The document provides a history of makeup, discussing its origins in ancient Egypt and its reemergence in Europe after the Crusades. It then summarizes trends in the early 20th century including the introduction of new styles each decade, as well as counterculture movements like the hippie, punk, and glam styles of the 1960s and 1970s that aimed to depart from traditional makeup norms. The document also defines different types and purposes of makeup and provides tips on identifying face shapes and how to apply makeup to best suit each shape.

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2. History of Makeup
> All that started some 12 thousand years ago when
Ancient Egyptians discovered healing abilities of
scented oils
> European Dark Ages was the time when cosmetics almost
disappeared from public knowledge
> Change finally happened after European soldiers returned from the Crusades in the Middle East, bringing home new
exotic products and knowledge
> Early 20th century was without a doubt dawn of the modern cosmetic industry
> New international fashion moved rapidly after 1930s, introducing new styles with each passing decade
> Large departure from traditional styles happened in 1960s and 70s with the introduction of hippie movement (naturallooking cosmetic), punk (darker and sinister style Art Group Beautyshock) and glam (extravagant and colorful style)
that aimed to Program 2013
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3. What is Makeup?
Anti-aging : make up can help someone look younger than her
real age, despite the reminders that it will make skin age
faster
Cover-up : Role of make-up is that, it hides certain flaws
that you don’t wanna be seen by others
Transform : With makeup, you can stop dreaming. Although
makeup will not make you look exactly like them you can
definitely guarantee a resemblance and capture the essence of
what they makeup helped accomplish
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4. Face Shapes
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5. Why should you know your face shape?
 In order to highlight your best features while
putting on your makeup, it is necessary to know your
face shape.
 Knowing your face shape will also help you to
choose the best hairstyle and jewelry so that you
always look your best.
 Often, you will find tips on makeup and hairstyle
by face shapes. Unless you know your face shape, you
will not be able to apply these tips properly
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6. LONG FACE
 Shade and shorten
Contour with bronzer
Highlight your cheeks
Play up your eyes
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7. ROUND FACE
 Eyes
Cheeks
 Lips
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8. OVAL FACE
 Stick with your normal
foundation
 Bring out your best
feature
Keep a naturally arched
brow
Emphasize your lips or
eyes, but not both
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9. SQUARE FACE
 Shade and soften the corners
 Highlight and blend
 Add definition to your cheekbones
 Create a plump, dramatic lip
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10. HEART FACE
 Shade and soften
Round out your chin
Go for a natural brow
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11. DIAMOND FACE
 Use two shades of foundation
 Soften your chin
 Pick the right blush
 Set apart the brows
 Stick to your natural lip line
 Don't forget about your hair
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