The document summarizes a book about innovation in India. It provides details about the book's title, purpose, field, point of view, author's style, concepts, and structure. The structure presents stories of individuals who shifted orbits in their industries through innovation. Each story describes the hero, their legacy and opportunity, what they did to innovate, barriers they faced, and the results of their efforts. The document concludes by stating the book is insightful and provocative, meant to inspire new innovation for entrepreneurs and professionals seeking to create history.

2. Are we a country of Jugad?

4. Title
Its Apt.
Book is very interactive in nature and content of the book
is relevant to the title.
Purpose – Preface
The Author has been successful in achieving his
intended objective

5. General field
Innovation and shifting orbit in the business are you in
and the content/stories fits very well in the field
Point of view ?
The work is to inspire Corporate leaders to think
differently and challenge to status Quo
Author's style
Formal style as it deals with the subject in a serious way
and storytelling technique has been used ,which suits the
intended Audience.
concepts clearly defined
The underline concepts and patterns in different fields
have been identified and developed very clearly which
gets imbibed in the heart of the reader.
Q&A

6. Q&A
Story telling style.
.
Character in the stories relate very well to the theme . The
structure of each story is same though the plot is
different . This make the USP of the Book.
Information in the book as very authentic and research
based.
Could have used more graphical representation to depict
various models adopted by organization under research
.
The author have used more of secondary data which
makes the work really authentic. The author has used the
data

7. 6 years of research by Erehwon Innovation
Consulting & Marico Innovation Foundation.
Written by Porus Munshi, innovation consultant
Met 180 people across 40 industries and sectors
to identify ‘orbit shifting’ innovators
Personal Leadership is at the centre of igniting the
process, but eventually they show a way of scaling
up by innovations by way of methodical
institutionalization of path-breaking ideas.
Intrinsic Empowerment fuel ‘Orbit shifting’ efforts
Stories were chosen based on pattern that each of
the innovators had shifted his industry orbit in
some way
The canvas is broad ranging from corporate,
NGOs to bureaucracy
Message to Indians – “ Take Charge” & “We can
do it” in our own way.
Book Summary

8. Q&A

9. Large Canvas
Research
Personal
Leadership
Orbit Shifting
Efforts
Story Telling
Message

10. Structure
Orbit Shifting
Challenge
• Arvind Eye Hospital
• Dainik Bhaskar
Breakthrough
Strategy
• Cavin Care
• ITC-IBD
Enrollment
Challenge
• Trichy Police
•Chola Vehicle Finance
Combating Dilution
• Surat Transformation
• Shanta Bio-tech

11. The Format Of Each Story
Hero
Legacy
Opportunity
What Did He Do?
Barriers
Result
Orbit Shifting Idea

12. What did he do?

13. Hero:
Dr. Govindappa Venkataswamy
( Dr. V)
Legacy:
Limited capability of eye surgeons to
conduct surgeries Non affordable
surgeries for the under privileged
Opportunity:
To eliminate blindness through free
surgeries

14. Started with a 11 bed home hospital selling jewellery
Hospital staff was recruited from local villages 10th
passand trained for 2 years
Adopted the assembly line operations of Mc Donald
model to conduct surgeries. 2 surgeons conduct 4
surgeries in 1 operations theatre, back to back from 7
AM to 1 PM. completing30 surgeriesper day.
An average ophthalmologist operates on 250 to 400
patients. Whereas Aravind Ophthalmologist using the
McDonald inspired assembly line technique enhanced
the productivity of each surgeon 10 times. Each one
operateson 2000 patientsper year.
Currently 286000 surgeries a year and will touch 1
million by 2015
What did he do?

15. Barriers
Funding for their first hospital. At the age of 56,
nobodywasready to lend capital to Dr. V
Result :
Only 30%of their patientspay for treatment and rest
go free of charge and yet the hospitalmakes35%
operatingprofit.

16. Orbit ShiftingIdea :
Building productivity through Mc
Donald assembly line . The Bizmodel
adoptedwasthat of STD–Booth and
Xerox, where more the numbers,
more the profit, continuing to serve
thecommunity

17. Hero:
C. K. Ranganathan (Ranga)
Legacy:
Giant MNC players in the market
demanding huge market share. Hardly
any start-up wanting to fight the war
Opportunity:
Large part of geographical area, i.e.
villages and lower economic state of
India not touched by MNC.

