This document provides an overview of a makeup workshop. It begins with introductions and an agenda that covers skin, color, layers, looks, brands and a wrap up. Key topics discussed include determining skin type and undertone, the different layers of makeup application including primer, foundation, concealer, powder, bronzer, blush, eye primer, eyeshadow, eyeliner, mascara and lips. Finishes, colors, application techniques and reasons for using different products are explained. Hands-on exercises guide participants through practicing determining skin features and applying different makeup looks. Costs of common makeup brands and styles are also reviewed.

1. Workplace
Beauty
Makeup 101 & Professional Development | Lauren Peters 2013

2. Today’s Agenda
• Workshop Intro
• Skin
• Color
• Layers
• Looks
• Brands
• Wrap Up

3. a little about me...
• Industrial Designer
• Clinique Advisor
• User Experience/Service Designer
• Design Contractor

4. 5 principles of
being beautiful

5. 1. You can’t buy genuine beauty.

6. 2. being beautiful takes work...
don’t worry. its not about
being consistent, its about
adapting to how you feel
each day.

7. 3. take moments to ground
yourself.

8. 4. indulge in something...
be naughty...
do something you’re not
supposed to...
because beauty is bad ass.

9. 5. if you want people to take
you seriously...
you must take you seriously.

10. “I’m busy and I’m broke...
but i look good doing it.”
- Confucius

11. Today is about
you

12. today is about
being proud
of your face

13. let’s talk about
skin

14. “what’s my skin-type?”
tight and
uncomfortable
all over
tight in cheeks,
comfortable in
t-zone
comfortable in
cheeks, oily/
shiny in t-zone
Oily/shiny
all over
1 2 3 4

15. skin-type question
How does your skin feel at
mid-day without a moisturizer?
tight and
uncomfortable
all over
tight in cheeks,
comfortable in
t-zone
comfortable in
cheeks, oily/
shiny in t-zone
Oily/shiny
all over
1 2 3 4

16. Knowing your skin type...
Allows you to buy the right makeup
• It looks better
• It stays on your face longer
Allows you to use the right skincare
• Troubleshoot problem-areas easier
• Find the right remedy for skin problems

17. Take your
“Skin-type Cards”
and choose what
you think you are.
dry
oily
exercise

18. “what’s my skin’s undertone?”
pink neutral yellow red,
green,
blue

19. Knowing your skin’s undertone...
Allows you to buy the right makeup
• Great makeup lines come in a variety of tones
• Greater makeup lines also have advisors to help you choose
• Find complimentary pigments that are perfect for you
Prevents you from looking like...
• a Clown
• an Oompa-Loompa
• a Dead Person

20. exercise
On your forearm,
press-down and let
go. What color is
your skin?
Grab the card that
represents your
undertone.
pink
yellow

21. Take the foundation
samples in front of you
and play with them on
the back of your hand.
What do you notice?
Do you want to
change your card?
exercise

22. let’s talk about
color
and finish

23. the primary colors of makeup
pinks plums peaches neutrals

24. the primary colors of makeup
pinks plums peaches neutrals
Secondary:

25. let’s also talk about finishes
mattes sheens shimmers glosses,
balms,
stains,

26. understanding these...
colors, allows you to...
• Choose the colors that best compliment you
• Depending on your skin’s under tone, wearing ‘pinks’ might not work
• Sometimes the only way to find out is to try it on (at the store!)
finishes, allows you to...
• Choose the finishes that complete the look you’re going for
• Sometimes the only way to find out is to try it on (at the store!)

27. Sample a few colors &
finishes on the back of
your hand.
Which colors look
the best on you?
What do you notice
about the finishes?
exercise

28. take a break
10 min

29. let’s talk about
layers

30. the layers
of a ‘face’
• Brows I
• Primer
• Foundation
• Concealer
• Powder
• Bronzer
• Blush
• Eye Primer
• Eye Shadow
• Mascara
• Brows II
• Lips

31. what to do with those brows...

