Simple, automated, easy-to-use marketing makes new customers feel like partners.

1. 187% increase in
case study | new custoMer
on-boarding
new client revenue
the custoMer Marketing services coMpany serving sMall businesses
Privately-held company, specializing in marketing services for small
businesses and self-employed individuals throughout the United States.
Due to the competitive nature of their business, they wish to
remain anonymous.
the challenge increase purchase frequency and revenue
With the company’s business model, their cost to generate and convert a
customer was higher than their average purchase value. Because of this, it
was essential that new customers become consistent purchasers in order
Goal:
to recoup the company’s costs and drive revenue growth. However, the
Increase company found that many of their new customers were only making a
average single purchase.
new client
revenue These “one-hit wonders” – as the single-purchase customers came to be
known – had limited impact on total company revenue and were quickly
by 100%.
eroding the profitability of the company. Establishing repeat-purchase
behavior among new customers was paramount to the health of
the organization.
After contacting Engagement Systems, the company set a goal of
increasing their average revenue per new customer by 100%.
the solution autoMated on-boarding caMpaign to drive repeat orders
Engagement Systems worked with the company to build a strategic
communication plan for their new customers, creating a 10-touch
campaign that was deployed following a customer’s initial purchase.
This New Customer On-Boarding campaign used personalized direct mail
touches and automatic reminders that directed the salespeople to contact
the customer at strategic times during their first 10 weeks as a customer.
The content of the New Customer On-Boarding campaign was designed
to drive repeat orders, cross-selling and up-selling. Messaging helped the
company’s customers determine their ongoing marketing efforts while
informing them of related services the company provides.

2. the result 187% increase in new client revenue
With Engagement Systems, the company’s sales staff was able to easily
initiate their New Customer On-Boarding campaign. Several manual
processes were eliminated, increasing the efficiency of sales staff and
helping them stay in contact with more customers with less effort and
time required.
With
Engagement In less than six months, the additional revenue the New Customer
Systems, the On-Boarding campaign generated not only covered the company’s
company investment in Engagement Systems, but also produced a 187% increase
achieved a in new client revenue. Overall, the New Customer On-Boarding campaign
225% ROI achieved an ROI of 225%.
in under
6 months.
?
YASSING BY
P OU
BUSINESS
UNITIES
OPPORTYOU BY? ESS NEXT?
PASSING
ING
KE YOUR BUSIN
RT? OU
ET
U WANT TO TA
IN C UP
AND
ARK G ST
WHERE DO YO
IN
RKET A
UR M
ES YO
M DO
capture more leads. nurture them to conversion. retain and build lifetime value. repeat the process.
8300 NE Underground Dr. • Pillar 122 • Kansas City, MO 64161
866.938.3658 • Info@EngagementSystems.com
www.EngagementSystems.com