2. LuizTângari
Serial tech entrepreneur in his
fourth cycle. Former partner at
the leading Brazilian mobile app
developer which sold to the
second biggest media group in
Brazil – RBS.
Board member and partner at
Confrapar (local early stage fund),
angel at a few startups. BS in
Electrical Engineering at best
university in Brazil.
CTO of SambaTech for 4 years,
a DFJ funded and top Brazilian
startups (Always On Global 250
Top Private Companies 2012).
For about 10 years,
distinguished engineer and
manager in a couple of large
tech companies (including
Motorola Mobility). Fernando
has a BS in CS from UFMG (best
CS university on Brazil).
Fernando Campos
Founders
4. Mission
The retail business is migrating to the web at full throttle.The digital environment
is much more dynamic.The numbers are huge. Decisions that used to be made in
weeks now have to be made in minutes. The competition on this environment de-
mands software tools that go way beyond platforms and storefront management.
On modern e-commerce: pricing, promotions, media bidding and channel building
require triggers and processes controlled by smart software capable of dealing with
all the hard data and predict the behavior of the business in various scenarios.
5. The problem
On the digital
retail, the
competition tends
to focus on price,
lowering the profit
margins.
An ever-changing ecosystem
affects consumer behavior and
makes it impossible to predict
based on currently available tools.
A price
intelligence
platform is a
must-have for
players in the new
e-commerce.
Competitors pricing;
Cost of acquisition
per channel;
Alternative products;
Product sales history.
6. The product
UAIZO is focused on an
easy to use SaaS big-data
pricing automation tool
for e-commerce.
It processes retail’s internal data
(consumer behavior and
margins) and landscape
gathered data (tens of millions
of competitor’s SKU’s pricing
points and landing pages)
Correlates it in real time to
build a model capable of
choosing the best price point
for each product, maximizing
margins and volume.
The software is able to set
the optimal price for
maximize margin and
volume for e-commerce.
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8. Differentiation factors
Zero-cost setup enables
costumer acquisition with
minimal friction.
“Out of the box” integrated
to Magento, Shopify and
Bigcommerce.
Real time tracking tens of
millions of products pricing
points.
Optimized pricing algorithm.
UI is simple and intuitive,
requiring minimal training.
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9. The digital retail is becoming intensive in optimization tool: internal
search, cross-selling recommendation engines and intelligent pricing
are a must have.
Technology Outsourcing
Players of all sizes tend to
outsource critical technology
to experts.
Performance based on
revenue models
A research with the biggest
players in Brazil showed
that, in average, 5% of the
raw margin is spent on
optimization tools. It
represents 1% to 0,1% of the
overall e-commerce revenue:
a huge market worldwide.
Addressable market
10. Market
Market
• 360 pi
• Upstream Commerce
• Bandview
• ChannelIQ
It’s a pragmatic market:
the purchase decision
is focused on the
product with the best
performance.
11. Sales strategy
based on Sales
Process Enginering
that brakes the sales
effort into a few
controllable steps that
can be performed by
specialized people.
Zero setup cost.
Plug & play product,
that enables trials
sign ups, speeding
the sale cycle.
Best of breed
technology,
tens of millions of
product’s price points
monitored in real time
by a distributed
network of servers.
Strategies
12. Smart pricing
A predictive analysis engine capa-
ble of modeling the sales behavior
of products in many scenarios.
Tech team
Team of data scientists experts in Big
Data, machine learning and predictive
analysis from UFMG (top Brazilian CS
university).
Product Mach
Semantic analysis software capable
of finding the same product in
multiple e-commerce websites.
Real time tracking
Distributed crawler that keeps up
with tens of millions of price points
on multiple channels and verticals.
The technology
Uaizo Price
