Maruti Udyog Limited (MUL) was established in 1981 through an Act of Parliament to meet the growing demand for personal transportation due to a lack of public transportation in India. MUL's strategy was to offer compact, modern, and fuel-efficient vehicles. MUL released its first Maruti 800 car in 1983, which became very popular and made MUL the market leader. Due to increased competition, MUL now focuses on innovative marketing strategies and upgrading manufacturing facilities to counter competitors.

1. Made by:- Aatish Kumar
Sunny Kumar

2. Maruti Udyog Limited (MUL) was established in
Feb 1981 [Exhibit 1] through an Act of
Parliament. Its main purpose of establishment
was to meet the growing demand of a personal
mode of transport, caused by the lack of an
efficient public transport system.

3. COMPANY MARUTI SUZUKI
INDUSTRY AUTOMOTIVE
FOUNDED 1981
HEADQUARTERS NEW DELHI, INDIA
KEY PEOPLE RC Bhargava (Chairman)
REVENUE
₹432.72 billion
(US$7.2 billion) (2013-14)
NET INCOME
₹24.69 billion
(US$410 million) (2013-14)

5. The strategy of the company Is to offer a
compact, modern and fuel efficient car. Maruti
released its first Maruti 800 car on 14
December 1983 to fulfil the dreams of Indian
customers and became the market leader.
Since 1983 till date Maruti Suzuki gradually
offered several choices to the consumer.

6. Due to aggressive competitors today Maruti
Suzuki believes in Innovative Marketing
Strategies. With the changing needs, wants &
requirements of customers and markets, Maruti
Suzuki is altering their Brand Positioning,
Advertising and Distribution strategy.

7. • Price is justified on the basis of benefits it
provides to the consumer.
• MUL provides excellent after sales servicing
to the customers. This provides
consumers with service benefits.
• MUL provides excellent buying experience
with much state of art showrooms.
This provides consumers with service
benefits.

8. Maruti Suzuki vehicles are made through
`Green Manufacturing’ process.
All our power plants use natural gas. We
discharge Zero waste outside factory
premises. In FY 2012-2013, a total of
12,34,767 cubic metres water was
recycled and reused.

9. 7 process shops.
5 assembly lines.
Around 1,700 robots.
3 stages of inspection.
Takes just 12 hour to make one car and they
make one car every 12 second

11. In an effort to counter competition from local
and foreign players. Maruti started restructuring
it’s operations . The continuous decline in
market share and sales forced the company to
rethink it’s strategy and formulate a new
company strategy.
Maruti upgraded it’s manufacturing facilities to
meet the foreign challenge with it’s claims of
high-end technology.

14. Team work and recognition that each
employee’s future growth and prosperity is
totally dependent on the company’s growth and
prosperity.
Strict work discipline for individuals and the
organisation
Customer orientation
Respect of law, ethics and human beings