Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Group Presentation of my Producing Content for Social Media (Advanced) certification short course from the Caribbean School of Media and Communication (CARIMAC), University of the West Indies, Mona, Kingston, Jamaica.
A presentation by Tim Williams CEO of Onalytica on Influencer Relationship Management, use cases, challenges and the 6 steps to approach influencer relations.
B2B public relations 101 presentation, delivered to the Tooling & Manufacturing Association in Chicago. Describes what public relations is, why it matters, how to develop a public relations strategy, how to measure PR success. Stresses the importance of developing an integrated communication program in which public relations supports marketing and vice verssa
On October 11th 2022 various speakers shared their expertise and vision on the future of commerce media and how to unlock these opportunities for your business. This included the rise of retail media, how to increase your visibility on the digital shelf and the future of social shopping.
Group Presentation of my Producing Content for Social Media (Advanced) certification short course from the Caribbean School of Media and Communication (CARIMAC), University of the West Indies, Mona, Kingston, Jamaica.
A presentation by Tim Williams CEO of Onalytica on Influencer Relationship Management, use cases, challenges and the 6 steps to approach influencer relations.
B2B public relations 101 presentation, delivered to the Tooling & Manufacturing Association in Chicago. Describes what public relations is, why it matters, how to develop a public relations strategy, how to measure PR success. Stresses the importance of developing an integrated communication program in which public relations supports marketing and vice verssa
On October 11th 2022 various speakers shared their expertise and vision on the future of commerce media and how to unlock these opportunities for your business. This included the rise of retail media, how to increase your visibility on the digital shelf and the future of social shopping.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are (in an alphabetical order): Dawid Każmierczak, Social & PR Director, 180heartbeats + JUNG v MATT; Josh Hood, Social Media Strategist & Simon Walton, Social Brand Lead, Above+Beyond; Kevin Fernandez, Social Media Manager, Adolescent; Theresa Myrill, Vice President, Social Media, Barkley; Kei Obusan, Head of Insights & Innovation, Circus Social; Victoria Gates-Fleming, Senior Director, Digital Strategy, Day One Agency; Michele Polico, Chief Innovation Officer, Different; Joshua Tabansi, Creative Director, EnterFive & Product Director, Versus LLC; James Hebbert, Managing Director, Hylink UK; Oana Oprea, Digital Creative Planner, Jazz Communications; Danny Pinch, Executive Creative Director, King James Group; Babs Watson, Director of Brand and Content & Erin Dodds, Senior Account Manager, Launch; Felix Willikonsky, Executive Director, Digital Strategy, PIABO; Friday O’Flaherty, Managing Partner, Osaka Labs; Aziz Musa, CEO, Sudan Digital & Chairman, AMC Group; Sean Bell, Head of Digital, Zulu Alpha Kilo.
This is a slideshow about the history of Facebook. The slide has everything that one needs to know about Facebook. It has the information about how Facebook was started, what was the thought behind the company, what were the troubles that Facebook had to face, how they overcame it and what is the position of Facebook now in the world.
The slideshow also explained briefly that how Facebook made it big with an amazing advertisement strategy. How they are going strong and how they will attract more people everyday.
The slide is designed on behalf of Ebus which is a business related blog. A full history of Facebook will be found here: http://ebus101.com/face-facebook-history-facebook/
Thank you
This presentation is an overall summary of digital marketing, how it works, the aspects, components, and processes within digital marketing, as well as the effects of social media and how it has revolutionized digital marketing. I hope anyone who views this presentation learns a thing or two about digital marketing!
Facebook is a social networking service launched in February 2004, owned and operated by facebook. Facebook has more than 1 billion active user untill now all over the word.
Here in this Presentation you will find about the "use of internet as marketing medium"
and types of internet marketing with complete data and analysis .....
I hope, it will be helpful
What would you say is the most challenging brand in 2013? From Disney Princess, to nightclub brawling, Playboy revealing train-wreck...welcome to brand Lindsay Lohan. The brand equity in Lindsay is at an all time low, and she desperately needs to regain some public respect in order to get back to the job of show biz. So can we use digital, a platform that nearly crucified her career, to help Lindsay turn it around?
You need a tool to help you methodically create a marketing communications plan. This is important because your marketing communications plan directs how you will communicate with employees, clients, media, and other parties. Without a proven approach and premium tool-kit, you will need to spend additional time creating this communications plan.
