This document summarizes research on factors that influence working mothers' perceptions of brands for baby accessory products in India. It finds that the baby accessory product market in India has grown significantly in recent years due to increasing incomes, availability of products, and awareness. Working mothers are an important customer segment as primary decision makers for purchasing baby products. The document reviews literature on how branding, marketing communications, and perceptions of quality influence customer-based brand equity.
The document provides a market research report on Johnson's Baby Lotion. A survey was conducted with 50 respondents from Pune aged 30-50. The survey found high awareness and usage of Johnson's Baby Lotion compared to competitors. Features like quality, brand value, and doctor recommendations influenced purchases. Johnson's targets mothers aged 20-40 as primary buyers. It has positioned itself as a gentle, fast-absorbing product for baby skin care. The market research confirms Johnson's Baby Lotion has high acceptance levels and usage rates among parents with newborns in India.
This document summarizes a presentation about introducing a new baby soap brand called Bubbles. It discusses the large and growing Indian baby care market, the major competitor Johnson & Johnson baby soap, and the proposed product Bubbles which would be a hypoallergenic soap made from natural and organic oils. The presentation outlines the branding, marketing plan including targeting mothers of babies aged 0-3 nationally, distribution strategy starting in major cities and expanding nationally, and projected financials with sales and profit increasing over 8 years as market share grows towards 16%.
The document provides an overview and analysis of Johnson & Johnson's Baby products brand. It discusses the history and portfolio of Johnson & Johnson baby products. It then focuses its analysis on Johnson's Baby Shampoo, including the target customer profile, product categories, competitive landscape, brand positioning, marketing elements, and marketing communication activities. It concludes with a mental map of how customers perceive the Johnson's Baby Shampoo brand and a CBBE pyramid analysis.
Understanding consumer buying behaviour for beauty productsBhavna Vaja
The document discusses interpretation of beauty and understanding consumer behavior for beauty products. It finds that a majority of women aged 18-30 are willing to spend over half their income on beauty products to look attractive and feel confident. Brand loyalty is high, as women rarely switch brands, though word-of-mouth and friends' opinions significantly influence their choices. The most important factors for women in selecting beauty products are the brand name and quality over price.
The document discusses research conducted to understand consumer decision making for cosmetic products. It identifies key factors like price, brand loyalty, quality, and benefits that influence purchasing. The research used surveys of 100 people and collected both primary and secondary data. It analyzed the consumer's need recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation processes. Segmentation strategies were proposed based on geography, demographics, and behaviors. Implementation strategies addressed search, alternative evaluation, and outlet selection. The recommendations focus on engaging bloggers, providing samples, and balancing quality, price, and options.
Consumer buying behaviour of “product quality” garnier cosmetic elena sopnita
This document summarizes a marketing research report on consumer buying behavior and perceptions of product quality for Garnier cosmetic products in Bangladesh. It conducted surveys of over 40 consumers in Dhanmondi and Gulshan areas on their opinions of Garnier products related to price, design, quality and packaging attractiveness. The majority of respondents believed that brand name was associated with higher quality. The report aims to analyze the factors influencing consumers' buying decisions and satisfaction with Garnier products. It also examines the relationships between demographics like age and brand preference as well as the impact of media on purchasing behavior. The methodology section outlines the use of both primary survey data and secondary sources to understand consumer perspectives of Garnier cosmetic quality
This document provides a market analysis and marketing plan for a new baby care product in India. It identifies key opportunities in the large and growing market for baby products in India. The target market segments are identified as certain high population growth states in India, as well as women ages 15-25 for the primary target and 25-54 as the secondary target, as these demographics represent those most likely to be having their first or second children. The document outlines strategies for market segmentation, product design and packaging, pricing, placement in distribution channels, and promotional activities to launch the new baby care product.
The document provides an overview of the marketing mix used by Johnson & Johnson. It discusses the 4Ps of the marketing mix - Product, Price, Place, and Promotion.
For Product, it outlines Johnson & Johnson's consumer products, pharmaceuticals, and medical equipment. For Price, it describes their affordable pricing policy. For Place, it discusses their global presence and wide distribution channels. For Promotion, it highlights their advertising campaigns featuring celebrities and emotional baby ads.
The document provides a market research report on Johnson's Baby Lotion. A survey was conducted with 50 respondents from Pune aged 30-50. The survey found high awareness and usage of Johnson's Baby Lotion compared to competitors. Features like quality, brand value, and doctor recommendations influenced purchases. Johnson's targets mothers aged 20-40 as primary buyers. It has positioned itself as a gentle, fast-absorbing product for baby skin care. The market research confirms Johnson's Baby Lotion has high acceptance levels and usage rates among parents with newborns in India.
This document summarizes a presentation about introducing a new baby soap brand called Bubbles. It discusses the large and growing Indian baby care market, the major competitor Johnson & Johnson baby soap, and the proposed product Bubbles which would be a hypoallergenic soap made from natural and organic oils. The presentation outlines the branding, marketing plan including targeting mothers of babies aged 0-3 nationally, distribution strategy starting in major cities and expanding nationally, and projected financials with sales and profit increasing over 8 years as market share grows towards 16%.
The document provides an overview and analysis of Johnson & Johnson's Baby products brand. It discusses the history and portfolio of Johnson & Johnson baby products. It then focuses its analysis on Johnson's Baby Shampoo, including the target customer profile, product categories, competitive landscape, brand positioning, marketing elements, and marketing communication activities. It concludes with a mental map of how customers perceive the Johnson's Baby Shampoo brand and a CBBE pyramid analysis.
Understanding consumer buying behaviour for beauty productsBhavna Vaja
The document discusses interpretation of beauty and understanding consumer behavior for beauty products. It finds that a majority of women aged 18-30 are willing to spend over half their income on beauty products to look attractive and feel confident. Brand loyalty is high, as women rarely switch brands, though word-of-mouth and friends' opinions significantly influence their choices. The most important factors for women in selecting beauty products are the brand name and quality over price.
