• A 12% increase in brand advocacy generates a two-fold increase in
revenue on average.2
• 72% of adults who had a memorable product or service experience said
they took positive action, with 57% communicating their positive
experience to others, and 41% recommending that someone make a
purchase.3
38. @shellkillebrew #RaganCCC
Moving from influencer to evangelist
• Current influencer programs focused on meeting specific objectives
• Transition to creating evangelists, by shifting to true relationship
management, building longer term engagement and more vested
interest
• This often comes to be by crafting amazing experiences for
influencer/evangelists and allowing them to create authentic content
that will resonate with their audiences over time—especially
serialized content or first-to-know news
39. And home chef fans so
excited they’re hacking their
own sous vide coolers!
Customer advocacy
@shellkillebrew #RaganCCC
44. Face to face service should be a
hallmark of your brand experience.
Empower & train your employees.
Customer service
@shellkillebrew #RaganCCC
45. 5 Ways to Convert Customers to Brand Evangelists
5 Ways to Convert Customers to Brand Evangelists - SurveyGizmo
Follow these rules to help increase your brand loyalty and support your
evangelists.
1. Customer Feedback & Service are Gold Mines For Potential Evangelists
2. Your Brand vs. Their Brand
3. Social Media Is Only a Vessel, Give Them Something to Fill It
4. In the Digital Age, Convenience Can Have Huge Pay Offs
5. Never Forget, Happy Employees Make Customers into Brand Evangelists
@shellkillebrew #RaganCCC
46. How to build and activate an
online community.
A community is a place where people can gather, share ideas and co-create.
47. At Nomiku, this has created EatTender.com
• Social
• Brand agnostic
• Sharing
49. How to Foster Community
• Engage in the content they are creating – celebrate it!
• Help them make connections with other likeminded people
• Add helpful content to the community, but don’t over-sell it
• Allow your community to build it’s own identity
@shellkillebrew #RaganCCC
50. Summary
• Influencer marketing will continue to grow in importance as people have
more control over the media they engage with
• Influencer marketing should be a part of your corporate communications
plan or marketing mix
• Strategic relationships should be fostered for the long-term, just as you do
with your media relationships
• Foster influencers to become evangelists
• Create community engagement to help evangelists encourage and thrive
off one another
As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, as they did in the past, they now look at each other and at their favorite personalities, who are consolidating massive followings on YouTube, Instagram, Snapchat, Pinterest, and other platforms.
Social media isn’t just an alternative to traditional media—it’s turning the traditional model on its head. Traditionally, consumers made purchasing decisions based on the advertisements that they saw or heard. Today, it’s easier to connect with other consumers via social media and make better purchasing decisions by learning about their experiences with a product or service.
People expect brands to talk with them rather than at them.
Just like any other communications outlet, influencers need relationship management and should be used strategically to reach specific audience groups with different messages a
Not only do brand evangelists help lower your costs by acquiring new customers for you, they lower the cost of that acquisition by up to 50%.
Influencer programs have been focused on meeting specific objectives
To transition to creating evangelists, you need to shift to true relationship management, building longer term engagement and a more vested interest
This often comes to be by crafting amazing experiences for influencer/evangelists and allowing them to create authentic content that will resonate with their audiences – videos, social, blogs, etc.
++ 3 generations of Nomiku fans = photo shoot this tomorrow
Happy employees = happy customers
>> united
>> delta
>> Singapore air