This document summarizes a presentation about introducing a new baby soap brand called Bubbles. It discusses the large and growing Indian baby care market, the major competitor Johnson & Johnson baby soap, and the proposed product Bubbles which would be a hypoallergenic soap made from natural and organic oils. The presentation outlines the branding, marketing plan including targeting mothers of babies aged 0-3 nationally, distribution strategy starting in major cities and expanding nationally, and projected financials with sales and profit increasing over 8 years as market share grows towards 16%.