The document discusses research conducted to understand consumer decision making for cosmetic products. It identifies key factors like price, brand loyalty, quality, and benefits that influence purchasing. The research used surveys of 100 people and collected both primary and secondary data. It analyzed the consumer's need recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation processes. Segmentation strategies were proposed based on geography, demographics, and behaviors. Implementation strategies addressed search, alternative evaluation, and outlet selection. The recommendations focus on engaging bloggers, providing samples, and balancing quality, price, and options.
Consumer buying behaviour of “product quality” garnier cosmetic elena sopnita
This document summarizes a marketing research report on consumer buying behavior and perceptions of product quality for Garnier cosmetic products in Bangladesh. It conducted surveys of over 40 consumers in Dhanmondi and Gulshan areas on their opinions of Garnier products related to price, design, quality and packaging attractiveness. The majority of respondents believed that brand name was associated with higher quality. The report aims to analyze the factors influencing consumers' buying decisions and satisfaction with Garnier products. It also examines the relationships between demographics like age and brand preference as well as the impact of media on purchasing behavior. The methodology section outlines the use of both primary survey data and secondary sources to understand consumer perspectives of Garnier cosmetic quality
This document provides a market analysis and marketing plan for a new baby care product in India. It identifies key opportunities in the large and growing market for baby products in India. The target market segments are identified as certain high population growth states in India, as well as women ages 15-25 for the primary target and 25-54 as the secondary target, as these demographics represent those most likely to be having their first or second children. The document outlines strategies for market segmentation, product design and packaging, pricing, placement in distribution channels, and promotional activities to launch the new baby care product.
The document provides an overview of the marketing mix used by Johnson & Johnson. It discusses the 4Ps of the marketing mix - Product, Price, Place, and Promotion.
For Product, it outlines Johnson & Johnson's consumer products, pharmaceuticals, and medical equipment. For Price, it describes their affordable pricing policy. For Place, it discusses their global presence and wide distribution channels. For Promotion, it highlights their advertising campaigns featuring celebrities and emotional baby ads.
This document provides an overview of Johnson & Johnson's 1st semester final project in 2019. It includes the following key points:
1. It discusses the FMCG sector in India, noting it is the 4th largest growing sector and contributes 13.8% to India's GDP. The sector revenue is estimated to reach $103.7 billion by 2020.
2. It provides an analysis of sector contribution in India, with manufacturing contributing 31%, services 53%, and agriculture 16%.
3. It gives a brief company overview of Johnson & Johnson, describing it as a multinational medical device, pharmaceutical and consumer goods corporation founded in 1886.
This document provides a marketing plan for Masoom Sparsh, a company that produces baby care products. The plan outlines the company's mission to provide comfort, hygiene and care for babies and their mothers. It analyzes the product line, market, competitors, distribution channels, budget, and implementation strategy. The marketing mix discusses pricing lower than competitors, retail outlets for distribution, promotional activities using samples and word-of-mouth, and ensuring quality packaging. The plan aims to make Masoom Sparsh a leader in the baby care segment through product quality and competitive pricing.
Consumer preference towards fair n lovely Aghna Shamsi
This document is a project report submitted by Aghna Shamsi to Invertis University to fulfill the requirements for a Bachelor of Business Administration degree. The report focuses on a study of consumer preferences towards Fair & Lovely Nagina skin lightening cream in Uttar Pradesh, India. The report includes an introduction to the topic, profiles Hindustan Unilever which produces Fair & Lovely, describes the research methodology used in the study, and outlines the presentation and analysis of the data collected as well as findings, suggestions and recommendations.
Consumer buying behaviour of “product quality” (garnier cosmetic)elena sopnita
This document is a marketing research report on consumer buying behavior of product quality for Garnier cosmetics in Bangladesh. It was prepared by 4 students for a professor at ULAB. The report includes research on Garnier's history and product lines. It also details the research methodology, which involved a survey of 40 consumers in Dhaka on their opinions of Garnier's price, quality, and branding. The analysis found that consumers strongly associate the Garnier brand with higher quality products and judge quality based on whether a product is from a low-end or high-end brand.
I'm want to pay gratitude towards my professor Dr. A.K. JAIN sir for providing me a such a vast opportunity to present and find out the strategies to stand in world as a global entity.
How they fight with the segregation mark among them ?
content: 1.Introduction
2.Financial Status
3.Market Share
4.Customer
5.Products
6.Area Of Operation
7.Product Mix
8.Pricing Strategies
9.Distribution Strategies
10.Promotion Strategies
11.Conclusion
This document summarizes a study on consumer buying behaviour and perceptions of product quality for cosmetics in Dhaka, Bangladesh. Some key findings:
- Garnier was the most preferred cosmetic brand, used by 40% of respondents aged 15-30.
- Over 85% of Dhaka residents used Garnier cosmetics. 57.5% agreed and 35% strongly agreed they trust Garnier as an established Bangladeshi brand.
- Respondents placed high importance on overall product quality and chose brands that provided better quality.
- Advertisements and friends were major information sources for potential customers.
- Most respondents were satisfied with their chosen cosmetic brands.
- overview of mamaearth
- about of mamaearth
- mission of mamaearth
- Award
- history of mama earth
- product category
- market strategy
- SWOT Analysis
- Competitors
- growth of mamaearth
- Future Plane
The document provides details of a business plan for a lipstick production company called Lipstick's Park. It includes sections on market analysis, competitors, organization structure, supply chain, production process, quality management, customer service, and financial forecasting. The marketing plan proposes promotional activities like discounts and sales. Financial projections estimate maximum monthly profit of 74.25 million VND can be achieved by producing 495 lipsticks. In summary, the document outlines the market, operations, and financial plans for a new lipstick manufacturing business in Vietnam.
