Approaching Customer on Digital Media Channel là chủ đề cũng như là nội dung chính của buổi workshop do Moore tổ chức, giới thiệu cách thức tiếp cận người dùng trên các kênh như Display, Social, Search, Email,...
Integrated Media Approach Version 1.0 for dummies (Traditional + Online)Amjad Pendhari
How great marketing results can be achieved by making the right mix of traditional and digital media together. This is version 1.0 designed for dummies.
Impact of Digital Marketing as a Marketing Tool in IndiaSandip P.
Summer Internship Project Submitted to University of Pune in 2012.
It is related with few companies from Different sectors where digital marketing uses is more or less.
We can use digital marketing for company penetration as well and marketing purpose.
I tried to collect data and interpret it in Project report format.
Integrated Media Approach Version 1.0 for dummies (Traditional + Online)Amjad Pendhari
How great marketing results can be achieved by making the right mix of traditional and digital media together. This is version 1.0 designed for dummies.
Impact of Digital Marketing as a Marketing Tool in IndiaSandip P.
Summer Internship Project Submitted to University of Pune in 2012.
It is related with few companies from Different sectors where digital marketing uses is more or less.
We can use digital marketing for company penetration as well and marketing purpose.
I tried to collect data and interpret it in Project report format.
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
Companies are making the best of social technologies. In issue 09, we examine what value social technologies add to the identity of brands and the growing enthusiasm for measuring their social value.
Digital customer growth: Engaging customers in digital channelsTom Nickels
Digital customer growth - a framework
A business model based on customer experience
How to build a strong customer experience
Using digital transformation to build a customer centric organisation
Creating a roadmap for digital customer growth
Profitability of Accessibility WordPress Accessibility Day 2020Sumner M. Davenport
Can creating or remediating WordPress sites to include Accessibility increase clients and web designers profits?
Can you measure how much money businesses are losing out on because of a non-Accessible website?
Can profits be lost by designers who are not including Accessibility in their services?
The answer to all of the above is “Yes.”
The social media landscape is all-encompassing today. We view our lives through a lens and these social networks decide what we see.
TikTok, Instagram, YouTube, and many others vie for our precious attention. What are we to make of this?
This presentation covers:
- Why we use social media.
- The established Western platforms: Facebook, Instagram, YouTube, Pinterest, Twitter.
- The rising challengers: TikTok, Byte.
- Changing engagements: What does success look like?
- 4 predictions for the future.
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
The Covid-19 outbreak took the world by surprise. No industry has been left untouched. Some have gained, many have lost.
Do you own a food shop? Do you manage a grocery, pharmacy or a laundry outlet? Is your business suffering due to the COVID pandemic? There is no need for your business to suffer.
Here’s the detailed information on how you can save your business through digitalization.
Tap here to learn more, https://www.dotcominfoway.com/top-mobile-app-development-company/
Mobile Business Applications can be devloped on a low budget and its value to business is increasing every day.
Best Business Apps is the lading mobile application developer in Australia.
Contact us now on 1300 655 517.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
Companies are making the best of social technologies. In issue 09, we examine what value social technologies add to the identity of brands and the growing enthusiasm for measuring their social value.
Digital customer growth: Engaging customers in digital channelsTom Nickels
Digital customer growth - a framework
A business model based on customer experience
How to build a strong customer experience
Using digital transformation to build a customer centric organisation
Creating a roadmap for digital customer growth
Profitability of Accessibility WordPress Accessibility Day 2020Sumner M. Davenport
Can creating or remediating WordPress sites to include Accessibility increase clients and web designers profits?
Can you measure how much money businesses are losing out on because of a non-Accessible website?
Can profits be lost by designers who are not including Accessibility in their services?
The answer to all of the above is “Yes.”
The social media landscape is all-encompassing today. We view our lives through a lens and these social networks decide what we see.
TikTok, Instagram, YouTube, and many others vie for our precious attention. What are we to make of this?
This presentation covers:
- Why we use social media.
- The established Western platforms: Facebook, Instagram, YouTube, Pinterest, Twitter.
- The rising challengers: TikTok, Byte.
- Changing engagements: What does success look like?
- 4 predictions for the future.
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
The Covid-19 outbreak took the world by surprise. No industry has been left untouched. Some have gained, many have lost.
Do you own a food shop? Do you manage a grocery, pharmacy or a laundry outlet? Is your business suffering due to the COVID pandemic? There is no need for your business to suffer.
Here’s the detailed information on how you can save your business through digitalization.
Tap here to learn more, https://www.dotcominfoway.com/top-mobile-app-development-company/
Mobile Business Applications can be devloped on a low budget and its value to business is increasing every day.
Best Business Apps is the lading mobile application developer in Australia.
Contact us now on 1300 655 517.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
Big or small, no matter what is the size of your firm, establishing an optimum advertising budget is one of the core decisive factor for the success of your advertising campaign. Discover the methods with their PROs & CONs !
