A couple of great case studies here. I wrote the marketing plan for the opening of the Gladstone Community Center. The attached outlines the campaign that won "Most Innovative Solution" based on a component of that plan.
Supercharge your marketing and sales with personalized URLs!
With more and more companies creating highly targeted campaigns online and off, it can be quite a challenge to develop effective marketing. How do you measure what's working and what's not? In this Webinar, get answers to all these questions and more.
See how personalized URLs can be a cost-effective way to deliver highly relevant content to each and every one of your customers. By engaging your customers with what they want to hear, you can not only increase response rates, you can convert people to lifelong customers.
Learn more about what personalized URLs are and how they can be used to supercharge your sales and marketing efforts to drive bottom-line results.
Visit www.hawkeyeIQ.com to see the personalized landing page that was created for this Webinar.
www.hawkeyeww.com
Bringing Virtual Dynamics To Content DistributionSandip Sen
Virtual content generation silos are today a reality. They require domain and vertical knowledge, experience, authorship quality, timely delivery and presentation skills to succeed. See how this new age dynamics can improve your content quality, reduce cost and enrich with global experience.
On March 29, 2010, the New England Direct Marketing Association (NEDMA) hosted a monthly seminar to help members learn more about how PURLs work … and smart, new ways you can put them to work for your organization. Alexandra MacAaron, Creative Director & Queen B of B Direct Marketing Communications, will walked us through some of the principles of using PURLs in integrated media, highly-individualized 1:1 marketing. Then, Joan Groleau, Americas Partner Marketing and Global Accounts for Progress Software, explained how her team has implemented an innovative and tremendously successful PURL-based customer communication management solution. Then, Gail Currier, Senior Account Executive at Mercury Print & Mail, walked us through step-by-step instructions on how to create a powerful PURL campaign for your own organization.
For more information on upcoming NEDMA events, visit: http://www.nedma.com/events
On March 29, 2010, the New England Direct Marketing Association (NEDMA) hosted a monthly seminar to help members learn more about how PURLs work … and smart, new ways you can put them to work for your organization. Alexandra MacAaron, Creative Director & Queen B of B Direct Marketing Communications, will walked us through some of the principles of using PURLs in integrated media, highly-individualized 1:1 marketing. Then, Joan Groleau, Americas Partner Marketing and Global Accounts for Progress Software, explained how her team has implemented an innovative and tremendously successful PURL-based customer communication management solution. Then, Gail Currier, Senior Account Executive at Mercury Print & Mail, walked us through step-by-step instructions on how to create a powerful PURL campaign for your own organization.
For more information on upcoming NEDMA events, visit: http://www.nedma.com/events.
Developing a Donor Focused Communication StrategyBrian Barela
Pragmatic tactics within a donor-focused framework to help grassroots fundraisers raise more money, communicate results more effectively, and meaningfully engage donors on the channels they prefer.
Anglicare was Parachute Digital's first client to personalise the donor experience for both direct mail donors and email donors.
In this presentation we should the results of personalising the content, pre-filling the donation form and showing the donor's last donation amount and how it drives a higher average gift and a better conversion rate.
New case study: How HFT used Red Stampede to Manage a Local DA RaceHFT
Fundraising, technology & how to win a campaign before it even starts
Andrew Murray is the District Attorney in Mecklenburg County, NC. First elected in 2010, he is up for re-election in November. Our parent company, Harrington Forward Thinking (HFT), managed Andrew’s campaign fundraising operation in 2010, and was retained again for the 2014 cycle.
Knowing that North Carolina would have a several high profile races in 2014; and a crowded field of candidates would all compete for many of the same donors and activists, the campaign tasked HFT to raise the majority of money needed to win reelection a year early, in 2013.
Like many small campaigns, there were limited resources available making it critical for HFT to build an operation that was efficient, cost effective, and could be managed with limited manpower. Knowing the task at hand, HFT implemented its online fundraising and advocacy technology platform, Red Stampede.
IK-Nouveau the best among Event Management companies, event organizer, Corporate Events. we provide our services in Lahore, Multan, and all over Punjab.
Marketing Communication Tips for Financial InstitutionsGriffin McGahey
In today’s hyper-connected landscape, clients expect seamless and convenient service from financial institutions of all sizes. Community financial institutions in particular face challenges in distinguishing themselves from large multinational banks, while maintaining a commitment to personalized service.
Creating an effective communication strategy plays a key role in helping financial institutions develop and maintain relationships with clients. With the right strategy, community banks and credit unions can reach their intended audience with products and offers and build a loyal customer base.
