This document adapted from Groundswell walks you through how to develop a comprehensive social media strategy using the "POST" methodology. The worksheet is designed specifically for youth in Systems of Care.
The CPP is the blue print of the Social Media Manager, it contains everything he needs to achieve in a year.
Set up
Centralization and optimization of the database.
Digital Branding.
Creation of the Social Media Ring: RSS & CPP.
Strategy Development
Develop
Implement
Maintain
Social media strategies and integrated marketing campaigns.
Set goals.
Full Integration.
Educate internal teams.
Collaborate with internal stakeholders.
Community Engagement.
Develop social media community programs.
Social media promotional calendar.
Channel Management.
Create and ever-evolving social media management standards
Policies and rules of engagement guide.
Management and Training of “Community Managers”
Accountabilities.
Millstones
Metrics
Goals
Journalists have a lot to learn from other disciplines about tracking what works. We're not used to gauging our success in ways more sophisticated than ratings or circulation numbers, and we're behind the measurement curve. But these days, it's hard to value what you can't measure. And as newsrooms grapple with how to make room in tight budgets for audience engagement, it's natural that they'd also wonder what the return on that investment might be.
The CPP is the blue print of the Social Media Manager, it contains everything he needs to achieve in a year.
Set up
Centralization and optimization of the database.
Digital Branding.
Creation of the Social Media Ring: RSS & CPP.
Strategy Development
Develop
Implement
Maintain
Social media strategies and integrated marketing campaigns.
Set goals.
Full Integration.
Educate internal teams.
Collaborate with internal stakeholders.
Community Engagement.
Develop social media community programs.
Social media promotional calendar.
Channel Management.
Create and ever-evolving social media management standards
Policies and rules of engagement guide.
Management and Training of “Community Managers”
Accountabilities.
Millstones
Metrics
Goals
Journalists have a lot to learn from other disciplines about tracking what works. We're not used to gauging our success in ways more sophisticated than ratings or circulation numbers, and we're behind the measurement curve. But these days, it's hard to value what you can't measure. And as newsrooms grapple with how to make room in tight budgets for audience engagement, it's natural that they'd also wonder what the return on that investment might be.
INTEGRATED MARKETING - GETTING IT RIGHTHnyB Untangle
Social Media Strategy & Delivery for Business. HnyB Untangle – A Specialist Social Branding and Promotion Company delivering Social Branding, Social Advertising, Social Marketing and Social PR solutions.
HnyB Untangle is an agency fuelled by passion to create brands which are loved by people and is driven by smart thinking.
HnyB Untangle engage Social Branding opportunities with innovative solutions crafted to produce measurable results.
HnyB Untangle's brand of creative strategic solutions are defined by our people, our processes, our network and exhaustive experience of our team.
Social Media: Why It Matters for Children's Mental HealthBrittany Smith
This webinar from Brittany Smith, Director of Community Management for the Children's Mental Health Network, will focus on why social media is important for the children's mental health world and will provide data as to who is using social media and how, why it matters, and what impact it can have on the field of children's mental health. Attendees will walk away with data and language they can use to then persuade others in their organizations, community and system of care efforts to use social media, and give it the time and energy that's required to use it successfully.
To get the most out of using social media take some time to develop a solid strategy.
When thinking about how they want to use social media, a lot of people start by saying, “We need to be on Facebook,” or, “Instagram is the hot new platform, we need to be there!” This is backwards because it focuses on technology rather than people and relationships. You need to start by mapping out who you want to reach out to on social media, what your goals are in reaching out to them using social media, and then determine which platforms will help you best meet your goals. Social media is not just about new technology, it is about people and relationships!
Developing a Social Media Strategy for Children's Mental HealthBrittany Smith
This webinar from Brittany Smith, Director of Community Management for the Children's Mental Health Network, will focus on developing a social media strategy for your organization, community or system of care development effort. Most folks approach social media from a platformspecific perspective. This webinar will take it from a strategy development perspective. Learn the critical questions to ask like, who's your audience, how do they use social media, what's your intended goal for using social media. Based on these answers, the attendees will be able to decide what specific platform(s) they want to use. It's a "people first" approach that focuses on the target audience rather than the technology. Attendees will walk away with a toolkit that they can bring back to develop a more comprehensive plan that they can then implement.
INTEGRATED MARKETING - GETTING IT RIGHTHnyB Untangle
Social Media Strategy & Delivery for Business. HnyB Untangle – A Specialist Social Branding and Promotion Company delivering Social Branding, Social Advertising, Social Marketing and Social PR solutions.
HnyB Untangle is an agency fuelled by passion to create brands which are loved by people and is driven by smart thinking.
HnyB Untangle engage Social Branding opportunities with innovative solutions crafted to produce measurable results.
HnyB Untangle's brand of creative strategic solutions are defined by our people, our processes, our network and exhaustive experience of our team.