Johnson and Johnson Consumer BehaviourRahil Shaikh
The document summarizes Johnson & Johnson's consumer behavior strategies. It operates in consumer products, pharmaceuticals, and medical devices. It positions itself to appeal directly to consumers' emotional needs for hygiene, safety, and complete child care. Johnson & Johnson has been successful because it triggers emotional responses in consumers' minds where they cannot fully rationalize. The brand personality is seen as sincere, genuine, kind, family-oriented, and trustful.
1) The document discusses the changing trends in cosmetics usage in India due to increasing disposable income and changing lifestyles. Retailing cosmetics has become challenging due to competition from other product segments.
2) It provides an overview of the Indian cosmetics industry and market segmentation. Major players include Lakme, Revlon, and L'Oreal.
3) Word-of-mouth and beauty consultants influence purchases more than advertising. Quality, price, and variety are most important factors for Indian consumers. Brand loyalty and satisfaction are key areas for marketers.
This presentation will discuss Fair & Lovely and present information on the following areas:
An outline of the product
Market Segments
Target Market
Ad Evaluation
The internal influences
The external influences
The implications for marketers
Recommendations
The conclusions and observations.
Strategic proposal and marketing plan
Presentation addressing Baby/ Kids skincare positioning and performance, Taking into consideration the below factors :
Analysis
Brand positioning
Strategy
Tactics
After studying the theoretical concepts of a topic, understanding its practical implications and applications is the next step in the learning process. This Project of Marketing Management Part is last. For this report, I tried to find out about the Marketing Strategy of marketing of the reputed brand of the world, namely Fair & Lovely.
This document segments skin care buyers into 9 categories based on their buying behaviors:
1. Impulsive buyers who make unplanned purchases based on impulses.
2. Perfectionists who are highly quality conscious and carefully choose the best products.
3. Pleasure mongers who buy products for pleasure or recreation.
4. Apprehension driven buyers who are motivated by fears of skin damage.
5. Earnest seekers who buy for emotional and social security.
6. Nature freaks who seek natural or nature-based products and are conscious of their health.
7. Brand conscious buyers who prefer well-known brands.
8. Brand loyal buyers who only buy
Category review Dove leave on hair care products [full]An Le K.
Dove leave-on hair care products in Vietnam are not performing well. While the personal care market in Vietnam is growing steadily, Dove's leave-on products are not widely distributed in stores and consumers lack awareness of them. Dove needs to better understand Vietnamese consumers' hair care needs and match its products to those needs. The document recommends increasing distribution of leave-on products, developing a new line focused on oil control, lowering prices, improving brand positioning to focus on specialized products, and conducting educational campaigns to build awareness of leave-on hair care benefits.
Marketing RESEARCH DESIGN for Zandu Ayurveda’s Social Media PresenceNeha Kumar
1) The document outlines a research design to study the impact and effectiveness of Zandu Ayurveda's social media presence.
2) The objectives are to understand user reactions to Zandu's current social media approach and determine if it has achieved its goals of increasing sales, purchases, and brand understanding.
3) The research will involve exploratory interviews, descriptive surveys, and ethnographic research of 225 users in Mumbai aged 20+ to evaluate Zandu's social media language, posts, and activities.
The document is a project report on the marketing strategy of Avon, a cosmetic company. It provides an overview of Avon, discussing its history, products, target market, and marketing concepts. The report analyzes Avon's marketing environment and strategies using tools like the 4Ps, SWOT analysis, and PEST analysis. It also reviews Avon's competitors and makes recommendations to improve its marketing approach.
This report summarizes the internship of Mustafa Rafid at ACI Limited, focusing on analyzing consumer behavior of Savlon brand products. As part of the consumer brands team, Rafid conducted consumer surveys to understand perceptions of Savlon compared to competitors. He segmented consumers by demographics and collected feedback on products. The findings from the surveys were then used to assess Savlon's position in antiseptic and personal care categories. Suggestions were provided to help strengthen the brand going forward. The internship provided Rafid hands-on experience in market research and an opportunity to apply concepts of consumer behavior analysis.
- The disposable wipes industry has grown significantly in recent years and now plays a major role in personal care.
- In India, the demand for facial wipes is increasing due to changing lifestyles and increased awareness of hygiene. However, the market is still in its nascent stage compared to other countries.
- The FMCG sector, of which wipes are a part, contributes significantly to India's GDP. It has grown at around 11% annually over the last decade and is projected to reach US$110 billion by 2020, with rural markets driving much of this growth.
Primary research on baby care product by using quantitative research methodVARUN MODI
The document discusses primary research conducted by Johnson & Johnson India Ltd. on baby care products using quantitative methods. It provides details on the survey conducted, including questions asked about brand and product preferences, new product ideas, and customer satisfaction. The results showed most customers prefer J&J baby products and are satisfied with the quality.
The document contains a retailer survey questionnaire about Amul ice cream. It collects information on whether retailers stock Amul ice cream, which varieties they prefer to store, their most preferred ice cream brand overall, how they obtain Amul ice cream, and their satisfaction with Amul distributors. It also asks about their awareness and interest in Amul parlor benefits and distribution opportunities. A customer survey portion collects information on customers' awareness and usage of Amul products, preferred ice cream brands, expectations of Amul ice cream quality and availability. Both surveys rate attributes like quality, brand image, availability and packaging.
This document provides an overview of Johnson & Johnson's 1st semester final project in 2019. It includes the following key points:
1. It discusses the FMCG sector in India, noting it is the 4th largest growing sector and contributes 13.8% to India's GDP. The sector revenue is estimated to reach $103.7 billion by 2020.
2. It provides an analysis of sector contribution in India, with manufacturing contributing 31%, services 53%, and agriculture 16%.