Above all, a communication strategy should be consistent across channels. Financial institutions that devote time and money to creating a unified corporate identity come across as more professional and reliable than those that do not. Investing in branding and clarifying corporate values will ultimately benefit the organization. Banks should maintain a consistent look and feel across print and digital advertising, as well as in local branches. Staff members should be educated in the company’s brand strategy so they can embody those values in in-person transactions.
The timing of marketing strategies is as important as the messages themselves. Just as too little communication presents a problem, so does too much. Customers can quickly become overwhelmed and irritated with frequent marketing materials. Utilize digital channels such as email thoughtfully, and offer landing pages that allow consumers to engage with the bank on their own schedule. Remain respectful of customers’ time while keeping them informed of relevant products and services.
Supercharge your marketing and sales with personalized URLs!
With more and more companies creating highly targeted campaigns online and off, it can be quite a challenge to develop effective marketing. How do you measure what's working and what's not? In this Webinar, get answers to all these questions and more.
See how personalized URLs can be a cost-effective way to deliver highly relevant content to each and every one of your customers. By engaging your customers with what they want to hear, you can not only increase response rates, you can convert people to lifelong customers.
Learn more about what personalized URLs are and how they can be used to supercharge your sales and marketing efforts to drive bottom-line results.
Visit www.hawkeyeIQ.com to see the personalized landing page that was created for this Webinar.
www.hawkeyeww.com
Bringing Virtual Dynamics To Content DistributionSandip Sen
Virtual content generation silos are today a reality. They require domain and vertical knowledge, experience, authorship quality, timely delivery and presentation skills to succeed. See how this new age dynamics can improve your content quality, reduce cost and enrich with global experience.
On March 29, 2010, the New England Direct Marketing Association (NEDMA) hosted a monthly seminar to help members learn more about how PURLs work … and smart, new ways you can put them to work for your organization. Alexandra MacAaron, Creative Director & Queen B of B Direct Marketing Communications, will walked us through some of the principles of using PURLs in integrated media, highly-individualized 1:1 marketing. Then, Joan Groleau, Americas Partner Marketing and Global Accounts for Progress Software, explained how her team has implemented an innovative and tremendously successful PURL-based customer communication management solution. Then, Gail Currier, Senior Account Executive at Mercury Print & Mail, walked us through step-by-step instructions on how to create a powerful PURL campaign for your own organization.
For more information on upcoming NEDMA events, visit: http://www.nedma.com/events
On March 29, 2010, the New England Direct Marketing Association (NEDMA) hosted a monthly seminar to help members learn more about how PURLs work … and smart, new ways you can put them to work for your organization. Alexandra MacAaron, Creative Director & Queen B of B Direct Marketing Communications, will walked us through some of the principles of using PURLs in integrated media, highly-individualized 1:1 marketing. Then, Joan Groleau, Americas Partner Marketing and Global Accounts for Progress Software, explained how her team has implemented an innovative and tremendously successful PURL-based customer communication management solution. Then, Gail Currier, Senior Account Executive at Mercury Print & Mail, walked us through step-by-step instructions on how to create a powerful PURL campaign for your own organization.
For more information on upcoming NEDMA events, visit: http://www.nedma.com/events.
Developing a Donor Focused Communication StrategyBrian Barela
Pragmatic tactics within a donor-focused framework to help grassroots fundraisers raise more money, communicate results more effectively, and meaningfully engage donors on the channels they prefer.
Anglicare was Parachute Digital's first client to personalise the donor experience for both direct mail donors and email donors.
In this presentation we should the results of personalising the content, pre-filling the donation form and showing the donor's last donation amount and how it drives a higher average gift and a better conversion rate.
New case study: How HFT used Red Stampede to Manage a Local DA RaceHFT
Fundraising, technology & how to win a campaign before it even starts
Andrew Murray is the District Attorney in Mecklenburg County, NC. First elected in 2010, he is up for re-election in November. Our parent company, Harrington Forward Thinking (HFT), managed Andrew’s campaign fundraising operation in 2010, and was retained again for the 2014 cycle.
Knowing that North Carolina would have a several high profile races in 2014; and a crowded field of candidates would all compete for many of the same donors and activists, the campaign tasked HFT to raise the majority of money needed to win reelection a year early, in 2013.
Like many small campaigns, there were limited resources available making it critical for HFT to build an operation that was efficient, cost effective, and could be managed with limited manpower. Knowing the task at hand, HFT implemented its online fundraising and advocacy technology platform, Red Stampede.
IK-Nouveau the best among Event Management companies, event organizer, Corporate Events. we provide our services in Lahore, Multan, and all over Punjab.
Marketing Communication Tips for Financial InstitutionsGriffin McGahey
In today’s hyper-connected landscape, clients expect seamless and convenient service from financial institutions of all sizes. Community financial institutions in particular face challenges in distinguishing themselves from large multinational banks, while maintaining a commitment to personalized service.