18. What did he do?
With a paltry sum of Rs 15000,
He became the largest Shampoo
Sachet seller in the South.
‘I’d like to be a catalyst of
change’
C. K. Ranganathan

19. Launched shampoo Chik sachet for Rs. 1
Introduced Unique exchange offer to
build recall and repeat value. ( 4 shampoo
sachet for Rs. 1 Chik ) later it was (4 Chik
sachet to 1 Chik sachet). Sales went up
and became the 2nd largest sold shampoo
in TN
Targeted the untapped rural market
through 50 paise pouch
Targeted the untapped urban market
through state-wise natural products
based shampoos such as Ritha, Shikakai
and Hibiscus.
What did he do?

20. Emerged as No.1 shampoo in the south
Diversified in to machine packed pickle
pouches. ‘Chinni’ emerged as the
largest sachet pickle in India.
Diversified in to milk & saffron based
premium fairness cream. Today 8% of
India's market share.
As against established distributor,
choose to experiment with new
distributors.
What did he do?

21. Barriers
Funding of Rs. 15,000
Result:
With an investment of Rs. 15,000 it is today
at 700 crores in revenue
 No1 hair wash company in south
followed by P& G and Hindustan Unilever
 No. 1 pickle sachet company in India

22. Orbit ShiftingIdea :
Unique Sales & Marketing
Strategy

23. Hero:
Agarwal Family
Legacy:
Newspaper industry being dominated by
a few well established players and entry
barrier for new players
Opportunity:
Design and develop a newspaper based
on customer needs

24. “ To reach the heavens”
What did he do?
They Started with a combined
Dream.
Agarwal Family

25. What did he do?
Intense research strategy . Instead of
sampling, chose to reach out to the end
customer to learn their requirements.
Research Team was huge --- students,
graduates and first time job seekers
trained in engaging with the customers .
2 questions asked were “ What is missing
in your current newspaper ?”
&
“What do you want your newspaper to do
to you ?”. The newspaper was evolving
with customer needs.

26. Built Customer Commitment : Designed
an ‘advance subscription’ with a
‘guarantee bond’ for lower price against
the stand price and more important
refund of money incase customers were
unhappy with the product.
Localisation of newspapers. E.g. Hinglish
newspaper in Candigarh Freebies, better
design…etc
What did he do?

27. Barriers
Well established players in every state &
breaking the establised brand loyalty
Result:
No. 1 from day 1 in every city of launch –
Jaipur, Chandigarh, Haryana, Ahmedabad
Largest read newspaper in the country.Top
25 dailies of the world.
Multiple titles in 3 langauges across 9 states
of India

28. Orbit ShiftingIdea :
Intense Research model & high
level of engagement with end
customer. Customisation and
localisation based on customer
requirements

29. Hero:
J. K. Tripathy (Tripathy)
Legacy:
Corrupt image of police Inadequate
intelligence sources
Opportunity:
Public police partnership.
Building empowerment in police force
Knowing pulse of the community

30. What did he do?
Radical Innovators like Tripathy often
Extremely dissatisfied with the status
Quo.
The No. 1 reason the more
people are not radical
innovators is because they
fail to imagine a different
world.
J K Tripathy

31. Select policemen to operate out of home
to strengthen intelligence
Allowed the police to go beyond the
bounds of their conventional roles
e.g. Bulling by Tankers
He flashed his mobile number to every
citizen in the city to get direct un-adulterated
info from city
He showed by prompt action that 2
things will not be tolerated
- Corruption within police force
- Pressure from political party
What did he do?

32. Barriers
Lack of community confidence in police,
Corrupt police and political pressures
Result:
• Crime detection rate increased from 78%
to 86 % in a year and up to 95% in 5 years
•Crime rate dropped by 40% in 2 years
 recovery os stolen good rose to 74% from
41%
•Community, NGO, Police, Politicians and
bureaucrats started working in harmony.

33. Orbit ShiftingIdea :
Making police part of the
community, empowering them
to take decisions and direct
connection with community

34. •Not academic in style or contend ,but Deeply
insightful & provocative
•Installs constructive restlessness & hopes to
inspire new innovation
•Book is for corporate ,India and around the
Worlds.
•It is for Entrepreneurs and not for successful
businessmen
•For professionals who want to create History
& Not merely follow it
•It is for those who want to take the charge of
the SITUATION
Conclusion