3. It gives a brief company overview of Johnson & Johnson, describing it as a multinational medical device, pharmaceutical and consumer goods corporation founded in 1886.
This document provides a marketing plan for Masoom Sparsh, a company that produces baby care products. The plan outlines the company's mission to provide comfort, hygiene and care for babies and their mothers. It analyzes the product line, market, competitors, distribution channels, budget, and implementation strategy. The marketing mix discusses pricing lower than competitors, retail outlets for distribution, promotional activities using samples and word-of-mouth, and ensuring quality packaging. The plan aims to make Masoom Sparsh a leader in the baby care segment through product quality and competitive pricing.
Consumer preference towards fair n lovely Aghna Shamsi
This document is a project report submitted by Aghna Shamsi to Invertis University to fulfill the requirements for a Bachelor of Business Administration degree. The report focuses on a study of consumer preferences towards Fair & Lovely Nagina skin lightening cream in Uttar Pradesh, India. The report includes an introduction to the topic, profiles Hindustan Unilever which produces Fair & Lovely, describes the research methodology used in the study, and outlines the presentation and analysis of the data collected as well as findings, suggestions and recommendations.
Consumer buying behaviour of “product quality” (garnier cosmetic)elena sopnita
This document is a marketing research report on consumer buying behavior of product quality for Garnier cosmetics in Bangladesh. It was prepared by 4 students for a professor at ULAB. The report includes research on Garnier's history and product lines. It also details the research methodology, which involved a survey of 40 consumers in Dhaka on their opinions of Garnier's price, quality, and branding. The analysis found that consumers strongly associate the Garnier brand with higher quality products and judge quality based on whether a product is from a low-end or high-end brand.
I'm want to pay gratitude towards my professor Dr. A.K. JAIN sir for providing me a such a vast opportunity to present and find out the strategies to stand in world as a global entity.
How they fight with the segregation mark among them ?
content: 1.Introduction
2.Financial Status
3.Market Share
4.Customer
5.Products
6.Area Of Operation
7.Product Mix
8.Pricing Strategies
9.Distribution Strategies
10.Promotion Strategies
11.Conclusion
This document summarizes a study on consumer buying behaviour and perceptions of product quality for cosmetics in Dhaka, Bangladesh. Some key findings:
- Garnier was the most preferred cosmetic brand, used by 40% of respondents aged 15-30.
- Over 85% of Dhaka residents used Garnier cosmetics. 57.5% agreed and 35% strongly agreed they trust Garnier as an established Bangladeshi brand.
- Respondents placed high importance on overall product quality and chose brands that provided better quality.
- Advertisements and friends were major information sources for potential customers.
- Most respondents were satisfied with their chosen cosmetic brands.
- overview of mamaearth
- about of mamaearth
- mission of mamaearth
- Award
- history of mama earth
- product category
- market strategy
- SWOT Analysis
- Competitors
- growth of mamaearth
- Future Plane
The document provides details of a business plan for a lipstick production company called Lipstick's Park. It includes sections on market analysis, competitors, organization structure, supply chain, production process, quality management, customer service, and financial forecasting. The marketing plan proposes promotional activities like discounts and sales. Financial projections estimate maximum monthly profit of 74.25 million VND can be achieved by producing 495 lipsticks. In summary, the document outlines the market, operations, and financial plans for a new lipstick manufacturing business in Vietnam.
Johnson and Johnson Consumer BehaviourRahil Shaikh
The document summarizes Johnson & Johnson's consumer behavior strategies. It operates in consumer products, pharmaceuticals, and medical devices. It positions itself to appeal directly to consumers' emotional needs for hygiene, safety, and complete child care. Johnson & Johnson has been successful because it triggers emotional responses in consumers' minds where they cannot fully rationalize. The brand personality is seen as sincere, genuine, kind, family-oriented, and trustful.
1) The document discusses the changing trends in cosmetics usage in India due to increasing disposable income and changing lifestyles. Retailing cosmetics has become challenging due to competition from other product segments.
2) It provides an overview of the Indian cosmetics industry and market segmentation. Major players include Lakme, Revlon, and L'Oreal.
3) Word-of-mouth and beauty consultants influence purchases more than advertising. Quality, price, and variety are most important factors for Indian consumers. Brand loyalty and satisfaction are key areas for marketers.
This presentation will discuss Fair & Lovely and present information on the following areas:
An outline of the product
Market Segments
Target Market
Ad Evaluation
The internal influences
The external influences
The implications for marketers
Recommendations
The conclusions and observations.
Strategic proposal and marketing plan
Presentation addressing Baby/ Kids skincare positioning and performance, Taking into consideration the below factors :
Analysis
Brand positioning
Strategy
Tactics
After studying the theoretical concepts of a topic, understanding its practical implications and applications is the next step in the learning process. This Project of Marketing Management Part is last. For this report, I tried to find out about the Marketing Strategy of marketing of the reputed brand of the world, namely Fair & Lovely.
This document segments skin care buyers into 9 categories based on their buying behaviors:
1. Impulsive buyers who make unplanned purchases based on impulses.
2. Perfectionists who are highly quality conscious and carefully choose the best products.
3. Pleasure mongers who buy products for pleasure or recreation.
4. Apprehension driven buyers who are motivated by fears of skin damage.
5. Earnest seekers who buy for emotional and social security.
6. Nature freaks who seek natural or nature-based products and are conscious of their health.
7. Brand conscious buyers who prefer well-known brands.
8. Brand loyal buyers who only buy
Category review Dove leave on hair care products [full]An Le K.
Dove leave-on hair care products in Vietnam are not performing well. While the personal care market in Vietnam is growing steadily, Dove's leave-on products are not widely distributed in stores and consumers lack awareness of them. Dove needs to better understand Vietnamese consumers' hair care needs and match its products to those needs. The document recommends increasing distribution of leave-on products, developing a new line focused on oil control, lowering prices, improving brand positioning to focus on specialized products, and conducting educational campaigns to build awareness of leave-on hair care benefits.