Creating an effective communication strategy plays a key role in helping financial institutions develop and maintain relationships with clients. With the right strategy, community banks and credit unions can reach their intended audience with products and offers and build a loyal customer base.
Above all, a communication strategy should be consistent across channels. Financial institutions that devote time and money to creating a unified corporate identity come across as more professional and reliable than those that do not. Investing in branding and clarifying corporate values will ultimately benefit the organization. Banks should maintain a consistent look and feel across print and digital advertising, as well as in local branches. Staff members should be educated in the company’s brand strategy so they can embody those values in in-person transactions.
The timing of marketing strategies is as important as the messages themselves. Just as too little communication presents a problem, so does too much. Customers can quickly become overwhelmed and irritated with frequent marketing materials. Utilize digital channels such as email thoughtfully, and offer landing pages that allow consumers to engage with the bank on their own schedule. Remain respectful of customers’ time while keeping them informed of relevant products and services.
Jump Start Your Direct Mail (and Annual Fund Program)… NOW!4Good.org
Strategies to inject new life into your annual appeal. By planning, you'll know what your desired result is, by setting a goal and taking steps to attain it and talking to your audience the “right” way.
Faircom New York is an international fundraising and marketing agency working with nonprofits across the United States and around the world. Applying a multifaceted approach to digital marketing, one of the main services Faircom New York offers is integrated email marketing.
Here is a copy of my presentation to the KCDMA on our campaign that won "Most Bang for the Buck." The video is the best part. Feel free to sing along.
Case Study: Great Use of Variable Data Print and Cross-Channel Marketingrkbasler
This award-winning campaign came about after I wrote the marketing plan to open the Gladstone Community Center. They are wonderful people to work with and put a lot of faith in me. I was thrilled to see them have great success.
I wrote the marketing plan and tactical plan for the opening of the Gladstone Community Center. The attached file details their very successful and Award Winning campaign.
1. When the City of Gladstone needed help building awareness and meeting membership goals for their new Community Center, they came to Mail Print. After listening to Gladstone representatives, Mail Print helped them determine the correct target audience for the Center and built a database of 5,000 high-potential consumers.
2. Because the Center was competing with the Holiday rush for their target audience’s attention, Mail Print created highly-personalized direct mail pieces with custom imagery and text to capture the attention of recipients. The first postcard direct recipients to a Personalized URL to sign up for a “Hard Hat” tour of the Center with Santa.
3. Online at their Personalized URL (PURL), recipients were greeted by name, provided more information on the Center, and encouraged to RSVP online for a tour. This online RSVP led to increased attendance of the tours, and helped the Center’s staff prepare in advance for the traffic volume.
4. The second postcard of the campaign was also personalized with the recipient’s family name, Personalized URL link, mileage to the Community Center, and an attention-grabbing personalized image. Mailed approximately two months later, the card invited the targeted audience to the Community Center’s grand opening with online RSVP.
5. At the second PURL, online responders were greeted by personalized imagery and text, provided more information about the Center and grand opening, and encouraged to sign up for specific demonstrations and events. The PURL also allowed the Center to capture email addresses for follow-up and future marketing campaigns.
6. Overall, the multi-channel campaign Mail Print created for the Gladstone Community Center resulted in 5% of recipients purchasing memberships, well above the client’s expectations and industry standards.
7. Mail Print’s Personalized Calendar was created to demonstrate the advances in interactive and personalized direct marketing, and how the two can be used together to increase response rates and recipient engagement. The multi-channel campaign included a personalized mail piece, microsites (PURLs), emails, and the resulting calendar.
8. The first touch of the campaign was a personalized mail piece that explained the personalized calendar to the recipient, and invited them to visit their Personalized URL microsite to customize the calendar. The mail piece was personalized to each recipient with their name, their PURL link and messaging relevant to their status as a client or prospect.
9. When recipients went online to their Personalized URL microsite, they were directed through multiple options for customizing their calendar’s imagery, choosing holidays to include and adding personal birthdays, anniversaries and other events. In total, 15.9% of recipients visited their PURL, with 87.8% of all visitors completing their calendar.
10. For recipients who did not visit their PURL, or had only partially-completed their calendar, Mail Print sent several personalized reminder emails that directed recipients to their PURL. These reminder emails had click-through rates of 20% and 26%.
11. Once recipient responses were gathered, the personalized calendars were produced and delivered within five weeks. The 31-month “flip” calendars featured personalized images that incorporated the recipient’s name into the design, and the monthly calendar highlighted the recipient’s special holidays and dates.