Social Media: Why It Matters for Children's Mental HealthBrittany Smith
This webinar from Brittany Smith, Director of Community Management for the Children's Mental Health Network, will focus on why social media is important for the children's mental health world and will provide data as to who is using social media and how, why it matters, and what impact it can have on the field of children's mental health. Attendees will walk away with data and language they can use to then persuade others in their organizations, community and system of care efforts to use social media, and give it the time and energy that's required to use it successfully.
To get the most out of using social media take some time to develop a solid strategy.
When thinking about how they want to use social media, a lot of people start by saying, “We need to be on Facebook,” or, “Instagram is the hot new platform, we need to be there!” This is backwards because it focuses on technology rather than people and relationships. You need to start by mapping out who you want to reach out to on social media, what your goals are in reaching out to them using social media, and then determine which platforms will help you best meet your goals. Social media is not just about new technology, it is about people and relationships!
Developing a Social Media Strategy for Children's Mental HealthBrittany Smith
This webinar from Brittany Smith, Director of Community Management for the Children's Mental Health Network, will focus on developing a social media strategy for your organization, community or system of care development effort. Most folks approach social media from a platformspecific perspective. This webinar will take it from a strategy development perspective. Learn the critical questions to ask like, who's your audience, how do they use social media, what's your intended goal for using social media. Based on these answers, the attendees will be able to decide what specific platform(s) they want to use. It's a "people first" approach that focuses on the target audience rather than the technology. Attendees will walk away with a toolkit that they can bring back to develop a more comprehensive plan that they can then implement.
I shared insights with participating NGOs as a resource person for NASSCOM Foundation's Bring the Change Week event at Bangalore on December 2, 2011. It covers perspectives on what not-for-profits need to know about communication, how to develop a communication plan and pitfalls to avoid.
Leadership and Social Media in EducationCharlene Li
"Leadership and Social Media" examines the use of social media in public education, with examples from California and other public schools. By Charlene Li at the ACSA Superintendents Symposium, January 30, 2013 in Monterey, CA
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Engaging Youth & Young Adults in Social MediaBrittany Smith
Social media continues to be an important tool for youth and young adults to connect with the world and with each other. Get the latest research and statistics on how youth and young adults are using social media, and how your organization can strategically use social media to engage with youth and young adults. Learn what platforms youth and young adults are using and how you can create a simple social media strategy to more effectively reach this audience.
Are you getting the most out of your LinkedIn profile? How long has it been since you last updated your profile? Here are my tips for improving your LinkedIn profile.
Making Child Welfare More Social - OACAS Resource GuideBrittany Smith
This Resource Guide is a companion to a presentation delivered at the 2013 Annual Local Directors’ Conference for the Province of Ontario focused on how child welfare agencies in Canada can begin to use social media to improve outcomes for young people in care.
This presentation delivered at the 2013 Annual Local Directors’ Conference for the Province of Ontario focused on how child welfare agencies in Canada can begin to use social media to improve outcomes for young people in care.
Social media is an important and widely used technology among youth and young adults. It gives young people the opportunity to stay connected, explore facts of themselves, and engage with the world. For these reasons it is important that child welfare agencies understand the value and importance of social media, as well as how to use it safely and effectively in their work. This session will provide an introduction to how youth and young adults use social media, how professionals can start to use social media safely in their work with youth and young adults, and how youth and young adults can use social media safely in their lives.
Social Media and Sustainability: EAI 2013 MeetingBrittany Smith
When reaching out to young adults with mental health challenges, social media needs to be a key part of your engagement strategy. Learn what social media is all about and how you can start using it.
This presentation was delivered at the 2012 NYTD Conference by Brittany Smith, Director of Community Management at the Children's Mental Health Network.
This presentation was a part of the 2011 Communications Academy for System of Care Communities. Learn the benefits of involving youth in social marketing efforts and how you can support youth.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
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Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
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This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
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Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
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However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
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LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
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Developing A Social Media Strategy
1. Developing
a Social
Media
Strategy
Presenters:
The Caring for Every Child’s
Mental Health Team
Leah Holmes-Bonilla
Brittany Smith
YIT—Youth In Transition
September 2011 • Randolph, VT
2.
3. Caring for Every Child’s Mental Health
Developing a Social Media Strategy: Think POST
Worksheet: Develop Your POST Approach
Social marketing is at the heart of effective communications. We make the decision to reach out to
a group of people to encourage them to change the way they think or act about an issue in order
to reach our goals. When it comes to systems of care, we’re often trying to increase acceptance of
system of care values or raise awareness about the issues that exist in our communities. Yet, when
people talk about social media, we get distracted... we ditch our social marketing strategy and go
straight for Facebook!
Developing and implementing an effective social media strategy follows the same guidelines as
social marketing. It is driven by your audience and is measurable. The following approach—known as
POST1—can help you create a social media strategy.
People: Who is your audience? How do they use social media?
Objectives: What are your goals? Determine how you will use social media to reach your audience
(listening, talking, energizing, supporting, embracing).
Strategy: How do you want your relationship with your community to change? Do you want to give
your group a way to communicate privately online? Do you want a way to tell your community about the
work your group is doing? Determine your strategy and then develop a plan for doing it.