Customer Decision/buying Journey cũng là một nội dung trong workshop Approaching customer on Digital Channel của Moore Corp, nhấn mạnh rằng hành vi người dùng đã thay đổi rất nhiều dưới tác động của công nghệ.
New Media 2015 là một nội dung trong workshop Approaching Customer on Media Channel do Moore tổ chức, giới thiệu cho người tham gia các media mới như: Local Based Marketing - wifi ads, Remarketing và Local Business Ads của Facebook
10 Digital Marketing Trends covering different tools to help digital marketers in 2015. Presented by Dave Chaffey at the Smart Insights Digital Impact conference.
The Objective of the Industry Report was :-
To increase the overall knowledge base about the Social and Digital Media Industry.
To understand the strategies adopted by the companies to increase their presence and revenue as a whole.
Social media drives new opportunities in cross mediaDavid Baldaro
Presentation that I gave at the XMPie 2010 Users Group Conference in Orlando. Covering the opportunities that exist in combining and integrating social media into cross media campaigns.
2015 IT Roadmap_Driving_Business_Success_v31John Sing
Supplementing my other Slideshare post re: "2014 Customer Decision Journey", this October 2014 presentation for IT professionals, examines what lies beyond Cloud, Analytics, Mobile, and Social for 2015. Essentially, McKinsey, Harvard, Gartner, and others concur that in an Internet of Things hyper-connected world.... 2015 and beyond is all about using technology to bring unique value and competitive advantage on a humanly personal, customer-centric, demographic-of-one basis. This presentation examines the McKinsey / Harvard Customer Decision Journey / Digital Customer Journey model as it has evolved over the past 6 years, and delves into best practices as promoted by McKinsey, Harvard, Gartner and others, for how IT should and must respond. This is tutorial research summarizing a large quantity of McKinsey, Harvard, and Gartner papers and research presentations. I provide it in PowerPoint format so that all may benefit. In the same way as others have so generously shared their knowledge and material with me, now I am doing the same for all of you. My only request is that you always give me full accreditation as the author of this summary research and presentation. This material was first presented to the Suncoast Technology Forum, Sarasota, Florida, USA, on Tuesday October 21, 2014. John Sing, Sarasota, FL, USA October 21, 2014 www.linkedin.com/in/johnsing/
2014 Digital Marketing Midyear Review - Mobile is the keywordConcur
The rise of mobile brings drastic changes on China’s internet, and becomes the new opportunity and inspiration for marketers to get in touch with the target audience. iClick reviewed some significant changes and concluded with a few practical recommendations for marketers to ride on the emerging digital trends in China.
Vietnam internet user’s behaviour 2016 is collect and report base on the reliable source of information in which I would like to summary some useful data providing for my marketing planning.
Contextual Marketing And The New Marketing ContractXuân Lan Nguyễn
We live in a world where phones are no longer “phones” in the way we once used them. Now, they’re electronic windows into new worlds connecting people, information, and things, and ushering in a new generation of expectations and behaviors along the way.
This is a Report about Us Digital Future in Focus (especially in Mobile, Social, Video,..) from Comscore that I appreciate a lots.
In this report, they examine some of the most important sectors of the digital media ecosystem to show how the landscape has changed, who is leading the way, and what it all means for the year ahead – and beyond. It is an exciting time in digital and we hope this exploration of today’s key issues helps put the Digital Future in Focus.
ONLINE TRAVEL - Người dùng và hoạt động Online Marketing Xuân Lan Nguyễn
ONLINE TRAVEL - Người dùng và hoạt động Online Marketing.
Phần 1: Online Tour Booking
Báo cáo được xây dựng bởi Moore Corporation, với sự cộng tác dữ liệu với iTracker và Datasection cùng sự hỗ trợ truyền thông của Digitalk và Brandsvietnam.
Đây là báo cáo thứ 8 trong chuỗi Digital Activities Report theo ngành của Moore Corp kể từ ngày đầu tiên công bố vào tháng 08 năm 2014.
Chúng tôi rất hoan nghênh mọi sự đóng góp của độc giả về Digital Activities Report để chúng tôi có thể hoàn thiện hơn nữa.
Xin chân thành cảm ơn.
Nhóm thực hiện.
Vietnam Digital Landscape 2015 nhằm cung cấp cho độc giả bức tranh toàn cảnh về Digital Marketing 2015 tại Việt Nam.
Vietnam Digital Landscape 2015 được thực hiện dựa trên tổng hợp những nguồn thông tin tin cậy đã được công bố, cũng như những ước tính của Moore Corp, nhằm cung cấp cho độc giả bức tranh toàn cảnh về Digital Marketing tại Việt Nam.