Marketing RESEARCH DESIGN for Zandu Ayurveda’s Social Media PresenceNeha Kumar
1) The document outlines a research design to study the impact and effectiveness of Zandu Ayurveda's social media presence.
2) The objectives are to understand user reactions to Zandu's current social media approach and determine if it has achieved its goals of increasing sales, purchases, and brand understanding.
3) The research will involve exploratory interviews, descriptive surveys, and ethnographic research of 225 users in Mumbai aged 20+ to evaluate Zandu's social media language, posts, and activities.
The document is a project report on the marketing strategy of Avon, a cosmetic company. It provides an overview of Avon, discussing its history, products, target market, and marketing concepts. The report analyzes Avon's marketing environment and strategies using tools like the 4Ps, SWOT analysis, and PEST analysis. It also reviews Avon's competitors and makes recommendations to improve its marketing approach.
This report summarizes the internship of Mustafa Rafid at ACI Limited, focusing on analyzing consumer behavior of Savlon brand products. As part of the consumer brands team, Rafid conducted consumer surveys to understand perceptions of Savlon compared to competitors. He segmented consumers by demographics and collected feedback on products. The findings from the surveys were then used to assess Savlon's position in antiseptic and personal care categories. Suggestions were provided to help strengthen the brand going forward. The internship provided Rafid hands-on experience in market research and an opportunity to apply concepts of consumer behavior analysis.
- The disposable wipes industry has grown significantly in recent years and now plays a major role in personal care.
- In India, the demand for facial wipes is increasing due to changing lifestyles and increased awareness of hygiene. However, the market is still in its nascent stage compared to other countries.
- The FMCG sector, of which wipes are a part, contributes significantly to India's GDP. It has grown at around 11% annually over the last decade and is projected to reach US$110 billion by 2020, with rural markets driving much of this growth.
Primary research on baby care product by using quantitative research methodVARUN MODI
The document discusses primary research conducted by Johnson & Johnson India Ltd. on baby care products using quantitative methods. It provides details on the survey conducted, including questions asked about brand and product preferences, new product ideas, and customer satisfaction. The results showed most customers prefer J&J baby products and are satisfied with the quality.
The document contains a retailer survey questionnaire about Amul ice cream. It collects information on whether retailers stock Amul ice cream, which varieties they prefer to store, their most preferred ice cream brand overall, how they obtain Amul ice cream, and their satisfaction with Amul distributors. It also asks about their awareness and interest in Amul parlor benefits and distribution opportunities. A customer survey portion collects information on customers' awareness and usage of Amul products, preferred ice cream brands, expectations of Amul ice cream quality and availability. Both surveys rate attributes like quality, brand image, availability and packaging.
Dr. Yanki Leading with Emotional Intelligenceeasteducation
Dr. Yanki Hartijasti discusses four types of quotients (IQ, EQ, SQ, AQ) that are important for leadership. IQ involves problem solving and logical thinking. EQ involves skills like empathy, anger management, and being positive. SQ involves practicing spiritual values and feeling gratitude. AQ involves the ability to overcome obstacles and bounce back from failures. Developing these four quotients can lead to high job satisfaction, low employee turnover, and high productivity in organizations.
Robert Wood Johnson and his brothers founded Johnson & Johnson in 1886 to create surgical dressings and antiseptics. It later expanded into baby care products and became a global leader. In India, it started operations in 1948 and now employs over 2000 people across consumer, medical, and pharmaceutical segments. Johnson & Johnson India is recognized for high quality products and its corporate social responsibility efforts. The document then provides details about Johnson & Johnson's consumer health care and baby care products in India like Johnson's Baby Lotion.
The document discusses the internship training report of R. Arone Franklin at Aavin Milk in Tirunelveli, Tamil Nadu. It provides background on Aavin Milk, which is the cooperative milk producers' federation in the state. The report details the operations of Aavin Milk including milk procurement from local villages, processing at chilling centers and the main dairy, quality testing, and production of products like toned milk, flavored milk, butter, and ice cream. It also discusses the objectives of the dairy development department in Tamil Nadu.
This document provides information about quality procedures at Aavin, a milk production company in India. It lists the names of quality team members and the products produced, including milk, butter, ghee, powdered milk, packaged milk drinks and juices, and snacks. It states Aavin's quality policy is to supply high quality and safe milk products to satisfy customers. It notes that Aavin has received ISO 9001 certification and significant investments are needed in procurement, equipment, refrigeration, and training to improve quality. It also lists awards received and government support provided. The document outlines the overall milk processing and provides details on reception, processing, cleaning, packing, sampling tests, and dairy accounts.
Aavin Ratio analysis MBA in FINANCE ppt for Internship project Shyam Raj
This document analyzes the financial ratios of Salem District co-operative milk producer union Ltd. from 2008-2009 to 2012-2013. It aims to determine the financial condition and performance of the company and find solutions to unfavorable financial statements. Primary and secondary data were collected, including financial reports and balance sheets. Various profitability, turnover, and solvency ratios were calculated like operating ratio, gross profit ratio, current ratio, and liquid ratio. The findings show the operating ratio needs improvement to reduce operating costs. Recommendations include reducing costs and improving current asset management. In conclusion, the company has generally performed well over the past 5 years with increasing profitability.
This document discusses Johnson & Johnson's product categories and proposes keywords for online marketing. It analyzes J&J's consumer health care, medical devices and diagnostics, and pharmaceutical products. Keywords are suggested for baby care, skin/hair care, oral health care, joint replacement, sports medicine, diabetes, Nucynta, Reminyl, and Risperdal. Competition and estimated users are provided for each set of keywords. The goal is to identify keywords with medium-low competition for marketing J&J's various consumer and medical products online.
