Bosch is a German engineering and electronics company founded in 1886. It is the world's largest supplier of automotive components and has over 350 subsidiaries worldwide. In India, Bosch has a large development center and is a leading supplier of automotive and industrial technology. The document provides details about Bosch's products, subsidiaries, leadership, awards, competitors and sales network in India. It also outlines the company's strengths, weaknesses, opportunities and threats in the market.

2. Akola
Region
Established in
A Bosch Dealer
Services Unit

3. 
 BOSCH is a German multinational engineering and electronics company headquartered in
Gerlingen, near Stuttgart. It is the world's largest supplier of automotive components. The
company was founded by Robert Bosch in Stuttgart in 1886.
 Bosch's core products are automotive components (including brakes, controls, electrical drives,
electronics, fuel systems, generators, starter motors and steering systems), industrial products
(including drives and controls, packaging technology and solar panels) and consumer goods
and building products (including household appliances, power tools, security systems and
thermo technology).
 Bosch has more than 350 subsidiaries across over 60 countries and its products are sold in
around 150 countries. Bosch employs around 303,000 people and had revenues of
approximately €51.4 billion in 2011. In 2010 it invested around €3.8 billion in research and
development and applied for over 3,800 patents worldwide. In 2009 Bosch was the leader in
terms of numbers of patents at the German Patent and Trade Mark Office (GPTO) with 3,213
patents.
 In India, Bosch is a leading supplier of technology and services in the areas of automotive and
industrial technology, consumer goods and building technology. Additionally, Bosch also has
in India, the largest development centre, outside Germany, for end to end engineering and
technology solutions.

4. 

 ACHIEVEMENTS

 February 1, 2012: Bosch Limited wins Car & Bike Award 2012 For “Best Automotive Component Manufacturer”

 Bosch Wins “Car & Bike” Award 2011 For “Best Automotive Component Manufacturer” (Receiving yet another glory in
its 125th Anniversary Year)


 Jan. 07, 2010: NDTV Car & Bike Award - ‘Automotive technology of the year’
 (Antilock Braking System -‘ABS’)

 Feb. 20, 2009: NDTV Car & Bike Award – ‘Auto component manufacturer of the year 2009’


 June 21, 2008: Business Standard Award ‘Star MNC of the year’


 Jan. 10, 2008: NDTV Car & Bike Award - 'Car Technology of the year'


 Jan, 12, 2007: NDTV Profit Car & Bike Award 2007 – ‘Automotive Technology of the year'


 Jan. 4, 2007: CNBC-TV18 Auto car Auto Award – ‘Auto Component manufacturer of the year’


 Aug. 17, 2006: Dun & Bradstreet American Express Corporate Award - ‘Top Indian company in the Auto Components
sector



5. 
 BOARD OF DIRECTORS
 Dr. Albert Hieronimus
(Chairman)

 Bernhard Steinruecke
Director

 B. Muthuraman
(Director)


 Renu S. Karnad
(Director)

 Prasad Chandran
(Director)


 Dr. Bernd Bohr
(Director)

 V.K. Viswanathan
(Managing Director)


 Dr. Manfred Duernholz
(Joint Managing Director)r)

6.  COMPETITORS IN AUTOMOBILE
 Banco Products (India) Ltd.
 I P Rings Ltd.
 Menon Pistons Ltd.
 Rane Engine Valve Ltd.
 Triton Valves Ltd
 Delphi Lucas
 Indian Motors

7. Bosch Ltd.,
Hosur Road,
Adugodi, Bangalore - 30
Phone No.: +91 80 4176 8058
Fax: +91 80 2299 2724
E-Mail: spm_marketing@in.bosch.com
Plants:-
•Jaipur
•Nasik
•Goa
•Bangalore
•Naganathpura
Sales/Branch Offices:-
•Chandigarh and Panchkula
•New Delhi and Ghaziabad
•Lucknow
•Indore
•Raipur
•Patna
•Guwahati
•Ranchi
•Jamshedpur
•Kolkata
•Mumbai
•Pune
•Ahmadabad
•Rajkot
•Secunderabad
•Chennai
•Ernakulum

8.  Auto Electrical
 Starter Motor
 Alternator

 Batteries

 Belts
 Wrapped Belts (Ordinary Belts)
 Cogged Auto Belts
 Ribbed V-Belts (Poly V-Belts)

 Breaking system
 Brake pads

9.  Clutch plates and Cover assemblies

 Diesel Systems
 Multi-cylinder Pumps – PE
 Distributor Pumps – VE
 Single-cylinder Pumps – PF
 New Generation Fuel Injection Systems
 The Distributor Type Injection Pump with Electronic Diesel Control (VE-EDC)
 Common Rail System (CRS)
 Unit Pump System (UPS)
 Unit Injector System (UIS)


 Filters
 Petrol Filters
 Diesel Filters
 Common Rail Filters
 Lub Oil Filters
 Air Filters
 Cabin Filters
 Active Carbon Cabin Filters

 Gasoline Systems
 Electric Fuel Pump & In-tank Module
 BOSCH Ignition Systems
 BOSCH Oxygen Sensors/ Lambda Sensors