32. brow grooming
waxing threading tweezing

33. priming the face

34. primer types
Primer types:
• Normal
• Anti-Shine/Breakout
• Color Correcting
• Luminizing
• Hydrating
• “Medicated”
“Medicated” types:
• SPF - Sun Protection
• Spot Correcting
• Pore Minimizing
• Wrinkle Reducing

35. HOW do I prime?
Apply all over your face:
1. with your washed hands
2. with a stipple brush
3. with a foundation brush
1
2 3
primer how-to

36. why do we choose to prime?
Because...
• If worn properly, it allows your makeup stay on all day!
• It helps fill in spots your foundation/powder can’t
• It adds an extra layer of protection from environmental skin-hazards

37. priming the face... (Optional)
For now, prime one
of your hands.
If you want to prime
your face too, do it!
We’ll address this again
in the next exercise.
exercise

38. a base for your face: foundation

39. foundation coverage
sheer moderate full

40. regular Wetmatte
foundation finish

41. foundation types
liquid cream mousse loose
powder
pressed
powder

42. foundation how-to
2 3
HOW do I put on foundation?
Apply evenly all over your face:
1. with your washed hands
2. with a stipple brush
3. with a foundation brush
1

43. Why use foundation?
Because...
• It evens out our skin-tone
• Unless you have a great natural complexion, without foundation, other
makeup can look dir ty and be distracting rather than pretty

44. priming the face... (Optional)
Put foundation on
both of your hands.
If you want to put it on
your face too, do it!
Does the foundation
look different on the
un-primed hand?
exercise

45. insane spots? fix ‘em with concealer.

46. blemishes scars & tatsunder-eye
concealer types

47. concealer how-to
3
HOW do I put on concealer?
Apply to the ‘target’ area:
1. with a washed finger
2. with a concealer brush
3. with a foundation brush
Don’t wipe it on, DAB it!
After application, blend around
target area to match skin
1
2

48. Why use concealer?
Because...
• It takes the focus away from blemishes
• It helps create an overall clear complexion

49. priming the face... (Optional)
Cover up a blemish
somewhere on your body.
Feel free to apply under
your eyes/on your face.
Play with the
application technique.
exercise

50. set your base with powder

51. pressedloose
powder types

52. powder how-to
2
HOW do I set my foundation with powder?
Lightly apply all over your face:
1. with a Kabuki brush
2. with a normal powder brush
3. with a mineral powder brush
1
3

53. why set my foundation with powder?
Because...
• It sets it in-place so it doesn’t rub off during the day
• It adds an extra light-layer of shine control

54. priming the face... (Optional)
1. Try the loose powder
on one hand.
2. Try the pressed pow-
der on the other hand.
See any differences?
Which do you prefer?
exercise

55. contour your face with bronzer.

56. pressedloose
bronzer types (like powder)

57. some bronzer shades
medium darklight

58. e cw
some bronzer techniques

59. bronzer how-to
1
HOW do I apply bronzer?
Apply to your bone structure,
slowly build color as needed:
1. with a large normal powder brush
2. with a large mineral powder brush
2

60. dont do this:

61. bronzer, really? Why?
Oh, there are lot’s of reasons...
• It makes your face have depth, foundation CAN’T do that
• It enhances your natural bone structure
• It draws peoples’ eyes to the par ts of your face that matter, your eyes
and your lips
• It makes you look fresh, even if you haven’t slept
• It’s a great “I’m going to be lazy today” backup for not wearing makeup
• If the color is right for you, it’s a woman’s best friend

62. priming the face...
Try a bronzing technique
on your face.
Feel free to try on your
hand first.
TIP: Ask an advisor how
to apply for your bone
structure.
exercise

63. take a deep breath.
if you’ve come this far, you
have covered the basics!
The rest is bonus material.

