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Topic Research
- 1. MEDIA DOCUMENTARY RESEARCH Topic Findings/Statistic Web Link Comments/ evaluation/Vox pop question ideas/Usefulness Makeup Trend Sites Sites provide you with the latest makeup trends for each season http://www.harpersbazaar.com/beaut y/makeup/g5499/best-makeup- runway-trends-fall-2015/ - FOR: Good that they give you guidance on what look you can go with, shows the influence of makeup - AGAINST: making everyone like sheep, having the same make up to follow the trend, no individualism, promoting makeup, sad there’s a makeup set for each season every year - QUESTIONS: Do you search makeup trends online? Do you follow makeup trends site recommend? - RELEVANCE: shows how media – the internet may try and influence people – or how trends are set. - FEATURES: Has an art gallery to demonstrate the ideology of makeup they want to bestow Renfrew Center Foundation in 2013: - 1 in 5 girls (between 8-18) have negative feeling about their appearance without make up - 65% started wearing makeup 8-13 yrs old - 27% don’t leave without wearing http://www.huffingtonpost.com/taylo r-griffith/too-much-makeup-too- soon_b_4960004.html FORM: Its an article – balanced/ neutral view on the matter STATISTICS: 3 powerful ones provided, they are sourced from an actual survey, they include the age range, percentages and ratios – most effective form of statistics QUESTIONS: When did you start wearing makeup?, do you always leave the house with make up? How do you feel without makeup?
- 2. Self Esteem A project summary with the question: Can you Make up your self-esteem? http://www.usc.edu/CSSF/History/20 13/Projects/S0408.pdf USEFULLNESS: Idea for a title – cleverly done, an issue that can be raised. QUESTION: Do you wear makeup to build your self esteem? Orgins of makeup History of cosmetics - African Middle stone age – used in ritual - Mentioned in the old testament: 2 Kings 9:30 where Jezebel painted her eyelids - Ancient Greece: skin based cosmetics - Ancient Egypt: e.g. pharaohs - Ancient Rome: kohl for eyes, lead based for face = Authority - Africa -> tribal https://en.wikipedia.org/wiki/History _of_cosmetics USE: Shows the purpose of make up changing radical from distinction to authority to disguise to now beauty. Facts and history SHOWS: the whole word uses it – as used it for different reasons VOXPOPS: Can shock people by saying past make up substances (e.g. bird droppings – Japan) -> comedy BACKGROUND FOOTAGE: On YouTube there are multiple videos showing makeup through time MUSIC: different cultural music moving from place to place EXPERIMENT: can try replicating old makeup methods
- 3. - Middle East: arab tribes converted to Islam = disguise - China – colour rep social class & Flower on forehead - Japan – Geisha – entertainment - Europe: middle ages = sinful to wear makeup … 20th century aristocratic make face white (arsenic) to be aristocratic looking Foundation effects (looking at makeup individuall y) Dermatologists -Dry skin foundation on oily skin - > rashes, pimples & acnes - Oily skin foundation on dry skin – pimples - Doesn’t let your skin breathe -> blocks pores - In summer gets mixed with sweat and easily oxidised (chemistry) -> changing its colour Advice: mix with moisturiser - Has got vitamins E’s, sun protective etc http://mom.girlstalkinsmack.com/bea uty/skin-can’t-breathe-because-of- foundation-cream.aspx USE: Facts from skin experiment, good and bad -> gives advice = keeping a balanced view QUESTION: Do you know wearing foundation blocks your pores? Do you wear foundation in the summer? (can then hit with mix) BF: smashing a foundation bottle Face Based makeup effects Oily appearance - Oil based foundations and creamy powders make you look oily and smudges and clumps eye makeup http://www.livestrong.com/article/16 0667-what-are-the-effects-of-makeup- on-the-skin/ USE: effects of a commonly used, Essential to makeup, against points against it. SHOW: no matter what type you use its harming ur skin somehow
- 4. Dryness - Foundation and power can give a flaky look, can cause crack -> infection = make skin itch = rash etc… Blocking pores - Aggravates acne Eyeliner harms Scientists view (article) – Cardiff university - Applying too close to eyes = long term damage - people applying on the inner eyelid are 15-30% more at risk at contaminating the eye - = Infection, irritation & blurred vision - Prevention – sharp eye pencil http://www.express.co.uk/life- style/health/568276/Eyeliner- damage-eyesigh-loss-vision-scientists USE: revealing damage of eyeliner products, university/scientific view QUESTION: what eyeliner do you use? (Pencil, liquid, gel) -> pencil is safer. Did you know eyeliner can damage your eye? Mascara effects Mascara ranked second most used cosmetic Parabens - Disrupt oestrogen in the body http://www.medicaldaily.com/4- common-mascara-ingredients-can- harm-your-health-safe-alternative- natural-mascara-253297 IDEA: that no one even looks what’s in these cosmetics QUESTION: Do you know what’s in this? What mascara brand do you use? (Say whether they’ve got something harmful in it) -> reactions
- 5. - e.g.: L’Oreal, Maybelline, Revlon Aluminium Powder - Worse than mercury - Interferes with cellular & metabolic processes in the nervous system - E.g. Cover girl & Estee Lauder Propylene Glycol - skin irritation - can lead to painful blisters and spread across body -> if allergic - e.g. Rimmel, Avon, Mineral fusion Retinyl Acetate - marked as a high concern from EWG - can cause biochemical or cellular level changes - e.g. Revlon & Almay Recommended: The Naked Label REALISATION: It doesn’t have the ingredients on mascara! Best Selling cosmetic brands (2015) 10. Nivea 9. Ponds 8. Revlon 7. Sircuit 6. Lancome 5.Clinique 4. Mac 3. Olay http://www.medicaldaily.com/4- common-mascara-ingredients-can- harm-your-health-safe-alternative- natural-mascara-253297 USE: Showing the most successful companies in the industry, surprise the viewers? QUESTION: what cosmetic brand do you use the most? -> reveal their ranking
- 6. 2. Neutrogena 1. L’oreal Time consumed on makeup - 3 hours 19 minutes per week applying makeup - Eye makeup taking the longest (av 17 minutes) - Spend 1 year and three month of their lives applying makeup http://www.dailymail.co.uk/femail/ar ticle-2281621/Thats-LOT-mirror- time-Women-spend-year-lives- applying-make-up.html USE: to shock, to provide more statistics QUESTION: How long do you spend applying makeup? BF: clock time lapse Psychology and make up Red lipstick: stronger impression of health and symmetry, red lipstick wearers more likely to be approached by men Blush: signals of sexual interest “Make up makes you look healthier” – strategic self- presentation https://www.psychologytoday.com/bl og/meet-catch-and-keep/201502/5- research-backed-reasons-we-wear- makeup USE: shows the psychological need women have for makeup & links different make up to the biological needs of women – This can be used as shocking facts MINUS: more be too full on and explicit and cause embarrassment or insecurity if used Mens preference ‘Two in three women wear too much make up” 1 in 10 women wear makeup to impress men http://www.dailymail.co.uk/femail/ar ticle-2741413/Two-three-women- wear-make-Men-say-prefer-natural- look.html USE: the opinion of the opposite sex- wants to involve males interpretations. To shock the female target audience. QUESTIONS: Do you like girls with make up? Do you find girls wearing make up more attractive?