 Glow plugs

10. 
 10.Horns
 BOSCH Europa Horns: World-class super-tone horns
 BOSCH Europa Horns come in three variationsStandard Horn - 125 mm
 Decorative Ring Horn - 140 mm
 Grilled Horn - 140 mm
 BOSCH FC4 Horns
 Impact Horns
 100 Dia Horn
 Compact Horns
 Symphony Fanfare Horn

 Lighting
 H4 – Bulbs
 H3 - Bulbs - Fog Bulbs
 H1 & H7 Bulbs
 MAX bulbs
 i 2 Bulbs, Stop & Tail , Miniature bulbs
 HS1 bulb

 Lubricants
 2T / 4T Engine OilMonograde / Multigrade Engine Oil
 Gear Oil


11.  1st LARGEST AUTOMOTIVE PRODUCT
MANUFACTRUER IN THE WORLD

 LARGEST PRIVATE AUTOMOTIVE PRODUCT
MANUFACTRUER IN INDIA

 LARGEST AUTOMOTIVE PRODUCT
MANUFACTRUER INDIAN STOCK
EXCHANGES

12.  PARTICIPATE IN AUTO SHOW.
 PROVIDE ADDITINOAL TRADE DISCOUNT
(RETAILER , DISTRIBUTOR)
 ADVERTISING IN AUTOMOTIVE MAGZINE.
 PRINT AND VIDEO ADVERTISING.

14. MANUFACTURER
AUTOMOBILE
COMPANY
BRANCH
OFFICE
MAIN DEALER
BOSCH DEALER
SERVICES
RETAILERS RETAILERS

15. Strength
 Market share.
 India Footprint.
 Promotions.
 Price gain
 Capability to continuously improvement
 Market Leader
 Recognized Globally
 Strong Brand Image
 Strong New Business Development team
 Skilled work force

16. Weaknesses
 Losing lead on technical expertise
 Price anxiety
 Responsiveness
 Vending and advertising
 Price Competition

17. OPPORTUNITY
 Latest technology and low-cost advantage
 Growth of Automobile industry
 Maintain enthusiasm and dedication
 Accomplish superior worth service
 Mutual trade needs to be survey
 Little dispersion level in urban.
THREATS
 Duplication of part’s

18. OBJECTIVE OF THE PROJECT
 To know the position of the BOSCH in the market in terms of sales
as compare to competitors
 To understand the awareness of the retailers for the brand BOSCH
 Get the data about their average monthly sales for BOSCH and of
other competitors also
 To get experience of working in corporate
 To enhance our interpersonal skills.
 To know about working of Product sales.
 To know how to tackle with retailers
 To understand the consumer behavior towards the product.

19. METHODOLOGY
Hypothesis:
 BOSCH HAS THE MAJOR SHARE IN THE MARKET OF AKOLA REGION.
 BOSCH IS AVAILABLE AT ALL THE MAJOR RETAIL STORES IN AKOLA
REGION.

 OBJECTIVES
 KNOW THE SALES OF BOSCH IN AKOLA REGIONS
 KNOW THE AVERAGE SALES OF BOSCH COMPARE TO OTHER BRANDS IN
THE AKOLA REGION

 Data collection
 Primary data: The sources for primary data are the retailers of the BOSCH the data
is to be collected in the form of their average monthly sales of all the available
Automotive Product. And the data is collected by visiting personally to the retail
outlets. Through Questionnaire filed by the Retailer, Service Station And
Customer .

20.  The given the task of data collection. My work
was to go and get the data from the Retailers,
Service Station, Customer about their sales of
the BOSCH Parts and Product . We needed to
collect the data In terms of sales, Installed,
Supply, and Service.

21.  Communication skills to get the data from the retailers
 Time management
 Planning before going to work
 It helped us to know the corporate world and their work
Culture
 .
 It helped us to enhance our Interpersonal Skills.
 It helped us to know how to tackle with retailers and
customers.

22. 
 The theories and actual working are similar it is the implementation of what we learn in class rooms. For
example
 Interpersonal skills- The interpersonal skills were must while taking the order from retailers.

 Coordination – Coordination was a important part of the work with team members.


 Planning – Before going to retailers there must be proper planning about the areas and number of outlets to
be covered.

 Communication – it was necessary to communicate to the retailer when taking order .


 Team work – The task was completed in the teams there must be team work among the team members.

 Promotion – we learn the promotional strategies which are applied by BOSCH.


 Supply chain – we got the insights in supply of the products by the distributers to the retailers and the
people involved in the process.


 The application of theory learned in a classroom is very different and the application of theory differs from
situation to situation.


23.  The distributers must provide some kind of gift
or promotional stuff to the retailers so that they
can promote the product
 The stock must be available
 Small outlets must be considered important
because they are the major source of sales of
small parts.
 The details of new schemes must be available
to the dealer as any new scheme arrives.

24.  It should expand its rural network coverage to
widen its customer base.
 Flexible pricing mechanism
 Need more customer attractions.