64. the enigma of blush

65. blush application
complimentary dramaticnatural

66. some blush techniques
curve
contour
swipe
contour
cheek
apples

67. blush how-to
HOW do I apply blush?
Apply on or underneathe your cheeks,
slowly build color as needed:
1. with a blush brush
2. with a mineral powder brush
2
1

68. why and when we use blush
We use blush because...
• It gives us a little color on the cheeks
• Sometimes it adds a little pizzazz to our other makeup
We use blush when...
• We feel like it
• For a special occassion
• For when pictures will be taken

69. priming the face...
If you feel like it, try
some color on your hand
first.
If it looks right, try
applying it to your face.
TIP: Ask an advisor how
to apply for your bone
structure.
exercise

70. streaky eyes? Prime that.

71. eye primer how-to
HOW do I apply eye primer?
Apply on all above and below eyes:
1. with a washed finger
2. with a concealer brush
2
1

72. why do we prime our eyes?
Because...
• It prevents color streaking
• It ENHANCES any color you place on top of it, and it looks smooth
Use primer when...
• You wear eye shadow
• You wear eye liner that might melt
• When you’re at an occassion where they’ll be taking pictures

73. priming the face...
Apply primer to an area
on the back of your hand.
Apply it to your eyes
as well.
We’ll see what happens
in the next exercise.
exercise

74. tricks of the trade: eye-shadow

75. the primary colors of makeup
pinks plums peaches neutrals
Secondary:

76. do you remember finish?
mattes sheens shimmers

77. eyeshadow application
natural moderate dramatic

78. the layers of eye realestate

79. shadow layer 1
lid

80. shadow layer 2
under-eye

81. shadow layer 3
the ‘v’

82. shadow layer 4a
upper -eye

83. shadow layer 4b
brow-bone

84. eye shadow how-to
HOW do I apply eye shadow?
Slowly build color in layers with
different eye-shadow brushes:
1. Sturdy & Chunky: Apply color
2. Sturdy & Tiny: Contour color
3. Loose & Medium: Blend color
1
2
3

85. why use eye shadow?
Because...
• You feel like it
• It draws people into your soul
• If done right, can make your eyes look bigger, smaller, wider, narrower...
• Enhance the awesome color of your corneas
• It polishes your face

86. priming the face...
We’ll keep it simple.
Apply some color to your
eye-lid. Then your ‘V’
Blend!
TIP: Ask an advisor
for help if you need it!
exercise

87. line those beauties.

88. lining your eyes

89. lining your eyes

90. liner types
liquid gel pencil

91. liner lines
NATURAL moderate dramatic

92. eye LINER how-to
1
2
3
HOW do I apply eye liner?
This takes practice but you have to try!
Method 1: Close your eye, line as close to
your lash-line as possible, do it in strokes/layers
Method 2: Leave your eye open, line as close to
your lash-line as possible, do it in strokes/layers
1. Liquid or Gel: Angle Brush
2. Liquid or Gel: Flat-precision Brush
3a. Pencil: Use the actual pencil!
3b. Blending: Use a liner smudge sponge

93. why use eye liner?
Because...
• It automatically opens your eyes more and makes them seem bigger
• It polishes your eyes, makes them crisp
• Makes it easier for men notice your eyes, gives it POP!
Not everyone needs eye liner though...
• Some people have naturally thick lash lines
• Some people’s eyes are so huge they don’t want to
emphasize them. No worries, doing it right will prevent this!

94. priming the face...
Apply liner, in strokes, as
close to your lash-line as
possible.
Try different ways of
doing it if doesn’t feel right.
TIP: Ask an advisor
for help if you need it!
exercise

95. almost done! Mascara tips.

96. lashes, lashes, lashes

97. mascara types
legnthen Volumize curl water-proof

98. mascara colors
black black/brown brown
others

99. mascara how-to
HOW do I apply mascara?
This takes practice but you have to try!
Method 1: Eye open, apply in-to-out below your
top lashes, keep applying in layers
Method 2: Eye open, apply close to your eye,
but move brush back and for th to spread the
mascara around
TIP: Change your mascara every 3-6 months.
It get’s too dry to use, and has built up lots
of bacteria!

