Persuasive technology is defined as interactive computing systems designed to change people's behaviors. It uses principles of persuasion and social influence, rather than force, to modify attitudes and behaviors. Common applications of persuasive technology include health, education, safety, and environmental domains. Design approaches for persuasive technology include Fogg's behavior model, behavior grid, and the persuasive system design model, which aim to understand user motivation, ability, and triggers to drive behavior change through technology. Social networking technologies are effective persuasive technologies due to their ability to enable mass interpersonal persuasion through automated and personalized experiences that leverage social influence at scale.
In our daily life, we are constantly bombarded with websites, applications, and games that push us to exercise, buy products, quit smoking, use the public transport and more…How do they manage to persuade us? How do these technologies motivate us and hijack our decision-making processes?
This talk was originally given at the Pint of Science festival.
What is facebook
why was facebook created
Facebook addiction
social media
who is the owner of facebook?
Facebook design in different years
Pros and cons of using facebook
In our daily life, we are constantly bombarded with websites, applications, and games that push us to exercise, buy products, quit smoking, use the public transport and more…How do they manage to persuade us? How do these technologies motivate us and hijack our decision-making processes?
This talk was originally given at the Pint of Science festival.
What is facebook
why was facebook created
Facebook addiction
social media
who is the owner of facebook?
Facebook design in different years
Pros and cons of using facebook
A perspective on Facebook in 2012 from Publicis Modem London.
The report has been authored by Tyler Turnbull (Joint Head of Planning) and Damien Le Castrec (Planner).
Quick presentation about the future of social media - and more specifically how social media will change the future of your business, focusing on the key trends:
- integration across business
- crowdsourcing
- customer service
- visual emphasis
- experience
A presentation addressing the legal implications of social media.. These issues include privacy, copyright, trademark, and trade secrets issues for employers, employees and ISPs, as well as the SPAM Act and FTC rules. ALL RIGHTS RESERVED. Contact me at dsaper [at]saperlaw.com if you'd like to use the presentation or if you have any questions.
Social media influencer marketing a framework for success - michelle goodallMichelle Goodall
Influencer Marketing can be a minefield. Apply common sense, simple framework and an understanding of the categories of influencer to your marketing, communications and digital campaigns. This presentation covers the basics of social media influencer marketing, provides a successful planning framework and highlights examples of best practice approaches in B2C and B2B.
This slide defines the mobile marketing used by e-commerce companies in India, types of mobile marketing, various pricing models used by e-commerce companies and advantages and disadvantages of mobile marketing.
Uses and impact of social media in political campaigningVijaykumar Meti
Social media is developing an opportunities for connecting people and managing relationship who are actively using this new medium. It is undoubtedly true that social media tools such as Facebook and Twitter are influencing the ways in which politicians engage the public.
Social media has transformed politics in India and globally. Its effect has impacted the way candidate campaign for their election. Social media allows politicians and political parties a method to connect directly with people across the country at a reduced cost and greater reach than traditional media. Social media is not simply the next in a line of communications technologies: it has changed everyday activities and connected people in a manner never before possible.
The rise of smartphone technology has also enabled this trend since people can access the Internet almost anywhere making a mobile device a potential organizing and fundraising tool. Social media has transformed politics as it creates an instantaneous multi-directional public dialogue that offers the ability to rapidly analyze the data and learn from the findings on an unprecedented scope.
The study aims to examine the extent use of social media by the political parties to promote their image and political messages, among their supporters and peoples in social media. The study intends to examine the efforts of social media use pattern in the virtual environment.
The current research aims to briefly introduce the concepts of Gatekeeping and Framing theory, which might be the most well-known theories in the communication field, and propose the potential application of the theories to recent social media contexts. The conceptual mechanism of the theories and the practical issues are discussed. A brief research on the theories reveals that such old theories are still applicable and relatable to current media environments.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
A perspective on Facebook in 2012 from Publicis Modem London.
The report has been authored by Tyler Turnbull (Joint Head of Planning) and Damien Le Castrec (Planner).
Quick presentation about the future of social media - and more specifically how social media will change the future of your business, focusing on the key trends:
- integration across business
- crowdsourcing
- customer service
- visual emphasis
- experience
A presentation addressing the legal implications of social media.. These issues include privacy, copyright, trademark, and trade secrets issues for employers, employees and ISPs, as well as the SPAM Act and FTC rules. ALL RIGHTS RESERVED. Contact me at dsaper [at]saperlaw.com if you'd like to use the presentation or if you have any questions.
Social media influencer marketing a framework for success - michelle goodallMichelle Goodall
Influencer Marketing can be a minefield. Apply common sense, simple framework and an understanding of the categories of influencer to your marketing, communications and digital campaigns. This presentation covers the basics of social media influencer marketing, provides a successful planning framework and highlights examples of best practice approaches in B2C and B2B.