Being a niche market in India, Tupperware still leads the plastic industry of India with the maximum market share. Here's how tupperware came into the scenario and the indepth marketing research and analyisis of the same. Take a look!
This document provides an introduction and overview of a study on customer satisfaction with Aavin milk in Tirunelveli District, India. The study aims to analyze customer satisfaction, preferences, and factors influencing satisfaction towards Aavin milk products. The methodology section outlines that primary and secondary data was collected through questionnaires and interviews with 150 customers using convenience sampling. Key findings indicate that the majority of respondents are satisfied with Aavin milk and motivated to purchase it due to availability and taste. Suggestions include increasing advertising, expanding to rural areas, improving customer service and brand involvement. In conclusion, Aavin milk enjoys a good reputation and leading position in the market.
Consumer behavior on amway products in indiaKamala Lakshmi
This document analyzes consumer behavior towards Amway products in India. It begins by defining key terms like consumer and consumer behavior. It then provides background on Amway as a company that uses direct selling to market health, beauty, and home care products. The document presents research on consumer perceptions and usage of Amway's Persona soap and Satinique shampoo through a survey. It finds that while brand awareness is high, room remains to increase trial and satisfaction through improved advertising, reasonable pricing, and highlighting quality. The analysis concludes with limitations and suggestions for Amway to expand in India.
Tupperware is a direct sales company best known for its storage containers that seal tightly. It was founded in the United States in 1946 and entered the Indian market in 1996. Tupperware uses a party plan model where independent distributors hold product demonstrations in homes to sell products and recruit new distributors. This person-to-person approach has been very successful in India due to cultural norms where socialization and word-of-mouth recommendations influence product purchases. Tupperware's strategy focuses on women and utilizes their social networks through home party demonstrations.
This document discusses the history of Lux beauty soap. Lux soap was first produced in the UK in 1899 by Lever Brothers. It was launched in India in 1929 and has since become a household name for soap. Lux has consistently used Bollywood stars in its advertisements over the decades to create a luxurious brand image. It has also launched several variants and extended its product range over the years. Today, Lux is a market leader in several countries and remains one of the most trusted soap brands in India with a strong brand recognition built over decades of celebrity endorsements and innovative marketing strategies.
The document discusses how social media research can provide insights into the baby products industry. It notes that parents frequently use the internet and social media to discuss child-rearing issues, share experiences and reviews of products. Online communities worldwide represent a valuable resource for discovering parents' needs and preferences, which can inform innovation. The document provides statistics on mothers' internet and social media usage and spending on baby goods. It suggests that social media research methods like netnography and social media mining can offer understanding of topics, sentiments and trends discussed by parents online.
This document summarizes the marketing strategy of a direct sales company operating in over 120 countries. It utilized a TV program and digital campaigns through websites and social media to promote its products and recruit new salespeople, as advertising was not allowed. This integrated approach helped the company become the number 2 marketing campaign in Indonesia and achieve 380% of its sales goal in 2011, ranking it the best performing country for the company that year.
The document is a declaration by K.Eswaran, a student pursuing an MBA at Vysya Institute of Management Studies in Salem. It declares that the project work submitted titled "A Study on Customer Satisfaction Towards Aavin Milk in Salem City" was conducted by the student under the guidance of a lecturer at the institute. The declaration is signed by the student and does not form part of any other previous awarded work.
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working mom perception towards baby ACCESSORY PRODUCTS
1. 1
“A STUDY OF FACTORS AFFECTING
THE PERCEPTION OF WORKING
MOMS TOWARDS SELECTING
BRANDS FOR BABY ACCESSORY
PRODUCTS”
2. 2
INTRODUCTION
Brands have always played a crucial role in the marketing of products and services. It is
generally acknowledged that consumers base their buying decisions not only on rational
considerations regarding, for instance, the price-quality ratio, but also to a great extent on their
subjective estimations and associations.
The value added to a product by its brand, which is usually referred to as “brand images,”
comprises both brand reputation (the long-term overall impressions of price and quality aspects
of a brand) and brand image (e.g. a brand’s personality and the associations it evokes).
In accordance with the new research report "Indian Baby Care Market to 2013", baby accessory
product market in India has experienced surprising growth over the past few years due to
changing mindset and increasing penetration of baby accessory products. Rising income level,
better product availability and increasing awareness have significantly transformed the baby
accessory products industry landscape. India has emerged as the most preferred market for the
companies involved in baby accessory product manufacturing and marketing, says RNCOS
(Market Research and Information Analysis Company) report. The growing segment of
population in the age group of 0-4 years has been providing tremendous opportunities as
compared to any other baby product market worldwide.
The ranges of accessory products vary from clothing, baby toiletries, skin care products to baby
food products etc.
While India represents huge growth opportunities, there are certain challenges for the Indian
industry. The Indian baby accessory product market is restricted to just urban areas, despite
accounting for majority sales, the urban areas are still under penetrated as compared to other
developed and developing markets in the western countries. Products like soap and massage oil
have high penetration with year round usage. "Indian Baby Care Market to 2013" is an
3. 3
exhaustive research and objective analysis on the growing baby care products market in India.
The report also evaluates the factors critical to the success of baby care products market in India
and deeply analyzed the market trends.
Detailed data and qualitative analysis help investors to understand the latest trends in the baby
accessory product industry. The report also provides the segment-wise analysis, forecast and
information of emerging areas. The extent of the information covered in the report helps in
understanding the market dynamics and the corresponding factors responsible for transformation
of the industry. According to our new research report “Indian Baby Care Market Analysis”, the
Indian baby care market has substantially grown over the past few years and caught the attention
of international players. It showed impressive performance last year (2010), which indicates to
the nonexistence of economic slowdown effects. Aggressive marketing strategies and consumer
acceptance of branded premium baby care products (especially in baby food and skin care
segments) will enable the industry to register a CAGR of more than 11% during 2010-2013.
