Most Bang For The Buck Case Study

Holiday Campaign Benefitting Operation Breakthrough Most Bang for the Buck

Intro to Mail Print ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Intro to Operation Breakthrough ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How We Help ,[object Object],[object Object]

What We Receive ,[object Object],[object Object],[object Object]

Holiday Campaign Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]

Audience & Timing ,[object Object],[object Object],[object Object],[object Object]

Tactical Components ,[object Object],Variable data direct mail piece with Personalized URL link

Tactical Components ,[object Object],Personal welcome and gift selection

Tactical Components ,[object Object],“Share Your Story” message board for additional interaction

Tactical Components ,[object Object],Operation Breakthrough overview and success stories

Tactical Components ,[object Object],“Thank you” email with Mail Print & Operation Breakthrough results

Results ,[object Object],[object Object],[object Object],[object Object],[object Object],AND… 650 happy children

What We Know ,[object Object],[object Object]

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