This Marketing Communications Plan Playbook presents a MarCom Plan methodology that highlights our kit of premium tools & templates . The purpose of this is to help you develop a marketing communications plan that is guided by corporate marketing strategy, supports individual product marketing plans, and that achieves awareness and promotional guides.
This is the presentation from the online keynote I did for Social Media Tools Week. The presentation addresses what ROI is and isn't, the social business process, the business and technology challenges for enterprise companies, and requirements for enterprise companies that want to get involved in the social business space.
A simple 'how-to' guide to social media for entrepreneurs, explaining how to make more effective use of social in just 10 minutes per day. Alongside 3 essential tips, the presentation also includes links to some fantastic free resources to help you get started today. For more help and info, visit http://wearesocial.sg
Owning The Q4 Google Shopping Search ResultsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Lessons from Holidays Past: Maximize Your Q4 Paid Search CampaignsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Optimizing Your Key Conversion Points: 5 Things You Might’ve MissedTinuiti
Topics Discussed:
Conversion – what, where, how, why
5 things your key conversion points might be missing
Common pitfalls to watch out for when testing
Live Q&A
Top 5 Game-Changing PPC Strategies to Implement TodayTinuiti
Topics Discussed:
Google Shopping Product Feed Optimization Tactics
Funneling Consumer Searches Through ISO Campaigns
Bid Optimization Tactics & Automatization
Leveraging RLSAs to Upsell & Re-target Shoppers
Your product Mix & How to Leverage for Increased Performance
Live Q&A
Why Omnichannel Selling Is Now Tablestakes In EcommerceTinuiti
Topics Discussed:
Why omnichannel is a must in 2017
How do you choose which platform to focus on (they vary by company!)
How your internal data will drive your external decisions
Unconventional methods of omnichannel growth on conventional channels
Live Q&A
Compiled by Kurio & thenetworkone
The contributing experts and agencies are (in an alphabetical order): Dawid Każmierczak, Social & PR Director, 180heartbeats + JUNG v MATT; Josh Hood, Social Media Strategist & Simon Walton, Social Brand Lead, Above+Beyond; Kevin Fernandez, Social Media Manager, Adolescent; Theresa Myrill, Vice President, Social Media, Barkley; Kei Obusan, Head of Insights & Innovation, Circus Social; Victoria Gates-Fleming, Senior Director, Digital Strategy, Day One Agency; Michele Polico, Chief Innovation Officer, Different; Joshua Tabansi, Creative Director, EnterFive & Product Director, Versus LLC; James Hebbert, Managing Director, Hylink UK; Oana Oprea, Digital Creative Planner, Jazz Communications; Danny Pinch, Executive Creative Director, King James Group; Babs Watson, Director of Brand and Content & Erin Dodds, Senior Account Manager, Launch; Felix Willikonsky, Executive Director, Digital Strategy, PIABO; Friday O’Flaherty, Managing Partner, Osaka Labs; Aziz Musa, CEO, Sudan Digital & Chairman, AMC Group; Sean Bell, Head of Digital, Zulu Alpha Kilo.
This is a slideshow about the history of Facebook. The slide has everything that one needs to know about Facebook. It has the information about how Facebook was started, what was the thought behind the company, what were the troubles that Facebook had to face, how they overcame it and what is the position of Facebook now in the world.
The slideshow also explained briefly that how Facebook made it big with an amazing advertisement strategy. How they are going strong and how they will attract more people everyday.
The slide is designed on behalf of Ebus which is a business related blog. A full history of Facebook will be found here: http://ebus101.com/face-facebook-history-facebook/
Thank you
This presentation is an overall summary of digital marketing, how it works, the aspects, components, and processes within digital marketing, as well as the effects of social media and how it has revolutionized digital marketing. I hope anyone who views this presentation learns a thing or two about digital marketing!
Facebook is a social networking service launched in February 2004, owned and operated by facebook. Facebook has more than 1 billion active user untill now all over the word.
Here in this Presentation you will find about the "use of internet as marketing medium"
and types of internet marketing with complete data and analysis .....
I hope, it will be helpful
What would you say is the most challenging brand in 2013? From Disney Princess, to nightclub brawling, Playboy revealing train-wreck...welcome to brand Lindsay Lohan. The brand equity in Lindsay is at an all time low, and she desperately needs to regain some public respect in order to get back to the job of show biz. So can we use digital, a platform that nearly crucified her career, to help Lindsay turn it around?