Phusit Wonglorsaichon and Paitoon Sathainrapabayut (2008) related to Brand Perception &
Brand of Baby Accessory Products in Working Moms’ Perspective is relatively giving some
kind of insights about how working mothers are taking this baby care products brand.
Previously, Most of the Indian people have been changed attitude toward taking different types
of baby accessory brand. These information relative with Indian Department of Provincial
Administration that birth rate of India in 2010 seven billionth babies, In 2011 is 8.5 billionth
babies. With higher disposable income and with more affluent working parents having their first
child related products has been increasing as well.
These desires for parents are contributing to baby accessory product producers in positive Ways.
According to the Indian market segmentation of baby accessory products there are 4 segments
consisted of super premium, premium, standard, and economy markets.
The imported products from Bombay, Delhi, and Calcutta are the super premium market.
Premium segment has dominated this segmentation. Diapers, clothes, parasols, foot muffs, Rain
covers, pram bags, cup holder, baby Beddings, Skincare (Lotus Herbals Kids Sun Block Creme
SPF 2. Farlin - Baby Wash Mitten Barbie Conditioning Shampoo – Nourish.) and Bath Baby
4. 4
Powder, Diaper (Garfield Baby Premium Training Pants, Garfield Baby Premium Diapers, Duck
- Baby Diapers, Bear Hug - Changing Mat Bella Baby – Happy Diapers ), Baby Wipe, Baby Pant
baby jogger valco baby and are in the standard market.
The economy market represented with many brands such as Body care, Johnson & Johnson,
(Johnson baby powder, baby lotion, baby soap, hair oil, top to toe ) Himalaya etc. According to
the competitive market, the producers implement the marketing communication on both above
and below the line activities to create the brand Perception to stimulate the customer loyalty.
The main customers for the baby accessory products are separated into two groups. Firstly, the
end-users are the babies who are unable to make the decision to buy which brand. They are not
affected by any marketing communication programs and they do not perceive the brand of their
uses.
Opposite to the first, the second group is the moms who are the decision makers to purchase
products to their baby based on the perception of good quality products and the brand of product.
They might not have any loyalty if they think the new one is better than existing products that
they used. This study for both above and below the line will differently affect the decision of
working moms to buy the products to their babies. Therefore, the marketers of baby accessory
products will compare the cost and effectiveness of marketing communication programs to the
level of brand perception and brand images of their customers.
However “Brand Perception” versus “Brand images” has positive relationship. According to
marketing theories brand perception is consumers’ ability to identify the Brand under different
condition as reflected by their brand recognition or recall Performance.
On the other hand “Brand images” is the added value endowed to products and services. This
value may reflected in how consumer think, feel and act with respect to brand marketing
communication programs that they perceived from your marketing programs. Consistency of
marketing programs with relevant messages will create Brand Attitude toward consumer in
positive way.
5. 5
Brand Perception = Brand Awareness and Brand images = Brand Value
REVIEW OF LITERATURE
Reilly, M.D. (1982), Working wives and convenience consumption, Journal of Consumer
Research, Vol. 8 No. 4, pp. 407-18.
Nickols, S.Y. and Fox, K.D. (1983), Buying time and saving time: strategies for managing
household production, Journal of Consumer Research, Vol. 10, pp. 197-208.
According to (Gate, 1987Aker, & 1996, Buzzel), Brand awareness and brand perceived quality
as the significant factors to create and maintain brand equity. There are positive relationship
among brand awareness, perceive quality and brand equity.
(Rossiter and Percy, 1987) stated that Brand awareness was defined as the consumers’ ability to
identify or recognize the brand.
Murphy, 1990 in addition said that, The American Association defines a brand as “a name,
term, sign, symbol or design, or a combination of them intended to identify the goods or services
of one seller or group of sellers and to differentiate them from those of competitors. “A brand is
thus a product or service that adds dimensions that differentiate it in some way from other
products or services designed to satisfy the same need. These differences may be functional,
rational, or emotional or intangible related to what the brand represents.
Aake, 1991, brand is the image that consumers have in mind. It is also the unique characteristics
that have been developed all the time in order to differentiate actual products from the
competitors .
6. 6
(Aaker, 1991) said that, It refers to the strength of a brand presence in consumer’s minds. Brand
awareness has several levels starting from the less recognition of the brand to dominance
Perceived quality was evaluated and decided by consumers.
According to (Aaker, 1991 and Kapferer, 1992), the valuation of brand has been studied for
different approaches, for example, marketing, premium pricing market value, customer factors,
replacement cost perspective. According to the valuation based on consumer factors, the
measurement of customers’ preference and attitude can be used to valuate the brand equity.
Childers, T.L. and Akshay, R.R. (1992) refers that, the influence of familial and peer-based
reference groups on consumer decisions, Journal of Consumer Research, Vol. 19 No. 2, pp. 198-
211.
(Keller, 1993) point that. Brand recall refers to consumer’s ability to retrieve the brand from the
memory.
Dobscha, S. (1993) in their research, Women and the environment: applying eco-feminism to
environmentally related consumption, Advances in Consumer Research, Vol. 20, pp. 36-40.
(Lassar et al, 1995). According to the second perspective, the premise of customer-based brand
equity models is that the power of brand lies in what customers have responded, seen, read,
heard, learned, thought and felt about the brand over time. In other words, the power of brand
lies in the minds of existing or potential customers and what they have experienced directly and
indirectly about the brand. The customer-based brand equity finally drives the financial return to
the company.
Belch, G.E. and Belch, M.A. (1995), Introduction to Advertising and Promotion: An Integrated
Marketing Communications Perspective, 3rd ed., Irwin, Boston, MA.
7. 7
(Urde, 1994 and Aaker, 1996), Regarding recent concept of marketing communication, two-
way communication as well as one way communication is a key determinant of brand strategies
to stimulus the brand orientation process.