This slide defines the mobile marketing used by e-commerce companies in India, types of mobile marketing, various pricing models used by e-commerce companies and advantages and disadvantages of mobile marketing.
Uses and impact of social media in political campaigningVijaykumar Meti
Social media is developing an opportunities for connecting people and managing relationship who are actively using this new medium. It is undoubtedly true that social media tools such as Facebook and Twitter are influencing the ways in which politicians engage the public.
Social media has transformed politics in India and globally. Its effect has impacted the way candidate campaign for their election. Social media allows politicians and political parties a method to connect directly with people across the country at a reduced cost and greater reach than traditional media. Social media is not simply the next in a line of communications technologies: it has changed everyday activities and connected people in a manner never before possible.
The rise of smartphone technology has also enabled this trend since people can access the Internet almost anywhere making a mobile device a potential organizing and fundraising tool. Social media has transformed politics as it creates an instantaneous multi-directional public dialogue that offers the ability to rapidly analyze the data and learn from the findings on an unprecedented scope.
The study aims to examine the extent use of social media by the political parties to promote their image and political messages, among their supporters and peoples in social media. The study intends to examine the efforts of social media use pattern in the virtual environment.
The current research aims to briefly introduce the concepts of Gatekeeping and Framing theory, which might be the most well-known theories in the communication field, and propose the potential application of the theories to recent social media contexts. The conceptual mechanism of the theories and the practical issues are discussed. A brief research on the theories reveals that such old theories are still applicable and relatable to current media environments.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Introduction to User Experience :
What is User Experience?
User experience (UX) is the amount of a serial interactions of a person with a product, service, or organization.
A General Example
Multi-Disciplinary Contributions
Factors that affects ux
Good And Bad User Experiences
Good And Bad UX example
Supporting relationships with awareness systemsOnno Romijn
The paper describes the design of a novel end-to-end communication system for helping elderly people and their grandchildren keep in touch in a pleasurable, low-pace interaction. The paper focuses on the requirements gathering process that combined diaries with field testing of prototypes and interviews; thereby bringing elements of more ‘playful’ design to a well- structured requirements engineering process.
Benefit Mediation Effect to Influence Perception of Benefits, Perception of ...inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Communication is omnipresent in every business. While a lot is said and done about Communication Skills improvement, the area of improving Communication Process or the Communication Systems within an organization remains vastly ignored. There are sustainable benefits that can be achieved by improving the business communication system. Some organizations have already realized impressive benefits such as 100%+ improvement in operational efficiency and 50%+ improvement in sales. We cover the latest happenings, how a company can achieve these benefits and the common mistakes that need to be avoided.
PRESENTER: Michael Humphrey, Colorado State University
DESCRIPTION: Why UX Design Matters. Part of Journalism Interactive 2013 conference Teach-A-Thon. Educators were given 5 minutes to talk about curriculum ideas, tools, class assignments and more to help digital journalism educators. Journalisminteractive.com
The current COVID-19 climate has affected UX research in many ways, including changes to process, methods, and tools. As a field, we've had to adapt to doing fully remote collaboration and research.
In this talk, I will be walking through why now is a great time to conduct strategic research, how research has changed because of COVID, and best practices for conducting remote strategic research during this time.
I hope you will walk away from this talk feeling empowered to continue on your innovation journey!
Social media analytics for the pr industry Mexico City 5-24-12Marshall Sponder
Here's my presentation to a conference that happened in Mexico City this week. I don't have the url of the conference but I was asked to pre-record it (which is up on my blog and in YouTube). Here's the deck by itself.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
2. Persuasive Technology (PT)
Persuasive Technology is initially designed to
modify users’ behaviours by persuasion and social
influence, not by force (Fogg, 2003).
Fogg, (2003) claimed that “Captology, Computers
as persuasive technologies, is the study of
computers as persuasive technology to shape,
reinforce or change behaviour.”
Persuasive Technology is defined by (Fogg, 2003)
as “interactive computing systems designed to
change people’s behaviour”.
3. Persuasive Technology (PT)
The act of persuasion is also expected to follow
some ethical guidelines and avoid any deception to
achieve some target.
Persuasive technology is broadly applicable and
can be applied to commerce, education and
learning, safety, environmental preservation,
occupational effectiveness, preventive health-care,
fitness and well-being, disease management,
personal finance, community involvement,
personal relationship, personal management and
self improvement.
4. Persuasive Intentions
Fogg (1998) stated that there are three kinds of
persuasive intentions regarding technology:
endogenous, exogenous and autogenous.
Endogenous intent is during the design of the
technology, “from within”, for example during
designing a technology the designer has intention
to persuade users by making the design simple
and attractive.