You need a tool to help you methodically create a marketing communications plan. This is important because your marketing communications plan directs how you will communicate with employees, clients, media, and other parties. Without a proven approach and premium tool-kit, you will need to spend additional time creating this communications plan.
This Marketing Communications Plan Playbook presents a MarCom Plan methodology that highlights our kit of premium tools & templates . The purpose of this is to help you develop a marketing communications plan that is guided by corporate marketing strategy, supports individual product marketing plans, and that achieves awareness and promotional guides.
This is the presentation from the online keynote I did for Social Media Tools Week. The presentation addresses what ROI is and isn't, the social business process, the business and technology challenges for enterprise companies, and requirements for enterprise companies that want to get involved in the social business space.
A simple 'how-to' guide to social media for entrepreneurs, explaining how to make more effective use of social in just 10 minutes per day. Alongside 3 essential tips, the presentation also includes links to some fantastic free resources to help you get started today. For more help and info, visit http://wearesocial.sg
Owning The Q4 Google Shopping Search ResultsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Lessons from Holidays Past: Maximize Your Q4 Paid Search CampaignsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Optimizing Your Key Conversion Points: 5 Things You Might’ve MissedTinuiti
Topics Discussed:
Conversion – what, where, how, why
5 things your key conversion points might be missing
Common pitfalls to watch out for when testing
Live Q&A
Top 5 Game-Changing PPC Strategies to Implement TodayTinuiti
Topics Discussed:
Google Shopping Product Feed Optimization Tactics
Funneling Consumer Searches Through ISO Campaigns
Bid Optimization Tactics & Automatization
Leveraging RLSAs to Upsell & Re-target Shoppers
Your product Mix & How to Leverage for Increased Performance
Live Q&A
Why Omnichannel Selling Is Now Tablestakes In EcommerceTinuiti
Topics Discussed:
Why omnichannel is a must in 2017
How do you choose which platform to focus on (they vary by company!)
How your internal data will drive your external decisions
Unconventional methods of omnichannel growth on conventional channels
Live Q&A
Marketing Attribution 101: Understanding Attribution and Calculating Cost of ...Kissmetrics on SlideShare
In this webinar with Ryan Koonce, you’ll learn how to utilize UTM parameters to accurately track your marketing and advertising efforts, and report on them using different attribution models to correctly calculate your cost of acquisition (COA).
Ryan is the founder of SaaS Management Group, a leading growth marketing and analytics consultancy who has founded a number of startups and was a pioneer in viral marketing and landing-page testing and optimization.
In his talk, he wants to teach you how create effective tracking links using explicit UTM parameters instead of Google Auto-Tagging and what you should look out for if you are running Twitter, Facebook, and Google advertising campaigns when calculating an accurate COA.
- What is marketing attribution and why it matters for your business
- Best practices for creating different types of links with UTM parameters
- How common online advertisers (i.e. Google, Facebook, Twitter) attribute the success of their campaigns and what this means for you
- How to build reports to understand attribution and allocate cost data
En un futuro muy muy cercano y en lugar nada lejano esto puede ser la realidad.
No es la tecnología lo que lo puede frenar, sino el modelo social en el que decidamos vivir.
Not just for Developers: Cloud Foundry for Ops! (VMworld 2014)VMware Tanzu
Presented by: Cornelia Davis - Platform Engineer, Cloud Foundry, Pivotal
If you believe everything you’ve read about Platform as a Service (PaaS) you probably think it’s all about the developer. If we told you that a Pivotal CF could auto scale your applications based on current load and provide consolidated logs and monitoring across all app instances, would your operators be happy? If they learned that four levels of high availability would cut down on the middle of the night pages, would they rejoice?
We’ll show the wealth of operational benefits realized with use of Pivotal CF, powered by Cloud Foundry. Learn how Pivotal CF can free your IT Operations staff from fire fighting duties, allowing them to innovate instead.
Akcja "Zdrowo i Sportowo" czyli aktywizacja ruchowa dzieci w przedszkolach i klasach 1-3 szkół podstawowych. Program bezpłatny dla placówek i samych dzieci. Zapraszamy, wszystkich którzy zechcieliby w takim przedsięwzięciu wziąć udział i wesprzeć na różne sposoby nasze starania w budowaniu zdrowych nawyków oraz w walce z plagą nadwagi i otyłości wśród dzieci.