Court, M. (1997), “Who does what at your place? Women educational leaders’ experiences of
gender-segregated work, Women in Management Review, Vol. 12 No. 1, pp. 17-29
Another study by Chernev (1997) analyzed the effect of common features on brand choice and
the moderating role of attribute importance. It is argued that when brand attributes differ in
importance, with the best value on the most important attribute, thus further polarizing brands’
choice shares.
(Motameni & Shahrkhi, 1998) Brand equity increased the discounted future cash flows and
revenue comparing to the same product did not have the brand name.
Candel, M.J.J.M. (2001), Consumers’ convenience orientation towards meal preparation:
conceptualisation and measurement, Appetite, Vol. 36, pp. 15-28.
Duncan (2002) explained that marketing communication is a process for managing the customer
relationship that affects brand value lastly.
Puth G, Mostert P, and Ewing M. (2002), Consumer Perceptions of Mentioned Product
and Brand attributes in Magazine Advertising: Journal of Product & Brand Management, Vol.8
No.1, 1999
A study by Voss and Parasuraman (2003), the purchase preference is primarily determined by
price than quality during pre- purchase evaluation. Given explicit quality information, price had
no effect on pre-purchase or post-consumption quality perceptions. Instead, post consumption
quality evaluations had a favorable impact on price evaluations.
8. 8
(Kitchen, Joanne, & Tao, 2004). It is a significant driver of competitive advantage to create the
ability of companies to attract, retain, and leverage customers
(Duncan & Mulhern, 2004). The marketing communication is considered as the strategic
activities for brand managers to build and maintain the brand image of targeted customers.
Berger J, Draganska M, and Simonson I. (2005), The Influence of Product Variety on Brand
Perception and Choice, Research paper No. 1938, Stanford University
(ITC, 2005) According to the improvement of measurement for brand equity, consumer-based
brand equity was described for four dimensions; brand awareness, brand association, perceived
quality, and brand loyalty.
(Kotler & Lane, 2006) Brand perception is consumers’ ability to identify the brand under
different conditions, as reflected by their brand recognition or recall performance.
(Kotler & Lane, 2006) Perceived quality is another valuation of brand to push the customer to
buy products. Brand building has been around for centuries as a means to distinguish the goods
of one producer from those of another.
(Kotler & Lane, 2006). In the fine arts, branding began with artists signing their works. Brands
today play a number of important roles that improve consumers’ lives and enhance the financial
value of firms.
(Kotler & Lane, 2006). Brand concepts must address customer interests and lifestyles. Factors
that affect its brand image and brand perception among marketing communication program that
Implementing to the public to create brand perception, brand characteristic, brand image and
brand equity.
Wonglorsaichon & Sathainrapabayut 388, the marketing program has effect to improve the
perceive quality of brand for different customers.
9. 9
RATIONALE OF STUDY
This study is focused on baby accessory product in order to realize what working moms think,
conceive, feel, and learn upon brands. Brand perception is consumers’ ability to identify the
brand under different condition defined by their brand recognition or recall performance.
On the other hand brand image is the added value endowed to products and services.
The present study will highlight the perception of working moms towards the use of branded
baby accessory products. The scope of the study is very wide and it opens the doors for further
research to explore the new segment as an opportunity of future market for manufacturers for
niche penetration of product to baby segment or it may lead us to think on the pattern of new
product development too.
10. 10
RESEARCH OBJECTIVES
The main objective of this research is to study the factors affecting the perception of
working moms towards selecting the different brands of baby accessory products.
To study the relationship between brand perception and brand image.
To analyze the relationship between different factors that can affect the perception of
working moms towards selecting brand for baby accessory products.
To find out the preference and attitude of working moms towards the usage of branded
baby accessory products in comparison to the normal (local) products.
11. 11
RESEARCH METHODOLGY
This study is exploratory in nature.
Data Collection: Data will be collected both through secondary sources and Primary sources.
Secondary data will be collected through literature review and to collect the primary data,
structured questionnaires will be developed for study purpose.
The Population: The target population will be the working moms who are using branded baby
accessory products and are living in Indore. This research is aiming to study working mom
perspectives toward local/national/international brands.
The Sample Profile
During the sample design process the target population is identified, as well as the sampling unit,
the size of the sample, and sampling technique.
To assess the level of satisfaction of the employees, another survey will be conducted by taking
sample.
Sample Size: The sample size for the study will be 170 respondents (approx.).
The Techniques: In this study, the non probability sampling technique will be used.
Data Analyses: Collected data through primary tools will be processed i.e., edited, coded and
tabulated for the analysis using MS office software or SPSS.
For further analysis of data, different statistical techniques to achieve the said objectives will be
used like the t-test, ANOVA (Analysis of Variance) to see the significance difference, Chi-
12. 12
square test for interdependency, correlation to measure the association between variables, Factor
Analysis and regression analysis to develop regression equation.
If any other technique will be required to achieve the said objectives, it will be decided at the
required time.
RESEARCH HYPOTHESIS
There exists a strong relationship between the factors affecting the perception of working
moms towards selecting brand for baby accessory product and the factors that affects the
brand image.
Working moms, especially higher middle class, prefer to go for international brands in
baby accessory products.
Middle class working moms prefer local and national brand for baby accessory products.
The percentage of usage of national brands in baby accessory products is higher than
international brands.
13. 13
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Belch, G.E. and Belch, M.A. 1995. Introduction to Advertising and Promotion: An Integrated
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Candel, M.J.J.M. 2001. Consumers’ convenience orientation towards meal preparation:
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Convenience Consumption, Journal of Marketing, Vol.40 No.9/10, 2006, pp.1122-1142.
14. 14
Childers, T.L. and Akshay, R.R. 1992. The influence of familial and peer based reference groups
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Court, M. 1997. “Who does what at your place? Women educational leaders’ experiences of
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