This document provides a case study analysis of MediSys Corp and the launch of their IntenseCare monitoring system. It outlines the company's history, mission, key protagonists, facts of the case, assumptions made, and strategies applied. It then discusses 8 issues faced by the company and potential solutions. The company's strategies in response are also described. Finally, it highlights key leadership factors shown by the new company President, such as forming cross-functional teams to improve efficiency and formalizing a new product development process.

1. Case Study Analysis Of A Company:
MediSys Corp.
Launch of IntenseCare
monitoring System.
Made By:- Nidhi Ladha
Deepali Saxena
C. Rajesh Reddy
Utkarsh Bafna
Murugesh Thevar
Ria Shroff
Dhruvang Gokani

2. Flow of the Presentation
1.
• Introduction
2.
• History of the company
3. • Mission of Medisys
4. • Protagonists
5. • Facts of the case
6. • Assumptions
7. • Strategy applied
8. • Issues
9. • Solution by top level management
10 • Solutions
11 • Conclusion

3. Establishment
2002
Growth
Employment
(1750)
Products
Manufacturing
unit
History

4. Mission Of IntenseCare
“Launch an innovative,world class MediSys product by August
2009”.

5. Art Beaumont
(President)
Valerie
Merz
(Marketin
g
Manager)
Jack Fogel
(Senior
Productio
n
Manager)
Aaron
Gerson
(R&D
team
Member)
Bret
O’BRIEN
(Manager-
product
Engineerin
g)
Dipesh
Mukherje
e
(Manager-
Software
Design)
Karen
Baio
(Represen
tative of
Regulator
y Affairs)

6. MEDISYS
CORP.
FACTS
Entrepreneurial
culture of the
company
Change of
culture
Time
management
Intense
pressure
Interpersonal
conflicts
Tough
competitors

7. Assumptions
– Merz thought that if competitors product and IntenseCare’s
product were to be launched on the same day, her
company would not be able to sustain it.
– The cross functional teams and speeding up the process of
product development would probably face the
competitors.
– Mukherjee texted there are bigger problems about to
come.
– Fear of not meeting the deadlines for product launch.

8. Strategies
Brainstorming
Cross functional Team
Systematic communication
Parallel development process
Project Leader for every core team
New process for product development

9. Our solutions :
Conducting training sessions for the employees to improve the
efficiency and a competitive advantage should be developed by the
employees.
Strategy applied by Company: Appointment of the new
President.
Fasten the new product development team process by forming
a new core functional team.
Issue 1:
Competitors Product and IntenseCare’s product were to be
launched in a day’s difference .

10. Our solutions: Training towards
BHAG.
Strategy applied by Company: the new
president integrated all the domain and formed a new
executive team.
Issue 2: Managers of various departments were only
concerned about their own department and not for the
company as a whole.

11. Our solutions: Frequent meetings
between employees and manager.
Strategy applied by Company:
Designating a project leader for every
core team for mediating.
Issue 3: Lack of trust and communication
between the employee and manager.

12. Our solutions: Increase the duration of
deadline and technological upgradation.
Strategy applied by Company: No measure
was taken by the company.
Issue 4: Recession:- Overburden of work to
existing employees.

13. Our solutions: Training and motivating
the employees, appraisals techniques.
Strategy applied by Company: No
strategy applied.
Issue 5: Lack of self confidence and team work
during difficult times and handling pressures.

14. Our solutions: Organizing Art of living
and Employee Engagement programs.
Strategy applied by Company:
Frequent brainstorming sessions were
held in the company
Issue 6: Lack of coordination and hateredness
between employees.

15. Our solutions: Whistle Blower
Policy can be initiated.
Strategy applied by Company: No
Steps Taken towards this issue.
Issue 7: Grapevine communication

16. Our solutions: A strategic plan should
be adopted i.e SMART GOAL
Strategy applied by Company: Proper
delegation of work to various teams
via channel
Issue 8: No strategic planning.

17. Key Factors of Leadership
shown by the President of the
Company:
– Art Beaumont made a different cross functional committee
so that the company could work efficiently.
– Art Beaumont also formalized a process for product
development with the help of cross functional teams.
– Focus on product development.
– Formulated Parallel system for product development.

19. FUNCTION OF
HR MANAGER
Job
Performance
Interpersonal
Relationship
Department
Morale
Policies and
Procedures
Employee
Advocacy
Human Resource Manager’s Duties