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Paula Kennedy 
Microaggression: Impact on Women in IT
WHAT’S MY PLAN?
Microaggression: 
“social exchanges in which a member of a dominant culture says or does something, often accidentally, and without intended malice, that belittles and alienates a member of a marginalized group.”
“P.C. nonsense” 
“You think everything is sexist. It’s just a joke” 
“Don’t sweat the small stuff! We should worry about real aggression, not what people say” 
“Women are just looking for something to be angry about“
Elisabeth Hendrickson, Pivotal, tweet at Agile 2014, Orlando: 
“Thank you @targetprocess for bringing women's t- shirts to #agile2014! Might seem like a small thing, but it's a big deal.” 
Lara Swanson, Engineering Manager of Performance at Etsy “I wasn’t like a lot of the other presenters: I wore a dress, heels, and a big necklace…this set off a red flag to these men”
BUSINESSES LOSE 
WOMEN FEEL
What can we do about it? 
-Think about what you are saying and why you are saying it 
-Raise awareness within your organisation 
-Make the invisible, visible (don’t be a bystander) 
-Find out more about it
www.cloudcredo.com 
WE’RE HIRING!

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Microaggression

  • 1. Paula Kennedy Microaggression: Impact on Women in IT
  • 3. Microaggression: “social exchanges in which a member of a dominant culture says or does something, often accidentally, and without intended malice, that belittles and alienates a member of a marginalized group.”
  • 4. “P.C. nonsense” “You think everything is sexist. It’s just a joke” “Don’t sweat the small stuff! We should worry about real aggression, not what people say” “Women are just looking for something to be angry about“
  • 5. Elisabeth Hendrickson, Pivotal, tweet at Agile 2014, Orlando: “Thank you @targetprocess for bringing women's t- shirts to #agile2014! Might seem like a small thing, but it's a big deal.” Lara Swanson, Engineering Manager of Performance at Etsy “I wasn’t like a lot of the other presenters: I wore a dress, heels, and a big necklace…this set off a red flag to these men”
  • 7. What can we do about it? -Think about what you are saying and why you are saying it -Raise awareness within your organisation -Make the invisible, visible (don’t be a bystander) -Find out more about it