Technology: Based on your audience, objectives, and strategy, what technologies do you want to use
to engage your audience? Social media is not about technology, it’s about relationships.
People:
In order to develop an effective social media strategy you have to know whom you are trying to reach.
Start by thinking about your target audience(s), the people that can benefit from the work of your
group.
• Professionals—caseworkers, foster parents, judges, lawyers, teachers, providers
• Policymakers—State legislators, members of Congress, local elected officials
• Volunteers—coaches, Court Appointed Special Advocates, mentors
• Youth and Adults—other advocates, youth involved in systems, parents of system-involved
youth
Once you know who your target audience(s) is you will have to conduct research to find out more
about them, including where they go for their information and what social media tools they use.
1
developed by Forrester Research (http://forrester.typepad.com/groundswell/2007/12/the-post-method.html)
1
YIT—Youth In Transition • September 2011
4. Caring for Every Child’s Mental Health
Objectives:
Worksheet: Develop Your POST Approach
After you determine your key audience(s) you have to decide what you hope to accomplish by
communicating with them. Objectives can include:
(1) Listening—better understand your audience and what their wants and needs are
(2) Talking—communicate with your audience by sharing content and spreading messages
(3) Energizing—power influential and enthusiastic members of your community that are using
social media and are dedicated to your system of care
(4) Supporting—set up spaces and tools to allow members of your community that are already
using social media to support each other, rather than just receiving support from the system of
care
(5) Embracing—bring the youth and families that are receiving services into the work that you do
(social media can be an effective way to identify champions and draw them into the work)
Strategy:
After you have determined your audience and your objective(s), you need to plan your social media
strategy. Think about both your long-term goal, and short-term goals to plan how you are going to
engage your audience to achieve those goals.
• Create a plan that starts small but has room to grow.
• Think through the implications of your strategy.
Plan out sample scenarios that might come up as a result of your engagement in social
media and then plan for how you will handle it.
For example, develop a crisis plan in case a youth or other community member posts
something that needs to be responded to immediately.
• Make sure to get buy-in from your adult supports and partnering organizations within your
system of care.
Hold an informational meeting with key stakeholders where you review the benefits and
risks of using social media.
Be honest about the risks but come prepared with the ways that you plan to address
them.
2
YIT—Youth In Transition • September 2011
5. Caring for Every Child’s Mental Health
• Put someone in charge of managing the strategy, preferably someone with experience using
Worksheet: Develop Your POST Approach
social media.
Recruit other people to help monitor your social media presence; create a work group to
help with this.
• Develop social media user guidelines and policies for your system of care.
If you plan on engaging with other youth, develop specific guidelines for youth and hold
informational sessions for them and their parents on how to stay safe online.
Technology:
Once you have determined your audience, objectives, and strategy you are ready to think about the
technology needed to meet your goal. In this process, consider:
• Social media isn’t about technology, it’s about relationships.
When selecting what technology to use, think about how it enables your system of care to
have a relationship with the larger community, and in particular, youth.
• Technologies that enables community members to not only engage with your system of care
but also with each other.
Family members and youth often want to connect so they can offer shared experiences,
support, and advice.
• Select the technology based on your audience. For example, if you want to reach behavioral
health professionals set up a LinkedIn group, but if you want to reach youth, set up a Facebook
page or group.
3
YIT—Youth In Transition • September 2011
6. Caring for Every Child’s Mental Health
People
Worksheet: Develop Your POST Approach
Who is your audience? Examples could include your governance board, Latino youth between the ages of
18 and 24, family members that have a child receiving services within the system of care, etc. How do the
audiences you’ve selected engage with social media (are they on Facebook or Twitter, and if so, how do
they use these technologies)?
(1) _____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
Objectives
What are your long-term goals? What are your short-term goals? Based on these, how do you want to
begin engaging with your audience? For example, if you want to let youth in the community know about
an upcoming youth conference, you’ll be “talking.” As your system of care and youth group get more
comfortable with social media you’ll move from “listening” to “embracing.” List your goals below and
identify where they fit within the five objectives that were listed on page 2 (Listening, Talking, Energizing,
Supporting, Embracing).
(2) _____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
Strategy
Based on your goals how do you want to engage your audience? For example, do you want to provide a
place where community members can get information about your group? Or do you want to create a place
where youth can actively support each other? Whatever your end goal is, develop a plan for how to get
there. List your strategies below and identify some action steps to get there.
(3) _____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
Technology
Relist your audience and identify what social media platforms they use and how they use them (listed
under People), then identify which social media platform you’re going to use to reach them. Indicate if you
need to create something original such as a blog, discussion forum, or Web site.
(4) _____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
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YIT—Youth In Transition • September 2011
7. Caring for Every Child’s Mental Health
Notes
Worksheet: Develop Your POST Approach
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YIT—Youth In Transition • September 2011
8. Caring for Every Child’s Mental Health
Notes
Worksheet: Develop Your POST Approach
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YIT—Youth In Transition • September 2011