BU New Media Fall 2013 Part 2
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This document contains summaries and links related to social media marketing and content marketing best practices. It discusses topics like developing influencer relationships, content marketing strategy, social media community management, crisis response, and integrating social media into business functions like marketing, sales, and customer service. Key themes include using social networks to drive engagement, developing high-quality content, and listening to customers.
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BU New Media Fall 2013 Part 2
- 8. Social media practitioners fall victim to three key ailmen This is the third of them… • FISHBOWL SYNDROME
- 9. Fishbowl Syndrome is dangerous for individuals and co • • http://www.niemanlab.org/2012/07/are-we-stuck-in-filter-bubbles-here-are-five-potential-paths-out/ http://www.thefilterbubble.com/
- 10. Source: Nielsen, State of the Media: The Social Media Report Q3 2011
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- 12. • • • • • Shared by Natalie Levine
- 13. • • • • • • • I do some pretty egregious paraphrasing here – the book is better http://www.contentrulesbook.com/
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- 45. The four critical elements to finding and influencing your influencers
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- 81. • <HTML> <HEAD> <META NAME=“KEYWORDS” CONTENT=“keyword 1,keyword 2,etc”> <META NAME=“DESCRIPTION” CONTENT=“Description of website for SEO”> <TITLE>The descriptive name of the page goes here</TITLE> </HEAD> <BODY> <H1>The largest header tag for really big type</H1> <P>Body copy appears inside the P element. Click on image below.</P> <A HREF=“http://hyperlink.com/”><IMG SRC=“pic.gif” ALT=“Desc”></A> <H2>Slightly smaller header type</H2> <P>Headers are really important for SEO.</P> </BODY> </HTML>
- 84. • • • http://www.infosecisland.com/blogview/21565-Nine-Tips-for-Social-Media-Crisis-Response.html
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- 94. Product Marketing Sales Services & Support How can I innovate my products faster? How can I stay abreast of market research for R&D? How can I streamline my product development process? How can I improve brand visibility? How can I drive enhanced demand generation? How can I increase website traffic & ad revenue? How can I develop long-term relationships with customers? How can I reduce my sales cycle? How can I accelerate new client acquisition &upsell opportunities? How can I reduce support costs? How can I reduce response times in addressing client issues? How can I improve customer satisfaction & loyalty?
- 97. Source: David Armano, Edelman 2011, edelmandigital.com
- 98. Source: McKinsey & Company, “The rise of the networked enterprise, Web 2.0 finds its payday.” Survey of 4,394 executives. December 2010.
- 100. 1 2 3 4 (Where we are today) 5 (Social CRM)
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Editor's Notes
- Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.