5. Persuasive Intentions
Exogenous intent, is when someone provides the
technology to someone else with intent to change
his/her behaviour, “caused by external factors”
when parents provide their child a piece of
technology that can persuade the child to eat
healthy food.
Autogenous intent comes from individual
themselves, “self-produced”, if they choose to use
a technology to change their behaviour, such as
downloading an application that can remind users
to drink enough water.
6. Persuasive Technology Categorization
By the levels of persuasion: macro and micro.
By the functional role: tool, media and social actor
By the approach of intervention: a direct and an
indirect interaction
7. Levels of Persuasion
Macro, “macrosuasion” is the term for the
technology that has been entirely designed to
shape target behaviours. For example, “Baby Think
It Over”, a persuasive technology, persuades
teenage females to avoid becoming pregnant.
Micro, “microsuasion” is a term for the
technology that has less persuasive features
designed to shape target behaviours (Fogg, 2003).
For instance, eBay has feedback features that
persuade buyers and sellers to be honest in their
interactions.
8. Functional Role of the PT
Technologies as Tools:
Technology can persuade users, when being used as
tools, to simplify the task, break down the process
and/or make the task more efficient. For example,
using SNTs to distribute a message very quickly and
easily for wider range can persuade users to apply
the system frequently.
9. Functional Role of the PT
Technologies as Media
Technology can persuade users when it is used as a
symbolic and sensory piece of media.
• Symbolic media is when the technology uses
symbols to communicate, such as graphs or text.
• Sensory media is when the technology uses sensory
information, like audio and video.
• E.g, Facebook provides several features that allow
users to share different multimedia that expresses
their feelings, such as sharing a picture that
symbolises happiness to express their happiness.
10. Functional Role of the PT
Technologies as Social Actor
Technology can persuade users when creating a
relationship between the user and that technology
as a social actor by providing good feedback,
modelling behaviour and providing social support.
• For instance, the language that is used inside the
technology makes it appears it is a living entity, like a
human in as such a human can sleep, you can put a
computer to sleep, a human die in a similar way a
computer can die.
11. Functional Role of the PT
Direct and Indirect
• Technology can be used to persuade indirectly; when
the computer is used in the form of a Computer –
Mediated Communication (CMC) such as using SNTs,
instant message and others.
• Technology can persuade directly; when people are
persuaded through interacting directly with the
technology that the focus is on a Human – Computer
Interaction (HCI).
12. Design Approaches for PT
1. Fogg`s Behaviour Model for Persuasive Design
• Fogg (2009) proposed that there are three things
needed at the same time for behaviour to occur:
motivation, ability and trigger.
https://www.youtube.com/watch?v=jsbF9z6adAo
2. Fogg’s Behaviour Grid
https://www.youtube.com/watch?v=Sd7xx1n3dl8
3. The Persuasive System Design Model (PSD)
13. Design Approaches for PT
Fogg`s Behaviour Model for Persuasive Design
Motivation
• An individual should be motivated to start and
continue their behaviour.
• Sensation: increasing pleasure or decreasing pain.
• Anticipation: increasing hope or decreasing fear
(politics).
• Social Cohesion: increasing social acceptance (rate
you good). e.g.: “Likes” or decreasing social rejection
(rate you bad).
14. Design Approaches for PT
Fogg`s Behaviour Model for Persuasive Design
Ability
Individuals should have the ability to do the
behaviour when triggered:
• Simplicity: in a simpler way.
• Training: to do several skills (harder) or to use a new
technology within the only possible resources.
• Recourses: time, money, physical effort, brain cycles,
social deviance, breaking rules of society, and non-
routine.
15. Design Approaches for PT
Fogg`s Behaviour Model for Persuasive Design
Trigger
An individual has to be sufficiently triggered at the
right time to perform the desired behaviour or
perform a chain of small behaviour that can lead to
perform other possible harder behaviours.
Different kind of triggers: Facilitator, Spark or
Signal
16. Design Approaches for PT
• Facilitator: (High motivation and low ability) inform
the user that the target behaviour is easy to perform
since all the necessary resources are available. For
instance, inviting friends into the social media takes
a few simple steps.
• Spark: (High ability and low motivation) by
highlighting fear or inspiring hope, such as, an
encouraging email message.
• Signal: (High ability and High motivation) a simple
reminder, such as a flashing light when you get a new
message.
17. Design Approaches for PT
Fogg’s Behaviour Grid
The behaviour grid maps 15 types of behaviour changes;
• Green Behaviour is doing new or unfamiliar behaviour
one time, for a period of time and from now on.
• Blue Behaviour is doing Familiar behaviour one time, for
a period of time and from now on.
• Purple Behaviour is increasing behaviour intensity or
duration one time, for a period of time and from now on.
• Grey Behaviour is decreasing behaviour intensity or
duration one time, for a period of time and from now on.
• Black Behaviour is stopping doing behaviour one time,
for a period of time and from now on.