100. why use mascara?
Because...
• It’s another great eye opening method
• It creates a noticable line where your lash-line star ts
• People have hair on their lash line, if you can’t see it, enhance it!

101. priming the face...
Using a new mascara
wand every time, dip it
into mascara and try a
few methods of application.
TIP: Ask an advisor
for help if you need it!
exercise

102. filling in your brows

103. brow rules

104. brow filling before & after

105. brow filling application options
pencil powder tattoo

106. brow filling how-to
HOW do I fill my brows?
Practice makes perfect!
RULE 1: Line in the natural
direction your hair grows!
RULE 2: Light by your eyes, dark
on the arch, and point at the end

107. why do we fill our brows?
Because...
• they polishe our appearence
• they draw people to our eyes
• they define our entire faces!
Dont worry...
• Our brows are sisters, not twins
• Brows dont have to look the same every day
• Brows can change their shape over time depending on how you groom
• You can change the color if you want too!

108. priming the face...
Try applying brow filler to
one of your brows.
After you’re done, clean it
up with makeup remover
and/or concealer.
TIP: Ask an advisor
for help if you need it!
exercise

109. the finishing touches: lips

110. lip finishes
matte
lipstick
normal
lipstick
lip
balm
lip
stain
lip
gloss

111. the enigma of lip liner

112. HOW do I color my lips?
Slowly build color, stay in the lines:
1. with the lipstick
2. with a lip brush
1
2
lip color how-to

113. why do we color our lips?
Because...
• it moisturizes them
• our natural lip colors are sometimes not complimentary to our makeup
• sometimes you can look naked without something on your lips
When and why do we line our lips?
• We line when we wear bright colored lipstick (prevents feathering)
• We line for a special occassion when we need lipstick to last longer
• We line to make our lipstick look more precise

114. Choose a color that
comliments your makeup.
Slowly build the lip
color, blot if you’ve
added too much.
TIP: Ask an advisor
for help if you need it!
exercise

115. take a break
10 min

116. let’s talk about
looks

117. what’s in my bag?
primer
smashbox
$36
foundation
clinique
$23
concealer
clinique
$17
powder
clinique
$34
bronzer
clinique
$26
mascara
clinique
$16
liquid liner
loreal
$9
brow powder
lorac
$22
total: ~ $180 each year

118. your complexion matters
fair light medium dark

119. try one of the four seasons
spring summer fall winter

120. Take a look card.
Or with your phone, find a
look that you want to try.
Remove your makeup
and try doing this look.
Ask an advisor for help!
exercise

122. apply your look!
20 min

123. let’s talk about
money

124. the makeup money scale
$
e.l.f.
n.y.x.
Coastal-
accents
$$
covergirl
loreal
neutrogena
revlon
almay
$$$
Clinique
mac
benefit
bare-
esscentuals
$$$$
smashbox
urban decay
too faced
nars
$$$$$
lancome
bobby brown
chanel
estee lauder
$$$$$$
dior
deborah-
lippmann
tom ford
armani

125. quality vs price
$
e.l.f.
n.y.x.
Coastal-
accents
$$
covergirl
loreal
neutrogena
revlon
almay
$$$
Clinique
mac
benefit
bare-
esscentuals
quality = price
$$$$
smashbox
urban decay
too faced
nars
$$$$$
lancome
bobby brown
chanel
estee lauder
$$$$$$
dior
deborah-
lippmann
tom ford
armani

126. what I buy
$ $$ $$$ $$$$ $$$$$ $$$$$$
e.l.f.
n.y.x.
Coastal-
accents
covergirl
loreal
neutrogena
revlon
almay
Clinique
mac
benefit
bare-
esscentuals
smashbox
urban decay
too faced
nars
lancome
bobby brown
chanel
estee lauder
dior
deborah-
lippmann
tom ford
armani

127. ask questions!

128. use me / (847) 997-4007
makeup
shiopping
application
consult
special
occassion
makeup

129. thank you
for playing!
Makeup 101 & Professional Development | Lauren Peters 2013