[Marketing that sells] Your attribution is wrong! Is there a better one?OWOX BI
Everybody agrees that Last click is dead. But what are other tools available out there in the market that can help marketer evaluate the efficieny of their efforts? We'll go though the different models starting with the most basic ones and ending up with the geeky approaches.
Multi channel attribution moving beyond last clickAbhishek Dubey
Multi Channel Attribution - Moving beyond last click, understanding buyer's journey, understanding traffic channels and their roles in buyer's journey, channel pathing analysis and attribution modeling, data driven attribution modeling.
Using Attribution Modeling to Grow Your BusinessRyan Hilliard
Ryan Hilliard, Head of Growth at ROI Revolution, reviews how to leverage attribution modeling to scale your overall business revenue. Avoid pitfalls like simply reassigning sales and ensure you are focused on the bottom line performance. Follow along with an example that can easily be related to your business. Through effective use of attribution modeling and tying it to the customer journey, unlock unprecedented scale for your digital marketing initiatives.
Attributions are basically a tool to answer two business questions, How do people decide to buy and how do they actually buy.
Let’s cover some basic pre-requisites that you should know already and then go deeper into attribution modelling and its implementation.
How third-party Amazon sellers can adjust o Amazon's recent terms of service (TOS) update and implement a process for consistently harvesting product feedback
This presentation was shared on PAS Digital Marketing Conference "Dig-It 2.0"
Presentation: Campaign Attribution Model
Speaker: Umair Mohsin Global Director MI Digital
Today’s organizations are challenged to gain insight into most productive marketing and sales actions across multiple channels they use. Doing this requires multi-channel marketing attribution approach.
Facing this topic I have made a personal research, and realize a synthesis, which has helped me to clarify some ideas. The attached presentation does not intend to be exhaustive on the subject, but could perhaps bring you some useful insights
HeroConf: Taking a Full Funnel Approach to Digital MarketingAmy Bishop
Diving into a market-centric, multi-channel, full funnel approach to digital marketing. Continue the buyer's progression by creating solution-oriented paths delivered through multiple channels in synchrony. Leverage multiple attribution models to track performance and make decisions.
Consolidated deck across HeroCon London '17, Superweek '18, SMX Munich '18 & DA Summit Greece '18 on the issues with marketing attribution with a recommendation alternative approach to use.
Creating And Measuring A Compelling Path To PurchaseJustin Adler
An e-commerce site faces different challenges compared to selling through a brick and mortar shop. Should your business sink time into an inbound strategy or rely on paid traffic? How effective is each and what are the pitfalls you should watch out for? This talk will discuss the most effective ways to prospect new customers, benchmark the expected results of each, and explore why your business need to invest in acquisition overall. Attendees will learn about different attributional models (and their applications) as well as key metrics for benchmarking channel performance. Ultimately, we will explore the optimal model for sustainable e-commerce growth.
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
Multi Touch Marketing is a selling strategy using different marketing channel to make contact with customers. A channel might be an email, web site, SEO , SEM, Metasearch, Content search , Display ad, tele-sales , Direct , etc., Some of the channels are paid.
Hence its important to help business user make decision in understanding the best and efficient channel or set of channel which starts with lead and ends with conversion. For a purchase we identify all the channel through which the customer was acquired , all intermediate channel which aided conversion and finally the channel which led to Conversion.
Similar to Making Better Marketing Decisions Using Campaign Attribution Models (20)
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Signals have no where to go – but we found them a home. Let’s talk about it.
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In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.
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Making Better Marketing Decisions Using Campaign Attribution Models
1. The 2016
Annual Q4 PPC Virtual Summit
H o w P P C A d v e r t i s e r s C a n P r e p a r e f o r t h e
U p c o m i n g H o l i d a y S h o p p i n g S e a s o n
2. Q4 Summit Layout
Day 1
Owning the Q4 Google Shopping Search Results
Day 2
Lesson from Holidays Past: Maximize Your Q4 Paid
Search Campaigns
Day 3
Making Better Marketing Decisions Using Campaign
Attribution Models
3. Event Logistics
• Submit Questions In the Chat Box to the Right
• Session Recording Will Be Sent 9/2/16
• More Resources In the Handouts Section to the Right
• Poll Questions Throughout Presentation
Q4 Summit Event Coordinator
Nick Cotter
Marketing Operations Coordinator
4. Hosted by
Sheryl, Digital Marketer
Nick, Ecommerce Application Developer
Making Better Marketing
Decisions Using Campaign
Attribution Models
5. Attribution Modeling is the process of determining how
credit for sales and conversions are assigned to various
touch points across the marketing journey.