Bức tranh tổng thể của Digital Marketing sẽ được phác thảo với 7 nội dung chính về thị trường, người dùng, hành vi, xu hướng về mobile, social, e-commerce,.. và phụ lục về Vietnam Advertising Landscape 2015.
Nhóm thực hiện rất hoan nghênh mọi sự góp ý của bạn để báo cáo Vietnam Digital Landscape được hoàn thiện hơn ở những lần sau.
Xin cảm ơn.
E-learning: Người tiêu dùng và hoạt động quảng cáo trực tuyến của doanh nghiệp. Xuân Lan Nguyễn
E-learning: Người tiêu dùng và hoạt động quảng cáo trực tuyến của doanh nghiệp.
Báo cáo được xây dựng bởi Moore Corporation, với sự hỗ trợ truyền thông của Digitalk và Brandsvietnam
B2C Ecommerce: Người tiêu dùng và hoạt động quảng cáo trực tuyếnXuân Lan Nguyễn
B2C Ecommerce: Người tiêu dùng và hoạt động quảng cáo trực tuyến của doanh nghiệp.
Báo cáo được xây dựng bởi Moore Corporation, với sự hỗ trợ truyền thông của Digitalk và Brandsvietnam
Báo cáo: Ngành thực phẩm chức năng và hoạt động quảng cáo trực tuyếnXuân Lan Nguyễn
Báo cáo: Ngành thực phẩm chức năng và hoạt động quảng cáo trực tuyến của doanh nghiệp
Báo cáo được thực hiện bởi Moore Corporation, với sự hỗ trợ truyền thông của Digitalk và Brandsvietnam
Báo cáo ngành Sữa và hoạt động quảng cáo trực tuyến của doanh nghiệp. Xuân Lan Nguyễn
Ngành Sữa: Người tiêu dùng và hoạt động quảng cáo trực tuyến của doanh nghiệp.
Báo cáo được xây dựng bởi Moore Corporation, với sự hỗ trợ truyền thông của Digitalk và Brandsvietnam
Báo cáo ngành bia và hoạt động quảng cáo trực tuyếnXuân Lan Nguyễn
Ngành bia: Người tiêu dùng và hoạt động quảng cáo trực tuyến của doanh nghiệp.
Báo cáo được xây dựng bởi Moore Corporation, với sự hỗ trợ truyền thông của Digitalk và Brandsvietnam
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
2. TABLE OF CONTENT
1. MARKET LANDSCAPE
2. MARKET TREND
3. DISPLAY
4. SEARCH
5. SOCIAL
6. OTHER CHANNEL
7. KEY MEARSUREMENT
Workshop “Approach Customer on Digital Media, 14/07/2015
3. 1. MARKET LANDSCAPE
1. MARKET LANDSCAPE
Workshop “Approach Customer on Digital Media, 14/07/2015
4. In Asia:
Internet Users: 7th
Digital Access Index: 0.31
Smartphone Users: 15th
In the world:
Population: 14th
GDP Growth Rate: 2nd
Internet Penetration Rate: 39%
Source: Vietnam Digital Landscape 2015Workshop “Approach Customer on Digital Media, 14/07/2015
5. 82.4
12.9 15.8
90.5
39.8
128.6
0
20
40
60
80
100
120
140
POPULATION INTERNET USERS MOBILE
SUBSCRIPTION
Millions VIETNAM CHANGES FROM 2005 TO 2014
2005
2014
Number of Internet Users increased more than 3 times and number of
Mobile Subscription increased 8 times in 2014 when comparing with ones
in 2005
Source: Vietnam Digital Landscape 2015Workshop “Approach Customer on Digital Media, 14/07/2015
6. 0.2
3.3
10.7
14.7
17.7
20.8
22.8
26.8
30.6
34.9 36.1
39.8
0.3% 4.0%
13.0%
17.6%
21.0%
24.5%
26.5%
30.8%
34.8%
39.3% 40.2%
43.8%
-
5
10
15
20
25
30
35
40
45
2000 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Million
VIETNAM INTERNET USERS
The number of users Penetration rate of population-base
Internet Users account for 44% Vietnam Total Population
Source: Vietnam Digital Landscape 2015Workshop “Approach Customer on Digital Media, 14/07/2015
7. 1. MARKET LANDSCAPE
2. MARKET TREND
Workshop “Approach Customer on Digital Media, 14/07/2015
11. Direct
(2003 –
2007)
Ad
Server
(2005 –
2009)
Ad
Network
(2009 –
2012)
Ad
Exchange
(2011 –
now)
SSP, DSP
(2013 –
now)
Real Time Bidding
“Big Data”, “Data Driven Marketing”
REVOLUTION OF DISPLAY ADS
Workshop “Approach Customer on Digital Media, 14/07/2015
12. WEEKLY ACCESS OF ONLINE VIDEO 2014
91% 85% 83% 81%
67%
56%
0%
20%
40%
60%
80%
100%
Vietnam has the highest percentage
of internet users accessing in online
video among Southeast Asia
countries.
