Mahindra & Mahindra, established in 1945, became a major player in the Indian automotive industry and the largest tractor manufacturer by 1983. The company has diversified its business through joint ventures, e-business initiatives, and acquisitions, including entering the two-wheeler market and establishing collaborations with global firms. Mahindra focuses on customized products, competitive pricing, and strong customer relationships, maintaining a leading position in the urban and semi-urban markets.

1. mahindraPresented by:Feroz Ahmad8960349664Jaipuria Institute of Management,Lucknow

2. IntroductionSet up in 1945 as Mahindra & Mohammed.Renamed as Mahindra & Mahindra in 1948.Introduced first time Jeep in Indian. Converted into public limited co. in 1955.Largest manufacturer of tractors in Indian over 25 years.

3. Contin…Entered into the two-wheeler segment in India by taking over Kinetic Motors.Acquired plants in China, the UK and three assembly plants in the US.Became market leader in the Indian tractor segment in 1983.

4. Business StrategyRestructuring of the CompanyE-Business InitiativeJoint VenturesForeign CompetitionMarket leader in Tractor and UV segmentStrong market base in urban & semi-urban areas

5. Marketing ToolsOffers Customized productsOffers products at lower rateFocuses on quality of the productsCustomer relationship managementDirect marketing in rural areas

6. Market Position

7. Source of the content : wikinvest.com

8. ProductsSports Utility VehiclesJeep Commercial Vehicles Multi Utility Vehicles Pick ups Tractors

9. CompetitorsIndian playersTata Motors

10. Bajaj Auto

11. TVS Motors