What is Attribution Modeling?
7. The Challenge
How do you properly
attribute sales in a world
filled with non-linear
customer journeys?
8. POLL QUESTION! 3 0
Do you look at different attribution models
depending on your goals?
A. Yes, I look at several types of attribution models.
B. No, I stick to the same attribution model.
C. I have no idea what attribution model I use!
SEC
11. First Click
In the First Click attribution model, the first touch point would
receive 100% of the credit for the conversion.
SINGLE CHANNEL ATTRIBUTION
• Use a limited number of channels
• Brand awareness
• New Customer Acquisition
• Ignores a large portion of funnel
• Not good for longer sales cycles
• Not representative of repeat
purchasers
13. Last Click
In the Last Click attribution model, the final touch point before
the sale would receive 100% of the credit for the conversion.
SINGLE CHANNEL ATTRIBUTION
• Shorter sales cycle
• Less expensive product or less research involved
• Helps to isolate the “Decision Factor”
14. Last Click
In the Last Click attribution model, the final touch point before
the sale would receive 100% of the credit for the conversion.
SINGLE CHANNEL ATTRIBUTION
WORD OF MOUTH
REVIEWS IN A LOCAL PAPER
ONLINE ADS
SOCIAL MEDIA
MENU
15. Last Non-Direct Click
In the Last Non-Direct Click, all direct traffic is ignored and
100% of the credit goes to the last channel that the customer
clicked through before converting.
1
FACEBOOK
AD
EMAIL ORGANIC
SEARCH
DISPLAY DIRECT
$100
$100
2 3 4 5
SINGLE CHANNEL ATTRIBUTION
19. MIXED CHANNEL ATTRIBUTION
• Overall brand awareness
• Identify all channels commonly
associated with a customer journey
“Everyone get’s a trophy.”
Linear
In the Linear attribution model, each touch point on the
conversion path would share equal credit for the conversion.
20. 1
FACEBOOK
AD
EMAILORGANIC
SEARCH
DISPLAYDIRECT
$100
$40
2 3 4 5
MIXED CHANNEL ATTRIBUTION
$6.60 $6.60 $6.60 $40
Position Based
In the Position Based model, 40% of the credit for the
conversion goes to the first and last touch points and the
remaining 20% is evenly distributed to the middle touch points.
21. MIXED CHANNEL ATTRIBUTION
Position Based
In the Position Based model, 40% of the credit for the
conversion goes to the first and last touch points and the
remaining 20% is evenly distributed to the middle touch points.
22. MIXED CHANNEL ATTRIBUTION
Position Based
In the Position Based model, 40% of the credit for the
conversion goes to the first and last touch points and the
remaining 20% is evenly distributed to the middle touch points.
23. 1
FACEBOOK
AD
EMAIL ORGANIC
SEARCH
DISPLAY DIRECT
$100
$5
2 3 4 5
MIXED CHANNEL ATTRIBUTION
$10 $15 $30 $40
Time Decay
The Time Decay model gives more weight to channels closer to
the conversion point and less to channels earlier in the funnel.
25. POLL QUESTION! 3 0
In your opinion, what attribution model is most accurate?
A. First Click
B. Last Click/Last Non-Direct Click
C. Position Based
D. Linear
E. Time Decay
SEC
27. UTM TAGGING FOR PROPER ATTRIBUTION
UTM Parameter Tagging
UTM Parameters ensure that Google Analytics properly tracks
how a customer interacted with your website or store.
33. Finding the Best Attribution Model
For Your Business
• First Click
• Linear
• Position Based
• Last Click
• Last Click Non-Direct
• Position Based
Brand Awareness Decision Factor
WHAT IS RIGHT FOR YOU?
34. Finding the Best Attribution Model
For Your Business
• First Click
• Last Click
• Linear
• Time Decay
Short Sales Cycle Long Sales Cycle
WHAT IS RIGHT FOR YOU?
35. Finding the Best Attribution Model
For Your Business
• First Click
• Position Based
• Last Click
• Time Decay
• Linear
Learn About New
Customer Acquisition
Learn About Repeat
Purchases
WHAT IS RIGHT FOR YOU?