Base: online consumers 16+, n=1026
TYPES OF VIDEO CLIP WATCHED BY USER-GENERATED CONTENT
41%
23%
18%
13% 13% 12% 12% 11% 10% 10%
0%
10%
20%
30%
40%
50%
% urban Internet user 15-45
Music Video is one of the most
favorite User-generated contents…
Source: Vietnam Digital Landscape 2015
Workshop “Approach Customer on Digital Media, 14/07/2015
14. A -
Attention
L -
Likability
I –
Intention
C –
Contact
P –
Purchase
L -
Loyalty
A -
Attention
I -
Interest
S –
Search
A –
Action
S -
Share
ADVERTISING RESPONSE MODELS
A -
Attention
I -
Interest
D –
Desire
A –
Action
AIDA - 1989
AISAS - DENTSU
DIGITAL MEDIA CONNECT EVERYTHING
Workshop “Approach Customer on Digital Media, 14/07/2015
15. IMPORTANT KEYWORDS
LESS IMPORTANT KEYWORDS
Look like KW
Demand KW
COMPETITOR
KW
BRAND
KW
Keywords Strategy
Dau an dinh duong, dau an cho be, dau tot cho suc khoe…
Dau gac Vio, dau Tuong An,…
Dau an Kiddy, dau an cho be Kiddy, dau ca hoi Kiddy, dau olive Kiddy…
Dau an, dau nau an, dau ran, dau ca, dau olive
APROACH CLIENT BY SEARCH ENGINE MARKETING
(1) Brand keyword
=> (2) Competitor/ Functional keyword
=>(3) Demand Keyword
=> (4) Look alike/ lifestyle keyword
Workshop “Approach Customer on Digital Media, 14/07/2015
16. Google has estimated that 50% of searches are unique
Source: eMarketer
THE IMPORTANCE OF LONG TAIL (UNIQUE) KEYWORD
Workshop “Approach Customer on Digital Media, 14/07/2015
18. 93%
59%
36%
22% 20%
15%
57%
35%
13%
6% 5% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Facebook Zalo Twitter LinkedIn Instagram Pinterest
Account ownership Active use (at least once at month)
TOP ACTIVE PLATFORMS
Facebook and Zalo are the most popular social platforms in Vietnam
Workshop “Approach Customer on Digital Media, 14/07/2015
19. ONLINE ACTIVITIES WHICH PEOPLE DO ON THEIR SMARTPHONE
( weekly)
4%
6%
12%
24%
25%
34%
38%
39%
45%
46%
0% 10% 20% 30% 40% 50%
Electronic Banking
Shopping
Map Usage
Product Information
Game
Online Video
Email Checking
Music
Search
Social Network
Base: Internet users (accessing via computer, tablet or smartphone), n=538
THE IMPORTANT OF SO-MO
Workshop “Approach Customer on Digital Media, 14/07/2015
23. ONLINE ACTIVITIES OF 25-34 YEAR OLD USERS
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Never
Rarely
Sometimes
Frequently
While users in 25-34 years old spend more time on communication and reading
newspaper.
Base: Urban Internet Users, n=2970 Source: Vietnam Digital Landscape 2015
Workshop “Approach Customer on Digital Media, 14/07/2015
31. CONNECT CUSTOMER BEHAVIOR BY DIGITALACTIVITIES
Awareness
Likability
Intention
Contact
Purchase
Loyalty
Digital Connects Everything
Create a strong bond between consumers and brand
over digital activities.
Workshop “Approach Customer on Digital Media, 14/07/2015
32. 1. MARKET LANDSCAPE
7. KEY MEARSUREMENT
Workshop “Approach Customer on Digital Media, 14/07/2015
33. Time on Site
Bonce Rate
Page per
visit
Lead/Data
Conversion
((Input, out
put, stay
awhile)
Order
Revenue
Click/ CTR
Fans/
Followers
Comment
Page per
visit
Reach
Impression
View
Visit
Awareness
Likability
Intention
Contact
Purchase
Loyalty
Digital Connects Everything
Referal/Share/
review
Workshop “Approach Customer on Digital Media, 14/07/2015
35. CONTACT
NGUYEN XUAN DONG
Vice Managing Director
098 999 5145
dongnx@moore.vn
Moore Online Solution and Development Corporation
Head Office: 7th Floor, No.1 Hoang Dao Thuy St., Thanh Xuan Dist., Ha Noi
HCMC Branch: 6th Floor, No. 454 Nguyen Thi Minh Khai St., Ward 5, Dist. 3, Ho Chi Minh
Website: www.moore.vn | www.adbrand.net | www.adlite.net | www.doublelink.net |
Workshop “Approach Customer on Digital Media, 14/07/2015