18. Design Approaches for PT
Fogg’s Behaviour Grid
• To achieve any of Green Behaviour and Blue
Behaviour three variables must come together in the
same time; Trigger the behaviour when the person
is motivated and able to perform it.
• The behaviour will not occur if any variable is
missing. While to achieve Purple Behaviour, Grey
Behaviour and Black Behaviour, it is necessary to
change at least one of the variables.
20. Design Approaches for PT
The Persuasive System Design Model (PSD)
• Oinas-Kukkonen, H. and Harjumaa M. (2008)
proposed a model for a persuasive technology
system framework based on Fogg’s Behaviour
Model (2003), which combined many different
principles that assist the use of suitable theories
for designing and evaluating a persuasive
technology.
21. Design Approaches for PT
The Persuasive System Design Model (PSD)
It breaks down the development of persuasive
technology into three phases to reach behaviour
change:
• Understanding the key issues behind the persuasive
system,
• Analysing the persuasive context
• Designing the qualities.
22. The Persuasive
System Design
Model (PSD)
Persuasive postulates
Analysing the persuasion context
Persuasive Software Features
Behaviour and/or attitude change
Reduction
Tunnelling
Tailoring
Personalization
Self – monitoring
Simulation
Rehearsal
Primary
Task
Support
Prise
Rewards
Reminders
Suggestion
Similarity
Liking
Social role
Dialogue
Support
Trustworthiness
Expertise
Surface credibility
Real-world feel
Authority
Third-party endorsements
Verifiability
System
Credibility
Support
Social learning
Social comparison
Normative influence
Social facilitation
Cooperation
Competition
Recognition
Social
Influence
Intended outcome
type
Use, User, Technology
Message, Route
Problem domain dependent
Features
User dependent Features
E.g. goals, motivation...
Technology dependent
Features
Use context
User context
Tech context
The Intent
The Event
The Strategy
Unobtrusive Useful and easy-to-
use
Transparency
Incremental
Direct & Indirect
Routes
Consistency
IT is never neutral
23. Social Networking Technologies as PT
Becouse of Mass Interpersonal Persuasion (MIP)
MIP has six elements: persuasive experience,
automated structure, social distribution, rapid
cycle, huge social graph and measured impact.
Facebook is the first social network that combined
these six elements in one system by opening their
platforms to third-party developers to produce and
distribute interactive applications (web apps) to
the millions of people linked in to an online social
network (Fogg, 2008).
24. Social Networking Technologies as PT
Becouse of Mass Interpersonal Persuasion (MIP)
1. Persuasive Experience (PX)
An experience that is formed to modify attitudes,
behaviours, or both through social influence
strategies. For instance, in Facebook, if users invite
their friend to the third-party app then Facebook
sends the request to that friend using text that is
created by the app.
25. Social Networking Technologies as PT
Becouse of Mass Interpersonal Persuasion (MIP)
2. Automated Structure
Automation serves two functions; firstly, digital
technology structures secondly, automation
simplifies the sharing of an experience with other
users. For instance, in social network platforms,
users can click few buttons only to extend and
accept invitations.
26. Social Networking Technologies as PT
Becouse of Mass Interpersonal Persuasion (MIP)
3. Social Distribution
It is vital that the persuasive experience is shared
from one friend to another through structured
social networks to gain credibility and simplicity.
For example, using one platform that the user
trusts for many apps makes the persuasive
experience more believable and simpler.
27. Social Networking Technologies as PT
Becouse of Mass Interpersonal Persuasion (MIP)
4. Rapid Cycle
“Rapid cycle time builds momentum and
enthusiasm.” The persuasive experience can be
disseminated quickly among users by shortening
the time requires for that persuasive experience.
For instance, the Newsfeed notifies users in
Facebook; the friends do not need to invite each
other.
28. Social Networking Technologies as PT
Becouse of Mass Interpersonal Persuasion (MIP)
5. Huge Social Graph
Social ties or structured interactions allow the PX
to reach millions of users.
29. Social Networking Technologies as PT
Because of Mass Interpersonal Persuasion (MIP)
6. Measured Impact
The result of the PX is clear to the users and
makers. For example, in Facebook one can see how
many users used an app yesterday or installed one.
30. Social Networking Technologies as PT
Becouse of Mass Interpersonal Persuasion (MIP)
6. Measured Impact
The captured statistics help MIS in three ways:
• the users who share PX can observe the success that
will increase the motivation for sharing more PX and
puts more pressure on the other users to accept the
invitation.
• the statistics provide social proof that this app could
be worth trying. Finally, it helps designers to improve
their PX by examining different approaches and
deciding which will work best (Fogg, 2008).
31. Social Networking Technologies as PT
Studying social networking has been significantly
highlighted in different domains; psychology,
sociology, education, philosophy, business and
computer science.